PREVIEW CHAPTER

CHAPTER 2
THE LAW OF THE BIGINNINGS

In the beginning was the word,

And the word was with God,
And the word was God!
The same was in the beginning with God.
All things were made by him;
And without him was not anything mad that was made
In him was life, and the life was the light of men.
This light shown in the darkness
And the darkness could not contain it.
-Gospel according to St. John 1 v1-5

I said it before, but it needs repeating. God is the master sales

man. However, his success at sales is not because he is
GAWD, most high, most sales and most everything.
His success at sales is simply due to the fact that he employs
and applies the original principles of selling. Of course, if he
made the world, he would run it on his own personal principles.
One such principle is the law of beginnings.

Everything that has ever been sold on earth or ever will- is

sold before it hits the market. The groceries in the store are
sold before Mr Farah down the street opens up shop; the cars
in the car pool; gadgets at Cotcoyou just name it.
This is so because God is into beginnings. From history, there
has never been an ordinary beginning for any godsized
project. I dont care whether it is childbirth or creation story.
Many preachers harp on the humble nature of Jesus
birthplace. They fail to realize that he was born in a cow shed,
not because of poverty but urgency! Even then, a star came
down to earth and shone so close to the stable that people
knew something was up. An ordinary beginning will remain just
that ordinary, forgettable, ignorable.
The law of beginning states that
THE SALE IS IN THE FIRST SENTENCE.
You have probably heard it said that it takes ten seconds to
make a first impression. It has also been said that first
impressions are hard to erase. Here is why.
When you meet a person for the first time, or you see a book or
product for the first time, a flurry of activity happens inside you.
Your brain rushes to interprete the stimulus created by the
encounter, but something beats your brains to the verdict. That
thing lies deep within your subconscious, and it is called
emotion. It happens so fast that your brain has to play catch-up

and as such, a logical interpretation must be subject to the

deep seated phenomenon called emotion.
Our emotions are so soul-deep, that they are hard to change.
Logic on the other hand, is rather superficial and subject to
being overruled by emotion.
You now begin to understand the confusion that follows love at
first sight situations where a mind seems made up about an
individual whom your logical mind knows practically nothing
about.
Of course, the subject of your attractions rarely intends to be
loved at first sight by a doush bag like you, nevertheless, it
happens anyway.
The simple truth is that the loveunbeknownst has got
something right with relation to your own emotional stimulation
as the lover. It happens in less time than it takes for your eyes
to blink.
One minute, your are bored half to death at the Christmas
party, walking around hoping to get noticed by anybody as you
caress your cocktail, or pina colada, whatever. The next
minute, you are in puppy heaven and it takes an effort to keep
your mouth shut because you are staring at Venus herself.
Consider for a moment, the droves of other people you have
been around all day. You wouldnt even stand up for that pretty,

young lawyer in the train and now it takes an effort for you to
speak without stuttering.
What did they get wrong? Why does this individual seem to be
able to remotely control your pulse and heartbeat? Why did all
the other people (and they could as well have been trees) fail to
elicit the response you are now feeling in you?
The answer is simple and I will make it short.
In all the other encounters you have had, the impressions were
only skin deep, or may I say brain-deep. You saw them but
the stimulus was too weak to be deep. As a result, your brain
did the job and sadly, in a logical format; filing their visible data
in a bored manner.
The human brain is a very boring computer, doing the same
filing processes about 1 billion times daily nothing special. If
you have ever failed to make an impression on somebody else,
this is why. You were only superficially impressive and thus
your image is handed over to an aging, bored secretary with
arthritis. She will be too lazy to look for the file if you ever
need to be recalled again.
Now, what if it were a title you saw in the bookstore? You can
read the title but.so what? Even the most powerful book with
a drab title couldnt sell a hundred copies.

In order to get the kind of results you desire, your titles, product
name and opening sentence must be able to cause a love at
first sight reaction.
Here is how.
Contrary to default thinking, the brain is not the fastest
computer on earth. I am really sorry to burst your bubble, but I
also used to think so, too.
Have you ever been tongue-tied? Have you ever been
paralyzed by fear? Have you ever been overwhelmed with joy,
or sorrow, or even sheer gratitude? Where was the great and
incredible supercomputer then? It hanged! It just was unable
to respond!
Breaking News: THE BRAIN IS NOT, AND WAS NEVER THE
MOST POWERFUL COMPUTER. In fact, it is not designed to
be the mainframe of life.
So what controls us? I just mentioned it. Joy.
Sorrow.Fear.Anger, Gratitude. All of which are collectively
known as EMOTIONS.
The brain is better considered as middle-management: it
handles matters that are too mundane for the emotions. Truth
be told, if top-management (emotions) responded to everything,
we would age so fast, even though we might achieve more.

