A STUDY ON EMPLOYEE’S KNOWLEDGE, ATTITUDE &

PRACTICE RELATED TO
“CORPORATE SOCIAL RESPONSIBILITY”

A STUDY OF 60 MANAGEMENT EMPOLYEES OF

INDIAN OIL CORPORATION LTD.
(UNIT GUJARAT REFINERY- BARODA)

RESEARCH GUIDE: RESEARCHER

MS.GITA THAKKAR PRATIKSHA H SOLANKI

31st March, 2010

Anand
A STUDY ON EMPLOYEE’S KNOWLEDGE, ATTITUDE &
PRACTICE RELATED TO
“CORPORATE SOCIAL RESPONSIBILITY”

A STUDY OF 60 MANAGEMENT EMPOLYEES OF

INDIAN OIL CORPORATION LTD.
(UNIT GUJARAT REFINERY- BARODA)

A DISSERTATION SUBMITTED TO
SHREE JM PATEL INSTITUTE OF SOCIAL WORK- ANAND
SARDAR PATEL UNIVERSITY, VALALBH VIDHYA NAGAR
IN PARTIAL FULFILLMENT FOR
THE REQUIREMENT OF
(Master of Social Work)

RESEARCH GUIDE: RESEARCHER

MS.GITA THAKKAR PRATIKSHA H SOLANKI
STUDENT ID NO: - 0802906
31st March, 2010
 PREFACE

Corporate Social Responsibility (CSR) is the integration by enterprises on a voluntary

basis of the social and ecological concerns in their business transactions and their
relations with the involved parties. CSR is a dimension that should be part of the strategic
orientation at the basis of enterprise and should therefore interact with all spheres of
company management with the financial aspects with production with marketing with
human resource and more generally with corporate strategies and policies. Corporate
Social Responsibility (CSR)is now moving towards Responsible Competitiveness, a
precept that implies that there is a role for business in influencing policy for business
success. The global CSR movement has passed through varied phases in time and in
concept with regard to the implementation of CSR. Initially grounded in corporate
philanthropy, it moved on to solidarity movements or environmental activism with citizen
sector movements taking on business. At the same time governments and courts have laid
down more stringent parameters of corporate behavior, compelling business towards
legal compliance, damage control for civil society and consumer reactions, and then on to
efficiency gains and differentiation for competitive advantage.
Over the last ten years there has been a shift from antagonistic activism to positive
engagement between companies and their stakeholders. In Europe business organizations
and their stakeholders are taking collaborative actions for debating and creating CSR
policies and strategies to achieve a competitive advantage at a national stage and to move
towards the next wave of responsible competitiveness which is innovation, sustainability
and future focus. In the Asia Pacific most of the countries are riding the so-called second
wave of CSR, which is efficiency-centre and market focused. They have reached
conceptual clarity and are looking at the impediments to CSR implementation. In India,
however, we have just started our journey and are struggling with the first wave i.e. of
philanthropy and legal compliance which is society and government focused. CSR is the
integration by enterprises on a voluntary basis of the social and ecological concerns in
their business transactions and their relations with the involved parties.
CSR is a dimension that should be part of the strategic orientation at the basis of
enterprise and should therefore interact with all spheres of company management with
the financial aspects with production with marketing with human resource and more
generally with corporate strategies and policies.

There are newer demands for a movement from using CSR as a brand building exercise
to socially oriented actions which are influenced by
 The shrinking role of government,
 Demands for greater disclosure,
 Increased customer interest,
 Growing investor pressures,
 Competitive labour market and
 Supplier’s relations
Corporate brand should reflect the underlying values of business and companies should
develop brand equity programme around these values. When we link CSR with corporate
governance we need to emphasize that the company will need to manage better
enforcement of various contracts and they can do so by relating operating aspects of
business to brand building exercises.
Expected outcomes of social responsibility are
 Improved financial performance,
 Increases customer loyalty,
 Higher ability to attract and retain employees,
 Reduced regulatory oversight and workforce diversity,
 Product safety and decreased liability,
 Employee volunteer programmes and
 Greater use of renewable resources
The purpose of researcher to carry out the study on employees with respect to Corporate
Social Responsibility which helps to understand knowledge, attitude and practices of
employees towards it and the awareness and suggestion for the betterment of CSR
activities carried out by the organization.

