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For business
For you
74%
98%
97%
Sources: McKinsey/SAP analysis update 04/2013; SAP Corporate Fact Sheet 1/2015.
2015 SAP SE or an SAP affiliate company. All rights reserved.
2015 SAP AG. All rights reserved.
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THE cloud
company
powered by
SAP HANA
Fastestgrowing
database
vendor
Fastest-growing
company
at scale
in the cloud
Market leader
for mobile apps
for business
Market leader
in products
for business
analysis
SAP HANA
is the market
leading platform
for real-time
computing
Source: SAP Corporate Fact Sheet 1/2015
i-SWAT
87%
98%
100%
80%+
of Forbes
Global 2000
of the 100
most valued
brands
of Forbes top
sustainability
companies
are SME
companies
Customers
Financials
Solutions
14.87 billion
5.5 billion
17.5 billion
(+6%)
software and software-related
services revenue
(+4%)
software and cloud revenue
(+4%)
Total revenue
25
11
industries
lines of business
SAP HANA
5,800 SAP HANA customers
1,800 startups
8,500 trained partners
Employees
74,406
79%
employees
Employee
Engagement Index
EMEA: 33,340
Americas: 22,071
APJ: 18,995
120+
70%
nationalities worldwide
Business Health
Culture Index
Source: SAP Corporate Fact Sheet 1/2015; SAP Integrated Report 3/2015
2015 SAP SE or an SAP affiliate company. All rights reserved.
2015 SAP AG. All rights reserved.
i-SWAT
SQL
MDX
SAP HANA
Accelerators
SAP BW on HANA
JSON
Any Apps
Open Connectivity
Development
OLTP | OLAP | Search | Text Analysis |Predictive | Events | Spatial | Rules | Planning | Calculators
Administration
Processing Engine
Database Services
Integration Services
Data Virtualization | Replication | ETL/ELT | Mobile Synch | Streaming
Transaction
Unstructured
Machine
HADOOP
Real-time
Locations
Other Apps
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5
6.400 +
2.846 + 815.400 +
SAP HANA Platform
Faster
Smarter
Simpler
Dramatically simplifies
complex and expensive
IT architectures
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SMART TRAFFIC
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7
2 SMARTIFY DATA
SAP IoT
SAP
INDUSTRY
SCENARIOS
PEOPLE
SQLA
EVENT STREAM
PROCESSING
PREDICTIVE
ANALYTICS
REAL TIME
TRANSACTION
4 MONETIZE
THIRD
PARTY
APPLS
BILLING
REVENUE
FRAUD MGMNT.
SAP HANA
Platform for Internet
of Things
SQL
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8
50b Things
25b Things
7.6b People
2003
2010
2015
2020
Cisco Internet Business Solutions Group (IBSG), April 2011 and Morgan Stanley, October 2013
99.4%
of connectable physical objects are not yet connected
to the
Internet of Things1
200
unique devices per consumer that could
be connected2
KPI 10
1. Cisco, 2. Morgan Stanley
10
CITIZEN
INTELLIGENCE
INNOVATION
BILLING
REAL TIME
OFFER
CITIZEN
PREDICTIVE
MAINTEN.
SMART
LOGISTICS
NETWORK
OPERATIONS
SMART
TRAFFIC
PLANNING
OPERATION
KPIs
EMISSION
ASSET
EXCELLENC
SMART TRAFFIC
CITY
TRANSACTIONAL
ANALYTICAL
GEOSPATIAL
GRAPH
PREDICTIVE
IOT
11
TAXICAB (GPS)
VIDEO CAMERA
3B+ RECORDS/YR
8B+ RECORDS/YR
2.4B RECORDS/YR
METRO PASSENGERS
BUS PASSENGERS
BUS (GPS)
~1B RECORDS/YR
~1B RECORDS/YR
6B+ RECORDS/YR
12
TAXICAB (GPS)
VIDEO CAMERA
3B+ RECORDS/YR
8B+ RECORDS/YR
2.4B RECORDS/YR
METRO PASSENGERS
BUS PASSENGERS
BUS (GPS)
~1B RECORDS/YR
~1B RECORDS/YR
6B+ RECORDS/YR
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CONNECTED
TRANSPORT
Leverage big data
scenarios with
connected vehicles and
transportation networks
CONNECTED
CITIZEN
360 view of travellers and
citizens in order to offer
the most relevant service
BUSINESS
MODELS
Interact with all
stakeholders to
generate new business
models and municipality
improvement
14
15
Nanjing
16
Clustering: Behavior of
direction of travel
(destinations)
17
VIDEO
18
19
20
21
22
23
(Smart) Operations
Control Center
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Demo Video Recording: Decision (2) SAP City-App The Customers App
25
Demo Video Recording: Decision (3) SAP City App: The operator's view details
26
Awareness
Overview of all
assets in
circulation and
reserve in a
map view (open
source maps /
Google Maps)
Frequency of
fleet in
operation
overview with
details
27
Awareness
Drill down on
each fleets
status and
details
Drill down on
load factor at
each stations
28
Impact
Impact of delay on
passengers
travelling on
different route
Impact on
stranded
passengers
awaiting bus
Passengers
planned O-D and
possible number
of impacts that
may affect the
deployment of
fleet
Possible route
planning input for
modifying
frequency and/or
line
29
Decisions
Possible interactions
with passengers:
Coupons
Discount on
tickets
Send message
Twitter updates
A valuable input to
future short term
planning (& long
term as well)
30
Smart Logistics
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Goal: make the infrastructure future-ready increase container turnover and optimize traffic
for Hamburg Port Authority, reduce idle times for
carriers.
