BEAUTY AND FITNESS

BSBMKG609A DEVELOP A MARKETING PLAN

POONAM GOSWAMI
STUDENT ID :201307022
INTRODUCTION
We are going to take the marketing plan of beauty and fitness which is very good
suggestion for the people for their health and beauty and we have huge of variety
of product which we getting everyday by order online and regular deliveries for their
customer interest and beneficial although its a good plan to open the business to
attract the customer to come in our shop and have a advice to get a free trial for
15 minutes .we are having two products one is for the fitness and beauty its not
essential just for the womens also for the men as well so now on we have different
section for the women and for the mens then they can enjoy our products with the
free mind and we also offer them free coffee and some snacks as well when they do
the work out .
1: our product says that its for the customer satisfaction and for their interest to
attract the women for the health beauty which is very good for the women to come
and try our beauty skin product which is made by organic natural product.
2: we have a gym for the fitness of health and beauty but we also sell the products
online or on retail prices. Sometime we get reduce the price of the customer to
come in our shop without any trouble with free service we offer too,
3: our business is located in the city close to the shopping center and its not too far
the bus stop to come in our shop.
Mission statement of business is getting the real product which is good brand not to
harm the customer for their skin and health. Its all made by dertmotolist .and its
should be for the long term business to get in touch with the customer feedback
and to acknowledge them we are here all the time if we moved to another place we
would be pleased to inform u by online or by the pamphlets
Section 2:

Situation analysis for the current product

Product and services
Product attributes:

So its very important that we have to keep in our mind to think about the customer
what they really need and what they expecting from us for instance: we sell the
product cheap or expensive and is the customer able to buy the our product or not
so we have to give them a good or resesonable price of the product to make them
happy
Pricing:
Pricing should be common with the other competitors to attract the customers like
we say we dont follow the other shopkeeper to enhance our business and to get
more customers with their copy or same way to do that
Distribution
its all concern about which place you going to open your business . its must we
have to tell the customer about our product price or promotion through the online
and or by the advertisement then they find the easy our product .
Promotion:
it means if we are going to make any changes in our product or price its very
important we have to informed the customer about our updates the price or product
or make them aware to know that

current target markets

Target market approach:
fit of the month :we always like to keep your updated on current detail fitness tips and
latest beauty tips like exercise your body and mind offering you fantastic facilities. And
target is here to help you maintain a healthy state of mind body and spirit.
Demographic profile of market: we are having different age group of people to come in
our shop we are selling the vitamins, nutritions , diet products , face and skin products ,
massager, make up , gym and fitness to try our products with free trial or work out for
free 10 minutes
Characteristics of target customers means what the quality of the product how they like
the product for the trial . we have daily special sale on line for the women and mens
about the product on discounted prices with special offer. Are they really like them to buy
online or how we can make changes in our product to get the more customers .and we
also offer the customer with some product on free delivery within in an hour and get the
products within in 21 business days

Product positioning: some customer is professional or working they dont get the time to
come in our shop so we send them some advertisement online or send them by mail or
email to know about our product and special prices
Although there are different definitions of brand positioning, probably the most
common is: identifying and attempting to occupy a market niche for a brand,
product or service utilizing traditional marketing placement strategies
Purchasing process include the how they buy the product, whats the purchasing power,
how about their income,
For years, women and their looks have been under the microscope, scrutinized at every turn.
Men seemingly escaped the pressure said to age like a fine wine. However, more men are
turning to cosmetic surgery to regain their youthful looks. Before the first cut, know whats true
and whats false
product market size: how long u been selling your product or how many products are selling in
once a year or to updated your product .are u getting your business for long-term or short term
so its all matter with the product to get the more customer and their interest with special needs

distribution methods.
In the market plan we sell the products on different channels like face to face, direct mail,
internet , or by the networking for the information to get to know about the customer demands.
Deeds and benefits sought by distributors by how we can connect our business if we dont do
the advertisements or the seminars to give the customer to whats our products is and why we
made that product.. its all about the women beauty and fitness to get fit like we have monthly
fitness package with the reasonable price and we also give them software of cd copy to have
look on line if they getting any problem with them or we also offer them for having 24 hours
survive online for the help because some cases the old people they do the exercise and
suddenly they get high blood pressure so we give the proper advice too. Product role within
network also play a very important role in the market
We give them some nutrition medicine to have it with your morning diet according to days its like
schedule to continue with the every task with proper nutrition to get the fit all the time or about
the women skin to get wrinkles we also have a proper exercise or diet on monthly special and
we are having different section for the womens and mens like young people and for the adults
as well .for the new people we have some trainer to help them how we start and how we use
our product so we have a very pleasant environment atmosphere in the shop with the corporate
manner with all the customers to come with the smile all the time , good customer service .