Pratiksha Solanki
 ACKNOWLEDGEMENT

I am sincerely thankful to Indian Oil Corporation- Baroda to permit me to conduct the

dissertation work.

I find it obligatory on my part to express my heartfelt gratitude and thankfulness to Mr

Gopinath Sing, Manager - HR , was instrumental in framing my data collection
schedule and was always there to help me in case of any difficulty and encouragement
throughout the project.

I find myself grateful to thank Mrs. Nitu Saini I.C Principal of Shree J.M Patel
Institute of Social Work -Anand for providing an opportunity to conduct my research
work, at “Indian Oil Corporation Ltd. This was indeed a golden opportunity for me to
observe CSR working of such esteemed organization and learn all the important aspects.

I am also thankful to Ms. Gita Thakkar my research Guide for providing me the
opportunity to bring up my talent and inspiring me to select this topic and guided me
through out this research in IOCL and without the help of whom this project would have
never seen the light of the day

Special thanks to Mr. J.G Bhatt Manager Community Development who was very open
and enthusiastic while sharing the information with me while doing the project on social
front.

I am also thankful to my respected parents, who’s support was always remained my

strength to finished my research work and studies.

Lastly I would like to appreciate and praise the kind support which I received from my
friends who made my working very easy. Hence, I take this opportunity to thank all those
who have helped in preparing this report.
Pratiksha H Solanki
 INDEX

CHAPTER NO. CONTENT PAGE NO.

PREFACE
ACKNOWLEDGEMENT

LIST OF TABLE

I INTRODUCTION 1

II RESEARCH METHODOLOGY 27

III REVIEW OF LITERATURE 33

IV RESEARCH SETTING 72

DATA ANALYSIS AND

V 92
INTERPRETATION
FINDINGS, CONCLUSION AND
VI 124
SUGGESTIONS

BIBLIOGRAPHY

ANNEXURE/ INTERVIEW SCHEDULE

LIST OF TABLE

Table No. Title Page No.

 1 Showing Age of the respondents (in Years). 92
2 Showing gender of the respondents. 93
3 Showing respondents Managerial level. 94
Showing respondents opinion for organization’s responsibility
4 95
towards stakeholders.
Showing whether respondents find link between social responsible
5 96
behavior of a company and gaining competitive advantage.
6 Showing respondents opinion for necessity of CSR for the business. 97
Showing the reasons for which CSR is necessary according to
7 98
respondents.
8 Showing respondents opinion for organizational objective of CSR 99
Showing respondents perception regarding social work as the need
9 100
of the today’s business and very important.
Showing respondents perception about “CSR helps the company to
10 101
keep critics away”.
Showing respondents perception about “many business benefits of
11 102
CSR”
Showing rank given by the respondents for the statement regarding
12 103
business, organization and society
Showing the rank given by the respondents for the following
13 104
statement.
Showing respondents opinion for importance and dignity of
14 105
employees
Showing the respondents opinion for accountability of management

