Applique Cluster Bhubaneswar

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
artisans
Turnover
Product mix

Khordha
Approx. 2000
15 crore
Chandua, garden umbrella, wall
hangers, lamp shade, letter holders,
bags are key products of the cluster

The cluster is mainly concentrated in the old area of Bhubneswar city

The craft is Craft is labour intensive and mainly inspired from religious figures
e.g. umbrellas and canopies carries figures of Lord Jagannath, Lord
Balabhadra, goddess Subhadra and other deities
Some of the artisans in the cluster have received training in local Handicraft
training centre
There is participation of different castes in appliqu work done in the cluster
Cluster being in Bubaneshwar city, the cluster artisans have better access
and usage to government schemes
Artisans in the cluster have better opportunities for participation in trade fairs
& exhibitions, have more sales outlets, access to foreign tourists and
generally have regular orders.
Almost 50% of the total sales of the cluster is through participation in trade
fairs and exhibitions
The cluster artisans have better economic conditions and standard of living
There is availability of local BDS providers both private and NGOs

Applique Cluster Pipli

S.
No.
1.

Aspect

Details
Puri

3.

Cluster
District
No. of
artisans
Turnover

4.

Product mix

2.

Approx. 1700
Appox. 13 Crore As per Directorate of
handicraft & Cottage Industries, Govt.
of Odisha) , 50 crores (According DCMSME)
Chandua, garden umbrella, wall

hangers, lamp shade, letter holders,

bags cushion covers, bed covers, bed
sheet and readymade dresses are key
products of the cluster
Other features of the cluster

The cluster is mainly concentrated in Pipli and nearby villages of Puri district
in a radius of 8KM. Main concentrations are Darijisahi, Badheisahi, Karseisahi
and Sighisahi
The cluster has a number of sales outlets in Pipli itself.
Approximately 40% of the total sales of the cluster is through participation in
trade fairs and exhibitions
Appliqu products including motifs for Hathi (elephant), Singha (lion), Mayur
(Peacock), Sua (Parrot), Gandamayur (double headed peacock), Bataka
(duck), Gach (tree), Patra (leaf), Padma (lotus flower) are used in the designs
There are 16 handicraft societies active in the cluster, are specifically for
appliqu craft
In the cluster, women do stitching work mainly on old machines with poor
appreciation for quality work
Poor packing and packaging done by the cluster artisans
Sales is mainly through local sales outlets
Due to construction of bye - pass road, no. of tourists visiting the cluster has
decreased
There is lack of appropriate infrastructure both in the units and the cluster
like erratic electric supply

Stone Craft Cluster Dhakota

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
artisans
Turnover
Product mix

Keonjhar

Other features of the cluster

Approx. 400
Appox. 17 Lakh
Statues with various poses of Siva
Parvati, Krishna and Radha, dancing
Ganesh, Elephants, Konark wheel,
dancers or nartakies are the key
products

The cluster is mainly concentrated in three villages namely Dhakota,

Bhalukuma and Badektati
50% of the cluster artisans are working under the co-operative societies and
50% under the master craftsmen
Artisans mainly work on sand stone with religious themes and traditional
style
Recently there is improvement in terms of quality of work, exposure of
artisans to outside markets, new designs etc.
There is need for design awareness and market intelligence alongwith
financial support

Stone Craft Cluster Bhubaneshwar

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
artisans
Turnover
Product mix

Khordha
Approx. 350
1.5 crore
Wide variety of stone craft products
including Statues with various poses of
Siva Parvati, Krishna and Radha,
dancing Ganesh, Elephants, Konark
wheel, dancers or nartakies are the key
products and objects of modern living
like ash trays, bowls, vases, light stand,
containers etc.

Other features of the cluster

The cluster is mainly concentrated in the old city of Bhubaneshwar and

nearby areas
150 of the cluster artisans are working under the co-operative societies and
150 under the master craftsmen and rest independently
Artisans mainly work on sand stone with religious themes and traditional
style
The artisans in the cluster are better aware as compared to other clusters
about the market trends and choice of the customers in the modern society.

