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  • Saint Leo Mba565 Module 5 Quiz 4

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    teacher.theacestud
    89 tayangan2 halaman
    SAINT LEO MBA565 MODULE 5 QUIZ 4 SAINT LEO MBA565 MODULE 5 QUIZ 4 Question Question 1: The potential disadvantages of ________ are the risks and lack of control from becoming aligned with another brand in the consumers mind. Consumer expectations about the level of involvement and commitment are likely to be high, so unsatisfactory performance could be very negative for the brands involved. Student Answer: co-branding primary service features values perceptions pricing Question 2. Question : Sometimes companies achieve differentiation through the sheer range of its service offerings and the success of its ________ efforts. Student Answer: pricing cross-selling advertising sales representatives’ none of the above Question 3. Question : Services cannot be seen, tasted, felt, or heard before they are bought. To reduce uncertainty, buyers will look for evidence of quality. They will draw inference about quality from place, people, and price they see. Therefore, the service provider’s task is to “________.” Student Answer: communicate value manage the evidence go full speed ahead provide high touch, high price none of the above Question 4. Question : To match demand and supply, service marketers can utilize a number of strategies on the demand side. Which of the following is NOT one of these strategies? Student Answer: Provide complementary services to waiting customers Cultivate nonpeak demand Differential pricing Share services Manage demand levels through a reservation system Question 5. Question : A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a ________. Student Answer: product type product class need family product variant product line Question 6. Question : A company can classify its products into four types that yield different gross margins, depending upon sales volume and promotional costs. The four classifications include all EXCEPT ________. Student Answer: core product shopping goods staples specialties convenience items Question 7. Question : Products such as insurance, cemetery plots, and smoke detectors are examples of ________ that are products that the consumer does not know about or does not normally think of buying. a.specialty goods Student Answer: unsought goods heterogeneous shopping goods homogeneous shopping goods none of the above Question 8. Question : Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use. Student Answer: customer value hierarchy expected augmented durability none of the above Question 9. Question : Many sellers offer either general or specific guarantees. Guarantees reduce the buyer’s ________ risk. Student Answer: actual perceived real implied stated Question 10. Question : ________ describes the service program for helping customers keep purchased products in good working order. Student Answer: Returns Ordering ease Installation Maintenance and repair Delivery SAINT LEO MBA565 MODULE 5 QUIZ 4

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    SAINT LEO MBA565 MODULE 5 QUIZ 4 SAINT LEO MBA565 MODULE 5 QUIZ 4 Question Question 1: The potential disadvantages of ________ are the risks and lack of control from becoming aligned with another brand in the consumers mind. Consumer expectations about the level of involvement and commitment are likely to be high, so unsatisfactory performance could be very negative for the brands involved. Student Answer: co-branding primary service features values perceptions pricing Question 2. Question : Sometimes companies achieve differentiation through the sheer range of its service offerings and the success of its ________ efforts. Student Answer: pricing cross-selling advertising sales representatives’ none of the above Question 3. Question : Services cannot be seen, tasted, felt, or heard before they are bought. To reduce uncertainty, buyers will look for evidence of quality. They will draw inference about quality from place, people, and price they see. Therefore, the service provider’s task is to “________.” Student Answer: communicate value manage the evidence go full speed ahead provide high touch, high price none of the above Question 4. Question : To match demand and supply, service marketers can utilize a number of strategies on the demand side. Which of the following is NOT one of these strategies? Student Answer: Provide complementary services to waiting customers Cultivate nonpeak demand Differential pricing Share services Manage demand levels through a reservation system Question 5. Question : A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a ________. Student Answer: product type product class need family product variant product line Question 6. Question : A company can classify its products into four types that yield different gross margins, depending upon sales volume and promotional costs. The four classifications include all EXCEPT ________. Student Answer: core product shopping goods staples specialties convenience items Question 7. Question : Products such as insurance, cemetery plots, and smoke detectors are examples of ________ that are products that the consumer does not know about or does not normally think of buying. a.specialty goods Student Answer: unsought goods heterogeneous shopping goods homogeneous shopping goods none of the above Question 8. Question : Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use. Student Answer: customer value hierarchy expected augmented durability none of the above Question 9. Question : Many sellers offer either general or specific guarantees. Guarantees reduce the buyer’s ________ risk. Student Answer: actual perceived real implied stated Question 10. Question : ________ describes the service program for helping customers keep purchased products in good working order. Student Answer: Returns Ordering ease Installation Maintenance and repair Delivery SAINT LEO MBA565 MODULE 5 QUIZ 4

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    Saint Leo Mba565 Module 5 Quiz 4

