BUSINESS RESEARCH
ASSIGNMENT (CBEB2105)
NO
1.
2.
3.
4.
5.
6.
7.
NAME
ABDUL AZIM B BADRUL HISHAM
AHMAD SYAZWAN B AHMAD SHUKRI
NEZA AZIZI B AZLI
MATRIC NO
CEA 120003
CEA 120007
CEA 120059
Table of Content
NO
1
2
3
TITLE
QUESTION 1
QUESTION 2
QUESTION 3
PAGE
3-8
9-11
12-15
1
[BUSINESS RESEARCH]
4
5
6
7
8
9
QUESTION 4
QUESTION 5
QUESTION 6
QUESTION 7
QUESTION 8
QUESTION 9
16-18
19-21
22-26
27-33
34-35
36-37
[BUSINESS RESEARCH]
gender
Frequency Percent
Valid
Missing
Total
male
female
Total
System
264
232
496
4
500
52.8
46.4
99.2
.8
100.0
Valid Percent
53.2
46.8
100.0
Cumulative
Percent
53.2
100.0
Based on table above, there are 496 valid respondents with 4 missing value.
Out of 496 valid respondents, 264 valid respondents are male. It represents 52.8%
out of 496 valid respondents. The rest 232 valid respondents are female and 46.4%
out of 496 valid respondents. There are 4 respondents do not state their gender.
From the chart above, it shows that male respondents are more than female
respondents in this survey.
yes
no
241
258
48.2
51.6
48.3
51.7
Cumulative
Percent
48.3
100.0
3
[BUSINESS RESEARCH]
Missing
Total
Total
System
499
1
500
99.8
.2
100.0
100.0
Based on the table above, there are 499 valid respondents with 1 missing
value. There are 241 respondents or 48.2% state they read New Straits Times while
the remaining 258 respondents or 51.6% state they do not read New Straits Times.
b. The Star
The Star
Frequency Percent Valid Percent
Valid
yes
no
Total
225
275
500
45.0
55.0
100.0
45.0
55.0
100.0
Cumulative
Percent
45.0
100.0
[BUSINESS RESEARCH]
The table shows that there are 500 respondents with no missing value. There
are 225 respondents or 45% state that they read The Star while the rest 275
respondents or 55% do not read The Star.
c. Utusan Malaysia
Utusan Malaysia
Frequency Percent Valid Percent
Valid
yes
no
Total
246
254
500
49.2
50.8
100.0
49.2
50.8
100.0
Cumulative
Percent
49.2
100.0
The frequency distribution table shows that there are 500 respondents with no
missing value. Out of 500 respondents, 246 respondents or 49.2% are the readers of
Utusan Malaysia while the remaining 254 respondents or 50.8% are not the readers
of Utusan Malaysia.
d. Berita Harian
5
[BUSINESS RESEARCH]
Frequency
Valid
yes
no
Total
Berita Harian
Percent
Valid Percent
245
255
500
49.0
51.0
100.0
49.0
51.0
100.0
Cumulative
Percent
49.0
100.0
Based on the figures above, there are 500 respondents with no missing value.
Out of 500 respondents, 245 respondents or 49% state they read Berita Harian while
the remaining 255 respondents or 51% state they do not read Berita Harian.
3. Race
ethic group
Frequency Percent Valid Percent
Valid
Malay
Chinese
Indian
others
Total
255
158
79
8
500
51.0
31.6
15.8
1.6
100.0
51.0
31.6
15.8
1.6
100.0
Cumulative
Percent
51.0
82.6
98.4
100.0
[BUSINESS RESEARCH]
There are 4 categories in this survey which are Malay, Chinese, Indian, and
Others. From the frequency distribution table, there are 500 respondents with no
missing value. In this survey, the majority of respondents are Malay. It represents
255 respondents or 51% out of total valid respondents. There are 158 respondents
or 31.6% are Chinese respondents while 79 respondents or 15.8% are Indian
respondents. Only 8 respondents or 1.6% out of valid respondents choose others for
their race.