Stone Craft Cluster, Soro

S.
No.
1.

Aspect

Details

Cluster
District

Balasore

2.
3.
4.

No. of
artisans
Turnover
Product mix

Approx. 500
Approx. 5 crore
Wide variety of stone sculptures of god,
goddess mainly from granite and other
products like ash-trays, bowls, vases,
containers etc.

Other features of the cluster

The cluster is quite old and products are exported to USA, United Kingdom,
Russia, Bangladesh and Pakistan

Now a days stone quarrying activities stopped in the cluster by the

government

There is some participation in trade fairs and exhibitions from the cluster

Stone Craft Cluster, Khiching

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
artisans
Turnover
Product mix

Mayurbhanj
Approx. 200
Approx. 1 crore
Wide variety of stone sculptures of god,
goddess mainly from black granite and
other products like ash-trays, bowls,
vases, containers etc. Khiching is
famous for its black stone bowls, plates
and idols.

Other features of the cluster

Khiching cluster a tourist location and attracts a good number of tourists.

The stone carvings of Khiching reflect a glorious cultural past and rich
heritage.
The cluster is mainly spread over six villages viz. Kesna, Adipur, Kumbhirda,
Uttar Posi, Gheekali and Saliagothani, under the Sikruli
Now a days stone quarrying activities stopped in the cluster by the
government
There is no cooperative working in the cluster and artisans are mainly
working independently

There is some participation in trade fairs and exhibitions to some extent from
the cluster

Stone Craft Cluster, Konark

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
artisans
Turnover
Product mix

Puri
Approx. 700
54 Lakh
The main products are stone sculptures
of god, goddess , Konark wheel, ashtrays, bowls, vases, containers etc.

Other features of the cluster

Konark cluster a tourist location and attracts a good number of tourists.

The cluster reflect a glorious cultural past and rich heritage.
The cluster is mainly spread over Nayapur, Rouppatna, Mohalpada, Kheranga,
Kharagpur, Jhinkiria etc.
There is no cooperative working in the cluster and artisans are mainly
working independently
There is some participation in trade fairs and exhibitions to some extent from
the cluster

Metal Craft Cluster, Bhatimunda

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
artisans
Turnover
Product mix

Cuttack
Approx. 600
50 Lakh
The main products are brass utensils
like Belas, Lotas, Ginnas and few other
decorative items

Other features of the cluster

Mainly practicised by the Kansari community

The cluster is very compact and restricted to the village Bhatimunda
The peoples preference for brass utensils has decreased significantly
affecting the clusters growth and sustainability

Metal Craft Cluster, Badbarsingh, Badmaba

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
artisans
Turnover
Product mix

Cuttack
Approx. 100
100 Lakh
The product range mainly includes
animal and human figure, lamps,
containers, measuring units and other
ornamental and decorative items.
Some of the exclusive products of this
cluster are Mukha (mask), different
idols, boxes, candle stand, and hanging
flower vase but produced in small
quantities.

Other features of the cluster

Main activity of the cluster is Dhokra casting

Cluster products are highly appreciated and recognised
The technology used by the cluster artisans is traditional and indigenous
The trading mainly takes place through local trader known as Mahajan.

Metal Craft Cluster, Belaguntha

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
artisans
Turnover
Product mix

Ganjam
Approx. 500
75 Lakh
The product range mainly includes
decorative items such as reptiles, fish,
(plates and flexible), idols of god and
goddess etc. Flexible Brass Fish is the
specialty of the cluster.

Other features of the cluster

Main activity of the cluster is brass utensils and production of Flexible Fish
is the specialty of the cluster
This product from the cluster unique and well appreciated
Approximately 20% of all artisans in the cluster are associated with the
cooperatives and remaining work independently
The technology used by the cluster artisans is traditional and indigenous

Metal Craft Cluster, Bhainchua

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
artisans
Turnover
Product mix

Khordha
Approx. 1200
200 Lakh
Brass and bell metal items for religious,
decorative and domestic purposes. The
main items are Thali, Thalia, Bati
(eating plates), Handa (cooking
utensils), Gara (Vessel), Dhala, Ghanta,
Ghanti, Khadika, Tasala (cooking
instruments), school ghanti (School
bell), flower vase and some other
decorative items.

