What is Carpe Diem?

Carpe Diem is a unique opportunity for bright minds from select B-Schools to work with HUL on a
live project and get a chance to be a summer intern under the prestigious Unilever Leaders
Internship Programme (ULIP). And all this by means of an interesting case study competition! As
the name suggests, if you believe you have that fire in your belly to take control of the present
and convert a problem into an opportunity, Carpe Diem gives you just that platform to prove your
mettle. All you have to do is crack a case solution to a live Marketing problem. By doing this, you
get to work with a Brand Manager in HUL on a LIVE marketing project and take away rich
learning and insights that the magical world of FMCG has to offer. Not just this, you also hold a
chance to be a summer intern at HUL in ULIP 2016, based in one of Unilevers several offices
across the globe and manage live projects that have a direct and huge impact on the business.
Participants
This case study competition is open to all first year students interested in Marketing from the
following institutes:
1.
2.
3.
4.
5.
6.

IIFT, Delhi
IMT, Ghaziabad
MDI, Gurgaon
NMIMS, Mumbai
SIBM, Pune
XIM, Bhubaneshwar

Participation process
The contest will span across one month and will take place in the following phases:
A. Case Study and Registration

All participants shall register for the competition individually

Individuals register themselves by logging on to www.facebook.com/unileverdiariesindia
A common HUL case study will be assigned to all 6 B-schools
The HUL case study shall be shared with the Placement Committee of your institute
B. Submission of Case Solutions

This period is the window for research, analysis and brainstorming

Deliverables at the end of this phase: 1 page write-up as a solution to the case (Font: Arial,
Font size: 11, Line Spacing: 1)
Participants are requested to upload the solutions on www.facebook.com/unileverdiariesindia
HUL will evaluate all the entries and reserves the right to shortlist top 12 entries from each
institute
Remember that you need to convince the Jury comprising of senior leaders from HUL of what
can be an implementable solution.

C. Semi Finals
The names of the 12 shortlisted participants will be shared with the institutes placement team
and on www.facebook.com/unileverdiariesindia
The 12 shortlisted participants from each institute will be required to constitute 4 teams of 3
members internally by themselves and submit a detailed presentation of their case solution to
HUL. The email address will be notified to the teams.
Deliverables at the end of this phase: A detailed power point presentation on the case
solution by the team.
A jury consisting of HUL senior leaders will evaluate and select 2 top teams from each
institute.
These top 2 teams from each institute will then qualify to enter the finals.
D. Final Presentations
The 2 shortlisted teams from each institute will be invited to the HUL Campus in Mumbai.
They will then present their case solution to a jury comprising of senior leaders from HUL.
The Jury will evaluate the teams performance based on a 5 minutes presentation + 10
minutes Q&A.
The Jury will select the winning team of Carpe Diem based on presentation and Q&A.
Travel and stay arrangements for all 12 teams travelling to Mumbai for the Finals will be
arranged by HUL.

Detailed groundwork and Mentoring

The 12 Finalist teams will be assigned a mentor whom they will be able to interact with for
any conceptual clarity, discussion etc. via mail & phone
The details will be communicated to your team by email
Prizes
Finals: The students that reach the finals stand a chance to be shortlisted and fast tracked for
the Prelim round of Interview for ULIP 2016. This will be purely on the basis of their case
presentation and profiles. Note: The interviews will be held in HUL HO.
Grand Finale winners: The winning team in the Grand Finale gets a unique opportunity to
work with the Brand team on the LIVE project and implement their solutions. The winners will
also be awarded a Pre Placement Interview for ULIP 2016.
Please Note:
All Timelines & Deadlines at all stages will be updated on www.facebook.com/unileverdiariesindia