maesplace4u@gmail.

com

Guy A. Maes
Grove, IL 60516
(630) 725-8455
https://www.linkedin.com/in/guymaes

A multi-faceted sales and marketing professional with expertise in sales support and management, product development and
management, promotions and training. Successfully develops and implements strategies and tactics to integrate new
business ventures into product mix and maximize customer satisfaction and sales results. Willing to face problems head-on,
prioritize solutions and implement difficult decisions
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Professional Experience
January 2011 Present
Coventry Health Care, Downers Grove, IL (acquired by Aetna)
Director Agent Support
Develop, implement, and manage centralized in-house individual health insurance sales support center to assist health plans
and distributors through quoting, submission, problem resolution, material distribution, and administration and information
dissemination.
Created a centralized Sales Support unit servicing 30K independent agents and 12 diverse health plans from the
ground up. This included interviewing the sales leaders to determine the most needed services, developing the P&P,
hiring, training 17 staff and handle as many as 23K agent generated phone and e-mail transactions monthly.
Perform the hiring and training of staff including the development of essential training presentations.
Develop a strategic rollout process and schedule for new health plans through effective communication and planning.
Build and develop solid business relationships with health plan sales leadership.
Achieved 100% participation rate among Coventrys Health Plans with demand for services outpacing our ability to
on-board Health Plans at rollout.
Operated as the companys Communications Officer to Field Sales Management for a yearlong project that scoped
and out-sourced billing and enrollment functions to a 3rd party administrator. This process included the complete
documentation of business and operational implications for each health plan, drafting, development and distribution
of field communication and continuous meetings prior, during and post implementation.
Redeveloped the team for implementation of the Affordable Care Act as part of exchange readiness assuring that key
procedural changes were documented, staff trained and performed within the standards for open enrollment
experiencing a 3 fold increase in annual production during initial open enrollment.
2010
Dental Associates and Care+Dental Plans, Green Bay, WI
Business Representative
Recruit, train, motivate and relationship management with brokerage distribution to attain group dental sales membership goals
as well as direct personal production responsibilities.

Developed marketing brochure that generated new business leads and 10 group proposals.

2006 2009
Wellcare Health Plans, Tampa, FL
Regional Sales Director
Directed compliant sales activity in 19 states for Medicare Advantage and Prescription Drug Plans. Located, recruited, trained
and worked in concert with the Field Marketing Organizations, General Agents and independent producers to attain sales
goals.
Attained 146% increase in memberships for 2007 over 2006.
Achieved 111% of sales goal for 2008.
Earned Leading Producer Roundtable Golden Eagle Award 2007 and 2008.
Conducted 24 face-to-face training sessions, 30 WebEx training sessions, 24 agency meetings, 44 agent audits, 6
member facing sales events, 3 industry conventions, 2 hospital systems visits in 2007 exceeding all requirements.
Leadership role in development of a very successful TeleApp process.
Managed 2 local sales managers

Guy A. Maes
(630) 725-8455

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2002 2006
American Medical Security, Green Bay, WI
Director, Product Development
Led product development and business enhancement activities for the 2nd largest product line over $300M in annualized
premiums using multiple products and distribution channels. Coached and developed 3 project Managers and 4 Marketing
Specialists.
Key player in establishing the first ever dedicated Managing General Agent Distribution System resulting in an $18M
increase in annualized premium volume.
Grew the individual medical product line through research, new product concept and strategy development, business
planning, testing and product implementation and promotion increasing membership 24% from 148K members in
2002 to 184K in 2005.
Exceeded revenue targets in 2003 and 2004.
1996 2002
Conseco Medical Insurance Company, Schaumburg, IL
Vice President Marketing and Sales Support
Managed product development and sales support managing a staff of 18 to create, deliver and produce new products and
promotional programs, training programs, sales, marketing and promotional collateral, and field communications, generating
$200M in annual premiums. Interfaced with 85 Managing General Agents nationwide. Managed monthly publications
distributed to over 50K producers and a printing budget of $2.5M.
Created and launched multiple personal, group and short-term medical products in a three-month period which
exceeded sales projections.
Designed and released new medical product and supporting collateral two months ahead of schedule which resulted
in immediate top-line growth and long-term bottom-line growth.
Developed sales reporting and catalog of options for book of products which quantified trends, gaps and goals.
Produced and implemented commission schedules and bonus arrangements for top-line distributors and agents
which increased sales and generated a great deal of loyalty.
Reduced employee turnover by implementing assessment tools to screen potential new hires and develop existing
employees; utilized Predictive Index System by Dr. Arnold Daniels.
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Additional Professional Experience

Ceridian Benefit Services, St. Petersburg, FL, Account Executive
Created and consolidated information on multiple client insurance companies and planned approach for additional services.
Due to organizational shifts this position was reassigned in 4 months.
Washington National Insurance Company, Lincolnshire, IL, AVP Individual Medical Products
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Education
University of Wisconsin, Eau Claire, WI, Bachelor of Arts in Education, financed personally