15 towards owners only, towards business stakeholders and towards 106

business stakeholder and society

Table No. Title Page No.
16 Showing the respondents opinion for employees and problems 107
Showing respondents opinion for government and business role for
17 108
social welfare
Showing the respondents consideration for the ideas of the
18 109
subordinates
Showing respondents opinion for working in the field of
19 110
environment preservation
Showing any specific policy formed by your organization with
20 111
regard to Social Responsibility
21 Showing preference area of respondents for CSR activities 112
 22 Showing CSR activities area of working in the Organization 113
23 Showing respondents opinion whether CSR affect company image 114
Showing respondents opinion whether goodness of company
24 115
consider all including ethical values
Showing respondents knowledge regarding person looking CSR
25 116
affairs in organization.
Showing modes through which respondents came to know about
26 117
CSR activity of the organization
27 Showing Company is doing business in an ethical manner 118
Showing the role of HR department in any programme directed
28 119
towards the issues of CSR
Showing respondents opinion whether the welfare programme
29 120
running to address the issues of Social needs
30
Showing respondent’s opinion that HR department have significant 121

role in the addressing CSR issue

Showing respondents consent for relation between CSR productivity 122

31
and Quality of work life of a worker
Table No. Title Page No.
Showing respondents’ suggestions for developing a sustainable CSR
programme
32 123

Showing respondents’ suggestions for developing a sustainable CSR

programme
33 124

LIST OF GRAPHS

Table No. Title Page No.

 BIBLIOGRAPHY

Books:-

 Dr. Jayraj Jadeja (March, 1992). Approaches to Social Responsibility in Industrial

Houses of Gujarat.
 Francis Cherunilum (1992), Business Environment. Himalaya Publishing House.
 CSR Journal -128/vol -23

Resources Websites:

 CSR Europe: www.csreurope.org

 Global Environmental Management Initiative (GEMI): www.gemi.org
 Prince of Wales International Business Leaders Forum (IBLF):
www.iblf.org
 Standards of Corporate Responsibility: www.svn.org
  The Center for Corporate Citizenship at Boston College:
www.bc.edu/centers/ccc/index.html
 U.S. Chamber of Commerce Center for Corporate Citizenship:
www.uschamber.com/ccc/default
 World Business Council for Sustainable Development: www.wbcsd.org
 World Economic Forum: www.weforum.org
 HR Library: www.hrlibrary.com
 HR world: www.hrworld.com
 www.indiaenvironmentportal.org.in/node/8647
 www.innovations-report.de/html/berichte/wirtschaft_finanzen/bericht
 www.rug.nl/staff/l.dam/index
 www.independent.co.uk/news/business/news/us-firms-fall-behind-europe-in-
ethical-standards-says-eiris-402345.html
 www. nipccd.nic.in/research%20bulletin/oct-dec-2006.doc

ANNEXTURE
A STUDY ON EMPLOYEES KNOWLEDGE, ATTIDUDE & PRACTICE OF
CORPORATE SOCIAL RESPONSIBILITY

PERSONAL DATA

1. Name (optional)
2. Name of organization
3. Age
a. 20-25 years
b. 26-35 years
c. 36-45 years
d. 46 and above
4. Sex
5. Educational qualification
 6. Level of management
a. top
b. middle
c. Lower
7. Which are the stakeholders for which organization is responsible?
a. finance
b. marketing
c. technical
d. personnel
e. public relation
f. purchase

INTRODUCTION ABOUT CORPORATE SOCIAL RESPONSIBILITY

8. Do you see any link between socially responsible behavior of a company and
gaining competitive advantage?
Yes No
9. Do you think your organization has a responsibility towards any one of the
stakeholders named?

• Employees
• Management
• Government
• Customers
• Community
• Environment

10. Do you feel that CSR is necessary for for the business?
a. Extremely necessary
b. Necessary
c. Not Necessary

11. If answer to Q.10 is a, b then state the reasons

a. For healthy Business
 b. It is in the interest of country
c. It is in the interest of mankind

12. According to you the objective of social work by company are

a. To fulfill business financial criteria
b. To develop good public relation and company image
c. To sever the Community/society

13. Social work by company is the need of the todays business and very important
- Strongly agree - Agree -Agree Somewhat - Disagree - Cant say

14. CSR helps the company to keep critic away

- Strongly agree - Agree -Agree Somewhat - Disagree - Cant say

15. There are many business benefits of social work done by company
- Strongly agree - Agree -Agree Somewhat - Disagree - Cant say

Please rank 1, 2, and 3 in the order of preference:

16.
A. In business what is good for us is good for our country
B. What is good for our organization is good for our country
C. What is good for society is essentially good for our company

17.
A. Organizations major concern has to be money and wealth maximization
B. People are the means of organizational productivity as they brings money in
organization
C. People are more important than money Thus organizational goals must be people
oriented.

