Kennedy Book Shows Aristotle's 'Rhetoric' As Deeply Flawed - 'NewView' Is Better

, Says Expert
George A. Kennedy's book, On Rhetoric, reveals flaws in Aristotle's Rhetoric. Bu
t all that has been - and still is - ignored by the community of Rhetoric schola
rs. Further, Rhetoric focuses merely on forms, says expert, while 'NewView' prin
ciple adds needed content to form.
Provo, UT, March 22, 2010 -- A recent book, On Rhetoric, by brilliant translator
George A. Kennedy, indicates that Aristotle's Rhetoric is deeply flawed. At lea
st, that's according to Bill Drew, author of a successful new e-book, The Secret
DNA of Writing Essays â And Everything Else.
According to Bill Drew, CEO of NewView Options, George A. Kennedy's recent book,
On Rhetoric, Second Edition (2006), says that the key subject matter of Aristot
le's Rhetoric was Greek politics, but Aristotle used no actual, real speeches of
Greek politics in his analyses. Kennedy also says that Aristotle probably had b
ut little personal knowledge of Greek politics. In other words, according to Dre
w, Aristotle's Rhetoric consists of reasoning based purely on abstractions that
are disconnected from anything real.
"Not only that," Drew expounded, "but Kennedy's book also points out that Aristo
tle's Rhetoric was lost for over 200 years after his death. And, since Aristotle
's Rhetoric hadn't been taught anywhere outside his own school in Athens, the Rh
etoric of Isocrates took over and became the most popular Rhetoric in Greece. An
d it was most probably the Rhetoric of Isocrates that Cicero and Quintilian wrot
e about, not Aristotle's. Kennedy said that Aristotle's Rhetoric was, therefore,
and I quote, 'obsolete as a school text' and wasn't the Rhetoric taught in Gree
k, Roman, and European classrooms throughout history."
Drew went on to point out that George Kennedy is an expert, a brilliant translat
or of ancient Greek, and he's saying, Drew believes, that Rhetoric is deeply fla
wed, despite the fact that it was written by that great thinker, Aristotle. In f
act, despite all the intellectual complexity that modern rhetoricians like to at
tribute to Aristotle's Rhetoric, Kennedy's book asserts that "Aristotle's precep
ts can be reduced to a recommendation that a speaker give a reason (or apparent
reason) for what is asserted."
Drew's new book offers an alternative to Aristotle's and other kinds of rhetoric
. "My e-book, The Secret DNA of Writing Essays - And Everything Else, presents N
ewView, a breakthrough concept on all the kinds of newnesses - only five, believ
e it or not - that can be used to generate new content. That's the opposite of R
hetoric, of course, which supplies only forms. I developed NewView in my Master'
s thesis and have used it to win awards as a technical writer for the past twent
y-five years. NewView actually works really well with Rhetoric by ensuring there
's new content for readers / audiences, which Rhetoric neglects. Also, NewView i
s easy to work with, and it's already being used by students, teachers, and busi
nessmen. NewView works with everything already taught by writing teachers, provi
ding writing that universally neglected dimension of 'What's new to the reader'.
"
Drew's company, NewView Options, provides several testimonials about the effecti
veness of NewView on their website at http://bit.ly/SecretDNAPraises. Further po
sitive reviews of his book and his NewView methodology - essentially, testimonia
ls - are also available on Amazon.com with his book.
Drew's 326-page e-book, The Secret DNA of Writing Essays â And Everything Else, is
available now online at http://bit.ly/BuySecretDNABook for $12.50. It is also a
vailable on Amazon.com as a Kindle e-book for $9.50. The companion software, New
View Essay Services, which automates the thesis-making process in the e-book, is
 available at http://bit.ly/SecretDNASoftware on a subscription basis for 3-, 6-
, and 12-month terms ($15.50, $20.50, $30.50). Drew's newest e-book, The Secret
DNA of Analyzing Short Stories, will soon be available for $6.50 on his website
http://bit.ly/BuySecretDNABook .
About NewView Options:
Founded in 2008, NewView Options is a Provo, UT, firm specializing in the teachi
ng and training of writing, for both beginners and the more advanced. The compan
y is focused on promoting its propriety NewView approach to writing, communicati
ons, and teaching. NewView Options provides Education Discount rates for school
districts. Call 1-801-373-0447, visit http://secretdnaofwritingessays.com/, or e
-mail billdrew@richcontent.com.
Contact:
Bill Drew
NewView Options
Provo, UT
801-373-0447
billdrew@richcontent.com
http://secretdnaofwritingessays.com/