AMITY GLOBAL BUSINESS SCHOOL MUMBAI

A PROJECT REPORT ON AMAZON VS FLIPKART

BY:
NEELI SHAH
A30201913044

UNDER THE GUIDANCE OF:

Prof. ROHAN MEHRA

A PROJECT SUBMITTED IN PARTIAL FULFILMENT OF

THE REQUIREMENTS FOR THE DEGREE OF
MBA
2013 - 2015

DECLARATION

I hereby declare that the work reported in this project on A PROJECT

REPORT ON AMAZON VS FLIPKART submitted for the degree of MBA
is original work and not copied from anywhere.

Name: NEELI SHAH

Enrollment No: A3020191044

ACKNOWLEDGEMENT
I am grateful for the inspiration and wisdom of many people for their insights and
encouragement. I cannot possibly mention the names of all those people who have
enriched and improved my thinking through their conversations. But without the
names of some people this project report would not be possible. This report has
been analysed and sharpened by their intellectual prowess.

First and foremost, thank my Faculty guide, Prof. ROHAN MEHRA, who let me
to initiate the project and provided valuable suggestions and guidance during the
whole project. HIS perspective has encouraged me to incorporate a different
dimension to the project.

Then I would like to express my sincere regards to all those people who
participated in filling the questionnaire. The valuable time that they shared with
me will always be a source of inspiration for me.

I would like to thank my family for all their support whenever I needed for
successful completion of my project report.

I also feel indebted to all those persons who have helped me directly or indirectly
in the successful completion of this study.

Lastly I would like to thank all my Friends who might have, unnoticeably, been of
some help to the project.

CERTIFICATE

This is to certify that the work incorporated in the project A PROJECT

REPORT ON AMAZON VS FLIPKART. Submitted by NEELI SHAH was
carried out by the candidate under my supervision. Such material as has been
obtained from other sources has been duly acknowledged in this report.

Name of the guide ROHAN MEHRA

Signature of the guide

Date: APRIL 2015

TABLE OF CONTENTS

Serial

Particulars

Number
I]

Page
Number

CHAPTER 1. INTRODUCTION

1 11

Aim of the Study

Objectives of the Study

Limitations of the Study

Company Profile

II]

CHAPTER 2. LITERATURE REVIEW

12 - 16

About Topic

13

Hypothesis

16

CHAPTER 3. RESEARCH

III]

17 - 21

METHODOLOGY
1

Sample

18

Tools Used

19

Research Design

20

IV]

CHAPTER 4. DATA ANALYSIS &

22 - 25

INTERPRETATION

V]

CHAPTER 5. RESULTS & DISCUSSIONS

26 - 43

VI]

CHAPTER 6. RECOMMENDATION &

44 - 46

SUGGESTIONS

VII]

CHAPTER 7. CONCLUSION

47 - 50

BIBLIOGRAPHY & REFERENCES

51 - 52

APPENDIX

53 - 59