Esther S.

Lee
LINKEDIN.COM/IN/ESTHERSLEE

Raleigh, NC

Experience
MARKETING DIRECTOR, LEAD UX/UI DESIGNER
Vital Plan | Raleigh, NC | Dec 2012 - Present
+ Website & landing page optimization
Manage, organize, and optimize website content and key
landing pages (content outline, UX/UI design, conversion
copywriting, page layout). Resulted in a 4x revenue increase
year over year. Work closely with CEO, Medical Director,
development team, and freelance designers.
+ Marketing strategy and execution
Collaborated with CEO, customer care team, and advisors to
find new target market and refine key product offering.
+ Email marketing strategy and execution
Manage and implement email marketing; includes
automated series and landing page offers to generate leads.
Use email promotions to cross-sell / upsell customers.
+ Brand management across channels
Manage logos, taglines, colors, and tone. Keep brand
consistent across different audiences, channels, mediums.
PRODUCTION MANAGER
Vital Plan | Raleigh, NC | Aug 2012 - July 2013
+ Work with contract manufacturers, logistics partner,
physicians, and CEO to develop new products
+ Oversee inventory, submit product orders, create reports
+ Track customer orders and ensure customer happiness

Education
University of North Carolina at Chapel Hill

B.A. Journalism & Mass Communication, Advertising

Minor in Entrepreneurship, May 2012

SKILLS
+ Adobe Photoshop, Illustrator, InDesign | Experienced
+ Crazy Egg Heat Map Technology | Experienced
+ Bronto, MailChimp, iContact | Experienced
+ WordPress CMS | Experienced

+ Final Cut Pro, iMovie | Proficient

+ HTML/CSS | Proficient

+ Microsoft Office | Experienced

+ Asana, Trello | Proficient

+ Social Media | Facebook, YouTube, Pinterest, Instagram

+ Analytics | Google Analytics, Windsor Circle, MailChimp
+ Writing | Conversion Copywriting, Editing, Blog Writing
+ Languages | Korean (Proficient), Spanish (Basic)

HONORS

ACCOUNT MANAGEMENT INTERN

McKinney | Durham, NC | Summer 2012

+ Carolinas Agency Experience Recipient (4As Carolinas), 2012

+ Track new products and campaigns for client competitors

+ Help research, plan and pitch campaigns for current client

+ Quincy Sharpe Mills Scholarship for Academic Excellence, 2011

MARKETING INTERN
McKinney | Durham, NC | Sept 2011 - May 2012
+ Design marketing materials and help rebrand company
WINNING TEAM LEADER
Joey Totes Ad Campaign | Chapel Hill | Fall 2011
+ Create winning strategy for client, Joey Totes, using
campaign idea of Where will 40 lbs. take you?
RESEARCH INTERN
Marwood Group | New York, NY | Summer 2011
+ Create competitive analyses for US Imaging Network
+ Compile data reports of healthcare acquisitions
+ Create a recycling campaign to boost office culture

+ Phi Beta Kappa Society, Spring 2012

+ NYC Innovation Fellowship, Summer 2011
+ Kappa Tau Alpha Honor Society, Spring 2011
+ Claude Sutton Scholarship for Academic Excellence, 2010-2011
+ Dean's List, Six Semesters

VOLUNTEER
+ Supporting Team Leader | Summers 2010 & 2006

Social Service & Relief Volunteering in Managua, Nicaragua

+ Community Volunteer | Spring 2009

The Cleft Ministry & Soup Kitchen in Amsterdam, Netherlands

+ Community Volunteer | Summer 2008

Serving children at Sun Village Orphanage in Beijing, China