International Exhibition

April 10-11-12, 2015

Karachi Expo Centre

BOOK YOUR SPACE NOW

Prime Minister of Pakistan, Mian Muhammad Nawaz Sharif

Launched 11th My Karachi Oasis of Harmony Exhibition on 14th March, 2014

My Karachi - Oasis of Harmony is an annual exhibition which is organized by the Karachi

Chamber of Commerce & Industry (KCCI) and co-hosted by the Sindh Government for the
last 11 years. The 12th My Karachi exhibition will be held from April 10-12, 2015 at the
Karachi Expo Centre.
The event aims to depict a soft image of the large and vibrant metropolis in
particular and Pakistan in general. This momentous event, which has become a regular
and vital feature of Karachis economic & cultural landscape, offers great prospects for
business to business and business to consumer interactions,
provides an ideal opportunity to the leading entrepreneurs to showcase their products in
the best possible manner, besides attracting foreign entrepreneurs and investors to the
country.
Since its inception in 2004, My Karachi has attracted more than One Million visitors
belonging to various segments of the society. It presents people an opportunity to shop in
comfort and complete peace of mind, meet people belonging to
prestigious corporate entities, establish and strengthen relationships, apart from acquiring
first-hand knowledge about the sustained development experienced by various units of
business, corporate and industrial sectors of Karachi.
This years exhibition endeavors to highlight the advancements made during the year,
display latest products of the new and established exhibitors, and play a
pivotal role to further enhance countrys exports.
With its constantly increasing popularity, My Karachi offers immense potential to become
an integral event for reviving and sustaining the economic cycle of the country.
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Historical Glimpses
of My Karachi
From 2004 To 2014

1st My Karachi 30 July -01 Aug 2004

2nd My Karachi 24 - 26 June, 2005

3rd My Karachi 29 - 31 July, 2006

4th My Karachi 01 - 03 June, 2007

5th My Karachi 06 - 08 June, 2008

6th My Karachi 05 - 07 June, 2009

7th My Karachi 11 - 13 June, 2010

8th My Karachi 22 - 24 July, 2011

9th My Karachi 13 - 15 July, 2012

10th My Karachi 05 - 07 July, 2013

11th My Karachi 20 - 22 June, 2014

Karachi of Yesterday

The ancient Greeks referred to the area around Karachi as "Krokola," which was the site where Alexander the Great
once set up camp after his Indus Valley military campaign. In the 8th century, the Arabs called the area "Debal" port,
and Muhammad bin Qasim launched his invasion of the southern part of Asia from there.

British Colonial Rule

Kolachi continued to be a small village for several decades, but it would see great improvements after the British took
over the village in 1839. Charles Napier led his British troops to conquer the entire Sindh province, and he decided to
move the province capital to Kolachi. Under the governorship of Napier, Kolachi was renamed Khurachee Scinde, or
Karachi Sindh, and the population grew to about 50,000 by 1847. Also, the city started to undergo massive development projects, with the construction of streets, highways, railroads, port facilities and European-styled structures.
Around the latter part of the 19th century, the city of Karachi had a population of around 105,000 people, which were
made up of Hindus, Muslims, Jews, Europeans, Iranians, Lebanese and others. In 1900, the city became so congested that it had to build a tramway system, which was the first in India. By the year 1914, Karachi became the British Empires most important grain exporting port, and a decade later, the city had its first aerodrome, which became
the main port of entry by air into India.
Modern Era
In 1936, the province of Sindh was no longer under the rule of the Bombay Presidency, and Karachi was named the
capital of the province. In 1947, a new country called Pakistan was formed, and Karachi became the capital city. In
the following years, the population increased rapidly because of a great influx of refugees and immigrants from other
countries. Despite the rise in population, the city managed to maintain its cultural diversity, and it continued to experience tremendous economic and cultural growth. Karachi was the capital of Pakistan until 1959, when Islamabad was
named the new capital city.
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Good Old Days

The present location of Karachi was first inhabited by a Sindhi woman called Mai Kolachi, who set up her home there
with her family. Later on, she was joined by other settlers, and the settlement grew into a village, which was named
Kolachi-jo-Goth. The village became an important trading post in the late 18th century as merchants from Muscat
and other parts of the Persian Gulf started arriving. The Talpurs took control of the village in 1795 and established a
mud fort there.

Karachi today

I am pleased that the Karachi Chamber of Commerce and Industry will be staging 12th sequel of My
Karachi Oasis of Harmony 2015 Exhibition from April 10th to April 12th, 2015 at the Karachi Expo
Center.
This mega event is regularly being staged since 2004 when I, during my tenure as President KCCI, came
up with an idea of organizing a unique exhibition which particularly focuses on improving the positive
image of Pakistan with a view to clarify a number of misconceptions about the overall security situation
of Karachi.

