The Nielsen Corporation, formerly known as ACNielsen or AC Nielsen is a global marketing research
rm, with worldwide headquarters in New York City,
United States of America. Regional headquarters for
North America are located in the Chicago suburb of
Schaumburg, Illinois.[1] As of May 2010, it is part of
Nielsen Holdings.
3 M&A
Activities
One of Nielsens best known creations is the Nielsen ratings, an Audience measurement system that measures
television, radio and newspaper audiences in their respective media markets. In 1950 they acquired the C. E.
Hooper company and began attaching recording devices
to a statistical sample of about 1,200 consumer television sets in the U.S.[2] These devices used photographic
lm in mail-in cartridges to record the channels viewed
by the consumer and thus determine audience size. Later
they developed electronic methods of data collection and
transmission. In 1996, Nielsen split o this part of its
operations into a separate company called Nielsen Media Research (NMR), which operated as an independent
company until it was acquired by Dutch conglomerate
VNU in 1999.
External links
Nielsen
HomeScan
Nielsen areas of Germany
ACNielsen Australian two party preferred and preferred prime minister polling 1996 - 2007
References
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