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Source Market Insights: Nordic Region

Released On 26th October 2015

Summary
The Nordic region consists of some of the wealthiest nations in Europe - Denmark, Finland,
Norway, and Sweden have seen sluggish growth in recent years, following this trend across
Europe. Regional growth for 2014 was on average 1.4%, with Norway experiencing the highest
growth because of continuing oil and gas profits. Consequently, this is reflected in the number of
outbound trips among Nordic tourists, reaching 43.2 million in 2014, an increase of just 2.9%
Key Findings
- Regional cooperation among Nordic states is one of the strongest across the globe with formal
unity among states relating to trade, the environment, defense, and tourism. As Nordic tourists have
consistently visited their Nordic neighbors, the region has increased internal travel because of the
Nordic Passport Union, which allows citizens of Denmark, Sweden, Norway, Finland, and Iceland
to travel without any travel documentation
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- With familiar settings and culture, the trend of traveling to neighboring Nordic countries is likely
to continue. However, Nordic nationals have a tendency to spend far less on these trips, whereas at
long-haul destinations they are one of the top spenders in Europe. With high income earnings set to
continue alongside lengthy public holidays, there are plenty opportunities for European tourist
boards to tap into this market; especially for top outbound destinations Germany and Greece
Synopsis
Source Market Insight: Nordic Region provides detailed information on the Nordic outbound
tourism sector, analyzing market data and providing insights. This report provides a better
understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel
intermediaries industries.
What else does this report offer?
- Detailed market analysis, information, and insights, including:
- Historic and forecast tourist volumes and values covering the Nordic Regions outbound tourism
sector
- Detailed analysis of tourist spending patterns for various categories in the travel and tourism
sector, such as purpose of spending and top source markets.
- Detailed analysis of the market trends in the Nordic Regions outbound tourism sector.
Reasons to Buy
- Make strategic business decisions using historic and forecast market data related to the Nordic
Regions Outbound Travel and Tourism sector
- Understand the demand-side dynamics within the industry to identify key market trends and
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growth opportunities
- Direct the promotional efforts on most promising markets by identifying the key source and
destination countries

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Table of Contents
Regional Snapshot
Key Trends; Sweden
Mode of Transport; Sweden
Main Destination Markets
Destination Focus; Greece/Finland
Key Trends; Norway
Mode of Transport; Norway
Main Destination Markets
Destination Focus; Denmark/Sweden
Key Trends; Denmark
Mode of Transport; Denmark
Main Destination Markets
Destination Focus; Germany
Key Trends; Finland
Mode of Transport; Finland
Main Destination Markets
Destination Focus; Estonia
Risks and Opportunities
Regional Market Data
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List of Tables

Table 1 Key Statistics, 2014


Table 2: Sweden Outbound trips (in 000s)
Table 3: European Consumers with transaction problems with Greek businesses (%)
Table 4: Norway Outbound trips (in 000s)
Table 5: Top 5 Reasons For Choosing Denmark, Country/City (%) 2014
Table 6: Denmark Outbound trips (in 000s)
Table 7: Overnight Stays in Germany by International Arrivals by State, 2014 (in millions)
Table 8: Finland Outbound trips (in 000s)
Table 9 Denmark: International departures by region (in 000s), 2010-2019
Table 10 Denmark: International departures by purpose of visit (in 000s), 2010-2019
Table 11 Denmark: International departures by country (in 000s), 2010-2019
Table 12 Denmark: Overnight stays (in millions), 2010-2019
Table 13 Denmark: International departures by mode of transport (in 000s), 2010-2019
Table 14 Denmark: Average length per outbound trip ( number of nights spent), 2010-2019
Table 15 Denmark: Total outbound tourism expenditure by category (in DKK millions), 20102019
Table 16 Denmark: Total outbound tourism expenditure by category (in US$ millions), 2010-2019
Table 17 Denmark: Average outbound expenditure per resident by category (in DKK), 2010-2019
Table 18 Denmark: Average outbound expenditure per resident by category (in US$), 2010-2019
Table 19 Sweden: International departures by region (in 000s), 2010-2019
Table 20 Sweden: International departures by purpose of visit (in 000s), 2010-2019
Table 21 Sweden: International departures by country (in 000s), 2010-2019
Table 22 Sweden: Overnight stays (in millions), 2010-2019
Table 23 Sweden: International departures by mode of transport (in 000s), 2010-2019
Table 24 Sweden: Average length per outbound trip ( number of nights spent), 2010-2019
Table 25 Sweden: Total outbound tourism expenditure by category (in SEK millions), 2010-2019
Table 26 Sweden: Total outbound tourism expenditure by category (in US$ millions), 2010-2019
Table 27 Sweden: Average outbound expenditure per resident by category (in SEK), 2010-2019
Table 28 Sweden: Average outbound expenditure per resident by category (in US$), 2010-2019
Table 29 Norway: International departures by region (in 000s), 2010-2019
Table 30 Norway: International departures by purpose of visit (in 000s), 2010-2019
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Table 31 Norway: International departures by country (in 000s), 2010-2019


