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CEO
CONVERSATIONS
2015 golden jubilee edition
The Business Times | Thursday, July 16, 2015
People power
Singapore may not have any natural resources to speak of, but its
success has been built on a hardworking and resilient population
Ph
Inside
Treating back and neck pain
Pushing boundaries
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12
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Supplement editor: Lilian Ang Sub-editor: Lee Kim Siang Cover design: Gareth Chung Photographer: Joseph Nair
Advertising sales: Lam Wy-ning 9368 5685; Jaclyn Sim 8333 5665
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CEO
CONVERSATIONS
2015 golden jubilee edition
S THE the number of office jobs grew in Singapore along with the
countrys development,
so has the number of
people suffering from
back and neck problems. Accompanying
that trend has been a rise in the number of patients to the Neuro Spine and Pain Center Singapore at Mount Elizabeth Hospital.
Back and neck pain used to be seen mainly in those who worked in physically demanding jobs like heavy industry workers and construction workers, observes Prem Pillay, the
clinics medical director and spine specialist.
In the past decade, however, executives
have made up an increasingly larger proportion of the centres clientele, as prolonged sitting, poor posture, frequent business travel
and the overuse of computers lead to back
and neck problems.
When one sits for extended periods, is inactive or overloads the spine, it leads to increased pressure on the spine discs, causing
it to break down and slip out. When this occurs, there is pressure on the nerves, causing
back and neck pain.
This pain, when related to office work and
sports, can often be treated without surgery if
assessed and diagnosed properly, says Dr Pillay. Proper medication plus spine therapy, including ergonomic improvements in a
patients home and workplace, can enable
him or her to recover more quickly.
Some, however, require spine injections to
reduce the level of pain and to help in the recovery process. Others with spine tumours,
particularly those that are related to cancer,
can be treated with advanced forms of precision radiosurgery and stereotactic radiation,
or with spine microsurgery.
There are advanced treatments available
to provide relief to those suffering from back
and neck pain, and to help patients quickly return to their workplaces and normal routines.
This, the centre does with treatments using
the latest proven technologies and devices.
After NUS Medical School, Dr Pillay pursued post-graduate training at the Cleveland
Clinic in the US, where he was chief resident in
neurosurgery. He also trained at the University of Toronto teaching hospital and the MD Anderson University of Texas hospital.
Sharing his hopes for Singapore on its 50th
year of independence, he says: We wish for
Singapore to remain stable, prosperous and
open to the best medical talent. We can then
continue to improve and provide the best in
spine and pain care for Singaporeans and other people outside Singapore who choose to be
here for medical treatment.
RELIEF
DR PREM PILLAY
MBBS(NUS,Singapore)
APPOINTMENTS: +65 6835 4325 | EMAIL: clinicsg@yahoo.com | EMERGENCY HOTLINE: +65 6535 8833 | WEBSITE: www.singaporespine.org
ADVANCED SPINE AND BACK PAIN CENTER
CEO CONVERSATIONS
2015 golden jubilee edition
|3
Keeping a
nation fit
Exercise equipment retailer AIBI has helped Singapore stay
healthy and look good for 30 years
ALK into
the brand
new corporate headquarters of
fitness
equipment
retailer
AIBI in Yishun, and a visitor can be treated to a
tour of the companys showroom, training
centre and a large gym containing state-ofthe-art machines that employees can use in
their free time.
Pauline Kwek, AIBIs marketing director, is
eager to show off one of their latest creations
a treadmill combined with a desk which the
company dubs the AIBI EZ Tone Desk. It allows people to own a treadmill that doubles
up as a bench when folded.
In just three decades, AIBI has grown from
a single Peoples Park Complex shop to a
brand with over 120 retail outlets and agents
in Singapore, Indonesia, Taiwan, China, Myanmar and India. It has over 75 per cent of the
market share in the consumer fitness industry in Singapore. Sales growth has been in the
double-digit annual percentages in the last
five years. Selling prices have only gone in
one direction: up.
