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Red: energy, strength, passion, desire, love, power,

determination, danger and rebellious vibe. Red can be


associated with anger, but also with importance.
Black: power, elegance, sophistication and formality.
Grey: quality, class, elegance, sophistication and
formality.
These colours complement each other and give an
impression of quality, style and uniqueness. The tone the
colours create gives the magazine a sense of unity
between the old fashioned and modern artists that are in
the industry.
The continuation of the magazines house style of red,
white and black is clearly evident on this double page
spread.

The black and white connote an old fashioned, retro,


sophisticated and yet serious character, which links to the
two artists appearing on the cover, Paul McCartney and
John Lennon. They are perhaps the two main and most
iconic members of the Beatles from the 60s.
The neutral white, black and grey tones convey tradition,
formality, professionalism and a minimalist style, a sense
of sophistication, mystery and solitude whilst they can
also connote depression and mourning.
The red tone used for the boost/puff box containing the
text BEATLES no.1s and EXTRA! in the top left
corner, inject a touch of colour and energy onto the page.
It also accentuates importance of the information and is
used to capture the attention of the reader.
The white sans-serif contrasts well with the red banner,
which in turn contrasts well with the image and black &
white background.

The main image dominates this double page spread,


taking up the whole of the right hand page and about a
third of the left hand page.
The clever positioning of the image and text whereby they
have created the illusion of the artist gazing towards the
main quote and the strategic positioning of a puff slightly
above the introduction / kicker, overlapping the top left
quadrant of the black kicker background, the shape of
which resembles an arrow, subtly pointing downwards
towards the main quote The Two of Us and small image
of John and Paul holding a magazine, connoting
relationship and togetherness. This appears to be
underlined / sectioned off from the main text, implying it
has significance. Successfully links all aspects of the
double page spread together, whilst subtly engaging the
reader and guiding through the feature.

The layering of the banner over the introduction background ensures its
prominence in catching the readers eye.
The left hand page where the article is situated utilise a column structure to
display / layout text and this helps to ensure it appears organised,
professional and easy to read.
There is a drop cap at the start of the text which indicates that this is where
you start reading.
The significant amount of clear /negative space around the text of the
article which links well to the main image and those of the cover and
content pages in connoting a minimalist style.
A red font, connoting their importance has been used to instantly show
reader Paul McCartney is the interviewee, therefore adding credence to
article and appealing to his fans. The other name displayed in this manner
is that of the interviewer.
There are a mixture of serif and sans serif typography of varying sizes,
colour and some are also bold. The main text of article is black and in a
serif Times New Roman typeface. The main quote is displayed using a
large, bold black serif font and the kicker or introduction uses this also but
is a great deal smaller. However, the puff uses a sans serif font and this
ensures the text is clear and easily readable.

The main image is a medium close up shot of Paul McCartney and John Lennon. They
are perhaps the two main and most iconic members of the band the Beatles from the
60s. The image takes up the entire right hand page and approximately two thirds of
the whole double page spread. Connoting its and their importance to the main article
and linking well to the front cover and main cover line
The image is a poignant moment from the past showing these two icons, captured by
a photographer and preserved for future generations.
The black and white tones gives the image a real classic, vintage feel which Im
positive will resonate well with the magazines audience, Beatles fans past and
present and general rock n roll fans.
The retro mono style of the main image supports connotations made on the front
cover that the magazine focuses on less mainstream music for an older audience.
Will ignite memories of times past and a rock n roll era when the reader was free
spirited and carefree attitudes. A period when they had something worth fighting for
and memorable iconic moments.
Values suggests / implies that the image can sell the magazine as we understand
what the magazine is about through its mode of address of the Beatles and its well
established brand identity.

The artists facial expressions give nothing away, though they do look surprised,
serious, and moody. This is reinforced by the black and white tone of the image.
John Lennon appears to be looking away from the camera, perhaps because he has
spotted something of interest. Whereas Paul McCartney seems to be looking at Johns
freshly combed hair, connoting that John took pride in his appearance. This teasing
pose leaves the reader intrigued, what had distracted John enough for him to stop
what he was doing. The positioning of the image, text and artists gaze creates the
illusion that both are looking over towards the quote The Tow of Us which is by far
the largest font on the page. This technique used by the publisher, links the image to
the text/article and ensures the reader is subtly directed to where the main information
can be seen.
The mise en scene in the image has also been kept very minimal. John is wearing a
smart black blazer and white shirt, whilst Paul looks to be more casual in just a white
shirt, though it is difficult to visualise exactly his attire is. Their individual styles could
connote to the reader they have distinctly different personalities, character and tastes,
even perhaps alluding to a difference in attitude and work ethic, one formal and the
other casual. Therefore adding to the readers curiosity and continuing the theme from
the front cover.
They dont appear to be wearing make-up, reflect a bygone era when make-up was
less prominent, particularly where men were concerned.

At the very top of the left had page is a boost/puff containing the text
BEATLES no.1s and EXTRA! which immediately injects colour,
excitement and energy onto the page. This accentuates importance of the
information and is used to capture the attention of the reader. The white
sans-serif contrasts well with the red banner, which in turn contrasts
well with the image and black and white background.
The puff has been positioned so it sits slightly above the introduction /
kicker, overlapping the top left quadrant of the black kicker background,
the shape of which resembles an arrow, subtly pointing downwards as
if it was linking / directing the reader to the main article.
There is also a quote The Two of Us implying that there is information
/ kiss n tell secrets we may become privy to inside, thus encouraging
the audience to read on.
The reader, particularly Beatles fans, will feel engaged by the way in
which the article is addressing them and this therefore creates greater
appeal.

Mixture of formal and informal language which helps to target its audience.
The mode of address is direct through the endorsement of the celebrities in
the images and this attracts the reader.
The powerful, emotive, provocative language and images combine to convey
passion, excitement and intrigue in order hook, draw the reader in and leave
them wanting more! The main quote The two of us connoting a
togetherness, relationship and partnership as conveyed the two images we
can see.
The number of words used to address the reader are kept to a minimum,
whilst those that are used get straight to the point BEATLES no.1s and
EXTRA!.
The use of the pull quote reveals very little, yet engages the reader through
the use of trigger words, encouraging them to read on. This is a ploy to
accentuate importance of the information and as a hook to draw the reader
in by creating intrigue, curiosity and confusion, to tease the reader and leave
them wanting more.
the story is Paul McCartney talking about his relationship with his deceased
friend and former fellow band member John Lennon

The overall impression these page give the audience is a mixture of old
and new, the classic / traditional music and the more modern.
The minimalist simplicity of this double page spread ensures it is
effective and interesting. All the elements, the imagery, typography,
colour all complement one another and the overall package wonderfully
address the magazines target audience.
The retro mono style of the main image supports connotations made on
the front cover that the magazine focuses on less mainstream music for
an older audience.
The imagery is captivating and ensures the audience feel engaged,
interested and creates greater appeal. As with the cover and contents
pages, it does do not seek to address the young reader due to the lack of
colour, features and traditional retro style or those with an interest in
mainstream music. Appealing mainly to the older, more discerning,
affluent reader with a keen interest in niche music. This is also connoted
by the formal, minimalist layout, column structure, which ensures the
text appears organised, professional and easy to read.