Anyway, back to the brain, it handles matters that topmanagement should not be bothered with. Matters like an
unimpressive appearance of a person, book or product.
All this is to help you understand why UNLESS YOU HAVE AN
ACCESS CARD TO GET TO TOP FLOOR, THE GUYS AT
MIDDLE MANAGEMENT WILL SQUASH YOUR PROPOSAL.
We both know that in the corporate world, approvals are more
easily obtained when you have a direct line to the top. Middle
management and top management have different addresses,
even though they live and work in the same building.
You need a presentation to the emotions: an emotionally
appealing title and opener. You need something that middle
management cannot handle without consulting the guys
upstairs.
A bet against logic
You must understand that a logical appeal will get you
nowhere. As an observer during the recent 2011 elections in
the largest black nation: Nigeria, I placed a bet against my logic
as the whole nation was abuzz with campaign promises being
aired on television and radio.
As a nation handicapped with chronic corruption, many
presidential candidates were quick to address the topic and use
it as their major campaign theme. Some promised jobs, one of
them even promised educational competence. None of these

were half as powerful as the campaign style of the incumbent. It

wasnt logical and a lot of the locals claimed it was stupid.
It turned out I won the bet against logic.
Now, of course I am not here endorsing his administration
which has turned out to be anything but the compassionate and
shoeless saviour image we all expected. Yet if I were to place
a bet again, should he contest, my bet will be on him..
___________________________________________

CUT!
_______________
I wrote that in 2011. Now it is 2015, and Muhammadu Buhari
seems to have the nation by her nipples!
How a former dictator, nepotistic and religious bigot came to be
the darling of the masses may be a surprise to you, but it is not,
to me.
Note now that he is not talking anti-corruption as much as he is
simply saying CHANGE!. The voice of the conscience of the
entire nation has been trapped. Someone has used a
stethoscope and has heard the silent clamor of the land. There

is no stopping this man EVEN IF HE HAS NOTHING TO

OFFER. We have just been sold a shitload of shit.
Goodluck Jonathan has derailed. Not in governance, but in his
campaign style. He is now selling logic.
The thing with logic is that it makes sense temporarily. Logic
is too-easily forgotten. Logical arguments are like weak
erections. Nobody wants to remember them.

Logic is telling people why they should vote for you.

Logic is telling smokers that they are liable to die young.
Logic is asking a woman to marry you because you love her.
Logic is the definition of a humble beginning.
Logic will make you waste billions in campaign funds.
GIVE ME 5 MORE EXAMPLES OF THE FAILURE OF LOGIC
AROUND YOU AND YOU STAND TO WIN THIS Ipad Mini.
Mail your answers to
waju@marketingwhitepapers2015.com

Logical arguments
are like weak
erections. Nobody
wants to remember
them.

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Hypnotizing The Jury

Is that true? Kind of.

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Forget about America...

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This book is all strategy and no voodoo.

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I am planning on releasing the program for N25,000 on
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I am dedicating the book and its wisdom to children
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Lord was right,to such belong the kingdom.

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Sincerely,

Certified Success Life Coach & Trainer

Author Of Over 12 Different Training Products & Seminars
Certified Master Hypnotist & Trainer

P.S: [INVITATION]
If you are reading this, then this is also an invitation
requesting you to join me on my Waju & Friends May

Charity Visit to Golden Hearts Hospice in Lagos State.

Address will be communicated later. SMS Reserve My
Kindness to 08068974001 to reserve a seat.

PSS: If you are thinking you will get this ebook

later, be assured that it will be at N25,000 flat. If you
think you will attend my Trainings, I only do one per
quarter, and 2015 is majestically booked besides,
unless it is a non-profit cause, I DO NOT SPEAK for
less than 3 million naira.

PSSS:

Remember...

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PSSS: I forgot to mention that this offer is for the

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If you are going to be one of them, then it is all up to
you.

HOW TO ORDER
PAY THE SUM OF N10,000
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