Visualmerchandisingsoftwareforthefashionindustry

An introduction to Visual Retailing

AnintroductiontoVisualRetailing

AboutVisualRetailing
Foundedin1993
Founded in 1993
Designanddevelopsoftwarespecificallyforthefashion
industry
Simpleconcept tousepictures,notwordstomake
communicationclearandsimple
Helpclientstoincreasetheirsalesconversionratiosand
Help clients to increase their sales conversion ratios and
profits
Easytousesoftware readytogostraightoutofthebox

AboutVisualRetailing
Hundredsofclientsworldwide
Hundreds of clients worldwide
ONeill,Lee,Macys,Dillards,Reebok,ColumbiaSportswear

Partners
Wedontselldirect.Oursoftwareisdistributedthrougha
globalnetworkofpartnerswhocanhelpclientsgetthe
most from the software
mostfromthesoftware
Universities,collegesandschoolsuseVisualRetailing
softwaretotrainthevisualmerchandisersofthefuture

Overview
FromthecomfortoftheirPC
From the comfort of their PCss,clientscan:
clients can:
Buildvirtualstoresofanyspacegradeorsize
Designfullymerchandisedshopfloors
Providefoolproofvisualinstructionstoshopfloorstaff
p
p
Planstoreopenings
Producerangebooksinminutes
P d
b k i
i t
Viewandpresententireranges

WhatisMockshop?
Visualmerchandisingsoftware
Visual merchandising software
Avirtualrealitytoolthatletsclients
buildinteractive3Dstoresofanysize
designperfectshopfloorlayoutsbysimplydragging
anddroppingvirtualfixtures,garmentsandgraphics
communicatefinalshopfloor layoutsusing
planograms

WhatisMockshop?
Planograms
Planograms
provideacompletevisualguidetoeveryfixtureinthe
virtualstore
it l t
showhowshopfloors shouldbemerchandised
givefoolproofinstructionstoshopfloor staff
aregeneratedautomatically itsquickandeasyto
produceasmanyversionsasrequiredtocovereveryspace
gradeofstore

WhyMockshop?
Goodvisualmerchandisingdrivesales
G d i l
h di i d i
l
Foolproofvisualinstructiondrivessales
Foolproof visual instruction drives sales
Perfectshopfloor executiondrivessales
Mockshopsoftwaredrivessales
Almost as good as ha ing o r best is al merchandiser in
Almostasgoodashavingyourbestvisualmerchandiserin
everystore,everyweek!

Store&spaceplanning

Fixturelevelplanograms

Merchandisingplanograms

Automaticupdating
Planogramsupdateautomatically
whenfixturesaremerchandised
h fi
h di d

Completeschedules
Automaticallyproducesafullscheduleoffixtures,graphics
andmerchandisecompletewithkeyquantitiesandratios

Builtinfixturetool

BenefitsofMockshop
Moreeffectivevisualmerchandising
M
ff ti
i l
h di i
Increased sales
Increasedsales
Improvedcommunication
p
Significanttimesavings

BenefitsofMockshop
Significantlaboursavings
Si ifi t l b
i
Consistent brand identity
Consistentbrandidentity
Betterbuyingstrategies
y g
g

WhatisSampleroom?
Aninteractivevisualdatabaseofmerchandise
A i t
ti
i ld t b
f
h di
Lets clients:
Letsclients:
Viewandorganisetheirentireranges
Analysetheirranges
Producestoryboardsandrangebooksinminutes

Pullingitalltogether

InsertthegraphicthatshowsMMS,PDMandsamplesgoingintoSampleroom
g p
,
p g g
p

Visualdatabase
AttheheartofSampleroomisavisualdatabase

Rangebrowser

RangeBrowserprovideseasy
accesstoproductdata,graphics
andmannequins
d
i

Gridview
GridViewprovidesafamiliarspreadsheetstyleinterfacefor
rapid data analysis, entry and maintenance
rapiddataanalysis,entryandmaintenance

Imageprocessing
Samplerooms imagingandimportingtoolsautomaticallyconvert
photos and CAD sketches into correctly scaled garment silhouettes
photosandCADsketchesintocorrectlyscaledgarmentsilhouettes

Abili
Abilitytochangecolours
h
l

Dataimporting

Automaticimporting
ofproductdata
andimages

Filmroll

Rapidvisualisationofproduct
Rapid
visualisation of product
ranges

Storyboarding
Storyboardsthat
y
automaticallyupdate

Visualanalysis
Visualslicinganddicingoftherange
g
g
g

Visualreports
Rangebooks&
g
deliveryschedules
inminutes

BenefitsofSampleroom
Powerful,simpledatabasebrowsing
P
f l i l d t b
b
i
Visual analysis of the range
Visualanalysisoftherange
Clearstoryboardstopresenttherange
y
p
g
Rangebooksinminutes
Automaticdataimportingandimageprocessing

WhosusingVisualRetailingsoftware?

Users&experiences

VFEurope

Mockshop standsoutfromthecrowdwithits
state of the art technology
stateofthearttechnology.
LucienSmet,CIO,VFEurope

RenLezard
Mockshop
Mockshop makesitquickandeasyforusto
makes it quick and easy for us to
produceplanograms withmerchandiseand
store layouts that really drive sales This will
storelayoutsthatreallydrivesales.Thiswill
makethewholeplanningphasemuchfasterand
accelerate execution of our plans on the
accelerateexecutionofourplansonthe
shopfloor.
JanMangold,RetailDirector,RenLezard

ONeillEurope
We
Wearenowproducing40planograms
are now producing 40 planograms per
per
weekinsteadoftwo!Thatsa2,000%
productivity gain
productivitygain.
Frank van der Klaauw,CEO,O
Frankvander
Klaauw CEO O'Neill
NeillEurope
Europe

K&LRuppert
Mockshop
Mockshopenablesustousepictures,rather
enables us to use pictures rather
thanwritteninstructionsandproductlists,to
communicate clearly with all of our 57 stores
communicateclearlywithallofour57stores.
Thisensuresthatouroriginalconceptis
implemented in a consistent manner
implementedinaconsistentmanner.
Jrgen Bleidiessel IT Project Manager K&LRuppert
JrgenBleidiessel,ITProjectManager
K&L Ruppert

Summary
Visualmerchandisingsoftwareforthefashionindustry
Visual merchandising software for the fashion industry
Picturesratherthanwords nothinglostintranslation
Easytousebyeveryone
Increasessales
I
l
Increasesprofits
Reducescosts