18.
A. Employees are just a means of production which are hired and fired.
 B. Employees rights should be taken care to avoid IR issues
C. Employee dignity must be satisfied

19.
A. Accountability of management is to the owners only.
B. Accountability of management is to owners, costumers, employees, suppliers and
the other contributors only
C. Accountability of managers is equality to the owners , contributors and the society

20.
A. Employee must leave personal problems at home. Organization is only concern
with corporate problems
B. Employees have motives beyond their economic needs. For organizational
efficiency there needs must be recognized
C. Organization hires the whole man, thus his social needs are also being considered.

21.
A. That Gov. is best which governs the least
B. Govt. is a only responsible for social welfare
C. Business and Govt. must cooperate to solve the society problem
22.
A. Subordinates are incapable of contributing to new ideas towards profits
maximization involving them is nothing but simply wasting the value able time of
the organization.
B. Subordinates opinion should be considered because it may lead to some
profitable ideas .
C. Good ideas normally flow from subordinates .They must be involve in decision
making.

23
 A. The natural environment takes care of the ecological problem. Hence we need not
bother about it
B. We should control and manipulate the environment to suit the corporate
objectives.
C. We must preserve the environment in order to lead better quality of life.

24 Is there any specific policy formed by your organization with regard to social
responsibility?
a. Yes
b. No
c. Don’t know
d. No response

25 Which area do you prefer for Social work intervention the most?
A. Environmental protection
B. Urban renewal
C. Rural development
D. Better transport, communication& distribution system

E. Educational aids
F. Community Health
G. Dynamic infrastructural facilities
H. Efficient use of energy & natural resources

I. Vocational training for elf employment

J. HIV \ AIDS
26 Does CSR affect company image - Yes - No
27 Goodness of company considers all factors including ethical values -Yes
-No
28 CSR activities are looked by whom in your organization?
a. General Manager
 b. Corporate Planning Manager
c. Public Relation Manager
d. Administration Manager
e. Personnel Manager
a. Separate Social responsibility division

29 Ways of knowing about CSR activity of your company

a. Television Promotions
b. News paper
c. Annual Report
d. Word of Mouth
e. Internet
30 Whether your company is doing business in ethical manner
a. Always
b. Frequently
c. Sometimes
d. Never

THE ROLE OF HR DEPARTMENT

29 If any programme is launched by the company, directed towards the issue of CSR,
what would be the role of HR department?
a. Ethical investment training of personnel
b. Ethics and corporate governance
c. Facilitating the Programme with Organizational resources
d. Any other (specify)
30 Does your company have any welfare programme running to address the issues of
CSR?
a. Yes
b. No
S.No. Statement Strongly Agree Agree disagree Can’t
 agree somewhat say
31 The HR department has a significant
role in addressing of the issues of
CSR.
32 There is a relation between CSR
productivity and quality of life of a
worker

33 What are your suggestions for developing a sustainable CSR programme?

a. Building awareness on CSR among employees
b. Building awareness on CSR among community
c. Organize seminars, meeting, visits etc
d. Project development and building of databases

CHAPTER-I

INTRODUCTION
 CHAPTER-II

RESEARCH
METHODOLOGY
CHAPTER-III

REVIEW
OF
LITERATURE
CHAPTER-IV

RESEARCH

SETTING
 CHAPTER-V
DATA ANALYSIS
AND
INTERPRETATION
 CHAPTER-VI

FINDING

CONCLUSION &

SUGGESTION
ANNEXTURE