Company Profile
MATRIX IS A LEADING PROVIDER OF INTERNATIONAL TELECOM SOLUTIONS TO
INDIANS TRAVELLING ABROAD. As globetrotting becomes a way of life, it
becomes equally important to seek communication options which provide good
connectivity and convenience for you across the world. Started in 2005, Matrix
Cellular is the leading telecom solution provider for Indian travellers going
abroad. We cater to a wide audience including leisure & business travellers and
students studying abroad.
We provide services all around the world and have our presence across India. Our
services include International SIM, Internet Packs for Smart phones, Laptops,
iPad/Tablets, International Travel Insurance and Forex Cards. With Matrix, you can
save big on your international roaming expenses and can always stay in touch
with your loved ones whenever and wherever you are in the world. Our ever
increasing portfolio of countries focuses on fulfilling customers specific
communication needs, when travelling abroad. International travellers can also
purchase.
Matrix products and services at all major airports in the country such as Delhi,
Mumbai, Mangalore, Bengaluru, Hyderabad, Kolkata and Kochi. Our airport
counters help us address three different markets: an introduction to Matrix for
first time customers walking in to the airport, a reminder for our existing
customer base and a distribution point for Matrix corporate base.
Today, we have evolved with an aim to stand for something distinctive touching
your heart as well as minds. Our brand promise easy and smart is an
important asset and embodies our purpose and what we stand for. Our
commitment to customer service is unparalleled. We leave no stone unturned to
ensure customer delight at every step. With a vision to connect every
international traveller with convenient and cost effective solutions, we have
established ourselves as the undisputed market leader.
Industry Background
Telecomunication Industry
1. Second-largest subscriber base
With a subscriber base of nearly 1002 million by the end of May2015, India
has the second-largest telecom network in the world
2. Third-highest number of internet users
With 267.39 million internet subscriptions at the end of December 2014,
India stood third-highest in terms of total internet users in 2013. It is
expected that India will be the second largest country in terms of internet
subscribers in 2015.
3. Most of the Internet accessed through mobile phones
OTT services. There could be a healthy uptake of VOIP services as well, which
would potentially drive the data growth (Source: Frost & Sullivan Report).
The key drivers for growth in data services in international roaming globally are
likely to be social networking driven by services, which would primarily include
Facebook, Twitter, Instagram, etc. Other drivers are rich communication services,
which could replace traditional voice and include services such as Skype, Viber
etc.
Further other services which consume greater bandwidth and navigation services
such as Google maps are drivers of data consumption apart from services
involving secure transactions and authentication processes (Source: Frost &
Sullivan Report).
Market segments
The India outbound international roaming market can be categorised into voice,
data and SMS segments.
Voice services
Voice constitutes to the largest proportion of revenues. The voice services is
likely to grow at a CAGR of 1.1 percent from 6,983 million in Fiscal 2014 to
7,465 million in Fiscal 2020. Mobile voice communications is being overtaken at
national and international levels by data access, access to emails using mobile
phones, and the use of a wide range of mobile applications and other OTT
services. Similar to national mobile usage, declining average revenue per user
for voice services is another key trend observed for international roaming as
well. The ARPU drops, coupled with slower growth in volumes owing to the traffic
shifting to data services is likely to result in a relatively lower CAGR of 1.1
percent for voice services in international roaming (Source: Frost & Sullivan
Report).
Data services
Data services is the second largest component of India outbound international
roaming market. Technological change has shifted mobile subscribers from 2G to
3G mobile technologies in most markets. A key part of this change has been the
increasing use of smartphones by subscribers stimulating the use of mobile
broadband and data communications. Adoption of location-based services such
as maps and use of OTT solutions are some of the key factors driving the usage
of the mobile data services. Availability and use of local WiFi hotspots can
negatively impact the growth of the mobile data market to some extent.
However, ease of use and on the go accessibility of mobile data services is
expected to curb the negative effect of WiFi hotspots.
High tariff rates are another key concern for bill shocks, thereby hindering the
usage of data services currently. However competitive pricing strategies in the
near future might incentivize the usage and thereby is expected to boost the
data volume significantly (Source: Frost & Sullivan Report).
Data services are expected to grow (in volume terms) at a CAGR of 73.7 percent
from 56.6 TB in Fiscal 2014 to 1552.5 TB in Fiscal 2020. CSSPs are likely to grow
at a CAGR of 86.0 percent for the same period while TSPs are expected to grow
at a CAGR of 63.2 percent during the same period.
Key drivers in growth of data services in terms of volume are rise in data
penetration with an increasing younger population, potential availability of low
cost and affordable data packs, increasing necessity for on-the-go connectivity,
increasing per capita data usage, accelerating higher speed network
deployments such as 3G and LTE, increasing smart phone penetration and
uptake of OTT applications such as Google Hangout, Skype, Viber and Whatsapp
(Source: Frost & Sullivan Report).
The data services market is expected to grow (in value terms) at a CAGR of 26.8
percent from 4,349 million in Fiscal 2014 to 18,114 million in Fiscal 2020.
SMS services
SMS services are the smallest part of the India outbound international roaming
market. The market is likely to gradually decline over the next few years.
SWOT Analysis
New player are entering into the markets as Trikon, Clay and
uniconnect.
Existing big players like Airtel, Reliance communication, going
international.
Threats
Opportuni
ty
Weakness
Strenght