COURSE INFORMATION FOR CURRENT

SEMESTER/TERM
Academic Year
Semester/Term

2015/2016
I

Course Code
Course Title
Credit
Medium of Instruction
Course Pre-requisite(s)/
Minimum Requirement(s)

ESGC6121
SURVEY TECHNIQUES AND SAMPLING DESIGN
4
ENGLISH
NONE

Main Reference

1)
2)
3)
4)
5)
6)
7)

United Nations, Household Sample Surveys in Developing and

Transition Countries, Series F, No. 96, Department of Economics
and Social Affairs, Statistics Division, UN, New York, 2005.
Earl Babbie, The Practice of Social Research, 12th edition,
Wadsworth/Thompson Learning, 2010.
W. Lawrence Neuman, Social Research Methods, 4th edition, Allyn
and Bacon, 2000.
Zikmund, W.G., Business Research Methods, 6th edition, The Dryden
Press, 2004.
Scheaffer, R.L., Mendenhall, W. and Ott, L., Elementary Survey
Sampling, 5th edition, Duxbury Press, 2007.
Tryfos, P., Sampling Methods for Applied Research, John Wiley &
Sons Inc., 1996.
SPSS V.14 Brief Guides

Teaching Materials/
Equipment

Lecture notes, reference books, LCD projector, computer with SPSS,

SCALC program, data from various sources, samples of survey reports.

Learning Strategies

Refer to Course Pro Forma (Form 7)

Student Learning Time

165
Face to face: 39
Guided learning: 57
Independent learning: 65
Exam and tests: 4
(Refer to Student Learning Time form)

Soft Skills

Communication Skills, Critical Thinking and Problem Solving Skills, Team

Work Skills, Professional Ethics and Moral

Lecturer

Tey Nai Peng

Room

B28

Telephone/e-mail

79673667/teynp@um.edu.my; teynaipeng@gmail.com

Lecture Session:
Day/Time
Venue
Tutorial/Practical Session:
Day/Time
Venue
Important Dates

Friday/ 6.15 9.15 pm

Makmal komputer PASCA
Same as above

Test 1 : 31/10/2014
Test 2: 12/12/2014
Submission of project paper 12/12
Examination :

UM-PT01-PK03-BR004(BI)-S03

COURSE INFORMATION FOR CURRENT

SEMESTER/TERM
Teaching Schedule
References/Teaching
Materials/Equipment

Week

Lecture/Tutorial/Assignment Topic

Introduction to various research methods, social research

theories, research designs, survey concepts and
procedures, ethics of survey research, examples of
sample surveys. Selecting a survey topic, planning a
survey; data collection methods

Lecture notes; UN, 1,2,4,8, 9, 22

Neuman 1-4, 6-8; Babbie 2-5; 9;
Zikmund 1-2; 3,5, 8, 9

Questionnaire designs, construction of scales and

indices, reliability and validity

Lecture notes; UN, 3;Neuman 7,10;

Babbie 6, 9; Zikmund 12-14 and
samples of questionnaire

Data collection methods

Lecture notes, relevant chapters of

recommended text.

Introduction to SPSS - Data processing and

transformation

Lecture notes, UN, 15; Neuman 12,

Babbie 14; Zikmund 18; Lecture notes,
Carver & Nash 1-5; SPSS V. 14 Brief
Guides;

Statistical concepts, data analysis, tabulations and

graphical presentation

Lecture notes, UN, 16, 19; Neuman12

and 16; Babbie 15; Zikmund 19-24;
SPSS V. 14 Brief Guides;

Multivariate analysis - MCA, multiple regression and

logistic regression

Lecture notes.

Guidelines for presentation of survey findings and report

writing

Lecture notes; Neuman12 and 16;

Babbie 15; Zikmund 19-24; SPSS V.
14 Brief Guides;

Test 1,
Introduction to sampling designs, sampling frames,
simple random sampling and systematic sampling

Lectures notes, Scheaffer, 1-4, and 7;

Tryfos 1-3.

Stratified random sampling (I)

Lecture notes; Scheaffer 5; Tryfos 5,

Lohr 4 & 5

10

Stratified random sampling (II)

Lecture notes, Scheaffer, 5; Tryfos, 4.

11

Cluster sampling single cluster sampling, PPS

Lecture notes, Scheaffer, 8; Tryfos, 5.

12

Two-stage cluster sampling, PPS

Lecture notes, Scheaffer 9, Tryfos 5

13

Sampling with probability proportional to size, design

effects, control of sub-sample size. Test 2

Lecture notes; UN 6-7. Tryfos, 8.

14

Kish selection procedures and other sampling

issues/Revision

Lecture notes; Tryfos, 7,

15

Revision

Past year exam questions

UM-PT01-PK03-BR004(BI)-S03