Course: Business Analytics

Course Credits: 3 (Elective)

Offered Term:V/VI

No. of Sessions: 33 (Each session of 70 Minutes)

Introduction
In the contemporary business scenario, the management focus is clearly oriented towards
sustained and continuous profitable growth. To achieve this, Information Technology (IT) and
its various applications become the backbone of the growing organizational landscape. Firms
are able to leverage IT for streamlining and capturing a wide variety of business transactions.
Technology intensive industries are often at the forefront, leading nations and economies
towards hyper growth. Considering the potential of IT applications, this course seeks to
inspire and equip students with business analytics. The role of BA in business, the
stakeholders and the benefits are discussed through case-lets and examples. Additionally, the
course is aimed at providing students with a working knowledge of technical tools such as
SPSS, XL Miner, Advanced Excel, Data mining tools in addition to theoretical concepts.
Learning Objectives
The course seeks to help students gain an understanding of Business Analytics. The core
objectives can be stated as
This course will help students to in depth understanding of business data analytics in different
domains. Integration of all various types of sources, develop the data warehousing and
Provide reporting, analyzing & decision support capabilities to Management through
Dashboards, KPI (Key Performance Indicators), Applying the statistical model (Correlation,
Regression, Forecasting) and MIS (Management Information System) reports.
Data that has relevance for managerial decisions is accumulating at an incredible rate due to a
host of technological advances. Electronic data capture has become inexpensive and
ubiquitous as a by-product of innovations such as the internet, e-commerce, electronic
banking, point-of-sale devices, bar-code readers, and intelligent machines. Such data is often
stored in data warehouses and data marts specifically intended for management decision
support. Data mining is a rapidly growing field that is concerned with developing techniques
to assist managers to make intelligent use of these repositories. A number of successful
applications have been reported in areas such as credit rating, fraud detection, database
marketing, customer relationship management, and stock market investments. The field of
data mining has evolved from the disciplines of statistics and artificial intelligence.
This course will examine methods that have emerged from both fields and proven to be of
value in recognizing patterns and making predictions from an applications perspective. We
will survey applications and provide an opportunity for hands-on experimentation with
algorithms for data mining using easy-to- use software and cases

Pedagogical Approach
Learning will be through a combination of text book reading, case-lets and
practitioner
articles
from
reputed
journals.
Through
Presentation,
Exercise/Problems, Case Studies, situational case study, video clips, Case study
presentation by Group of team. Objective questions to test analytical skills.

Course Evaluation
Students will be evaluated on the following components:
Assessment tool
Attendance and class participation
Assignment/Projects/Any other tests
Midterm test
End term test
Total

Percentage of final grade

10%
20%
20-30 %
40-50%
100%

Sites:

http://www.kimballgroup.com/
http://www.dwbiconcepts.com/

Reference Books:
1) Business Analytics by Evans 2) Fundamental of Business Analytics by
Prasad

1)

Data warehousing (Fundamentals for IT Professionals) Paulraj Ponniah

2)

Data warehouse Toolkit Kimball Ralph

3)

Building the data warehouse William H

4)

Data warehousing, Data Mining & OLAP Alex Berson

5) Data Mining Concepts and Technique Jiawei Han / Micheline Kamber / Jian
Pei

Session Plan :
Session-wise plan is outlined below with relevant Readings.

Ses
sion
1

Topic

Introduction Business Analytics

and its importance in the
organization.
Advantages/Benefits
Introduction Business Analytics
and its importance in the
organization.
Advantages/Benefits
Data to intelligence, Decision
Models
Information Flow within the
organization and outside
organization.

Data warehouse to build Business

analytics and intelligence

Understand of EDW, Data

mart, Data Aggregation,
Data Quality, Star schema
Design

Provide an improved method for

storing and retrieving data
Homogeneous and
comprehensive view
Achieve Information
consistency across
departments
Improve Data quality
Integrate Data from various
Source Systems
Data collated across the source
systems and stored at central
location

8
9
10
11
12,1
3

Practical
Practical
Practical
Practical
OLAP (On-line Analytical
Processing)
Develop Business Analytics
Solution using data warehousing
technology
Provide reporting,

Pre-class
reading
(page
nos. of
text book)

Assignment/
Case

Focus
(Knowledge
/ Skills/
Attitude)

14
15
16,1
7

18
19
20
21
22
23
24
25
26
27
28
29
30

analyzing & decision

support capabilities to
Management
Develop Analytical reports
and MIS Reports
Provide capability for
creating ad-hoc Reports
Cube
Practical
Practical
Data Pyramid (From Top)
Balance Score Card
(BSC)
Dashboards & KPI (Key
performance Indicators)
MIS reports
(Management Information
Reports) / Analytical
Reports
Operational Reports

Practical
Practical
Correlation, Regression
Forecasting
Case Study on Telecom Company

Student Presentation
Data Mining techniques
Data Mining Applications
Practical
Practical
Practical
Practical

31

Project Structure & Roles

of Project Manager & BA
De-duplication of data
Corporate Investment in Business
analytics
Return on Investment
Big Data introduction

32
33

Case Study
Case Study