4. Credit card
credit card
Frequency Percent Valid Percent
Valid
yes
no
Total
Missing System
Total
83
382
465
16.6
76.4
93.0
35
7.0
500
100.0
17.8
82.2
100.0
Cumulative
Percent
17.8
100.0
[BUSINESS RESEARCH]
The table above shows that only 465 valid respondents with 35 missing value.
Out of 465 valid respondents, there are 83 respondents or 16.6% are the users of
credit card. The remaining 382 respondents or 76.8% state that they do not own
credit card. The chart indicates that the respondents are not using credit card than
the respondents are using it.
Question 2
For these variables (age, TOTSAT), run mean, median, mode, range, standard
deviation, variance, skewness and kurtosis and discuss the results.
a. Age
Statistics
age
N
Valid
Missing
Mean
Median
Mode
Std. Deviation
Variance
Skewness
500
0
26.32
25.00
25
7.038
49.532
1.160
[BUSINESS RESEARCH]
Std. Error of
Skewness
Kurtosis
Std. Error of
Kurtosis
Range
.109
3.665
.218
55
From the table above, the variable Age has a mean of 26.32. Median and mode
have the same value which is 25. The range for Age is 55 where the age of
respondents is ranged from 15 to 70 years old. Standard deviation and variance
measure how much the scores deviate from mean or average. For Age standard
deviation is 7.038 whereas variance is 49.532.
Skewness and kurtosis can reflect the shape of distribution. Skewness
measures the symmetry of the distribution while kurtosis measures the peakedness
of the distribution by looking the relative concentration of values in the centre of the
distribution.
For variable Age, mode is equal to median, and median is lower than mean
(mode = median < mean). It indicates the distribution is positively skewed which
skewed to the right with the value of 1.160. It shows the pile up of scores on the left
side of chart.
Meanwhile, it has also positive value of kurtosis which is 3.665. It indicates
that the distribution of Age has a sharper peak than normal bell-shaped distribution.
b. TOTSAT (Total Satisfaction in Life)
9
[BUSINESS RESEARCH]
Statistics
TOTSAT
N
Valid
Missing
Mean
Median
Mode
Std. Deviation
Variance
Skewness
Std. Error of
Skewness
Kurtosis
Std. Error of
Kurtosis
Range
366
134
4.2306
4.3000
4.70
.66340
.440
-.462
.128
-.115
.254
3.50
10
The variable TOTSAT is the measure of satisfaction in life by using ten items in
Section III of the questionnaire with the scores ranged from 1=very dissatisfied to
6=very satisfied.
It has a mean of 4.2306, median of 4.30, and mode of 4.70. The range for Age
is 3.50 with the minimum number of 2.3 to the maximum number of 5.8. The
standard deviation is 0.66340 whereas the variance is 0.440.
For variable TOTSAT, mode is higher than median, and the median is higher
than mean (mode > median > mean). It indicates the distribution is negatively
skewed which skewed to the left with the value of -0.462. It shows the pile up of
scores on the right side of chart.
In measuring the peakedness of the distribution, the variable TOTSAT has a
negative value of kurtosis which is -0.115. It indicates that the distribution of TOTSAT
is relatively flatter than normal bell-shaped distribution.
Question 3
Assess the reliability of the following scales:
1. Satisfaction in Life
2. Moral Standards
3. Religious Inclination
Can the reliability of the scales be improved?
1. Satisfaction in Life
Reliability Statistics
Cronbach's
N of
Alpha
.760
Items
10
money
friends
love
affair/romance
job(if working)
study
relation
leisure
appearance
sexual life
material comfort
Item-Total Statistics
Scale Mean if
Scale
Corrected
Cronbach's
Item Deleted
Item-Total
Alpha if Item
Variance if
Item Deleted
38.55
34.884
37.79
38.773
Correlation
.506
.385
Deleted
.728
.746
38.17
34.556
.463
.735
38.12
38.33
37.32
38.10
37.85
38.35
38.17
35.977
35.979
38.581
37.784
37.476
35.734
36.238
.457
.423
.362
.392
.421
.344
.528
.735
.740
.748
.745
.741
.756
.728
Items
8
Item-Total Statistics
Scale Mean if
Cronbach's
Item Deleted
if Item Deleted
Alpha if Item
work quality
trustworthy
means
filial piety
authority
advice
woman's life
marriage
31.13
30.98
32.01
30.89
31.13
30.98
30.97
30.88
19.997
19.944
24.849
21.726
19.997
19.944
20.991
21.748
Total
Correlation
.493
.575
-.033
.327
.493
.575
.309
.129
Deleted
.551
.536
.698
.596
.551
.536
.600
.670
As the table shown, the first reliability test for Moral Standards achieved the
Cronbachs Alpha of 0.628. For scientific research, the reliability coefficient of 0.60 or
above is acceptable, but for social science research the reliability score of 0.70 or
above is preferable. Thus, the 0.628 Cronbachs Alpha in this case is considered as
a poor internal consistency and the items proposed are not really reliable.
