Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, a USD
28 billion Corporation. The Company ventured into food and grocery
retail sector in 2007 with the acquisition of a south based supermarket
chain. Subsequently Aditya Birla Retail Ltd. expanded its presence
across the country under the brand "more." with 2 formats.
Supermarket
More. - Conveniently located in neighbourhoods, more. supermarkets
cater to the daily, weekly and monthly shopping needs of consumers.
The product offerings include a wide range of fresh fruits & vegetables,
groceries, personal care, home care, general merchandise & a basic
range of apparels. Currently, there are over 600 more. supermarkets
across the country.
Hypermarket
More. MEGASTORE - is a one-stop shopping destination for the entire
family. Besides a large range of products across fruits & vegetables,
groceries, FMCG products, more. MEGASTORE also has a strong
emphasis on general merchandise, apparels & CDIT.
Currently, two hypermarkets operate under the brand more.
MEGASTORE in Mysore and Vadodara
Clubmore. - our loyalty program, currently has a strong membership
base of over 1 million members.
Aditya Birla Retail Limited launched their first supermarket in Pune. The
store, a part of the chain aptly named more. promises to change the
everyday shopping experience for consumers.
Addressing the media in Pune, Mr. Sumant Sinha, CEO, Aditya Birla
Retail Limited said, "Our belief is that we can significantly improve the
shopping experience for the entire Indian family from the husband to
kids and parents and in-laws, and more particularly make it much easier
for the housewife.
We are happy to launch our first set of stores in Pune and are hopeful
that consumers will embrace us as a part of their everyday lives."
Aditya Birla ‘More’ - Surviving in the retail space.
But even then, key factors which may influence the buying pattern of
consumers hinge on convenience in terms of distance from home,
pricing and giving the right product-mix catering to different social and
economic class. Since, organised retail has thin margins and high costs
of around 15% to the revenues (as compared to 5-6% of local grocery
stores), retail companies should promote more their in-house brands
which have a higher mark up.
Aditya Birla ‘More’ strategy to offer budget and high value private labels
under ‘More for you’ and ‘Select’ seems to be like successful UK’s Tesco
model of having separate labels with separate quality and prices for the
same product category.
Vision
To be a premium global conglomerate
with a clear focus on each business.
Mission
To deliver superior value to our customers,
shareholders, employees and
society at large.
Our Values
Integrity
Commitment
Passion
Seamlessness
Speed
"Our mission is to change the way people shop. We will give them
more.” says Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group.
More. Quality
Every product at more. goes through a thorough quality check process
ensuring 100 per cent more. satisfaction.
More.Variety
Apart from a large range of national brands, shoppers will also find a
section called the Best of India, which is an assortment of unique
products sourced from across India.
The wide range of fresh fruits and vegetables along with private label
offerings under brand names Value, Select and Premium ensure that
more. variety is a promise delivered across the store.
More. Convenience
Convenient locations within easy reach of consumers and a neat,
cheerful and friendly layout, enough isle space, signage that speaks the
consumer's language aiding in identifying what she has come to shop for
easily, all go a long way in ensuring more. convenience.
More. Value
more. promises best in market pricing. Linking up directly with farmers to
source fresh fruits, vegetables and staples ensure great quality as well
as great price. Add to this, the membership program Clubmore., which
provides convenience, customised shopping solutions and savings, and
the more. value promise becomes all the more evident.
Managing Committee
Aditya Birla Group ranked the No. 1 Best Employer by the Hewitt -
Economic Times Survey 2007.
The US $ 24 billion Indian conglomerate, Aditya Birla Group, was
ranked number one in India and among the best in Asia...
Future Trends
Conclusion
2. Company Journals.
3. www.google.com
4.www.morestores.com
5. www.adityabirlagroups.com