(In the name of ALLAH, the most merciful and the most gracious)

Submitted To: Sir Syed Luqman Hakim

Submitted By: Kirishma Jawaid
Gr # 271027
BBA-V
 Demand Marketing
Marketing is Meeting Needs Profitably. These needs create demand and treating
demand with supply is Demand Marketing. It’s another name is Marketing
Management.

1. Negative Demand:
Creating Demand for get ridding some thing is Negative Demand. Usually such
demand arises for social cause and required a lot of money to avoid this.

Examples:

• Polio Vaccination Campiagn.

• Promoting Insecticides in Cosmopolitan Areas.
• Anti TB Campaigns in unauthorized areas.

2. No Demand:
Promoting new brands, which aren’t demandable or no body know about it.
Through advertising, brand is promoting and creating awareness for using it.

Examples:

• Creating demand for perfumed ball pens.

• Creating demand for Home PC Insurance.
• Creating demand for Cell Phone trackers.

3. Irregular Demand
Fluctuating demand due to time, weather, fashion, fads and trends is known as
Irregular demand. Production of such brands directly linked up with these factors.

Example:

• Demand for Bell-Bottom Trousers in 70s and Now because of Fashion.

• Demand for Stories Books, Cartoon CDs and Play Stations in Summer
Vacations.
• Demand for Nescafe Coffee in Winter.

4. Latent Demand
Demand for such products, which are absent in the market, or they aren’t
invented yet or may be exist in some other part of world.
Example:
• Demand for Registered Software in Affordable Prices.
• Demand for Online Graduation in Pakistan
• Demand for High Tech Cosmetic Surgery.

5. Full Demand
Full Demand is also known as Equilibrium Position, Where Supply and Demand
are equal to each other. Most FMCGs are experienced Equilibrium Position is
creating Full Demand, Where Supply is fulfilling the 100% Demand. Full demand
is an ideal condition for any brand.

Example:

• Availability of Lux Soap throughout Pakistan

• Availability of Picasso Ball Pen in all cosmopolitan cities.
• Availability of Pain Killer Paracetamol in all Medical stores.

6. Over Flowing Demand

Usually experienced by new companies or brands, which brought new
exceptional innovation in market. Over Flowing Demand arise due to low supply
of high demand in the market.

Example:

• Demand for Tin Packed Tuna Fish.

• Demand for Fresh Strawberry
• Demand for Locally assembles Automobile Parts

7. Unwholesome Demand
Demand for prohibited stuff is known as Unwholesome Demand. This prohibited
stuff some times perceived as illegal, sometimes as socially unethical or
sometimes it got some environmental issues.

Example:

• Demand for Polyethane Shopping Bags

• Demand for Opium
• Demand for Alcoholic Beers