Next, we checked on the column headed Cronbachs Alpha if Item Deleted to
see whether a higher value of Cronbachs Alpha could be achieved if any of the
items was to be removed. As a result, we removed A15 (end justifies the means)
as the deletion of this item can result in a higher Cronbachs Alpha value which is
0.698. The following tables showed the improvements after deleting one item, A15.
TOTMOR1 (IMPROVEMENTS AFTER REMOVING ONE ITEM, A15)
Reliability Statistics
Cronbach's
Alpha
.698
N of
Items
7
Item-Total Statistics
Scale Mean if Scale Variance Corrected Item-
Cronbach's
Item Deleted
Alpha if Item
work quality
trustworthy
filial piety
authority
advice
woman's life
marriage
27.57
27.43
27.33
27.57
27.43
27.41
27.32
if Item Deleted
18.582
18.595
20.198
18.582
18.595
19.556
20.125
Total
Correlation
.515
.592
.354
.515
.592
.325
.151
Deleted
.637
.623
.677
.637
.623
.687
.757
After removing A15 the result showed that the Cronbachs Alpha was 0.698,
which indicated that the internal consistency of the items was good. Although 0.698
is still below 0.70 but it was already very close to the ideal value of Cronbachs
Alpha. So, we can conclude that the remaining seven items are closely related and
highly reliable in representing the Moral Standards scale as a whole.
3. Religious Inclination
Reliability Statistics
Cronbach's
N of
Alpha
.777
unlucky number
fengsui
Items
3
Item-Total Statistics
Scale Mean if Scale Variance
Corrected
Cronbach's
Item Deleted
Alpha if Item
9.16
9.25
if Item Deleted
4.183
2.986
Item-Total
Correlation
.324
.798
Deleted
1.000
.489
religion
9.25
2.986
.798
.489
Question 4
Perform the correlation analysis on the following variables: satisfaction in life, moral
standards, religious inclination, and age. Discuss the results.
Answer:
Correlations
TOTSA TOTRE TOTMOR
age
age
Pearson
Correlation
Sig. (2-tailed)
N
TOTSAT Pearson
Correlation
Sig. (2-tailed)
N
TOTREL Pearson
Correlation
Sig. (2-tailed)
N
TOTMOR Pearson
1
.161**
-.077
-.051
500
.002
366
.087
500
.258
499
.161**
.182**
.240**
.002
366
366
.000
366
.000
366
-.077
.182**
.787**
.087
500
.000
366
500
.000
499
-.051
.240**
.787**
Correlation
Sig. (2-tailed)
.258
.000
.000
N
499
366
499
**. Correlation is significant at the 0.01 level (2-tailed).
499
(positive or negative). The absolute value of the correlation coefficient indicates the
strength, with larger absolute values indicating stronger relationships. The correlation
coefficients on the main diagonal are always 1, because each variable has a perfect
positive linear relationship with itself. Correlation coefficients whose magnitude are
between 0.9 and 1.0 indicate variables which can be considered very highly
correlated. Correlation coefficients whose magnitude are between 0.7 and 0.9
indicate variables which can be considered highly correlated. Correlation coefficients
whose magnitude are between 0.5 and 0.7 indicate variables which can be
considered moderately correlated. Correlation coefficients whose magnitude are
between 0.3 and 0.5 indicate variables which have a low correlation. Correlation
coefficients whose magnitude are less than 0.3 have little if any (linear) correlation.
