Timothy W.

Murphy
Work/Cell: 917-656-5078
timwmurphy@optonline.net

Darien, Ct 06820

Professional Profile
Adaptive, strategic, growth oriented digital sales and marketing executive respected for the ability to develop new revenue
streams, shape short and long term strategic goals and motivate teams towards these goals, even in challenging situations.
Excellent organizational ability that has built teams and business structures that drive results by synchronizing efforts between
business units and making sure specific, measurable objectives are developed and met.
A highly analytic, proven leader who successfully created and implemented business plans and has solid experience in moving
legacy media to digitally focused models. In doing so I prioritized the trade-offs between customer experience, performance,
potential revenue and operational support load.
Key areas of expertise:
Driving Revenue Growth
Research & Data Sales
Client Development
Marketing Strategy

Print to Digital Conversion

Marketing Services
Strategic Planning
Sales & Sales Management

Metrics Based Selling

New Product Development
Acquisition Analysis and Implementation
Budgeting and Financial Controls

Professional Experience
Vice President & Group Publisher, Mortgage Group- Thomson Financial /SourceMedia, December 2004 Present
Responsible for the day to day growth of a business unit that serves the mortgage industry consisting of a data operation, a print
publication, three conferences, four enewsletters and four websites. Direct responsibilities have included leading sales, editorial,
data, marketing, technology and circulation teams. Have dotted line responsibilities for ad operations, marketing services and
research teams. Accountable for channel execution and process engineering, integrated delivery, online innovation and offline
optimization.
Collaborate with marketing services, research and lead generation teams on digital advertising, content
marketing, video and other new product developments to create new revenue streams.
Analyzes usage and performance data to help structure websites, newsletters and new products.
Analyze marketing performance metrics with clients and utilize the data to shape their campaign
development and marketing strategy to ensure client goals are met and drive renewal revenue.
Develop short and long term strategic plans to structure the digital strategy, diversify revenue, differentiate
products and increase the overall footprint
Built one of the leading sales teams in the company by hiring, training and motivating articulate, smart, hard- working
people who were willing to learn and typically placed in the top 10% of SourceMedias salesforce.
Worked with the President, the CEO and board members identifying and performing due diligence on acquisition targets.
Optimize performance by implementing various software and business intelligence systems.
Drove the transition from a print centric to a digitally focused operation. Acted as a change agent that grew support by
stressing the need for action and by developing growth models. Grew digital revenue from 10% of revenue to 60%.
Currently handling direct sales of $1.3M and pacing over plan selling to c-suite executives and agencies.
Grew business unit revenue from $11M to $14M by developing new products and go to market strategies.
Vice President and Group Publisher Payments Group SourceMedia Inc, April 2008- March 2009
Brought in to help turn around a struggling $8M Chicago based unit serving the credit cards and collections markets. Oversaw all
sales, marketing and product development efforts for the international operation and had dotted line responsibility for
conferences. Led two publishers and a seven person sales team selling print and digital advertising, content based solutions,
publications, e-newsletters and websites
Stemmed the revenue decline and positioned the group for future growth by filling gaps in underserved markets.
Developed and launched PaymentsSource, a paid website/newsletter/data combination that expanded the digital audience
and consolidated three brands under one umbrella brand. Grew revenues from $51k in 2008 to $322k in 2009. This grew
to be a $2M product for SourceMedia.
Led Card Technology Magazine to its first profitable year by reducing costs and restructuring the sales effort.

Grew digital revenue 10%

Vice President and Group Publisher of the Accounting Group - SourceMedia Inc, Jan. 2006 March 2008
Oversaw the restructuring of the 13 person, $7M group and accelerated the movement from print to digital. Directly managed the
marketing, editorial, sales and circulation teams.
Developed business plans to consolidate three brands into one.
Increased the frequency of the flagship e-newsletter from weekly to daily in an effort to bolster website metrics and get
subscribers into a reading habit.
Streamlined the sales and editorial teams
Grew custom publishing revenue by 30%, overall revenue by 19%, EBITDA by 20% and online revenue be 72%.
Group Publisher of the Credit Group - Thomson Financial, March 2002 Dec 2004
Led the day to day operations of an $18M business comprised of 43 employees operating out of offices in
Washington DC, Chicago Ill, and New York, NY. This business served the mortgage, credit cards and collections
communities.
Launched ISO & Agent, a print/online publication serving a new sector that grew to a $1M business.
Launched Broker Magazine, a magazine designed to fill content gaps in the market. This grew into a $1.4M
monthly magazine within two years.
Launched Home Equity Wire, an online paid subscription e-newsletter that grew to a $500k product in
three years.
Consolidated Card Marketing and Credit Card Management Brands saving $200k in cost and keeping
overall revenue flat.
Grew online revenue 211%, EBITDA by 40% and grew overall revenue from $16.4M to $18.3M
Group Publisher, Credit Union Group Faulkner & Gray/Thomson Financial Feb. 2000 March 2002
Serving the credit union industry, this nine person operation based in West Palm Beach managed one paid
circulation publication, an online newsletter and a website.
Oversaw all aspects of integrating the Credit Union and Mortgage groups into a new, $25M corporate
entity including new financial reporting, accounting, production, sales support, circulation, management
and marketing structures.
Worked with the Division President to assess acquisition targets and perform due diligence.
Grew revenue from $2.5M to $3.2M by organizing sales efforts.
Regional Manager /Advertising Director/Associate Publisher/Publisher
Faulkner & Gray, May 1995- March 2002
Started with direct sales responsibility for the Mid-Atlantic and Southeast regions and ended with responsibility for
all the day to day operations of the $10M, twenty three person Mortgage Products Division.
Oversaw the successful repositioning and redesign of three brands and launched five new conferences to
both forward long term penetration into key sectors and monetize short term trends.
Developed and launched an online loan search marketplace that brought together lenders and originators
Assisted clients with the marketing campaign deployment of $100M+ and the development of hundreds of
marketing strategies
Was the companies top performing sales rep three years in a row
Sold three different print publications, websites and enewsletters managing 74 deadlines.
Conceptualized and developed the Database Group, a unit that gathered proprietary data used to
differentiate publications, support a premium image and create a new, sustainable revenue stream.
Co-designed and developed the mortgage groups first websites and e-newsletters
Increased revenue from $3M to $10M and bottom line from $1.9M to $4.4M.
Business Systems Utilized: Act, Salesforce, SailThru, Integrated Media Solutions. Microsoft Office, Moat,
Marketo, DFP , Miller Heiman Google Analytics
Education: MBA in Mathematics (emphasis on Predictive Modeling) and Investment Finance, Fordham University
B.S in Marketing, Babson College; Thomson Leadership Training - Certificate