BUS 430 Assignment 1:

LensCrafters Case Study

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BUS 430 Assignment 1: LensCrafters Case Study

Assignment 1: LensCrafters Case Study

Due Week 4 and worth 250 points

This assignment requires student complete an analysis of the LensCrafters

case from Chapter 6 of the text.

Write a six to seven (6-7) page paper in which you:

1. Evaluate LensCrafters operations strategy and explain how the
organization seeks to gain a competitive advantage in terms of
sustainability.
2. Analyze how operation management activities affect the customer
experience. Select two (2) operation management challenges and
provide the solutions for confronting them.
3. Examine LensCrafters value chain and evaluate its effectiveness to
operations in terms of quality, value creation, and customer
satisfaction.
4. Determine the different types of performance measurements that can
be used to measure LensCrafters service-delivery system design.
Select at least two (2) types that can be applied and provide
justifications for the selection.
5. Examine the different types of technologies applied to LensCrafters
service operations and evaluate how the technologies strengthen the
value chain.

6. Use at least three (3) quality resources in this

assignment. Note: Wikipedia and similar Websites do not qualify as
quality resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; citations and references must follow APA
or school-specific format. Check with your professor for any additional
instructions.

Include a cover page containing the title of the assignment, the

students name, the professors name, the course title, and the date.
The cover page and the reference page are not included in the required
assignment page length.

The specific course learning outcomes associated with this assignment are:

Apply the concept of operations management.

Compare and contrast the difference between a supply chain and a

value chain.

Analyze the types of measures used for decision making.

Analyze the five key competitive priorities and their relationship to

operations strategy.

Analyze different types of technology and their role in manufacturing

and service operations.

Use technology and information resources to research issues in

operations management.

Write clearly and concisely about operations management using proper

writing mechanics.

Grading for this assignment will be based on answer quality, logic /

organization of the paper, and language and writing skills, using the following
rubric.

Points: 250

Assignment 1: LensCrafters Case Study

Criteria

Meets
Minimum
Expectatio
Unacceptable
Fair
ns

Below 60% F

60-69% D

70-79% C

Proficient

Exemplary

80-89% B

90-100% A

Did not
submit or
Insufficientl Partially
Satisfactoril
incompletely
y evaluated evaluated y evaluated
evaluated
LensCrafter LensCrafter LensCrafter Thoroughlyevalu
1. Evaluate
LensCrafters
s
s
ated
LensCraftersopera operations s
tions strategy and strategy; Did operations operations operations LensCrafters
strategy;
strategy;
strategy;
operations
explain how the
not submit
Insufficientl
Partially
Satisfactoril
strategy;
organization seeks or
y explained explained y explained Thoroughlyexplai
to gain a
incompletely
how the
how the
how the
ned how the
competitive
explained
organizatio
organization
organizatio
organization
advantage in
how the
n seeks to seeks to
n seeks to seeks to gain a
terms of
organization
gain a
gain a
gain a
competitive
sustainability.
seeks to
competitive competitive competitive advantage in
gain a
advantage advantage advantage terms of
Weight: 15%
competitive
in terms of in terms of in terms of sustainability.
advantage
sustainabilit sustainabilit sustainabilit
in terms of
y.
y.
y.
sustainability
.
2. Analyze how
Did not
Insufficientl
operation
submit or
y analyzed
management
incompletely how
activities affect the analyzed
operation
customer
how
manageme
experience. Select operation
nt activities
two (2) operation managemen affect the
management
t activities customer
challenges and
affect the
experience.
provide the
customer
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solutions for
experience. y selected

Partially
analyzed
how
operation
manageme
nt activities
affect the
customer
experience.
Partially
selected

Satisfactoril Thoroughly
y analyzed analyzed how
how
operation
operation management
manageme activities affect
nt activities the customer
affect the experience.
customer Thoroughly
experience. selected two (2)
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y selected management