Branding is very important. Its about
trust, Ms Kwek says. AIBI sources a wide
range of health, fitness and beauty products
globally, and as a trusted brand, we need to
make sure the products we import are safe,
genuine and effective. With this commitment
to our product line, AIBI has become a recognised market leader in the region. AIBI began
when Ms Kweks mother Alice Teo, who was
then in her 50s, wanted to look good and stay
fit but could not get the exercise equipment
she wanted.
My dad was in the business of distributing
and importing electronics goods, and my
Branding is very
important. Its about
trust. AIBI sources a
wide range of health,
fitness and beauty
products globally, and
as a trusted brand, we
need to make sure the
products we import are
safe, genuine and
effective.
Pauline Kwek (above left),
AIBIs marketing director
CEO
CONVERSATIONS
2015 golden jubilee edition
Doing good
and doing
well
A patients-first approach
Its apt, then, that B9 is so named because it sounds like
be nice. While Dr Lim had previously worked in
brand-name chains with clinics around the island, he
knew that someday, he would aim to run his own clinic.
That dream turned into reality in March 2013, when he
opened his Clementi branch.
When I started B9, my motivation was to build a practice that is nice to everyone, and where everything is done
in a good way, says Dr Lim. Part of the good comes from
being a business with great heart, by treating patients who
would otherwise find dental care prohibitively expensive.
B9 also absorbs all GST (goods & services tax) charges a
hefty six-figure sum yearly.
Thriving business
These upstanding business practices have served B9 well;
the group has undergone a rapid expansion in the past
couple of years, and is showing no signs of stopping.
In fact, what started as a single clinic in Clementi in
2013 has now grown to a group of three clinics, with the
other two located at Toa Payoh and Star Vista. The original
Clementi clinic will also double its footprint come August
this year. Plans to expand domestically and to Malaysia
and Indonesia in the next five years are also on the cards,
reveals Dr Lim.
But how does a big-hearted company survive and make
profits, especially when it absorbs GST, offers far cheaper
CEO CONVERSATIONS
2015 golden jubilee edition
|5
LTHOUGH significant
numbers of Singaporeans have not been to Malaysia despite its close
proximity to the city
state, a great many frequently head up for
short weekend getaways. Especially popular with Singaporeans
are Johor Bahru, Melaka and Penang.
Spotting the business and tourism potential more than a decade ago, the Hatten Group
of Companies embarked on a foray into the
hotel industry, with Melaka as the focal point.
Today, its maiden hotel Hatten Hotel
Melaka is the largest premier hotel in Melaka
with 704 deluxe suites and multiple awards to
its name. The hotel is currently running at 85
per cent weekly occupancy, Hatten Group of
Companies group chief executive officer Edwin Tan Ping Huang says, beaming broadly.
Encouraged by the success of its flagship
hotel, Hatten recently completed Estadia by
Hatten a 196-room Peranakan-themed boutique three-star hotel that will afford its
guests a cultural glimpse and taste of a
unique attribute of Melakas rich history.
Not one to do things in small measures,
Hatten has other upcoming additions in the
historical state. One that is sure to be of interest to travellers is the premium brand
580-room Teddie Bear Hotel, or the even larger 780-room Harbour Suites on Pulau Melaka.
Having established a number of hotels in
Melaka, Hattens move south is not entirely
surprising and Edwin says Johor will soon see
a maiden Hatten hotel Capital
Suites@Capital City in the economic zone of
Iskandar Malaysia.
We notice that Singaporeans are one of
the main influencers in Malaysias tourism industry and this data is crucial in our efforts to
expand the Hatten Group Hospitality and Lifestyle division. We are currently concentrating
on growing our chain of hotels within Malaysia, which is one of the top holiday spots for
Singaporeans who frequent this neighbouring
country for short weekend getaways.
CEO
CONVERSATIONS
2015 golden jubilee edition
CEO CONVERSATIONS
2015 golden jubilee edition
We integrate
engineering expertise in
our development focusing
on four key elements,
namely master-planning,
hydrology, terrain
and greenscapes.
