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10/30/2015

TheAceStudent:AshworthBM350exam1

AshworthBM350exam1
AshworthBM350exam1
Question1of205.0/5.0Points
WheneBayandAmazon.comcutoutthemajorityofmiddlementhatnormallywouldparticipatein
theexchangeprocess,itisanexampleof:
A.deregulation
B.reverseauctioning
C.reintermediation
D.disintermediation
Question2of205.0/5.0Points
Whichofthefollowingisoneofthefivemajorcharacteristicsofgoodmissionstatements?
A.Theyfocusonalargenumberofgoals
B.Theyexpandtherangeofindividualemployeediscretion
C.Theydefinethemajorcompetitivesphereswithinwhichthecompanywilloperate
D.Theytakeashorttermview
Question3of205.0/5.0Points
Whichofthefollowingholdsthatconsumerspreferproductsthatarewidelyavailableand
inexpensive?
A.Theproductconcept
B.Theproductionconcept
C.Thesellingconcept
D.Themarketingconcept
Question4of205.0/5.0Points
JamesFrankhasbeenputinchargeofgatheringmarketingintelligence,disseminatingitwithinhis
organization,andeventuallydirectingactionontheinformation.Mr.Frankstaskisbestdescribed
aspartofthe:
A.marketsensingprocess.
B.newofferingrealizationprocess.
C.customeracquisitionprocess.
D.customerrelationshipmanagementprocess.
Question5of205.0/5.0Points

MichaelPortersvaluechainwouldidentifywhichofthefollowingasasupportactivity?
A.Shippingoutfinalproducts
B.Marketingproducts
C.Procurement
D.Servicingproducts
Question6of205.0/5.0Points
A__________isaclusterofcomplementaryproductsandservicesthatarecloselyrelatedinthe
mindsofconsumersbutarespreadacrossadiversesetofindustries.
A.metamarket
B.verticallyintegratedmarket
C.horizontallyintegratedmarket
D.marketspace
Question7of205.0/5.0Points
Whencompaniesmeasurethenumberofpeoplewhoarewillingandabletobuytheirproducts,they
aremeasuring:
A.demand.
B.priceelasticity.
C.realneeds.
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D.standardofliving.
Question8of205.0/5.0Points
Acharacteristicofa__________isthatitcanbeasinglebusinessorcollectionofrelated
businessesthatcanbeplannedseparatelyfromtherestofthecompany.
A.strategicbusinessunit
B.subsidiaryunit
C.mergedunit
D.nichemarketunit
Question9of205.0/5.0Points
The__________laysoutthetargetmarketsandthevaluepropositionthatwillbeoffered,basedon
ananalysisofthebestmarketopportunities.
A.organizationalplan
B.strategicmarketingplan
C.corporatetacticalplan
D.corporatemission
Question10of205.0/5.0Points
Themarketingplan,thecentralinstrumentfordirectingandcoordinatingthemarketingeffort,
operatesat__________levels.
A.functionalandoperational
B.strategicandtactical
C.corporateandoperational
D.customerandexpenditure
Question11of205.0/5.0Points
The__________isthechannelstretchingfromrawmaterialstocomponentstofinalproductsthat
arecarriedtofinalbuyers.
A.communicationchannel
B.distributionchannel
C.supplychain
D.servicechain
Question12of205.0/5.0Points
Theholisticmarketingframeworkisdesignedtoaddressthreekeymanagementquestions.Which
ofthefollowingisoneofthosequestions?
A.Valueclaimshowdoesthecompanydealwithvalueclutter?
B.Valuepropositionhowcanvaluepropositionsbemadeprofitable?
C.Valueerosionarethereweaklinksinthecompanysvaluechain?
D.Valueexplorationhowcanacompanyidentifynewvalueopportunities?
Question13of205.0/5.0Points
Aseconomiesadvance,agrowingproportionoftheiractivitiesfocusesontheproductionof:
A.products.
B.events.
C.experiences.
D.services.
Question14of205.0/5.0Points
Ifamarketeruseswarehouses,transportationcompanies,banks,andinsurancecompaniesto
facilitatetransactionswithpotentialbuyers,themarketerisusinga:
A.servicechannel.
B.distributionchannel.
C.communicationchannel.
D.relationshipchannel.
Question15of205.0/5.0Points
__________hasthreecharacteristics:(1)itisasourceofcompetitiveadvantageinthatitmakesa
significantcontributiontoperceivedcustomerbenefits(2)ithasapplicationsinawidevarietyof
marketsand(3)itisdifficultforcompetitorstoimitate.
A.Corecompetency
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B.Marketsensingprocess
C.Corporatesocialresponsibility
D.Strategicbusinessunit
Question16of205.0/5.0Points
Whatarehollowcorporations?
A.Companiesthatmarkettheirproductsthroughfranchisees
B.Companiesthathaveliabilitiesexceedingtheirassets
C.Companiesthatoutsourceallproductiontosuppliers
D.Companiesthatdonothaveanyphysicalpresenceandonlyoperateonline
Question17of205.0/5.0Points
JanetisveryupsetthatshecantgetticketstotheRollingStonesconcertbecausetheyaresold
out.WhichofthefollowingdemandstatesappliestoJanetssituation?
A.Nonexistentdemand
B.Latentdemand
C.Fulldemand
D.Overfulldemand
Question18of205.0/5.0Points
Valuedeliveryprocesscanbedividedintothreephases,outofwhichchoosingthevalueimplies
__________,whichistheessenceofstrategicmarketing.
A.segmentation,developing,anddelivering
B.targeting,positioning,andcommunicating
C.targeting,positioning,anddelivering
D.segmentation,targeting,andpositioning
Question19of205.0/5.0Points
Thelaststepinthevaluecreationanddeliverysequenceis__________thevaluewherethesales
force,salespromotion,advertising,andothercommunicationtoolsannounceandpromotethe
product.
A.developing
B.positioning
C.communicating
D.reversing
Question20of205.0/5.0Points
The__________inthevaluechaincoverthesequenceofbringingmaterialsintothebusiness
(inboundlogistics),convertingthemintofinalproducts(operations),shippingoutfinalproducts
(outboundlogistics),marketingthem(marketingandsales),andservicingthem(service).
A.operationsprocesses
B.manufacturingprocesses
C.primaryactivities
D.secondaryactivities
AshworthBM350exam1

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