Did not
submit or
two (2)
two (2)
two (2)
incompletely
operation
operation operation
selected two
manageme
manageme manageme
(2) operation
nt
challenges;
nt
nt
managemen
challenges; Thoroughly
challenges; challenges;
confronting them. t challenges;
Satisfactoril provided the
Insufficientl Partially
Weight: 20%
Did not
y provided solutions for
y provided provided
submit or
the
confronting
the
the
incompletely
solutions
them.
solutions forsolutions for
provided the
for
confronting confronting
solutions for
confronting
them.
them.
confronting
them.
them.
Did not
submit or
Insufficientl Partially
Satisfactoril
incompletely
y examined examined y examined
examined
LensCrafter LensCrafter LensCrafter
LensCrafters
s value
s value
s value
Thoroughly
3. Examine
value
chain;
chain;
chain;
examined
LensCrafters value chain; Did
Insufficientl
Partially
Satisfactoril
LensCrafters
chain and evaluate not submit
y evaluated evaluated y evaluated value chain;
its effectiveness to or
its
its
its
Thoroughly
operations in
incompletely
effectivenes
effectivenes
effectivenes
evaluated its
terms of quality, evaluated its
s to
s to
effectiveness to
value creation, and effectivenes s to
operations operations operations operations in
customer
s to
in terms of in terms of in terms of terms of quality,
satisfaction.
operations
quality,
quality,
quality,
value creation,
in terms of
value
value
value
and customer
Weight: 15%
quality,
creation,
creation,
creation,
satisfaction.
value
and
and
and
creation,
customer customer
customer
and
satisfaction. satisfaction. satisfaction.
customer
satisfaction.
4. Determine the
different types of
performance
measurements
that can be used
to measure
LensCrafters
service-delivery

Did not
Insufficientl
submit or
y
incompletely determined
determined the
the different different
types of
types of
performance performanc
measureme e

Partially
Satisfactoril Thoroughly
determined y
determined the
the different determined different types of
types of
the
performance
performanc different
measurements
e
types of
that can be used
measureme performanc to measure
nts that can e
LensCrafters

nts that can

be used to
measureme
measure
nts that can be used to
LensCrafters
be used to measure
servicemeasure
LensCrafter
delivery
LensCrafter s servicesystem
s service- delivery
system design.
design. Did
system
Select at least two not submit delivery
system
design.
(2) types that can or
design.
Partially
be applied and
incompletely
Insufficientl selected at
provide
selected at
y selected least two
justifications for
least two (2)
at least two (2) types
the selection.
types that
(2) types
that can be
can be
that
can
be
applied;
Weight: 20%
applied; Did
applied;
Partially
not submit
Insufficientl provided
or
y provided justification
incompletely
justification s for the
provided
s for the
selection.
justifications
selection.
for the
selection.
5. Examine the
different types of
technologies
applied to
LensCrafters
service operations
and evaluate how
the technologies
strengthen the
value chain.

Weight: 15%

Did not
Insufficientl
submit or
y examined
incompletely the
examined
different
the different types of
types of
technologie
technologies s applied to
applied to
LensCrafter
LensCrafters s service
service
operations;
operations; Insufficientl
Did not
y evaluated
submit or
how the
incompletely technologie
evaluated
s
how the
strengthen
technologies the value
strengthen chain.
the value

measureme
nts that can
be used to
measure
LensCrafter
service-delivery
s servicesystem design.
delivery
Thoroughly
system
selected at least
design.
two (2) types
Satisfactoril
that can be
y selected
applied;
at least two
Thoroughly
(2) types
provided
that can be
justifications for
applied;
the selection.
Satisfactoril
y provided
justification
s for the
selection.

Partially
Satisfactoril Thoroughly
examined y examined examined the
the different the
different types of
types of
different
technologies
technologie types of
applied to
s applied to technologie LensCrafters
LensCrafter s applied to service
s service LensCrafter operations;
operations; s service Thoroughly
Partially
operations; evaluated how
evaluated Satisfactoril the technologies
how the
y evaluated strengthen the
technologie how the
value chain.
s
technologie
strengthen s
the value
strengthen
chain.
the value
chain.

chain.

6. 3 references

Weight: 5%

7. Clarity,writing
mechanics, and
formatting
requirements

No
references
provided

Does not
Does not
Meets
meet the
meet the
number of
required
required
Exceeds number
required
number of number of
of required
references;
references; references;
references; all
all
all
some
references high
references
references references
quality choices.
high quality
poor quality poor quality
choices.
choices.
choices.

More than 8
7-8 errors
errors
present
present

Weight: 10%

$35.00 Purchase

5-6 errors
present

3-4 errors
present

0-2 errors
present