Current competitor
target market served mean which sort of pricing u putting on our product is that beneficial for the
customer and how u deliver your product through by the email or by posted but we should also
know about the other competitors what they selling their product , is that bad for our business or

good. Product attributes like if we really need the profit we can reduce our prices because we
give them cheap price then they will like to come to the shop every time because they like our
product and they would be get used to buy the product doesnt matter we getting loss but al
least we are getting the customer then we can put the price up after then we got the regular
customer in our shop so its like a business to get the customer and hospitality how we serve
them with the friendly atmosphere
pricing should be remarkable when they like to buy no need to ask at the front desk because
some time people they hurry to go to work so they just get stuffed to ask the price again this
thing we lose the customer for this its important price should be updated every day when they
get the order or delivered,
promotion is schedule about the task what we are going to announce for the products like for
the changes ,marketing plan should be networking to talk with the customer if they having any
trouble with the product we always ready to help them for the long term because they are our
regular customer .we keep in touch them by email or by the contact.
Competition strengths and weakness is very important in our marketing objects.. basically is
should be close to the bus stop or located in the city but its not good for country side people to
come in our shop because its hard for them to travel and come must there should be easy
transport to get there.
Competitive trends means all about the shopkeeper who is selling their product very fast in the
market but sometime we do demo as well to tell the customer about our product what kind of
product is and whats the benefits of the product are this product organic or natural which is not
going to harm our body or skin. Make sure u have to make your business very strong with the
other competitors.

Current financial condition

its all about the current sales how to analysis your sales like what we are expecting in the future
sales for the long term to keep the product or to updated every year when its delivered.
Sometime the sales goes up we get the profit and how many products we are selling every year
or for every month. its depends we are selling the products no of dollars or how much we are
getting profit every year with the net gross income so according to our marketing plan is should
be preplanned fro the products , we should know the company who is running very fast in the
market and getting very popular in the world we have to take some idea to start our business by
online .

External forces
The connections between social culture and business are multifaceted and sometimes subtle.
Thus, it takes effort to reveal how culture and business are intertwined and to quantify the
overall impact of social factors. Even so, awareness of social culture and business links
potentially increases both your business revenue and reputation.

Culture varies around the world. What is acceptable in one nation might not be
acceptable in another. This means that businesspeople have to be aware of how their
culture differs from other cultures in order to establish good business relationships..
Businesses can stay in business only if there is a demand in a society for the product or
service offers. Businesses determine whether demand exists through research. Market
research is always social research, because a market is always a segment of the
population.
Demographic: Demographics are the quantifiable statistics of a given population. Demographics is also
used to identify the study of quantifiable subsets within a given population which characterize that
population at a specific point in time.
These types of data are used widely in public opinion polling and marketing. Commonly examined
demographics include gender, age, ethnicity, knowledge of languages, disabilities, mobility, home
ownership, employment status, and even location. Demographic trends describe the historical changes in
demographics in a population over time (for example, the average age of a population may increase or
decrease over time). Both distributions and trends of values within a demographic variable are of interest.
Demographics are very essential about the population of a region and the culture of the people there.

they can be used to develop a marketing strategy and marketing plan. The five types of
demographics for marketing are age, gender, income level, race and ethnicity. Demographic shows
structure of our product
economic is based on demand of the customer or the price actually ,its add the strength in the market if
we have more supply of our product then we dont have any demand of the product then we are in loss
so its all mater with the price how we sell our product with what price is that reasonable price that we
selling to the customer , are they happy with that .so according to this we sell the product to keep the
customer interest
technology about the product, technology should be very trendy and latest in the market to attract the
customer to come and have atrial with free service , especially youngster they like to get to the gym and
they like to try the beauty product to make more beautiful and attractive in their youth age and keep them
fit or if we are going to open the business make sure you business should be authorized by the
government and u must have the license to run the business with common needs and equality in the
business. There should not be any discrimination in the business.

Swot analysis
Strength:
Knowledge/Expertise: All the information you have in your organization
such as operating history, customer profiles, knowledge of buying trends,
functional knowledge about your profession, research and development and
good old-fashion wisdom. If someone were to start your company from
scratch, what would they have to know to get to where you are now?

Processes: All the systems, both formal and informal, that keep your
company alive such as: operations, customer service, distribution, delivery,
marketing, etc. Specifically, what are the key processes that allow you to
deliver your product or service with the highest quality in the most efficient
way possible?

Products or Services: The final output of your process, which is based on

your unique knowledge and expertise, is potentially a key resource. Your
method of production, service delivery, product components or service
approach may add up to something no other company can produce. Are your
products and services assets that set you apart?

