BHAVAN’ S I NSTIT UTE O F

MANAGE MENT

MY SORE
SUBJECT : BUSINESS RESEARCH
METHODS

ASSIGNMENT ON : BUSINESS RESEARCH

ON
RELIANCE
FRESH

SUBMITTED TO : VISWANATH SIR

B.R.M.
DEPARTMENT
BHAVAN’S
INSTITUTE
MANAGEMENT
MYSORE
SUBMITTED BY : SRINIVAS.D

2ND
SEM{P.G.P.M}
BHAVAN’S
INSTITUTEOF
 MANAGEMENT
MYSORE

DATE: 19-01-2008

DAY:
SATURDAY

RELIANCE

RELIANCE GROUP

The Reliance Group, founded by Dhirubhai H. Ambani

(1932-2002), is India's largest private sector enterprise,
with businesses in the energy and materials value chain.
Group's annual revenues are in excess of USD 27 billion.
The flagship company, Reliance Industries Limited, is a
Fortune Global 500 company and is the largest private
sector company in India.

Backward vertical integration has been the cornerstone

of the evolution and growth of Reliance. Starting with
textiles in the late seventies, Reliance pursued a
strategy of backward vertical integration - in polyester,
fibre intermediates, plastics, petrochemicals, petroleum
refining and oil and gas exploration and production - to
be fully integrated along the materials and energy value
chain.

The Group's activities span exploration and production of

oil and gas, petroleum refining and marketing,
petrochemicals (polyester, fibre intermediates, plastics
and chemicals), textiles and retail.

Reliance enjoys global leadership in its businesses, The

Group exports products in excess of USD 15 billion to
more than 100 countries in the world. There are more
than 25,000 employees on the rolls of Group Companies.
Major Group Companies are Reliance Industries Limited
(including main subsidiaries Reliance Petroleum Limited
and Reliance Retail Limited) and Reliance Industrial
Infrastructure Limited.

FOUNDER PR OFILE

"Growth has no limit at Reliance. I keep revising my vision. Only when you can
dream It, you can do it."

Dhirubhai H. Ambani
Founder Chairman Reliance Group
December 28, 1932 - July 6, 2002

Dhirubhai Ambani founded Reliance as a textile company and led its evolution as a global leader in
the materials and energy value chain businesses.

BOARD OF DIRECTORS OF RELIANCE INDUSTRIES LIMITED

 Mukesh D. Ambani Chairman & Managing Director

Nikhil R. Meswani Hital R. Meswani H.S.Kohli

Executive Director Executive Director Executive Director

RELIANCE FRESH
APKA FRESH APKA PADAOS ME
India’s Fortune 500 private sector giant, Reliance Industries Ltd, has, in fact, been first off the blocks by
launching its first Reliance Fresh outlets in Hyderabad,

Reliance fresh is the retail chain

division of reliance industries of
India which is headed by mukesh
ambani. Reliance has entered into
this segment by opening new retail
stores into almost every
metropolitan and regional area of
India. Reliance plans to invest rs
25000 crores in the next 4 years in
their retail division and plans to
begin retail stores in 784 cities
across the country. The reliance
fresh supermarket chain is ril’s rs
25,000 crore venture and it plans
to add more stores across different
g, and eventually have a pan-India
footprint by year 2011. The super
marts will sell fresh fruits and
vegetables, staples, groceries,
fresh juice bars and dairy products
and also will sport a separate
enclosure and supply-chain for
non-vegetarian products. Besides,
the stores would provide direct
employment to 5 lakh young
Indians and indirect job
opportunities to a million people,
according to the company. The
company also has plans to train
students and housewives in
customer care and quality services
for part-time jobs.
RELIANCE FRESH IN MYSORE

In Mysore their are 4 outlets of reliance fresh:

1. NAZARBAD
2. N.R. MOHALLA
3. K.D.Road
4. CHAMARAJA DOUBLE ROAD

On an average turn over is 50,000rs in Mysore,

where as compare to other cities it is too low.

Their main aim is to provide good quality

products in lower price & customer service &
customer satisfaction.
According to reliance fresh store manager they
were satisfying 75% of customer expectations.

PROBLEM STATEMENT :
THEME – Analysing and Finding the Problem
Reliance Fresh Faced In Mysore.

These Are the Problems We Found In Reliance Fresh in

Mysore:–

- Mysore is a cultural oriented city

- Per Consumer income lower than
compare to metropolitan cities
- The most of the consumer will prefer to
go for local market
- Reliance is situated in high income
consumer area
Their is limited consumer
- Advertising strategy is not good in
Mysore

OBJECTIVES:
 - It is the organisational study
- identify the reliance marketing
strategy in mysore
- We provide information to reliance
fresh to focus
On middle class consumers in
mysore
- Implementation of this plan should
not affect
Other Reliance product
RESEARCH DESIGN :
Sampling procedures : the sample based on
consumer survey in different reliance fresh
stores in mysore
Collect information from different type of
consumers in Mysore and collect information
from product suppliers and collected through
internet

SAMPLE SIZE: 50

DATA COLLECTION:
 PRIMARY DATA – collected from
consumers and suppliers, reliance fresh
employees
SECONDARY DATA – collected from
internet, articles, news papers.
The information is the major part of any
research proposal to attain certain objectives
we require both secondary and primary data
which is discussed above

HYPOTHESIS TESTED:
The hypothesis tested on both reliance
fresh and people of Mysore.
H0: reliance fresh is not famous in Mysore is
not significant.
H1: reliance fresh is famous in Mysore is highly
significant.
LIMITATIONS:
Every research has certain limitation so there
is no research is free from limitation same
thing happen in this research which is
discussed below:
- Less investment in advertising in
Mysore city
 - People are very conservative
- Primary data is not sufficiently available
- Much of the research done was based on
consumer and supplier survey
- Research based on Mysore city
- Last but not least time constraint.

CONCLUSION:
Despite the limitation every research gives
some learning experience. To over come these
problems we suggested that reliance fresh take
proper strategy for advertising their product as
well as customer should attract and motivate
their product.