From the table we can see that is a relationship between TOTSAT and
TOTREL is significant because the p-value is 0.000 which is lower than 0.01 and we
reject the null hypothesis. Pearson correlation shows that TOTSAT and TOTREL
have a positive relationship but it is relatively weak because the correlation value is
only 0.182 that is lower than 0.30. We can make a conclusion that the increase in the
religious inclination of the respondents will cause the satisfaction in life to increase
slightly.
Next, we will look at TOTSAT and TOTMOR1 which also have a significant
relationship. The p-value is 0.000 and it is lower than 0.01. So, we reject the null
hypothesis. TOTSAT and TOTMOR1 have a positive relationship but it is a weak
positive relationship because the correlation value is lower than 0.30 which is only
0.240. We can conclude that the increase in the moral standards will cause the
satisfaction in life to increase slightly.
The third relationship is between TOTSAT and age that is significant because
the p-value is 0.002 and it is lower than 0.01. Thus, we reject the null hypothesis.
However, TOTSAT and age have the lowest positive relationship where is correlation
value is lower than 0.30 and it is only 0.161. We can conclude that the increasing in
the age will affect the satisfaction in life increase slightly.
Since the p-value is 0.000 and it is lower than 0.01 the relationship between
TOTMOR1 and TOTREL is significant. So, we reject the null hypothesis. TOTMOR1
and TOTREL have the positive relationship and it is relatively high where the
correlation value is 0.787. We can conclude that the increase in religious inclination
of the respondents will affect the moral standard increase significantly.
For TOTREL and age, the significant level is 0.087 and it is higher than 0.01.
Therefore, we accept the null hypothesis and there is not relationship between
TOTREL and age. Same things goes to TOTMOR1 and age where is significant level
is 0.258 which exceed 0.01 and we accept the null hypothesis. There is no
relationship between TOTMOR1 and age.
Question 5
Crosstabulation ethnic groups (race1) with satisfaction in life groups
(TOTSAT1). Is there a relationship between races and satisfaction in life?
Discuss the results.
There are two problems to be discussed in this section. Firstly, the comparison
of percentage of the variables and secondly, the significance of relationship between
the variables. First matter would be calculated using crosstabulation in SPSS while
another will be analyzed using Chi-Square test.
Crosstabulation
Crosstabulation is being used to establish an interdependent relationship
between two tables of values which are the ethnics groups and satisfaction in life in
both values and percentage. However, it will not identify a causal relationship
between the values. In this case, we will see if there is any different of level of
satifaction between the different races.
From the table, we can see that the total percentage for each level of
satisfaction within TOTSAT1 is quite average which is about 28-36%. This means the
overall society is neither too satisfied nor extremely not satisfied. However, the result
shows that there are significant difference in each race category for their satisfaction.
Malay are mostly satisfied with their lives as 43.8% of them have high satisfaction in
life.
The fact that the Pearson Chi-Square value is 0.001 and much less than 0.05
that being decided to be significance level. This indicates that that the rows and
columns of the contingency are dependent. So, we will reject the null hypothesis
which stated that there is no relationship between race and satisfaction in life.
Generally, this means that it is worthwhile to interpret the cells in the contingency
table and it proved that the relationship is significant.
QUESTION 6
Crosstabulate ethnics groups (race1) with all newspaper. Is there a relationship
between races and newspaper readership? Discuss the results.
News Straits Times
The method used to determine the relationship between these two variable are
the same as question 5 which we need to compare the percentage of the variables
using crosstabulation and also analyzed them using the Chi-Square test.
From the crosstabulation table, it shows that more than half of Malay does not
read the New Sraits Times (NST) newspaper (59.1%) compare to the Chinese and
Indian & Others which majority of them read NST (53.8% and 59.8% respectively).
Despite that, Malay still the highest race reading the NST for the ethnic group which
is 43.2% as they have higher population compare to others (50.9%). The Chinese,
Indian & Others have a lower population (31.7% and 17.4% respectively), thus have
least number of reader for NST.
For the Chi-Square Tests, we can see that Asymp. Sig. of Pearson Chi-Square
shows 0.002 significance level which is much more lower than 0.05. Thus, it shows
that races does affect ones readership of NST.