Relationships: This is a great area to look for intangible resources. We often

overlook how much impact our business relationships (vendors and suppliers)
and employee relationships have on our business. Who are some of your key
relationships? Think about upstream and downstream associations.

Weakness
1.
During your SWOT analysis you will consider a variety of weaknesses from within
your business. It is important to note that these weaknesses will all be internal to
your business. Tangible Weaknesses, these tend to be weaknesses that can be
precisely identified, measured or realized
2. Intangible Weaknesses, these tend to be weaknesses
that cannot be physically touched or physically
measured

Some examples of weaknesses that maybe found in your business include

Tangible weakness

Narrow product line

Insufficient financial resources to fund changes

High costs (Not high price, high costs specifically refers

to your operating costs)

Inferior technology

Low volume and restricted in your ability to scale up

Tangible weakness

Weak or unrecognizable brand

Weak or unrecognizable image

Poor relationships with your customers

Poor relationships with your suppliers

Poor relationships with your employees

Marketing failing to meet objectives

Manager inexperience

Low R&D

Low industry knowledge

Low innovative skills

Organization analysis: business opportunity, in the simplest terms, is a packaged business

investment that allows the buyer to begin a business. (Technically, all franchises are business
opportunities, but not all business opportunities are franchises.) Unlike a franchise, however, the
business opportunity seller typically exercises no control over the buyer's business operations. In
fact, in most business opportunity programs, there's no continuing relationship between the seller
and the buyer after the sale is made.
Threats: product should be lowering prices in the market to get more customers and huge
competition in the market .and also we have to motivated our goals and make a friendly environment
with the customer

section 3 marketing plan and tactical decisions

marketing strategy
Marketing and advertising are commonly confused. This confusion is compounded
because meanings of both continue to evolve.
Below are definitions of marketing, followed by definitions advertising, and the
differences between marketing and advertising.
Firstly it's important to note that:
The increasingly broad nature of the marketing definitions reflects the increasing
dimensions by which organizations engage with their markets. It is truly fascinating

and highly significant to see how the definitions of marketing have changed over
time.
Marketing was traditionally simply 'selling products' (as if at a traditional old-style
farmer's market). The term derives from this meaning. This meaning developed so
that marketing became an extension of selling - a means by which to identify,
design, and communicate or 'target' offerings to customers.
Nowadays however, we know that customers make decisions to buy many
products/services by referring to vastly more and wider factors than simply
product/service features, quality, availability, and price.
Nowadays the meaning of marketing is extremely sophisticated. A good modern
definition of marketing must acknowledge that we buy things in far more complex
ways than we did fifty years ago, even ten years ago. The internet and social media
are major factors in this. Above all, marketing is a reflection of 'the market', and
how the market buys and behaves, which especially entails people and society much broader considerations than purely product and
Marketing actually is and what it means to conduct marketing well.
Here are three examples of how the scope and definition of marketing reaches
much farther than ever before:
Organizational constitution - many customers will not buy from a supplier whose
ownership is considered to be unethical, greedy, or overly profit-driven, whereas
many customers positively seek out suppliers considered to have more ethical
convictions and ethos, such as mutual and cooperatives, or social enterprises.
These issues are therefore now unavoidably part of marketing, and where marketing
fails to consider or influence these matters, then marketing activity is potentially
less able and effective.
Organizational probity - (probity means honesty, uprightness - it's from the Latin
word probes, meaning good) - this includes issues such as environmental and social
responsibility, and 'Fair-trade', etc. See the '4P Purpose-Probity model'. Where
marketing fails to involve, address and influence these fundamentals of
organizational values, then marketing are to an extent (dependent on the
service/market sector) disabled.
The psychological contract - the relationship between organization and staff directly
affects market image and customer service/relationships. Marketing has for decades
extended its reach to staff (traditionally, for example 'internal marketing' via
newsletters and staff briefings, etc) but nowadays this 'internal' facet is immensely
more significant. Organizational integrity and related failings are now much more
transparent. Employer/employee relationships are now seen very obviously to
influence quality and ethics of conduct and service (for example, scandals featuring
News International privacy

Financial objectives

Financial means about the customer sales how they like our product, are they satisfied with the
product which we selling in our market. We are selling our product by the advertisement or
direct mail or face to face to get the more customer to come in our shop with the interest
Margins belong to price what price we are going to put on the product its a dead line in the
market we cannot make changes in the price sometime its very hard to get the profit
For the profitability ratio means profit with the product like u getting every year in dollars or
sometime we getting loss in the business because of less customers its ratio between the
customer and seller

Marketing objectives
In the marketing objectives we talk about the total market objectives what the customer
expectation , or what they really like to buy in the market ,how we can convince them about our
market in the marketing plan how much the capacity to buy the product ,limit to selling the
product on cheap price,
Promotional objectives: depend upon the brand of the product how we sell them in the market to
keep the customer in the shop and also we can do demo of our product to tell the customer its
very good and trendy product for beauty and fitness to keep yourself fit and healthy.
Channel objective by online or by the newspaper for the information if we make any changes in
the product we should infirm them by email or by the pamphlets like
Sometime customer they just miss the advertisement but they can see online to get more
information of our product.