Other features of the cluster

The cluster is spread over three villages Rathi jama, Hirapur and Bhainchua.
The artisans have good access to different sales outlets in Bhubaneshwar and
Cuttack
The cluster seriously require product diversification absence of which is
hampering the growth and sustainability of the cluster

Metal Craft Cluster, Tangeri

S.
No.
1.

Aspect

Details

Cluster

Angul

2.
3.
4.

District
No. of
artisans
Turnover
Product mix

Approx. 350
50 Lakh
Brass and bell metal items like animal
and human figures and figurines,
lamps, containers, decorative items
etc.

Other features of the cluster

Geographically the cluster is situated at Talasahi and Uppersahi under

Chendipada block of Angul district.
The cluster products are mainly sold in metropolitan cities such as Mumbai,
Kolkata, Chennai and Delhi through network of local traders

Metal Craft Cluster, Kantilo

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
artisans
Turnover
Product mix

Nayaygarh
Approx. 500
80 Lakh
Large sized bells, giant brass vessels
called Handas for cooking and brewing
Mahua, alongwith a large range of
other brass and bell metal items used
for domestic and religious purposes.

Other features of the cluster

The cluster is known as temple town and is well connected to Bhubaneswar

and Cuttack
Initially the artisans migrated from Uttar Pradesh and started producing large
size bells for temples.
The cluster is facing stiff competition from mass produced brassware from
Moradabad, Uttar Pradesh.
The craftsmanship and quality of the products produced in Kantilo is quite
high.

Metal Craft Cluster, Sadiebarini

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
artisans
Turnover
Product mix

Dhenkanal
Approx. 500
100 Lakh
The range of Dhokra products produced
in Sadiebarini is diverse. Main products
include fishes, human and animal
figures, icons, bowls and statues of god
and goddess. Some of the exclusive
products of this cluster are mana, jagar,
(measuring units), bed light and jhada
(lamp stand).

Other features of the cluster

Compared to the Dhokra craft of other regions, products from Sadiebarini are
relatively better due to their artistic and aesthetic appeal
The artisans of the cluster are highly skilled and many artisans have won
state and other awards
More than 50% of the sale of the cluster products is through the local traders
Many of the artisans from the cluster participate in the trade fairs and
exhibitions taking place in nearby cities of Bhubaneswar and Cuttack.

Patta Painting Cluster, Bhubaneswar

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
artisans
Turnover
Product mix

Khordha
Approx. 500
45 Lakh
Pattachitra, Tussar painting, painted
wooden toys and boxes, painted paper
masks and wooden masks, painted
alphabets, birds and figures etc. are the
main products.

Other features of the cluster

The cluster is new and concentrated in old Bhubaneswar city.

The folk painting artisans have a close relationship with wood carvers and
there is a fusion of craft.
More than 50% of the production is sold through trade fairs and exhibitions
and a fairly good number of artisans from the cluster participate in the trade
fairs and exhibitions including those taking place outside the state in
association with local NGOS.

Patta Painting Cluster, Raghurajpur

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
artisans
Turnover
Product mix

Puri
Approx. 500
40 Lakh
Pattachitra, Tussar painting, painted
wooden toys and boxes, painted paper
masks and wooden masks, painted
alphabets, birds and figures etc. are the
main products.

Other features of the cluster

The cluster is spread over seven villages viz. Raghurajpur, Dandasahi,

Nayapatna, Khaspasa, Janakdeipur, Birapratappur and Kapatemdar.
The cluster has been identified as craft village under Craft Village Scheme of
the State Government of Odisha

Cane & Bamboo Cluster, Sambalpur

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
artisans
Turnover
Product mix

Sambalpur
Approx. 2600
100 Lakh
Key products of the cluster include
Basket, Tray, Chalas, Kula, Dala, Light
Stand, Candle Stand, Pen Stand, Mats,
Dinosaur, Eagle Bird, Letter Box etc.

