TECHNOLOGY ENTREPRENEURSHIP
ENT 600
NAME
STUDENT ID
2013293746
2013210382
2013213284
2013483086
2013613398
2010231854
COMPANY BACKGROUND
Companys name: ULTRA CORPORATION
Established: AUGUST 2014
Vision: To be well known manufacturer for dental care product in Malaysia in 2016
Mission:
To provide a product that can help traveller reducing their travelling kit
Manufacturing factory : No.3, Jalan Perindustrian, Balakong Jaya, Balakong Jaya, 43300,
Selangor
Ultras Sale House : No 27, Taman Perindustrian Balakong Jaya 2, Balakong Jaya, 43300,
Selangor.
Factory area: 100 x 80 m2
Share holder : 6 persons (1 person as general manager contributes 30% and other as supporting
manager contributes 14% each)
Product name : Ultra toothbrush
Email : ultra-corp@gmail.com
No. tel. : 03-6730 9018
Fax
: 03-6730 9016
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recycled and environmental friendly as it is biodegradable. Besides that, it is light to lift and the
rubber hold grip at the side of the toothbrush body help the user to hold easily as it exert suitable
pressure and increase the friction. At the bottom of the surface body, a 50ml tube compartment
made from plastic used to fill with ultra-toothpaste. User can refill the tube when the toothpaste
is empty.
Next, ultra-toothbrush is enhanced by the system Bluetooth 4.0 to connect with any
smartphone. For music lovers, they could enjoy their own playlist while using our ultratoothbrush. Buletooth 4.0 is the newest version of the Bluetooth wireless device-to-device
technology that offers significantly lower power consumption than previous versions. Also
referred to as Bluetooth Low Energy, Bluetooth 4.0 achieves its reduced power consumption by
enabling devices to remain paired, or connected to each other, without requiring a continual
stream of data to be transferred between the devices.
As for side products, we also produce our own toothpaste which is Ultra-Pro contains
fluoride that effectively protects teeth from cavities. This protection is as good as standard
fluoride anticavity toothpastes. The toothpaste also has a unique formula containing the ProArgin technology for sensitivity relief and fluoride for cavity protection. Children typically use
toothpastes with a specially formulated lower level of fluoride that is present in Ultra-Pro
toothpaste. There is no reason to believe that Ultra-Pro cannot be used safely by children..
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SYMBOL
ACTIVITY
Operation
DESCRIPTION
Activities that modify
transform or give values to
the input.
Transportation
Materials are transported
from one point to another.
Inspection
Delay
Storage
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DESCRIPTION
SYMBOL
DESCRIPTION
Boxes of raw
materials
Computer
Preparing place
Chair
Processing machine
Sink
Packaging machine
Fire extinguisher
Storage rack
Door
Lorry
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= RM 50.00
= RM 33 400.00
RM 50.00
= 668 units
668 units
24 days
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Company
Product
Gillete Co.Ltd
Mixer machine
No.
Machine
Quantity
1.
Reactor
30 000
60 000
2.
Filter
7500
15 000
3.
Cutter
3000
3000
4.
Backwash filter
5000
9000
5.
Mixer
9500
9500
Total
92 500
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QUANTITY
PRICE (RM)/month
TOTAL (RM)
Flouride
10 metric tons
8000.00
8000.00
Sodium Chloride
15 metric tons
1600.00
1600.00
Sodium Benzoate
20 metric tons
2499.00
2499.00
TOTAL (RM)
12, 099.00
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110.00
Electricity bills
210.00
Telephone
60.00
Insurance
300.00
Depreciation
179.00
Maintenance
800.00
TOTAL
1 659.00
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Being in the right location is a key ingredient in a business's success. Consequently, location
often plays a significant role in a company's profit and overall success. The location of our
manufacturing factory is No.3, Jalan Perindustrian, Balakong Jaya, Balakong Jaya, 43300,
Selangor. The exact address for our Ultras Sale House is No 27, Taman Perindustrian Balakong
Jaya 2, Balakong Jaya, 43300, Selangor. We choose this location because there is much
transportation that available to get here like bus and taxi as our distributer are nearly located in
the center of Selangor so that we can supply to the suppliers and wholesalers more easily and
less costly. In addition it is located near to the Bandar Serdang which are the workers can have
their lunch, pray and rest during lunch hour more easily. Moreover, the facilities there is very
good as there are plenty of parking area for customer, toilets, prayer room and also food court.
Apart from that, as it is nearly the center so there are a lot of roads that connecting to Ultras
House, thus it can help the staffs to get work easily without any disturbance of traffic jam. In
addition, the place is also secured as there are security officers that always make sure of the
security of the workers and staffs here.