On target market
Target market description is about to keep healthy and fit to use our product, its all about the
nutrition and vitamins, diet food , work outs daily and also about the product poisoning like is
that our product real or fake , thats why when u advertisement weekly or monthly u should
show them a trial as they saw on tv channel .because some time they dont believe that.

Sales forecast for each product: Sales forecasts are common and essential tools used for
business planning, marketing, and general management decision making. A sales forecast is a
projection of the expected customer demand for products or services at a specific company, for
a specific time horizon, and with certain underlying assumptions.

Products and service

First main thing in the business is about the selling the product or which brand we are going to
use in our business for example we must have to use good brand instead of other competitors

our business about the beauty and fitness and wellbeing as well as to keep the customer fit and
healthy and also we give some CDs as well they come to our shop to join our team to fill the
form for membership free. we have variety of vitamins or nutrition for good health which is made
by some natural plants without any artificial color in the product .sometime we get some
changes in our plan because of the customer demand something new in the market for the
change .product must be updated or when they delivered must have proper record of them in
case we lose then how we going to give them to the customer

Promotion
Advertising:
In the market plan advertise is must to propaganda our product to the customer, advertisement
means to tell the customer about the product,
Sale program this comprehensive sales training program is the culmination of over seven
hundred hours of development in Australia and designed specifically for B2B sales professionals
& organizations that want to grow their existing client base and increase revenues.
The material presented in the sales training program provides a repeatable process to identify,
investigate, develop, negotiate and close new business opportunities.
Public relations: make sure we must have a good public relation with the customer
Profile Public Relations is a team of motivated and experienced marketing and branding
strategists and designers who come together to work on projects for clients. Each of us brings
our own wealth of expertise to the team and our clients are always assured that the master
minds in marketing and visual communications are working together to deliver effective and
measurable results for them.

Personal selling
The presentation of a persuasive message by a seller to a potential customer or group of
customers, generally in a face-to-face meeting. Personal selling can also take place through
personal correspondence, telephone conversations, or emails.
I have taken a new position in sales. Can you provide some pointers on how to be successful at
personal selling?
Recognize your personality and play to your strengths. If you have always made friends easily
and quickly, your skills lend themselves to outside" sales that result in immediate transactions.
If you tend to have a small but loyal group of friends (like me), you are probably cut out for

inside" sales and long-term clients

Distribution
Distribution method

Along with product, promotion and price, a method of distribution is one of the tactics addressed
in the strategy section of the market plan Specific choices reflect where and when target
consumers wish to shop. Distribution methods are also influenced by the nature of the product
and by opportunities in the business environment.
Whole sale and retail: is the sale of goods, usually in quantity, for the purpose of resale to
consumers. Wholesale is distinguished from retail, which is the direct sale of goods to the
consumer. Thus wholesale banking is providing banking services to other financial institutions,
rather than to individuals. Because the wholesale price to other companies excludes the retail
markup, governments find it worthwhile to measure the increase in prices at the wholesale level
as well as the retail level.

Pricing
In the market plan our product is very simple and good which is good to get the customer to
come in our shop to buy the product we sell our product by online or through by the
advertisement for the customer demand then they can get some information of our product or
they can see what kind of product we are selling to the customer, its should be peaceful
environment when customer come to the hop to see the product and we also offer them as free
delivery on line by order or give them some discount as well when they fill the form to be a
membership with our team they can show their card and earn the points . we provide the good
customer service to keep them happy and come to buy our product as a regular customer
When they buy the product they can pay by PayPal or by credit card with the regular services if
we know that our product is selling fast then we get hope to get the profit or some time we not ,

Marketing budget
A marketing budget is an estimate of projected costs to market your products or services. A
typical marketing budget will take into account all marketing costs e.g. marketing
communications, salaries for marketing managers, cost of office space etc. However much of
the budget is concerned with marketing communications e.g. public relations, website,
advertising, etc. Both are considered here.
The costs in a marketing budget will be allocated according to the campaign and the media to
be utilized. Some prior research will be necessary for the cost estimates to be as realistic as

possible.