Gamuda Lands managing
director Chow Chee Wah
We wish for
Singapore to remain
stable, prosperous and
open to the best
medical talent.
|7
CEO
CONVERSATIONS
2015 golden jubilee edition
Pushing boundaries
From SIA stewardess to stockbroker to entrepreneur struggling with foreign worker
quotas, Jun Lows career has mirrored key events in Singapores history
BreadStory was given full media coverage on
most media platforms, including news coverage on national TV channel NTV7. She made
back her money within six months. The positive press coverage prompted many landlords to ask her to open her bakery at their
malls.
I did not expect the overwhelming outcome, and I was glad it was an immediate success. They didnt have it in the market. Everything was fresh and interesting, customers
dont just buy breads, they shopped for
breads, Ms Low recalls.
The successful beginning motivated her to
CEO CONVERSATIONS
2015 golden jubilee edition
|9
Equipping a
nations
development
JP Nelson has supplied construction equipment to some
of the biggest infrastructure projects in Singapore
Currently, JP Nelson is expanding its influence in the Asean region and moving
towards Asia. Our vision is to be a globally trusted partner that provides customer
assurance and partnership for business growth.
JP Nelson chairman Nelson Lim
to venture into Myanmar, the Philippines and
Cambodia. Currently, the company has total
assets of S$245 million and a turnover of
S$106 million. It has a staff strength of 400
employees, including 100 who are based overseas.
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CEO
CONVERSATIONS
2015 golden jubilee edition
Spreading the
good news of
natural therapy
Peter Lim sees his business as part of a health mission in nation-building
nificantly. Now, he has not taken antibiotics nor painkillers for 27 years. Having seen the benefits of organic food
for himself, he has become a keen evangelist of leaning on into nano-energy boosters (NeB), a therapy that makes use
nature for health remedies. In his view, Natures Glory is of a range of technologies including nano-quantum and
not just a business selling organic food, but also part of a stem cells to boost energy at the cellular level. This, according to Natures Glory, can reduce energy blocks, boosthealth mission in nation-building.
Many of my clients are top brains holding key posi- ing immune systems, and harmonise the organs towards
tions in companies. Thats why they can better afford or- optimal performance. Mr Lim says: I needed to have a differentiating edge in my busiganic food which is more exness strategy, because if evepensive. Your health is very
rybody is doing organic food,
important because without it,
where do I go?
your productivity will be af- We are doing
With this technology,
fected, and your next genera- nation-building through
Natures Glory sells NeB skin
tion will be affected, says health and productivity. So
patches that change the freMr Lim.
quencies within the human
We are doing nation-build- instead of getting sick often
body to target viruses, bacteing through health and pro- and attending to migraine
ria and parasites in a non-inductivity. So instead of getproblems, people can have
vasive manner, building up
ting sick often and attending
the immune system, and reto migraine problems, people fewer distractions and
storing damaged organs to
can have fewer distractions focus on their work.
their optimal health.
and focus on their work.
While a lot of customers
On a bigger picture, this is
Peter Lim, president and CEO of Natures Glory
now believe in organic food,
important since companies
the process of healing
need their employees across
all units to be pulling their weight. You need all the spe- through food takes a long time. The window of recovery
cialties to function. If youre one person short here and is short, especially for cancer patients. I wasnt satisfied
there, there will be a chain of reaction and productivity be- there must be something more.
When in the US in 2007, he came across a professor
ing affected, he says. Besides improving productivity, it
also means that individuals can spend more time with who had special patches for healing energy. Though initially sceptical, Mr Lim resolved to dig deeper into it and
their family, he adds.
On top of selling organic food, Mr Lim has diversified to give it a chance until he could prove it wrong.
PHOTO: EZYHEALTH
He was eventually convinced five years later, when he
used both remote healing and these patches to treat his
mother, who was then terribly ill with various viruses and
parasites. Doctors gave her only days to live, but with the
treatment, her life was prolonged by 11 months, seven of
them free of infections, says Mr Lim.
