Rosanna J.

Sandlin
rsandlin10@gmail.com Cell 214-704-9624
www.linkedin.com/in/rosannasandlin/
Professional Goals and Attributes

As an award-winning brand manager, marketer and employee, I thrive in contributing to revenue and market
share growth, plan and launch strategic marketing campaigns, improve company reputation through branding
and strategic media placements, and streamlining processes.
Multiple Award-Winning Marketer and Master Certification in Project Management.
Broad experience in serving consumers and professionals through sales, product and project management,
delivery/launch of products/services, and marketing campaigns within budget and timeline.

Professional Experience
Sandlin Marketing
2012-Present
Marketing Consultant
Marketing consultation with large and small organizations.
Consult and deliver marketing plans, including product launch.
Advertising campaign development, placement strategy, messaging, targeted/segmented
Traditional print, TV, outdoor and radio
Online/Digital paid ads, podcasts and video
Direct mail newsletters, magazines, postcards
Website content SEO and SEM management, organic search
Collateral brochures, rack cards, educational presentation materials, posters and banners
Public Relations traditional media placements, social media and blogging
American Heart Association/American Stroke Association
2013-2015
Brand and Marketing Manager, Healthcare Quality
Marketed 15+ quality programs to hospitals and other health care organizations. Created, developed and
delivered in a variety of mediums; print, web, online, digital, radio, email pod casts, events and social media.
Planned and delivered new program launch award-winning marketing and communications plan for a new
program/product launch. Managed strategic projects and lead marketing team to deliver 5% revenue growth.
Baylor University Medical Center at Dallas
2005-2012
Senior Marketing and Public Relations Consultant
Created and developed portfolio of marketing collateral and mediums targeted for consumers/patients,
referring physicians and managed care professionals, exceeding goal of 6:1 return on investment. Direct mail
brochure targeted 100% patient acquisition and produced 16:1 ROI.
Successfully executed multi-million dollar marketing plan for a new medical center grand opening with a
comprehensive advertising campaign ( pre- and post-opening) with print, website, social media, radio, TV,
outdoor and digital. Led planning and execution of four major grand opening events, far exceeding
expectations in awareness and attendance. Managed agency and public relations.
Service Line Marketing. Developed growth marketing plans for hospital service lines for gastroenterology,
solid organ transplant, diabetes, oncology, blood and marrow transplant services, men's health/urology,
breast imaging services and weight loss surgery. Developed, advertising and placements of compelling key
messages in traditional and digital media. Managed relationships across entities to deliver objectives and ROI.
Website, Search Engine Optimization and Management. Completed major rewrite of website with multiple
targeted audience input, improving cancer care services from no appearance to consistent top 10
appearances.

Rosanna J. Sandlin

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AT&T
Offer Management
Product Management
Product & Market Entry/Launch Manager
Sales Executive, Technical Sales, Sales Leadership
Project/Program Manager, Engineer
Customer Services Representative

1983-2004

Offer management. Collaborated with sales teams on offer and business plan development, ensuring
continuity of contract revenues of more than $250,000,000, and enabling profitable deal negotiation
of$60,000,000 new local data services revenue and $20,000,000 in new local voice services for Federal
Government and Wholesale segments.
Product management. Managed product lifecycle, market pricing, technological architecture for cost
efficiencies and client product delivery processes, retaining $175,000,000 and delivering $27,000,000
in new revenue.
Strategic product development. Led strategy and new product development requiring strong
leadership, collaboration and business case analysis, through launch.
Sales leadership resulted in more than $75,000,000 in new revenue and generated $3,000,000 in local
services revenue. Managed sales team to produce at 120%.
Customer Service / Technical Sales. Managed book of business by preserving revenues of $70,000,000
and grew it to $150,000,000. Personally responsible for revenue protection, project management on
delivery of services sold, marketing communications and delivery of network offerings to clients.
Professional and Personal Accomplishments

AHA/ASA: 2013 DFW American Marketing Association Marketer of the Year Award Winner, Product Launch;
AHA Moment of Truth Award (2) for stepping up and delivering on newly-acquired areas of responsibilities.
Baylor Health Care System: 2011 DFW American Marketing Association Marketer of the Year Award Winner,
Non-profit; Healthcare Advertising Award Winner; Gold, 2009-2012; Bronze, 2008
AT&T: Sales Vice-President Distinguished Sales Award, 1992; Top Sales Achievers Club, 1989-1998; Business
Achievement Award, AT&Ts highest quality award, 1993; Women of AT&T National Award nominee for
Volunteer of the Year, 1997
Genesis Womens Shelter: Fundraising Chairperson for event that raised more than $20,000, 1998-1999
Rotary Club of Dallas: Board of Director 2004-2007; Foundation Board of Trustee 2013-2016 & 2008-2011
Big Brothers & Sisters of Dallas: Awarded Big Sister of the Year, 1997
Alpha Chi Omega National Womens Fraternity: President of Dallas alumna chapter, 1992-1996
All Saints Catholic Church, Dallas: Eucharistic Minister
EDUCATION AND TRAINING

Graduate: Master of Arts, Dispute Resolution and Conflict Management, Southern Methodist University on
hold
Certificates: Masters Certificate of Project Management, Stevens Institute of Technology, 2001; AT&T
Technical Professional Qualification Program, 1992
Rotary International Scholarship: Goodwill, vocational and cultural exchange to northern Chile, May 1998
Undergraduate: Bachelor of Arts, Political Science / Minor in Business Administration, University of Texas at
Arlington, 1981; Graduated with Honors; Whos Who Among American Colleges and Universities