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STAFFWORKING
TIME
9:00a.m-5:00p.m
ARIF ISKANDAR
2:00p.m-10:00p.m
AMIR SABIRIN
TUESDAY
WEDNESDAY
THURSDAY
MOHAMMAD FIRDAUS
9:00a.m-5:00p.m
MOHD HAZIQ
2:00p.m-10:00p.m
ABDUL AZIZ
9:00a.m-5:00p.m
AMIR SABIRIN
2:00p.m-10:00p.m
9:00a.m-5:00p.m
MUHD HAZIQ
FRIDAY
ARIF ISKANDAR
2:00p.m-10:00p.m
MOHAMMAD FIRDAUS
9:00a.m-5:00p.m
ABDUL AZIZ
2:00p.m-10:00p.m
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Material
FIXED
MONTHLY
OTHERS
TOTAL
ASSEST
EXPENSES
EXPENSES
(RM)
(RM)
(RM)
(RM)
12 099.00
12 099.00
92 500.00
Requirement
Machine
and 92 500.00
Equipment
Utensil
662.00
662.00
Furniture
3 932.00
3 932.00
Operation
1659.00
1659.00
97 094.00
13758.00
110 852.00
overhead
TOTAL (RM)
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Market Segmentation
Details
Geographic
Demographic
Income:RM1000 above
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There are few factors that led to the market growth of our product (ULTRA toothbrush):
Price is affordable We have set the price of the toothbrush with very low cost, so
that all the customer can afford to buy the toothbrush. The toothbrush are multifunction
with replacable brush, replaceable shaver, bluetooth and many more. Hence by choosing
the ULTRA toothbrush can help customer to save their money and enjoy more privilege
instead of buying basic toothbrush.
Rechargeable battery All customer can recharge the battery with an USB cable. So
this can reduce the cost of buying new set of battery. We have supplied a very high
quality of battery so that the battery life time can long lasting. The customers can start
recharge their toothbrush by looking the battery indicator if it show the battery is low.
Portable The ULTRA toothbrush is light so that all customers can carry their
toothbrush everywhere they go. For example, they can carry the toothbrush while
travelling or camping. The customers also be provided with a small bag to keep their
toothbrush with a good condition.
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Colgate
Advantages
Disadvantages
Cheap
Oral B
Advantages
Disadvantages
Cheap
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From our market size calculation, we are estimating that our total market share would be
RM 113, 700 for first 3 month. There would be a slightly difference in market share before
entering market sales and after entering market sales:
Market share before entering market sales for first 3 month:
Competitors
Market share
Value
Oral B
60%
RM 68 220
Colgate
40%
RM 45 480
TOTAL
100%
RM 113, 700.
To see the market share comparison clearly, we can refer to this pie chart:
Colgate
40%
Oral B
60%
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Market share
Value
Oral B
55%
RM 62 535
Colgate
35%
RM 39 795
Ultra Corp
10%
RM 11 370
TOTAL
100%
RM 113, 700.
To see the market share comparison clearly, we can refer to this pie chart:
Colgate
35%
Oral B
55%
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Price
The price we decide is reasonable, which is RM50. The ULTRA toothbrush also can be
used for a long time because the brush can be replaceable instead of using manual
toothbrush that need to change at least one month. Hence, it is actually save our money.
The price is also at par with its ability to remove all cavity and gum on tooth. Hence, it is
worth to buy ULTRA toothbrush.
Place (distribution)
Our main place is located at balakong, Selangor. It is actually such a strategic place
because it is near to many facilities such as supermarket, fuel station as well as residential
area. These facilities actually show that there are many people living here and the
tendency of gaining profits from our product quite high. Hence, the place chosen is good
for enhancing our market sale.