The Star
By looking at the result from the crosstabulation table, we can see that
majority of Malay does not read The Star newspaper (66.3%) compare to the
Chinese and Indian & Others. More than half of the Chinese read The Star (55.1%)
while Indian & Others make up the highest readers which is 59.8%. For the ethnic
group, the Chinese have the highest amount of readers (38.7%) than Malay, Indian &
Others which is 38.2% and 23.1% respectively.
From the Chi-Square Tests, Asymp. Sig pf Paerson Chi-Square shows 0
significance level, thus less than 0.05. It can be said that the relationship between
races and ones readership of The Star is highly related and significance.
Utusan Malaysia
From the crosstabulation table, it shows that Malay are the highest reader for
the Utusan Malaysia newspaper (74.9%) compare to other races which majority of
them does not read this newspaper. More than half of Indian & Others together does
not read it (56.3%) while the Chinese are the highest race who does not favour this
newspaper (89.2%). Due to that, it is no surprise that among the ethnic group, Malay
have the highest reader (77.6%) compare to the other races.
For the Chi-Square Test, the Asymp. Sig of Pearson Chi-Square shows 0
which is less than significance level of 0.05. This indicates that the relation of both
race and ones readership of Utusan Malaysia is highly and significantly related.
Berita Harian
From the crosstabulation table, we can see that again Malay are the majority
reader for Berita Harian newspaper with 73.7% compare to the other race that have
least reader. The Chinese and Indian & Other make up big portion of reader who
does not read Berita Harian which is 80.4% and 70.1% respectively. For the ethnic
group, the result also the same as Malay have highest reader of this newspaper
which is 76.7% compare to the Chinese and Indian & Others.
The Asymp. Sig of Pearson Chi-Square shows 0 significance level which is
much lower than 0.05. Thus, this indicates that it is highly and significantly related
between races and ones readership of Berita Harian.
Based on these results, it can be concluded that the Chinese and Indian &
Others have the same preference of reading newspaper while Malay have the
opposite preference. This might be due to some factors such as Malay are more
prefer to read newspaper that used their own language since it can provide a better
understanding and also the fact that Malay are not a native English speaker compare
to Chinese and Indian & Others. Besides that, it is also can be said that since the
Chinese and Indian & Others have the same level of preference or level of
satisfaction in life, there can be a indirect relationship between races and satisfaction
in life.
QUESTION 7
Perform a statistical test to see sex differences with respect to all the items in
the satisfaction in life scale. Discuss the results.
Group Statistics
Std.
money
friends
love affair
job
study
relation with
parents
leisure
physical
appearance
sexual life
gender
male
female
male
female
male
female
male
female
male
female
male
female
male
female
male
female
Std. Error
264
231
264
232
262
230
215
183
264
230
264
232
Mean
3.59
3.79
4.47
4.49
4.09
4.13
4.15
4.17
3.93
4.06
4.94
5.09
Deviation
1.342
1.177
1.017
.883
1.384
1.333
1.186
1.253
1.266
1.235
.921
.959
Mean
.083
.077
.063
.058
.085
.088
.081
.093
.078
.081
.057
.063
264
231
263
231
4.21
4.27
4.51
4.40
1.088
1.079
1.073
.999
.067
.071
.066
.066
male
238
3.99
1.455
.094
female
212
3.85
1.498
.103
material comfort male
260
4.03
1.072
.066
female
230
4.23
1.046
.069
In order to compare the means of two samples (sexes), we have used t-test, even
they have different numbers of replicates. In other words, the t-test compares the
actual difference between two means in relation to the variation in the data
(expressed as the standard deviation of the difference between the means).
Based on the Group Statistics table above, it shows the differences of mean
and standard deviation between sex (male and female) and all items related
satisfaction in life which are money, friends, romance, job, study, relation with
partners, leisure, physical appearance, sexual relation and material comfort.
This gives the descriptive statistics for each of the two groups (as defined by
the grouping variable). As example in this result, there are 264 males in the
section(N), and they have, on average 4.47 choose friends, with a standard deviation
of 1.017. There are 232 females section (N), and they have on average, 4.49 choose
friends, with a standard deviation of 0.883. So, we can say that female participants
are feeling friends give satisfaction in life rather than male participants.