Even so, given the obscurity of this technology, Mr Lim
finds himself once again having to win over many doubting Thomases. Convincing his son, too, took some time.
Christopher Lim, a microbiologist by training, had joined
his father in the business in 1998 a decision the elder
Lim is extremely thankful for, solving the problem of succession. Otherwise, Natures Glory will become a historical monument, he quips.
Looking ahead, Mr Lim, like many other small- and medium-sized enterprises, is concerned about rental costs
and manpower shortage. He recently moved Natures Glory organic food mart from the 11th storey in Tan Boon Liat
building in Outram Road to the first floor after 24 years, as
the landlord wanted to hike rental rates by 30 per cent.
His wish for Singapore on its 50th year of independence is that Singaporeans would be open in changing their
mindsets, especially in embracing natural therapies with
technologies that hold great promises in his view.
Medisave, no matter how much you have, will not be
enough if you dont change the way you see things. Go
back to nature learn how the wild animals survive, says
Mr Lim. Our mindset must change. The success of Singapore is because of our mindset change. Otherwise this red
dot would have sunk in the ocean by now.
CEO CONVERSATIONS
2015 golden jubilee edition
A Singapore
within Singapore
| 11
smell, he says during an interview at the Camden Dental group of medical tourists who are not as cost-conscious.
Centre, which has rooms dedicated to the treatment of
Still, the shortage of manpower and the tight rental
these juniors, sporting bright colours and cartoon wall de- market are starting to worry him. Its a vicious cycle. If
cals.
things start to get expensive, only the big ones will surThis distinction from the rest of the competition is im- vive, and the small ones will close. That, however, does
portant given the small size of the Singapore market. We not mean bigger players like T32 will benefit, as Singaponeed to differentiate ourselves, such that the regional rean patients who now make up over 90 per cent of T32s
countries actually notice us . . . any corporation today clientele can also easily travel to neighbouring countries
must think beyond Singapore. Otherwise, the field can de- for dental treatments.
scend into a vicious cycle of undercutting one another in
Tourism requires a few things: cheap hotels, recreaprices, he says.
tion, easy commute, and enjoyable food, says Dr Wong.
T32 has tried to do this by providing training for den- Singaporeans can choose to go countries such as Bangtists in the region, organising different courses on its Sin- kok for treatment that is half the price, and have a holiday
gapore premises and occasionally travelling to territories at the same time. Regional countries are copying our consuch as China and Taiwan. In order to be able to provide cept. We are still maintaining the edge, but for how long
proper medical training, the level of dentistry here should more nobody knows. The additional help the governalso be perceivably different from those around the re- ment gives will be important.
gion, he adds. Eventually, T32 hopes to open clinics in the
For him, the governments drive for productivity has
region. In these neighbouring
been a step in the right direccountries, it plans to move intion, but not one that is nuto areas such as implant ser- We need to differentiate
anced enough for different invices that are more specialdustries. The service indusourselves, such that the
ised.
try theres no way you can
The dental group hopes to regional countries actually
do automation. Productivity
become a solutions provider notice us . . . any
can only happen if you have
rather than a service centre, to
certain manpower ratio . . .
share processes and its exper- corporation today must
Different industries may retise with regional players. T32 think beyond Singapore.
quire different attention, he
will not reach the same scale
says. If you dont have
that these players might have,
T32 Dental Centre founder and managing enough manpower, it means
but it has expertise that could
director Wong Keng Mun you cant even serve custombenefit others, says Dr Wong.
ers.
