(CSR IN ONGC)
INTRODUCTION
1947 1960
During pre-independence, the Assam Oil Company in the North-Eastern and Attock Oil company in NorthWestern part of undivided India were the only oil companies producing oil in the country. The major part of Indian
sedimentary basins was deemed to be unfit for development of oil and gas
resources.
After independence, the Government realized the importance of oil and gas
for rapid industrial development and its strategic role in defence.
Consequently, while framing the Industrial Policy Statement of 1948, the
development of the hydrocarbon industry in the country was considered to
be of utmost necessity.
Until 1955, private oil companies mainly carried out exploration of
hydrocarbon resources of India. Assam Oil Company was producing oil at
Digboi, Assam (discovered in 1889) and the Oil India Ltd. (a 50% joint
venture between Government of India and Burmah Oil Company) was engaged in developing two fields
Naharkatiya and Moran in Assam. In West Bengal, the Indo-Stanvac Petroleum project (a joint venture between
Government of India and Standard Vacuum Oil Company of USA) was engaged in exploration work. The vast
sedimentary tract in other parts of India and adjoining offshore remained largely unexplored.
In 1955, Government of India decided to develop the oil and natural gas resources in the various regions of the
country as part of Public Sector development. With this objective, an Oil and Natural Gas Directorate was set up
in 1955 under the then Ministry of Natural Resources and Scientific Research. The department was constituted
with a nucleus of geoscientists from the Geological survey of India.
CONTENTS
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TOPICS
Meaning and Development
Corporate Philanthropy and CSR
Social compliance, social accountability and CSR
Benefits of CSR
Developing CSR policies
Challenges of CSR and its solution
Drivers
How to develop and implement CSR initiatives
Human resource and community relations
CSR: companies in news
CSR: Indian scenario
TATA steel
TATA consultancy services
TATA chemicals
TATA motors
Case study: CSR in ONGC
Conclusion
MEANING:
Corporate Social Responsibility is defined as operating a business that meets or exceeds
the ethical, legal, commercial and public expectations that society has of business.
Corporate social responsibility (CSR, also called corporate responsibility, corporate
citizenship, responsible business and corporate social opportunity) is a concept whereby
organizations consider the interests of society by taking responsibility for the impact of their
activities on customers, suppliers, employees, shareholders, communities and other
stakeholders, as well as the environment. This obligation is seen to extend beyond the
statutory obligation to comply with legislation and sees organizations voluntarily taking
further steps to improve the quality of life for employees and their families as well as for the
local community and society at large.
DEVELOPMENT:
Business ethics is a form of the art of applied ethics that examines ethical principles and
moral or ethical problems that can arise in a business environment.
In the increasingly conscience-focused marketplaces of the 21st century, the demand for more
ethical business processes and actions (known as ethicism) is increasing. Simultaneously,
pressure is applied on industry to improve business ethics through new public initiatives and
laws (e.g. higher UK road tax for higher-emission vehicles).
Business ethics can be both a normative and a descriptive discipline. As a corporate practice
and a career specialization, the field is primarily normative. In academia, descriptive
approaches are also taken. The range and quantity of business ethical issues reflects the
degree to which business is perceived to be at odds with non-economic social values.
Historically, interest in business ethics accelerated dramatically during the 1980s and 1990s,
both within major corporations and within academia. For example, today most major
corporate websites lay emphasis on commitment to promoting non-economic social values
under a variety of headings (e.g. ethics codes, social responsibility charters).
CORPORATE PHILANTHROPY & CORPORATE SOCIAL RESPONSIBILITY:
CORPORATE PHILANTHROPY
Corporate philanthropy refers to the practice of companies of all sizes and sectors
making charitable contributions to address a variety of social, economic and other
issues as part of their overall corporate citizenship strategy.
Obeying the letter and spirit of the law; mitigating or remedying operational harm;
and sustainable development of natural resources.
Achieving commercial success in ways that honor ethical values and respect people,
communities, and the natural environment.
Addressing the legal, ethical, commercial and other expectations society has for
business, and making decisions that fairly balance the claims of all key stakeholders
Companies that consciously integrate strategies that seek to maximize the creation of
environmental and social value within their core business models, operations and
supply chains.
companies recognise that verification by a third party can add value to the overall social and
environmental reporting process by enhancing relationships with stakeholders, improving
business performance and decision-making, aligning practice with organisational values, and
strengthening reputation risk management.
3.CSR AND GOOD GOVERNANCE:
One of the most significant issues within the CSR agenda concerns the dynamic relationship
between CSR and good public governance. The limits both to corporate accountability
through law and to voluntary CSR-related actions by businesses lie with the public good
governance agenda. Legislation to deal with worst case instances of irresponsible behaviour
and to set a minimum floor for business conduct will not work in the absence of effective
drivers for business implementation and enforcement, whether they are market-based, or a
result of enforcement through the state..
The need is to implement social, ethical and environmental policy (commonly known as
codes of conduct) through the development of objectives, programmes and mechanisms for
monitoring social compliance performance.
One very important aspect of ensuring social accountability is establishing social compliance
through continuous audit and monitoring. The demand for increased corporate accountability
today comes from all sectors. Thus social accountability ensures transparency, reduces
leakages, forces proper spending of funds, generates trust and peace, and creates demand led
improvement in services. In a sense, it is a continuing audit and a constant check on
malfeasance.
BENEFITS OF CSR:
The scale and nature of the benefits of CSR for an organization can vary depending on the
nature of the enterprise, and are difficult to quantify, though there is a large body of literature
exhorting business to adopt measures beyond financial ones found a correlation between
social/environmental performance and financial performance. However, businesses may not
be looking at short-run financial returns when developing their CSR strategy.