Chairman
BMG

Message

In spite of current economic, political and social difficulties, My Karachi exhibition has become a significant event and one of the leading business platform for trade and industry. Since its inception, My Karachi exhibition has expanded significantly which not only attractsvisitors and exhibitors from all over Pakistan but also lures foreign delegates from various destinations who take keen interest in various products
and services displayed at the exhibition. It also provides a perfect platform to local and foreign business
communities to hold B2B meetings and seek avenues for undertaking joint ventures.
I would like to convey my heartfelt appreciation to Governor Sindh, Dr. Ishrat ul Ebad Khan and Chief Minister Sindh, Syed Qaim Ali Shah for extending full support and becoming part of this exhibition as cohost. It is heartening to note that Sindh governments support to the business community of Karachi
clearly depicts the close liaison being enjoyed by both stakeholders.
I must say that KCCI is undoubtedly playing a praiseworthy role in safeguarding the interest of local business community and I am fairly convinced that during its quest to highlight and resolve the issues being
faced by businessmen and industrialists, the Karachi Chamber has succeeded in attaining a prominent
position which has been acclaimed by everyone.

Siraj Kassam Teli (S.I)

Chairman Businessmen Group (BMG)
& Former President KCCI

Lastly, I would like to congratulate the Karachi Chamber, its present Office Bearers, Chairman of KCCI
Special Committee for My Karachi and the Managing Committee members for making all out efforts to
make this exhibition yet another resounding success. I must also extend my prayers and well-wishes to
all the exhibitors, delegates and visitors of the exhibition for making 12th My Karachi Oasis of Harmony
exhibition successful. I look forward to give them a very warm welcome.
May Almighty Allah bless you all and be with us in all our endeavors.

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Foreword

It is a matter of great pride and satisfaction that the Karachi Chamber of Commerce & Industry (KCCI) is
holding the twelfth edition of mega event My Karachi-Oasis of Harmony exhibition from 10th to 12th
April 2015, at Karachi Expo Centre. Indeed after 12 successful years, MY KARACHI has become an
iconic event for the people of Karachi and a symbol of the resilience, determination and entrepreneurial
skills of the people engaged with trade and industry based in this city who against all odds continue to
work hard and contribute to the progress and prosperity of Karachi in particular and Pakistan in general.
Since its first edition in 2004, My Karachi Exhibition gained the status of a unique mega event which
brings together buyers and sellers of consumer goods, appliances and service providers under one roof
and provides a window of opportunity for promotion and branding of Pakistani products as well as business to business exchanges between Pakistani and foreign entrepreneurs.Every year, My Karachi exhibition attracts almost a million visitors who explore and discover pavilions and cultural events staged by the
participants including national and international exhibitors.
This year the international pavilion at My Karachi will provide a single platform for interactive Businessto-Business and Business-to-Consumer meetings, which would pave way for enhanced trade relations
between Pakistan and the participating countries. For this purpose KCCI is in constant communications
with foreign missions and diplomats based in Pakistan. KCCI always encourages women entrepreneurs,
as usual this year also women entrepreneurs pavilion will be featured.
I am extremely grateful to Government of Sindh, especially Governor Sindh Dr.Ishrat ul Ebad and Chief
Minister Sindh Syed Qaim Ali Shah for co-hosting this event and extending full assistance to make this
glittering event successful. I am also thankful to the Trade Development Authority of Pakistan for their
support to this exhibition.

Iftikhar Ahmed Vohra

President
Karachi Chamber of Commerce & Industry

I must also acknowledge the support being extended by the leadership, particularly BMG Chairman Mr.
SirajKassamTeli, Office Bearers, Managing Committee of KCCI, Chairman My-Karachi Exhibition and all
our organizers who try their best to make this event memorable. May Allah the Almighty empower us
to achieve the desired objectives. Ameen
Thank You!

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It is a privilege for me to be assigned the task of chairing the Special Committee for My KarachiOasis of Harmony exhibition, and have been tasked to organize the 12th annual event My Karachi with its theme Oasis of Harmony at Expo Centre Karachi from April 10th to 12th, 2015.
The prime goal of My Karachi Oasis of Harmony, exhibition is to ensure that a large number
of visitors come and shop in style, to ensure corporate entities meet and strengthen relationships
and to ensure that the image and prestige of Pakistan and Karachi is enhanced and projected.
Our aim is to encourage and bring various potential sectors in limelight and facilitate their
products export through B2B and B2C meetings.
Being Pakistani, I have a desire to play my role that could strengthen & benefit the Pakistani
economy, as this event serves as an effective channel to highlight the label of Made in Pakistan
in the domestic and international markets.