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Marketing stuff
Price
Unit
Total price
Rent Booth
RM 700
RM 3,500
RM 900
RM 1,800
Diesel
278 liter
RM 500
Flyer
RM 1.00
1000
RM 1,000
Banner
RM 100
10
RM 1,000
Bilboard
RM 10 000
RM 10,000
TOTAL
RM 17,800
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Office layout
STAIRS
DOOR
WAITING AREA
G.MANAGER
STAFF ROOM
MEETING ROOM
KITCHEN
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General Manager
Sheh Muhd Afnan Bin Seh Hanafi
Operation Manager
Muhd Haziq Bin
Badarudin
Marketing Manager
Administration Manager
Financial Manager
Mohd Firdhaus Bin
Mohammad
Design Executive
Amir Sabirin Bin
Abdullah
NO
POSITION
NUMBER OF
PERSONNEL
General Manager
Administration Manager
Financial Manager
Operation Manager
Design Executive
Workers
TOTAL
10
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POSITION
General Manager
TASK
Operation
Manager
Marketing
Manager
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Manager
Financial
Manager
Design
Executive
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POSITION
NO. OF
GROSS
EPF
SOCSO
TOTAL
EMPLOYE
WAGES
(12%)
(2%)
SALARY
(RM)
(RM)
General Manager
2565.00
307.80
51.30
2205.90
Administration
2137.50
256.50
42.75
1838.25
2137.50
256.50
42.75
1838.25
2137.50
256.50
42.75
1838.25
2137.50
256.50
42.75
1838.25
Manager
3
Financial
Manager
Operation
Manager
Marketing and
Sales Manager
Design Executive
2137.50
256.50
42.75
1838.25
Worker
3420.00
410.40
68.40
2941.20
TOTAL
10
16,672.50
2000.70
333.45
14338.35
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SHARE OF
EQUITY
SALARY (RM)
OWNERSHIP
INVESTED
General Manager
2205.90
30%
50,000
Production Manager
1838.25
17.5%
30 000
Operation Manager
1838.25
17.5%
30 000
Marketing Manager
1838.25
17.5%
30 000
Financial Manager
1838.25
17.5%
30 000
Design Executive
1838.25
17.5%
30 000
POSITION
FURNITURE ITEM
QUANTITY
PRICE/UNIT(RM)
TOTAL PRICE(RM)
100.00
200.00
120.00
240.00
Rack
80.00
240.00
Sofa
1000.00
1000.00
1000.00
1000.00
Chair
TOTAL
RM 2680.00
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EQUIPMENT
ITEM
PRICE
QUANTITY
TOTAL (RM)
(RM/UNIT)
Computer
1500.00
3000.00
Fax machine
200.00
200.00
Air-conditioner
1500.00
4500.00
Telephone
50.00
150.00
Vacuum
150.00
150.00
Refrigerator
500.00
500.00
Fire Extinguisher
200.00
200.00
200.00
200.00
Machine
TOTAL
8900.00
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ITEM
FIXED ASSETS
FIXED
ASSETS (RM)
MONTHLY
(RM)
OTHERS (RM)
TOTAL(RM)
Equipment
8,900.00
8,900.00
Furniture
2,680.00
2,680.00
Van
10,000.00
10,000.00
MONTHLY
Factory rent
10,000.00
10,000.00
14338.35
14338.35
50.00
50.00
Utilities
1600.00
1600.00
Fuel
800.00
800.00
Stationeries
OTHERS
Registration and licenses
Renovation
TOTAL
21,580.00
26788.35
100.00
100.00
25,000.00
25,000.00
25,100.00
73 468.35
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RM
COST
Equipment and machinery
92,500
Raw materials
12,099
Overhead / utilities
3,259
Utensil
662
Furniture factory
3,932
Furniture office
11,630
Transportation
10,800
14338.35
Rental
10,000
Renovation
25,000
Regeister/licences
Promotions
TOTAL
100
17,800
202 120.35
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RM
Raw materials
12,099
Overhead/utilities
3,259
14338.35
Fuel
800
Stationery
50
Rental
10,000
Advertisement
10,000
TOTAL
50546.35
RM
202 120.35
50546.35
RM 252 666.70
In addition there is a financial source to help the business venture, the sources come from equity
contribution from the shareholders (1 x RM 50, 000 and 4 x RM 30, 000) and loan (RM 200
000). Therefore the money is used for the business venture before get the first sale in order to
continuous operation of products
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Deadlines
04/8/2014 - 18/8/2014
19/8/2014 - 26/8/2014
Completion of prototypes
27/8/2014 - 10/9/2014
12/9/2014 26/9/2014
27/9/2014 01/10/2014
02/10/2014 10/10/2014
11/10/2014 24/10/2014
Product launch
25/10/2014 - 25/11/2014
18/11/2014 21/11/2014
22/11/2014 - 25/11/2014
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AUGUST
1
SEPTEMBER OCTOBER
NOVEMBER
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8.0 CONCLUSION
As a conclusion, the blueprint is very important for new ventures because it is detail written
document where describe critically about the new product to generate. The blueprint include how
to converting new ideas and vision into real, create innovation; produce functioning products,
profitable and viable product to the market. In this blueprint of Ultra Corp, the product Ultra
toothbrush is describe in term of product and technology descriptions, market analysis and
strategies, how the management system, financial estimate as well as project milestones.
9.0 APPENDICES
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Figure 4: the shape and color of Ultra toothbrush beads when Gillete blade is flip inwards.
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