TABLE OF CONTENTS
SR. No.
1
2
3
4
PARTICULARS
PAGE NO.
10
11
12
13
15
16
19
20
4.5 Hypothesis
21
Research Methodology
23
23
24
24
5.4 Population
24
25
25
14
26
Conclusion
Annexure
Bibliography
Honda Motor Corp Ltd. India Limited has recently introduced its first
ever MPV model, Mobile for the Indian automobile market. It has introduced
the vehicle in three trim levels with both petrol and diesel engine options. At
the same time, it also rolled out the RS variant that is available with a diesel
engine option only. However, it has stated that the deliveries of this sportier
version will begin from the coming month.
Now, it has also introduced V Option and RS Option variants in its
series with a few additional features. These aspects include Audio Video
Navigation system featuring 15.7cm touch screen display, rear parking
camera and woody interior panels. The petrol variants are powered by a 1.5litre, i-VTEC engine, which is capable of producing 118bhp in combination
with peak torque of 145Nm. On the other hand, the diesel version is equipped
with a fuel efficient 1.5-litre, i-DTEC motor that belts out a peak power of
98.6bhp, while generating 200Nm. This motor can produce an impressive
mileage of 24.2 Kmpl.
This vehicle is also blessed with crucial safety aspects like airbags for
front passengers, pedestrian injury mitigation technology and ACE (Advanced
Compatibility Engineering). The Activa maker is offering the anti-lock braking
system with electronic brake force distribution as standard for all the diesel
variants.
Over the next five years, the analysts that follow this company are
expecting it to grow earnings at an average annual rate of 10.87%. This
year, analysts are forecasting earnings decrease of -5.45% over last year.
Analysts expect earnings growth next year of 17.29% over this year's
forecasted earnings.
Honda Activa has once again topped the sales charts in the Indian two
wheeler industry, achieving highest sales for the third time in the last
eleven months amongst all two wheelers in the country.
In July 2014, Honda Activa sold 1,91,883 units and achieved year-on-year
growth of 64 per cent from July 2013 to July 2014. This is commendable,
and quite a task to outsell market leader Hero MotoCorps Splendor
motorcycle, which has been the favourite and highest selling two wheeler
for many years.
PRODUCT PROFILE
Name
: Honda Activa
Manufacturer
Production
: 2001-Present
Engine
Power
Brakes
Wheelbase
: 1,238 mm
Dimensions
Seat height
: 765 mm
Fuel capacity
Hondas penetration in the rural market, which is less than a third of Hero
Moto Corp.
Biswajit Mahanty and Virupaxi Bagodi (2007)
More than 55 million two-wheelers are moving on Indian roads. Accordingly,
two-wheeler service sector should have generated revenue amounting to INR
100,000 million per year, but in reality, this has not been realised in the
organised service sector, the Indian two-wheeler service industry has not
considered servicing as a line of business and providing conveniently reliable
services is most important in two-wheeler services in India to capture the
market.
Gordon Fullerton (2006),
Putting relationship in CRM, that JEEP, a division of Daimler Chrysler
Automobile Company, has served a classic example of CRM program that
provides a considerable value to both the customers and the firm by
developing a program exclusively for jeep owners and fostered a community
that is highly effectively committed to the product, the brand and the
customers.
Kevin Keller (2012)
Caterpillar has become a leading firm by maximizing the total customer value
with the help of effective CRM , best after sales service in the industry and
better trained dealer. This allows the firm to command a premium price of
10% to 20% higher than competitors such as Volvo, Komatsu etc.
the focus of the company is on keeping the sub brands and the mother brand
different and the main motive behind establishing individual brand is to create
differentiation which would help Bajaj auto, as an organization to develop
relationship easily with its customers.
Mona J Fitzsimmons (2010)
Has concluded that the profitability of automobile manufacturers depends on
exploiting value added services for instance automobile manufacturers have
discovered that financing and after sales service can achieve significant
profits.
Oyama (2012)
Honda Motor wants to be number one in the Indian market and the company
wanted 30% of Hondas global sales to come from Indian operations by 2020.
HMSI have had issues related to production in the past with most of its
models having the longest waiting period in the country, this reduced in
Hondas penetration in the rural market, which is less than a third of Hero
Moto Corp.
Philip Kotler (2012)
Harley Davidson dealers ranging from the CEO to the sales staff, maintain
personalized relationships with customers through face to face and social
media contact. Knowing customers as individuals and conducting ongoing
research to keep up with their changing expectations and experiences which
helps Harley Davidson to define their customers needs better.
What is being delivered is only a portion of what their clients actually need
(Ramos & Mohd Ali, 2005). Collaboration is widely recognized as the best way
for libraries to cope with the ever increasing challenges: volume of information
resources; nature and quality of information; user needs and expectations;
information and communication technology competencies and infrastructure;
inflated cost of information resources; and staffing needs. However, although
these challenges have continued to prevail, libraries working under
collaborative initiatives like the Consortium of Academic and Research
Libraries in Illinois (CARLI) have registered tremendous success
I contend that lack of funding to facilitate consortium activities is not the
central factor in the failed progress of the planned consortium activities in
Uganda, rather it is the lack of committed leadership and cooperation among
participating libraries that is responsible for the lack of progress. In any kind of
organization or cooperation like a library consortium, funding has never been
enough due to ever changing technologies and continuous demands from
library
patrons.
However,
good
leadership
and
cooperation
among
the
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customer
satisfaction
would
4.5 HYPOTHESIS
A hypothesis consists either of a suggested explanation for an
observable phenomenon or of a reasoned proposal predicting a possible
causal correlation among multiple phenomena. The term derives from the
Greek, hyposthenia meaning "to put under" or "to suppose." The scientific
method requires that one can test a scientific hypothesis. Scientists generally
base such hypotheses on previous observations or on extensions of scientific
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theories. Even though the words "hypothesis" and "theory" are often used
synonymously in common and informal usage, a scientific hypothesis is not
the same as a scientific theory.