Foreword

The exhibition has undoubtedly gained international recognition as it is being attended by business representatives belonging to many countries. A provision has also been made for entertainment, children show and food court. Resultantly the exhibition would send positive signals
abroad about Karachi as a peaceful city.
We sincerely believe that the 12th My Karachi Oasis of Harmony exhibition would provide an
exclusive source of marketing and a unique platform for interaction between the local and foreign
businessmen.
I would like to express my sincere wishes and gatitude to the participants of My Karachi Oasis
of Harmony Exhibition.
Wish you all the best!

Muhammad Idrees

Chairman Special Committee for

My Karachi

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Publicity & Promotional

Channels for My Karachi
Publicity & Promotional Channels for My Karachi
Karachi Chamber of Commerce & Industry (KCCI) advertises the exhibition My Karachi
through a well-crafted promotional campaign. Multiple channels are used for buildup and
to ensure it is publicized throughout the city. Large turnout throughout the exhibition demonstrates the effectiveness and success of the campaign and maximizes the business
opportunities for the individual entrepreneurs and companies.
Press Advertisements
The exhibition is advertised in the Economic Horizon, trade magazine of KCCI which is
circulated to over 19,000 members. Through strategic placements in various newspapers
and company newsletters, the organizers ensure they attract target audience to the exhibition.
Personal Invitation to VIPs
The organizers send personal invitations to the leaders of the corporate and financial
world, premier business entrepreneurs, decision makers and key personalities of the country. Invites are also sent to foreign diplomats and government officials; giving this exhibition
a prestigious stature.

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Publicity & Promotional

Channels for My Karachi
Public Relations
During the course of the exhibition, the Fairs & Exhibition and Public Department of KCCI
plays a proactive role. The department maintains a close liaison with the media and issues
regular press releases to ensure adequate coverage of the exhibition on private channels,
FM radio and newspapers.
Outdoor Marketing
The organizers select strategic sites in the city for marketing the event through eyecatching displays on the billboards and pylon poles. Outdoor marketing helps to create a
festive environment as a prelude to the exhibition and attracts families and target audience.
Handouts
Specially designed handouts of My Karachi exhibitions are distributed at leading super
stores, mega stores and exalted clubs throughout the city for best exposure.

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Glimpses of 11th My Karachi 2014

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Glimpses of 11th My Karachi 2014

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Why the Need for

My Karachi-Oasis of Harmony

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Benefits of
My Karachi-Oasis of Harmony

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Our Products & Our Brands

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Our Products & Our Brands

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Designer Lawn Fabrics

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Package Details

Stands

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Package Details

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Glimpses of 11th My Karachi 2014

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Package Details

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Floor Plan 1

Floor Plan 2
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Floor Plan 3

Floor Plan 4
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Floor Plan 5

Floor Plan 6
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Exhibition Space Reservation Form

1. Name of Organization / Company:
2. Contact Person:
3. Address:

4. Telephone:

Fax:

5. Cell No:

Email:

International Exhibitors US $ 125 per sq. meter

6. Website: (Optional)

9 sqm

7. Items to be displayed / exhibits:

18 sqm

36 sqm

Rental space charge are US $

1 ) Enclosed here with Bank Draft / Pay Order /Crossed Cheque of
Rs.
against booking of the exhibit space
2) All payments should be made in favaour of KARACHI CHAMBER OF
COMMERCE & INDUSTRY, Bank Draft / Pay Order / Crossed Cheqe,
drawn in Karachi.
3) The space reserved will only be confirmed upon receipt of full
payment of the total cost of the required exhibit space.

Signature of authorized person (Participant)

Thank you for your participation

Participation Package

FOR OFFICE UES ONLY

Form receiving date:

Standard Shell Scheme

Payment status

Please tick / color the appropriate circle below I / We

require:

Stall booked by

Size: 3x3=09sq. meter

PKR 75,000/-

Size: 6x3=15sq. meter

PKR 150,000/-

Bare Space: 6X6=36sq.meter(4Side Open)

PKR 300,000/-

Authorized Signature:
Stall #
Ref #

Remarks:

Please complete and return to: Karachi Chamber of Commerce & Industry, Aiwan-e-Tijarat Road. Off Shahrah-e-Liaquat.P.O. Box # 4158, Karachi-74000, Pakistan
Ph: (92-21) 99218001-4 Fax: (92-21) 99218010 Email: nida.aman@kcci.com.pk URL: www.kcci.com.pk

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Terms & Conditions

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Economic Horizon
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Event

Host

Co - Host

Supported by

Karachi Chamber of Commerce & Industry

Tel: 92-21-99218001-9

Aiwan-e-Tijarat Road, Karachi-74000 Pakistan

Fax: 92-21-99218010
Email: nida.aman@kcci.com.pk

URL: www.kcci.com.pk