    Diunggah oleh

    teacher.theacestud
    SAINT LEO MBA565 MODULE 5 QUIZ 4 SAINT LEO MBA565 MODULE 5 QUIZ 4 Question Question 1: The potential disadvantages of ________ are the risks and lack of control from becoming aligned with another brand in the consumers mind. Consumer expectations about the level of involvement and commitment are likely to be high, so unsatisfactory performance could be very negative for the brands involved. Student Answer: co-branding primary service features values perceptions pricing Question 2. Question : Sometimes companies achieve differentiation through the sheer range of its service offerings and the success of its ________ efforts. Student Answer: pricing cross-selling advertising sales representatives’ none of the above Question 3. Question : Services cannot be seen, tasted, felt, or heard before they are bought. To reduce uncertainty, buyers will look for evidence of quality. They will draw inference about quality from place, people, and price they see. Therefore, the service provider’s task is to “________.” Student Answer: communicate value manage the evidence go full speed ahead provide high touch, high price none of the above Question 4. Question : To match demand and supply, service marketers can utilize a number of strategies on the demand side. Which of the following is NOT one of these strategies? Student Answer: Provide complementary services to waiting customers Cultivate nonpeak demand Differential pricing Share services Manage demand levels through a reservation system Question 5. Question : A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a ________. Student Answer: product type product class need family product variant product line Question 6. Question : A company can classify its products into four types that yield different gross margins, depending upon sales volume and promotional costs. The four classifications include all EXCEPT ________. Student Answer: core product shopping goods staples specialties convenience items Question 7. Question : Products such as insurance, cemetery plots, and smoke detectors are examples of ________ that are products that the consumer does not know about or does not normally think of buying. a.specialty goods Student Answer: unsought goods heterogeneous shopping goods homogeneous shopping goods none of the above Question 8. Question : Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use. Student Answer: customer value hierarchy expected augmented durability none of the above Question 9. Question : Many sellers offer either general or specific guarantees. Guarantees reduce the buyer’s ________ risk. Student Answer: actual perceived real implied stated Question 10. Question : ________ describes the service program for helping customers keep purchased products in good working order. Student Answer: Returns Ordering ease Installation Maintenance and repair Delivery SAINT LEO MBA565 MODULE 5 QUIZ 4

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    dari 2

    10/12/2015

    TheAceStudent:SAINTLEOMBA565MODULE5QUIZ4

    SAINTLEOMBA565MODULE5QUIZ4
    SAINTLEOMBA565MODULE5QUIZ4
    Question
    Question1:Thepotentialdisadvantagesof________aretherisksandlackofcontrolfrom
    becomingalignedwithanotherbrandintheconsumersmind.Consumerexpectationsaboutthe
    levelofinvolvementandcommitmentarelikelytobehigh,sounsatisfactoryperformancecouldbe
    verynegativeforthebrandsinvolved.
    StudentAnswer:cobranding
    primaryservicefeatures
    values
    perceptions
    pricing
    Question2.Question:Sometimescompaniesachievedifferentiationthroughthesheerrangeofits
    serviceofferingsandthesuccessofits________efforts.
    StudentAnswer:pricing
    crossselling
    advertising
    salesrepresentatives
    noneoftheabove
    Question3.Question:Servicescannotbeseen,tasted,felt,orheardbeforetheyarebought.To
    reduceuncertainty,buyerswilllookforevidenceofquality.Theywilldrawinferenceaboutquality
    fromplace,people,andpricetheysee.Therefore,theserviceproviderstaskisto________.
    StudentAnswer:communicatevalue
    managetheevidence
    gofullspeedahead
    providehightouch,highprice
    noneoftheabove
    Question4.Question:Tomatchdemandandsupply,servicemarketerscanutilizeanumberof
    strategiesonthedemandside.WhichofthefollowingisNOToneofthesestrategies?
    StudentAnswer:Providecomplementaryservicestowaitingcustomers
    Cultivatenonpeakdemand
    Differentialpricing
    Shareservices
    Managedemandlevelsthroughareservationsystem
    Question5.Question:Agroupofproductswithinaproductclassthatarecloselyrelatedbecause
    theyperformasimilarfunction,aresoldtothesamecustomergroups,aremarketedthroughthe
    sameoutletsorchannels,orfallwithingivenpricerangesisknownasa________.
    StudentAnswer:producttype
    productclass
    needfamily
    productvariant
    productline
    Question6.Question:Acompanycanclassifyitsproductsintofourtypesthatyielddifferentgross
    margins,dependinguponsalesvolumeandpromotionalcosts.Thefourclassificationsincludeall
    EXCEPT________.
    StudentAnswer:coreproduct
    data:text/htmlcharset=utf8,%3Ch3%20class%3D%22posttitle%20entrytitle%22%20itemprop%3D%22name%22%20style%3D%22margin%3A%200px%3B

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    10/12/2015

    TheAceStudent:SAINTLEOMBA565MODULE5QUIZ4

    shoppinggoods
    staples
    specialties
    convenienceitems
    Question7.Question:Productssuchasinsurance,cemeteryplots,andsmokedetectorsare
    examplesof________thatareproductsthattheconsumerdoesnotknowaboutordoesnot
    normallythinkofbuying.a.specialtygoods
    StudentAnswer:unsoughtgoods
    heterogeneousshoppinggoods
    homogeneousshoppinggoods
    noneoftheabove
    Question8.Question:Marketershavetraditionallyclassifiedproductsonthebasisofthree
    characteristics:________,tangibility,anduse.
    StudentAnswer:customervaluehierarchy
    expected
    augmented
    durability
    noneoftheabove
    Question9.Question:Manysellersoffereithergeneralorspecificguarantees.Guaranteesreduce
    thebuyers________risk.
    StudentAnswer:actual
    perceived
    real
    implied
    stated
    Question10.Question:________describestheserviceprogramforhelpingcustomerskeep
    purchasedproductsingoodworkingorder.
    StudentAnswer:Returns
    Orderingease
    Installation
    Maintenanceandrepair
    Delivery
    SAINTLEOMBA565MODULE5QUIZ4

    data:text/htmlcharset=utf8,%3Ch3%20class%3D%22posttitle%20entrytitle%22%20itemprop%3D%22name%22%20style%3D%22margin%3A%200px%3B

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