Hypothesis may be defined as a proposition or a set of proposition set
forth as an explanation for the occurrence of some specified group of
phenomenon either asserted merely as a provisional conjecture to guide
some investigation or accepted as highly probable in the light of established
facts. Quite often a research hypothesis is a predictive statement, capable of
being tested by scientific methods, that relates an independent variable to
some dependent variable.
NULL HYPOTHESIS
A null hypothesis is a hypothesis (within the context of statistical
hypothesis testing) that might be falsified on the basis of observed data. The
null hypothesis typically proposes a general or default position, such as that
there is no relationship between two quantities, or that there is no difference
between a treatment and the control. The term was originally coined by
English geneticist and statistician Ronald Fisher.
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ALTERNATE HYPOTHESIS
Alternative hypothesis is the "hypothesis that the restriction or set of
restrictions to be tested does NOT hold." often denoted H 1. Synonym for
'maintained hypothesis.' The Alternate Hypothesis of this project report is that
customers are not satisfied.
5. RESEARCH METHODOLOGY
he has to go, proper design tells him how he should go. Selection of
methodology for a particular project is made easy by sorting out a number of
alternative approaches, each of them having its own advantage and
disadvantages. Efficient design is that which ensure that the relevant data are
collected accurately.
The researcher has to think about what procedure and techniques
should be adopted in the study. He should arrive at the final choice by seeing
that the methodology chosen for project is indeed the best one, when
compared with others.
A. Primary Data : Data which are collected fresh and for the first time and
thus happens to be original in character. Primary data are gathered for
specific purpose.
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B. Secondary Data : Data that collected from primary data i.e., they are
already exit somewhere. For the purpose of our study we collected both
the data.
5.4 POPULATION
Population
: 5000
Sample Size
: 100
Sample Unit
larger
set
(a population).
Each
individual
is
chosen randomly and entirely by chance, such that each individual has
the same probability of being chosen at any stage during the sampling
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10%
2. From 1 3 years
40%
3. From 3 5 years
20%
20
4. From 5 7 years
20%
5. Above 7 years
10%
10%
10%
From 1 year
20%
40%
20%
From 1 3 years
From 3 5 years
From 5 7 years
Above 7 years
50%
Strongly Agree
20%
Disagree
20%
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Strongly disagree
10%
10%
20%
20%
Strongly disagree
Agree
Disagree
50%
Strongly Agree
10% people are Strongly agree with parameter, 50% people are agree with
parameter, 20% people are disagree with parameter, 20% people are strongly
disagree with the parameters.
05%
10%
3.Good
35%
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4.Very Good
50%
5%
10%
Very Bad
50%
35%
05% people are said that very bad, 10% people are said that neither bad nor
good, 35% people are said that good and 50% people are said that Very
good.
20%
2.Likely
35%
3.Very Likely
45%
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20%
45%
35%
Very Unlikely
Likely
Very likely
20% people are very unlikely, 35% people are likely and 45% people are very
likely.
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15%
55%
30%
Very Unlikely
Likely
Very likely
15% people are very unlikely, 30% people are likely and 55% people are very
likely.
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CONCLUSION
On an average more than 73% people feel that the prices are
affordable whereas 12% do not agree, 74% believe that attractive discounts
are offered whereas 26% are not satisfied withthe discounts offered. 20% said
that the test drives are not offered and 15% said that post sales follow ups are
not done regularly whereas 85% said that they were done regularly but people
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91% agreed that the availability of the product was there, 5% strongly
agreed that the availability was there while only 4% said they disagreed with
this. 87% agreed that there was variety/selection of merchandize whereas 7%
strongly agreed that enough variety was there and 6% disagreed with this.
82% agreed that the vehicle was in good condition when delivered, 16%
strongly agreed with this whereas only 2% disagreed with this. 64% strongly
agreed that the prices are affordable, 21% agreed that the prices are
affordable whereas only 15% said that they neither disagreed nor agreed with
this.
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55% agreed that the discounts offered are attractive, 34% strongly
agreed with this while 11% disagreed and said that the discounts offered were
not attractive. 80%agreed that the dcor of the waiting area was pleasing
while 20% strongly agreed that the dcor of the waiting area was pleasing
74% agreed that the test drive was offered to them, 6% strongly agreed that
the test drive was offered while 20% disagreed with this. 59% agreed that the
post sales follow ups are done regularly, 26% strongly agreed and
15%disagreed with this. 4% agreed that the response to complaints is quick,
18% strongly agreed, 12% neither agreed nor disagreed and 6% disagreed
with this.
82% said that the service at HONDA service station is excellent, 14%
strongly agreed while only 4% disagreed with this. 85% agreed that yes they
were careful with personal information, strongly agreed with this and 8%
neither agreed nor disagreed. 94% strongly agreed that all the ommitments
were fulfilled and 6% agreed with this. 98% said yes that they are aware
about the Insurance Schemes of HONDA while only 2% said that they were
not aware.
ANNEXURE
Name:
Address:
___________________________________________________________
___________________________________________________________
29
_______________________________________Pin Code____________
Gender:
Occupation:
Age:
Below18
18-25
26-35
36-50
51 and above
Agree
Disagree
Strongly agree
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BIBLIOGRAPHY
1.
2.
3.
4.
5.
www.wikipedia.com
www.slideshare.com
www.hondamotors.com
www.infoauto.com
www.scribde.com
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