PROJECT REPORT
ON
SESSION 2011-13
SUBMITTED BY:GROUP-1
AMIT RANJAN 03
SHASHANK JAIN 21
ANKUR SHRIVASTAVA 05
RAHUL CHAUDHORY 30
PGDM-I.B
ACKNOWLEDGEMENT
I express my sincerest gratitude and thanks to honorable, Ms. SANJEELA for whose
kindness I had got the precious opportunity of doing this project. Under her brilliant
guidance I could complete the project being undertaken on the BRIEF STUDY
High-skilled manpower
Adoption of high quality & productivity initiatives (TQM, TPM, Six Sigma, etc.)
Proximity to markets
Weakness
Opportunities
Indias share in world Auto Components is expected to grow over 2.5% by 2015
High level of sourcing of auto components from low cost countries (LCC) to act
as a growth driver.
Threats
Import of components from ASEAN and China will have adverse impact on
GDP and employment
PESTEL ANALYSIS
Political
Political climate in a different countries producing an buying automobiles regarding
policies on import, export and manufacture of automobiles and automobile
components. This will also include policies on allowing setting up of manufacturing
plants by foreign companies.
Taxation policy
Annual vehicle sales are projected to increase to 5 million by 2015 and more
than 9 million by 2020.
Economic
Social
Social norms that impact the decision to own and use automobiles versus
other means of transport.
Growth in urbanization
Technology
R&D
Environmental
Physical conditions effecting ability to use automobiles of different types.
This will also include state infrastructure such as roads for driving vehicles.
Infrastructural development
Acquisition of land.
Global warming
Roof of a car
Hybrid & electric car.
Legal
Legal provision relating to environmental population by automobiles.
cars that are similar - just look at any mid-range Toyota and you can easily find a
very similar Nissan, Honda, or Mazda. However, if you are looking at amphibious
cars, there may be little threat of substitute products (this is an extreme example!).
Analysis
Over view of the company.
Industry Founded Headquarters Area served Key people Products Revenue Net income Total assets Employees Parent
Website -
Automotive
1945 (Ludhiana)
Mumbai, Maharashtra, India
Worldwide
Anand Mahindra (MD)
Automobiles, commercial vehicles, two-wheelers
37,026 crore (US$6.7 billion)(2011)[
3,079 crore (US$557.3 million)(2011)
36,926 crore (US$6.68 billion)(2011)
15,147 (2011)
Mahindra Group
Mahindra.com
Products
Commercial Vehicles
Alfa
Gio
Mahindra Navistar Trucks
Bolero Maxi Truck
Genio
Mahindra is also into Tractor manufacturing
Personal Vehicles
Bolero
REVA Electric Cars
Scorpio
Kyron
Rexton II
Rodius
XUV 500
Competitors
1.Honda
2.Toyota
3.Nissan
4.Hyunda
5.Mitsubishi
6.Maruti Udyog
7.Tata Motors
8. Skoda
9. Toyota
10. Volkswagen
11. Ford
Political
Economic
Technological
Social
Environmental
Technological solutions help in integrating the supply chain hence reduce loss
and increase profitability.
Legal
Mahindra has been one of the strongest brands in the Indian automobile
market.
Mahindra group give employment to over 110,000 employees.
Innovation and advanced technology applications.
Excellent branding and advertising, and low after sales service cost.
Sturdy SUVs good for Indian roads and off-road terrain .
Weakness
Mahindras partnership with Renault did not live up to international quality
standards through their brand Logan.
Opportunity
Developing hybrid cars and fuel efficient cars for the future.
Tapping emerging markets across the world and building a global brand.
Fast growing automobile market.
Growing in the market through electric car Reva (controlling stake) and entry
into two-wheeler segments.
Threats
Govt. has approved 100% FDI & minimum capital investment for
new
Entrant has been removed.
Conclusion
This report is all about the automobile industry & Mahindra & Mahindra. This report
briefly explain about the overall strategy adopted by an automobile industry and its
players, which give us the detail knowledge about the internal & external
environment of the industry. Through applying different analysis we come to know
about the companies product, companies promotions strategy, companies market
positions, their near competitors.. And we also come to know about the political,
social, technological, environmental, legal aspects which affect the companies
strategy. And how a company manage all this to acquire a no. 1 position in the
market amongst their all their competitors.