Author(s)
Year
1. Importance
1
of Brand Awareness in
Purchase Decision of FMCG Products
for Consumers : A comparison
Between Urban, Se,I Urban and Rural
Markets
2. Identifying
2
Critical Training Needs from
.
Performance
Appraisal Ratings
Jun 15
Alam, Ahmed
Parveen & Mishra, D
Parveen Ahmed Alam
& Dhrubojyoti Mishra
Dec 14
Swapna Datta
Sudeep Chatterjee
Satarupa
Roychowdhury
Rajib Bhattacharya
Publication Details
Shiv Shakti International Journal of
Multidisciplinary and Academic Research
(SSIJMAR), Vol 4, No.3, ISSN : 2278-5973)
Rajib Bhattacharya
Apr 15
Rajib Bhattacharya
Dec 14
2
B : Conference Papers
Sl.
No.
1.
Year
Conference Details
Jan 15
2.
Sustainable
Marketing
through Swapna Datta Khan
effective utilization of Social Media
Dec 14
3.
Jan 15
4.
Apr 15
5.
Jun 15
C:
Sl.No.
1.
D:
Author(s)
Author(s)
Year of
Publication
Book Details
Jan 2015
Book Review
(i)
Pramit Sengupta, Book Review : Fundamentals of Financial Management by Sheeba Kapil; Dorling Kindersley (I)
Pvt Ltd in 2013; Kindler, Vol.XIII, No.1&2 (2013).
(ii Parveen, Ahmed)
Alam, Book Review: Case Studies in Human Resource Management; Dr R K Suri & Dr S L Gupta;
Pentagon Press; Kindler,Vol. XIII No.1&2 (2013) .
(iii)
Majumder Sougata , Book Review: Udai Pareeks Understanding Organizational Behaviour; Sushama Khanna; Oxford
University Press; Kindler, Vol XIV, No. 1&2 (2014)