Gene Pearl R.

Divinagracia

BOM36

CSR RESEARCH OUTLINE

Name of Company: Bench (stylized as bench/ or BENCH/)
Company Profile and Information, Owner, Structure Business interest, Product and services,
and Corporate Vision-Mission, Corporate Objectives:
Ben Chan, Founder/Owner of Bench (leading clothing chain in the Philippines), Beginning in 1987 with
a small store selling mens t-shirts, Bench grew at an unparalleled rate by being the pioneer in the use
of celebrity endorsers, television and giant billboards to propel a fashion brand that offers premium
quality products at affordable prices.
To date, Bench has grown to include a ladies line, underwear, fragrances, housewares, snacks, and a
wide array of other lifestyle products, with the distinction of being present in virtually every retail space
in the Philippines, and with a worldwide network of stores and outlets, reaching as far as the United
States, the Middle East, and China.
Bench is the registered trademark of Suyen Corporation which is being managed by Ben Chan. The
Bench trademark was derived from the acronym of the founders first and last names. Bench was
created out of Ben Chans dream to create a Philippine fashion that would target the young consumers.
Bench is a leading lifestyle and fashion chain in the Philippines. The trademark is derived from the
acronym of the founder's first and last names (Ben Chan). From its humble beginnings, the t-shirt
offerings expanded into a whole lifestyle store, offering Fix Salon for hair products and services,
stationary line Prescribe(r), Bench Brats for teenagers, Bench Body and Bath specializing in bath and
fragrance products, and now HerBench offering a complete women's line, including fragrances and
cosmetics.
Management of the company is shared with Chan's brother-in-law Virgilio Lim who develops systems
and operations, while sister Nenita Lim handles finance. Chan devotes his energy to the creative side.
Objective of commercial organization and Business risk
Objective of a commercial organization:
Objective of a commercial organization is to maximize shareholders wealth in two ways :
1:Through capital growth.
2:Payment of dividends.
Business risks to objectives:
There are two broad categories of risks towards the objectives of a commercial organization.
1. Internal Risks:
>Change in managerial duties
>Disruption in information system
>Employee accessibility to assets.
>New personnel.

>Rapid expansion of operations.

>Incorporation of new technology.
>Corporate restructuring.
>Expansion/Acquisition of foreign operations.
2. External Risks:
>Natural disasters.
>Technological changes like competing technologies, transportation, communication, information.
>Operating environment change.
>Legislative change.
>Change in business conditions like money supply, interest rates, employment levels, demand,
consumer.
>Regulatory change.
VISION
To be a recognized world brand among the best world brands.

MISSION
When we create, we inspire,
When we make, we innovate,
When we lead, we serve.
Core Values:
CSR involvement
CSR philosophy
CSR Model
CSR Program
CSR beneficiaries/donee
CSR focus : education, housing, classrooms, health, environment, feeding programs,etc.
CSR budget, resources
Department/people in charge
(You can include photos of CSR activities.)