Other features of the cluster

The cluster is spread over four villages viz. Jhankarbahali, Tangajuri,

Budhiapada, Rathipada
Most of the artisans belong to tribal communities

Cane & Bamboo Cluster, Mahakalapada

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
artisans
Turnover
Product mix

Kendrapara
Approx. 2000
45 Lakh
Key products of the cluster include
furniture items, fruit baskets, tray, light
stand, flower vase, candle stand, pen
stand and other utility value items like
containers (kula, dalla) etc..

Other features of the cluster

Seven villages are part of cluster viz. Paraswarpur, Nanta, Barodan, Chapalli,
Baulakani, Mahakalpada and Khusia.
In the cluster about 70% productions is sold through mastercraftersons and
remaining in local haats.

Cane & Bamboo Cluster, Sindhiguda and Sharadaput

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
artisans
Turnover
Product mix

Malkangiri
Approx. 300
45 Lakh
Key products of the cluster include
furniture items, fruit baskets, tray, light
stand, flower vase, candle stand, pen
stand and other utility value items like
containers (kula, dalla) etc..

Other features of the cluster

Most of the artisans belong to tribal communities like Pujari, Bhuian, and
Nayak etc.
The cluster consists of two villages such as Sindhiguda and Saradaput
Cluster need information related to new designs, product diversification and
market intelligence

Sabai Grass Cluster, Baripada and Betonati

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
artisans
Turnover
Product mix

Mayurbhanj
531

Key products of the cluster include

Sabai Rope, Sofa sets, Chairs, Tea Poy,
Car mats, Screens, Carpets, waste bi,
mobile cover, hanging container, Bowl
and bottle container etc.

Other features of the cluster

The economic condition of the artisans is very poor in the cluster

Value addition is low and product diversification is missing
There is significant scope for skill development

Handloom Cluster, Baragarh

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
Weavers
Turnover
Product mix

Baragarh
Approx. 15000
10 crore (as per EDII)
Sari and Dress material

Other features of the cluster

One of the largest handloom cluster in Odisha

There are large number of cooperative societies in the cluster
The economic condition of the weavers is very poor

Handloom Cluster, Boudh

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
Weavers
Turnover
Product mix

Boudh
Approx. 15000
15 Crore (Vasundhara Study)
Sari and dress material

Other features of the cluster

One of the largest handloom cluster in Odisha

There are large number of cooperative societies in the cluster
The economic condition of the weavers is very poor

Handloom Cluster, Sonepur

S.
No.
1.

Aspect

Details

Cluster

Boudh

2.
3.
4.

District
No. of
Weavers
Turnover
Product mix

Approx. 10000
48 Lakhs
Single and double ikkat silk and cotton
saris, Bomkai design silk and cotton
saris, and dress material.

Other features of the cluster

3rd biggest handloom weaving cluster in Odisha

The economic condition of the weavers in the cluster is very poor
Majority of the weavers are from disadvantaged section of the society
Turnaround time for the cluster weavers is very high as compared to their
counterparts in other sates

Handloom Cluster, Jagatsinghpur

S.
No.
1.
2.
3.
4.

Aspect

Details

Cluster
District
No. of
Weavers
Turnover
Product mix

Jagatsinghpur
Approx. 1200
1.9 crore
Single and double ikkat silk and cotton
saris, Bomkai design silk and cotton
saris, and dress material.

Other features of the cluster

3rd biggest handloom weaving cluster in Odisha

Badbag handloom village is part of the cluster
The cluster has its own Common Facility Centre (CFC) for dyeing and it has a
raw material bank also.

Handloom Cluster, Jajpur

S.
No.
1.

Aspect

Details

Cluster

Jajpur

2.
3.
4.

District
No. of
Weavers
Turnover
Product mix

Approx. 1000
6 crore
Major product of the cluster are Tassar
Yardages, Tassar stole and scarves,
shirting , Joda, Korea Silk / Tassar Saree,
Cotton Lungi / Bedsheets / Napkin /
Dhoti / Mat and other furnishing
materials.

Other features of the cluster

There are about 10 large weaver societies with an affiliation of approx. 70%
weavers
It is the largest Tassar clothes producing cluster in Odisha