Regional expansion alone,
While current policies are
however, is not enough, as the group strives to continue still reasonable, the government should eventually start
to be at the forefront of the dentistry sector in the region. dialogues with individual industries to understand their
To this end, T32 is now stepping firmly into the frontier of respective needs and problems, he adds.
digital dentistry, being one of the first in South-east Asia
To mitigate the shortage of manpower, T32 provides
to have bought a 3D printer together with CAD-CAM tech- training for staff who may not have had any prior experinology, which allows the process of designing a crown to ence in the field. But this has generated its fair share of
having it manufactured to be reduced from the usual five problems as well. Because were doing that, people come
days to just one.
and poach our staff. But we have no choice . . . its also a
The group will also open a new flagship centre of excel- reputation, because our staff are very well-trained. The onlence for digital dentistry in September. Located at Capita- ly thing we can do is to keep finding new people and proGreen in Raffles Place, it will reduce waiting and treatment vide training.
time for time-starved professionals, says Dr Wong. It will
Moving forward from 50 years of independence,
also serve as a training centre, drawing regional players
Dr Wong hopes for the Singapore economy to continue to
big and small to come to Singapore.
do well, and for the government to retain competitive poliThis investment into cutting-edge technology has been
cies over neighbouring countries, nudging industries in
enabled by the governments support. Were fortunate
certain directions when necessary.
that the government provided PIC subsidy, so that we can
For example, the government needs to help people rebe ahead of others, he says.
alise how theyre trying to decentralise the private healthT32 has also benefited from the political stability in Singapore, which allows for peace of mind when planning ex- care industry many still think that you have to be in town
pansions and investments. And while the city-state may to command a certain price, he says.
Nevertheless, he is optimistic on the city-states future.
be small, its success as a regional medical hub has been
critical for the success of many businesses in disparate If we continue to be safe and bring in visitors, and make
sectors. Foreign patients who come to Singapore for medi- ourselves a medical hub in terms of expertise, then the opcal treatment, for example, will also spend on hotels, lei- portunities will be huge because we can use our brands
overseas.
sure and shopping.
In fact, T32 aims to be a small Singapore within SingaBut costs are increasingly becoming a challenge. Medical tourism is based on costs, so there will be people who pore, says Dr Wong, to carry a brand that denotes quality
will go to neighbouring countries for treatment, he says. and assurance to its customers. We want to continue to
He acknowledged, nonetheless, that Singapore, with its differentiate ourselves with specialties. If we continue to
competitive edge in its expertise, aims to draw another do that with the government, then the future is bright.
12
CEO
CONVERSATIONS
2015 golden jubilee edition
ORE than 30 years ago, Singapore and Malaysia were rapidly growing. There was plenty
of demand for plastic products for use at home, but
what was available to consumers then was unsatisfactory.
The quality of those products was often not good, and inconsistent, while shipping
costs were high and customer demands were rising, recalls Chua Kee Tee, the founder of TOYOGO.
Mr Chua, who was an import-export distributor then,
saw an opportunity to enter the market. As I travelled
abroad and networked with our suppliers and business
partners, I thought of making merchandise under a local
brand to rival the quality of Japanese products, he says.
Hence TOYOGO a name which sounds like have
everything in Chinese was born, set up by Mr Chua and
his wife. We want to produce good quality products and
wish that every household will like and use our products,
he says.
Today, TOYOGO has gone a long way towards fulfilling
the dream of its founders. It is one of the market leaders in
plastic goods for household and industrial use. The company now has a staff strength of 300. Its production and
logistics plants in the Senai Industrial Estate in Malaysias
Johor Bahru occupy a combined land area of over a million square feet, or about 20 football fields.
Products, for household and industrial use, are widely
distributed in Singapore and in more than 30 countries
worldwide, Mr Chua says. There is a mind-boggling array.
We have more than 3,000 products in total, he says. We
are one of the leading plastic manufacturers in the world
which produces the most plastic products varieties under
one roof.
TOYOGO has become a household name to many Singaporeans who flock to its warehouse outlet to search for
bargains. Its products showroom was formerly in Toa Payoh and was relocated to its current Kallang site in June
2015.
There, TOYOGO sells its well-known plastic containers
used to store anything from food to utensils to clothes.
Other products available include hand carts, ladders, cabinets, shelves, stools, flower pots, and laundry baskets.
TOYOGO also stocks baby bath tubs, washing basins,
food covers, ice buckets, dust pans, pails and garbage
bins. It also sells industrial products like pallets, crates
and baskets, and tool crates. Our products are
easy-to-use, durable, high in quality and economical in