Table 32 Norway: Overnight stays (in millions), 2010-2019
Table 33 Norway: International departures by mode of transport (in 000s), 2010-2019
Table 34 Norway: Average length per outbound trip ( number of nights spent), 2010-2019
Table 35 Norway: Total outbound tourism expenditure by category (in NOK millions), 2010-2019
Table 36 Norway: Total outbound tourism expenditure by category (in US$ millions), 2010-2019
Table 37 Norway: Average outbound expenditure per resident by category (in NOK), 2010-2019
Table 38 Norway: Average outbound expenditure per resident by category (in US$), 2010-2019
Table 39 Finland: International departures by region (in 000s), 2010-2019
Table 40 Finland: International departures by purpose of visit (in 000s), 2010-2019
Table 41 Finland: International departures by country (in 000s), 2010-2019
Table 42 Finland: Overnight stays (in millions), 2010-2019
Table 43 Finland: International departures by mode of transport (in 000s), 2010-2019
Table 44 Finland: Average length per outbound trip ( number of nights spent), 2010-2019
Table 45 Finland: Total outbound tourism expenditure by category (in EUR millions), 2010-2019
Table 46 Finland: Total outbound tourism expenditure by category (in US$ millions), 2010-2019
Table 47 Finland: Average outbound expenditure per resident by category (in EUR), 2010-2019
Table 48 Finland: Average outbound expenditure per resident by category (in US$), 2010-2019

List of Figures

Figure 1: Nordic Region, Outbound Trips


Figure 2: Domestic and International Trips
Figure 3: Outbound and Domestic Expenditure
Figure 4: International departures, Mode of Transport
Figure 5: Scandinavian, High Speed Rail Map
Figure 6: Outbound trips
Figure 7: Outbound trips
Figure 8: Finland, Seats Sold/Seats Available
Figure 9: Domestic and International Trips (in millions)
Figure 10: Outbound and Domestic Expenditure
Figure 11 : International departures, Mode of Transport
Figure 12 : Low Cost Revenue/Seats Available
Figure 13: Outbound trips
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Figure 14: Outbound Trips


Figure 15: Norway, Purpose of Visit, 2014 (%)
Figure 16: Domestic and International Trips
Figure 17: Outbound and Domestic Expenditure
Figure 18 : Map Fehmarn Belt Linking Denmark and Germany
Figure 19 : International departures, Mode of Transport
Figure 20: Outbound trips
Figure 21: Domestic and International Trips
Figure 22: Outbound and Domestic Expenditure
Figure 23 : International departures, Mode of Transport
Figure 24 : Seats Available/Load Factor (in millions/%)
Figure 25: Outbound Trips
Figure 26: Finland, Purpose of Travel, 2014 (%)

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