The Independent Samples t-test as below is used to see if two means are
different from each other when the two samples that the means are based on were
taken from different individuals; different groups of people (males and females) who
have not been matched as shown in table above.
When there is similar variance between male and female by checking the
results of Levines Test for Equality of Variances. If the variances are equal in both
groups, then the significant value will be greater than 0.05. However, if the significant
value is equal or less than 0.05, the variance is unequal. If the variance is unequal,
the Equal variances not assumed column will be used and if the variance is equal,
the Equal variances not assumed will be used. For study, the variance the significant
value level is 0.786 which is greater than 0.05, the variances is accepted.
Interval of
Sig.
Error
the
(2-
Mean Diffe
Difference
taile Differ renc Lowe Upp
money
Equal
variance
s
assumed
F
Sig.
t
7.649 .006 -1.757
df
d) ence
e
r
er
493 .079 -.201 .114 -.425 .024
Equal
variance
s not
friends
assumed
Equal
1.801
.180
-.252
variance
s
assumed
Equal
variance
s not
love affair
assumed
Equal
.159
.690
-.351
variance
s
assumed
Equal
variance
s not
job
assumed
Equal
.898
.344
-.168
variance
s
assumed
Equal
variance
s not
study
assumed
Equal
.073
.786 -1.177
variance
s
assumed
Equal
variance
s not
assumed
relation with
Equal
parents
variance
.425
.515 -1.738
s
assumed
Equal
variance
s not
leisure
assumed
Equal
.198
.656
-.659
variance
s
assumed
Equal
variance
s not
physical
assumed
Equal
appearance
variance
.015
.904
1.100
492 .272
1.023
448 .307
s
assumed
Equal
variance
s not
sexual life
assumed
Equal
1.517
.219
variance
s
assumed
Equal
variance
s not
material comfort
assumed
Equal
1.495
variance
s
assumed
.222 -2.080
Equal
variance
s not
assumed
The T-Test for equality of means indicate that the significant value which is
equal or less than P=0.05 means significant difference in mean score. While, if value
more than P= 0.05, there is no significant difference between 2 groups. In T-Test for
equality of means significant 2 tail value, money has 0.07 values which > P=.05
means significant difference in mean score occurs.
We decide to accept H0: there is no difference that money gives satisfaction of
life between male and female. As before, the decision rule is given by: 0.07 is not
less than or equal to .05, so we fail to reject H0.
Statistic
.615
1.087
df1
2
2
df2
488
488
Sig.
.541
.338
1.087
488
.338
QUESTION 8
Perform a statistical test to see marital status group differences (marital1) with
respects to all the items in the religious inclination. Discuss the results.
From the The test of Homogeneity of variance table below shows that the significant
values of the all items in religious inclination variables are more than 0.05. We can
say that, the variable are not violated the assumption of homogeneity of variance.
ANOVA
Sum of
Squares
(r) unlucky no.
(r) fengsui
(r) religion
important
Between
Groups
Within Groups
Total
Between
Groups
Within Groups
Total
Between
Groups
Within Groups
Total
Mean
Square
df
.506
.253
593.702
594.208
488
490
1.217
1.952
.976
509.620
511.572
488
490
1.044
1.952
.976
509.620
511.572
488
490
1.044
Sig.
.208
.812
.935
.393
.935
.393
null hypothesis because the p-values of each item of religious inclination and marital
status (marital 1) are more than 0.05 and we reject the alternative hypothesis.
Question 9
Using the following variables, perform a regression analysis and discuss the results:
Dependent= Satisfaction in life
Independent= Moral standards; religious inclination.
Model Summaryb
Model
R Square
Adjusted R
Square
.243
.059
.054
ANOVAa
Model
Sum of
df
Mean
Squares
Regression
1
Residual
Total
Sig.
Square
9.451
4.726
151.186
160.637
363
365
.416
11.346
.000b
(Constant)
TOTMOR1
TOTREL
Unstandardized
Standardize
Coefficients
B
3.267
.253
-.041
Std. Error
.209
.080
.069
Coefficients
Beta
.285
-.053
15.632
3.147
-.589