Sascha Westermann
Operational IT Traffic Management, Hamburg Port Authority
32
33
34
Executive Summary
Solution Overview
Next Steps
Manages network monitors anonymous traffic maintains geo fences and points of
interest | informs of incidents & sends notifications (automatic using geo fence or manual)
35
Executive Summary
Solution Overview
Next Steps
Invites subcontractors monitors traffic of own fleet dispatches tours and freight |
communicates with drivers or other business partners
36
https://www.youtube.com/watch?v=84I9VJIF9KU
2015 SAP AG. All rights reserved.
37
38
Efficient
Operations
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ARI
Unlocking the power of big real time data - for fleet management
http://www.youtube.com/watch?v=xtFTaLWv8Is
https://www.youtube.com/watch?v=xtFTaLWv8Is
2015 SAP AG. All rights reserved.
40
41
Predictive
Maintenance
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Monitor
Analyze
Predict
Act
Typical results*
Organizations adopting preventive and predictive maintenance and service approach as compared to organizations
practicing reactive maintenance and service
-44%
Lower unplanned
downtime
-17%
+28%
43
Predictive Maintenance
44
Predictive Maintenance
45
https://www.youtube.com/watch?v=pDj5DjCBFig
2015 SAP AG. All rights reserved.
46
Connected
Citizens/Consumer
s
2015 SAP AG. All rights reserved.
i-SWAT
47
MOBIETT
48
5. Trigger Actions
Trigger campaigns,
report on success,
compare to control groups
Consumer
2. Merge Interactions
On topics,
on consumers
Interactions
Predictive Analytics
Select algorithm,
train predictive model
3. Gain Insights
Understand trends,
prepare ad hoc actions
49
New Channels
50
Precision
1:1 Personalization
At the point-of-decision
Timeliness
Location-based
offers
I know where my
customers are,
but everyone gets
the same offer.
CRM-based
offers
I know who my
customers are,
but can I reach
them when it
counts?
Personalization
51
City of Montreal
Over 340 merchants, and 1,000 events being added to the program
City of Montreal
https://www.youtube.com/watch?v=tBIJ_Rc
va_Y
2015 SAP AG. All rights reserved.
52
53
54
55
Business Impact
What we see 16 weeks after launch
Key
56
57
58
59
Stored Value
Accounts
Stored Value
Cards
PrePaid Tickets
Cupons
Payment
Instruments /
Integrations
Mobile Wallet
60
Beacons
61
Indoor
Location
Check-in
Coupons
Contacless
Payment
Proximity
Marketing
62
INFONOMI
63
64
65
Business Models
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Value creation
CONTACTLESS, SMART
CARDS
MAGNETIC STRIPE, FARE MEDIA
TOKEN, PAPER
TICKET
COINS, NOTES,
CASH
<1990s
2015 SAP AG. All rights reserved.
2000s
2010s
67
Connected Services
Ticket
Multi-modal
Ticket +
Services
Use
NEW REVENUES
Account based
Ticketing / Smart
ticketing
Usage based
Value added
services
COMPETITIVE
DIFFERENTIATIO
N
CUSTOMER
INTIMACY
SMART
COMMERCE
68
PARTNERSHIPS
(MULTI-OPERATORS, SUPPLIERS)
City Services
Toll Collect
Travelers /
Commuters
Parking
Metropolitan
Transit Operator
Railway
Operators
Travel Agency
Advertisers
Enterprises
2015 SAP AG. All rights reserved.
Hotels
69
Parking
Work Place Parking
Public Transport
Concessionary
80%+
Of cost for maintaining
status quo
Usage Collection
SMS
White Mail
Self Service
Mobile Phones
Contactless Card
Collection / Reimbursement
Vending machines
Finance
70
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Belgian Railways
Optimization for Distribution Process
3500 km
Needs
Of network
SAP Solution
Improve TTM and increase business flexibility for launching mobility & European travel offers with
SAP CC
High performance real-time pricing & quotations
Minimize customer developments and manual processing with configurable & pre-integrated
components
72
Needs
Flexible and agile pricing/rating capability for all types of services (metro, taxi, buses,
SAP Solution
Rating to applies fares on both traditional tickets and new models, managing high
volumes of transactions
Settlement: Accumulates volume of charges to be paid to partners
Integrated out-of-the-box with CRM
Low TCO
73
CONNECTED
TRANSPORT
Leverage big data
scenarios with
connected vehicles and
transportation networks
CONNECTED
CITIZEN
360 view of travellers and
citizens in order to offer
the most relevant service
BUSINESS
MODELS
Interact with all
stakeholders to
generate new business
models and municipality
improvement
i-SWAT
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Simplify Everything
do Anything
i-SWAT
75
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