The definition of CSR used within an organization can vary from the strict "stakeholder
impacts" definition used by many CSR advocates and will often include charitable efforts and
volunteering. CSR may be based within the human resources, business development or public
relations departments of an organisation, of may be given a separate unit reporting to the
CEO or in some cases directly to the board. Some companies may implement CSR-type
values without a clearly defined team or programme.
1.HUMAN RESOURCES:
A CSR programme can be seen as an aid to recruitment and retention particularly within the
competitive graduate student market. Potential recruits often ask about a firm's CSR policy
during an interview, and having a comprehensive policy can give an advantage. CSR can also
help to improve the perception of a company among its staff, particularly when staff can
become involved through payroll giving, fundraising activities or community volunteering.
2.RISK MANGEMENT:
Managing risk is a central part of many corporate strategies. Reputations that take decades to
build up can be ruined in hours through incidents such as corruption scandals or
environmental accidents. These events can also draw unwanted attention from regulators,
courts, governments and media. Building a genuine culture of 'doing the right thing' within a
corporation can offset these risks.
3.BRAND DIFFERENTIATION:
In crowded marketplaces, companies strive for a unique selling proposition which can
separate them from the competition in the minds of consumers. CSR can play a role in
building customer loyalty based on distinctive ethical values. Several major brands, such as
The Co-operative Group and The Body Shop are built on ethical values. Business service
organisations can benefit too from building a reputation for integrity and best practice.
4.LICENSE TO OPERATE:
Corporations are keen to avoid interference in their business through taxation or regulations.
By taking substantive voluntary steps, they can persuade governments and the wider public
that they are taking issues such as health and safety, diversity or the environment seriously,
and so avoid intervention. This also applies to firms seeking to justify eye-catching profits
and high levels of boardroom pay. Those operating away from their home country can make
sure they stay welcome by being good corporate citizens with respect to labour standards and
impacts on the environment.
Incorporating a clear CSR policy into mission, vision and values statement
Mentoring programs
started to move significantly over the last couple of yearsa very important development
because its remaking the way markets work.
The THIRD actor is the government.Whether its through global trade agreements and the
WTO or whether its their own enforcement of laws or smart regulation that looks at
creating incentives to engage the business community as a partner, the government remains
an incredibly significant actor and can be a net negative, net positive, or neutral in terms of
influencing the kinds of decisions that businesses make.
2.CHALLENGES TO SOCIAL COMPLIANCE:
Though many multinational retailers can now boast of a Code of Conduct, only a few have
been able to roll out a full scale and independent monitoring programme. The issues involve
from finding resources to conflicts with short-term business objectives. On the other hand,
most suppliers consider compliance programmes a new burden resulting in poor and
untrustworthy partnership with their buyers when it comes to implementing the code of
conduct.
External challenges include cultural diversity, understanding the local law and at times
finding the local law, finding local language and dialect skills, finding local audit and
monitoring professionals who are well conversant with the local issues, involving workers,
local communities, NGOs and other stakeholders.
DRIVERS:
1.CONCERN FOR PROFIT:
Corporations like all other social institutions are an integral part of society and must depend
on it for their existence, continuity, and growth. As organizations usually behave in response
to market forces, they initiate certain socially responsible activities that may have a direct
impact on their economic performance .Although these activities are social in nature and aim
for community welfare and societal development somewhere they have a hidden concern for
profits. Here the management cares only about its companys gains, profitability and
organizational success at any price. Their main strategy to have these activities is to exploit
opportunities for corporate gain. These activities have a direct economic benefit that is clearly
visible. Activities that are undertaken to improve the image or reputation of an organization
can be included in this category. As the criteria for legitimacy for such activities is economic
in nature the cost that is incurred in implementing these activities is treated as an investment.
This is the also termed as the required behaviour of any organization. Such activities are
undertaken after a detailed planning and doing a thorough cost benefit analysis. These
activities generally become an investment that helps the organization in improving long-term
economic performance. Organizations following these activities are called as Economic
Citizens.
2.CONCERN FOR LAW:
Organizations prefers to conduct its operations within the legal framework imposed by social
system within which it operates. Those activities that are driven in response to legal
constraints fall under this category. Responsible behaviour that is driven by legal concern
aims either at compliance with the existing laws or to avoid any litigation. As the criteria for
legitimacy here is legal in nature it implies that bringing corporate behaviour to a level where
it is congruent with the prevailing legal framework. These activities intend not to violate laws
and equate social responsibility with fulfilling minimum legal requirements. This is the
expected behaviour of any organization. And those organizations that do not abide with the
legal framework are termed as illegal organizations. Organizations following these activities
are called as Legal Citizens.
3.CONCERN FOR SOCIETY:
These activities have very limited relevance of legal and market forces and they are above
such criteria. Although these activities are not compulsory for any organization to undertake
but these are definitely appreciated by the stakeholders. Organizations or activities belonging
to this category are driven by a high concern for society. As these activities are not legally
forced they are in congruence with the prevailing social norms and values. Organizations
having these activities do recognize the importance of profitable operations but also takes
definite stand on issues of public concern. All ongoing community development programmes
that are voluntary in nature and are ultimately implemented to benefit the society at large
come under in this category. This is the desired behaviour of any organization.Organizations
having such activities are progressive; they are the leaders in the industry and are called as
Responsible Citizens.
The company fosters an open relationship that is sensitive to community culture and needs
and plays a proactive, cooperative and collaborative role to make the community a better
place to live and conduct business.
CRITICS OPINION - Critics have suggested that Nike should publicise all of its factories,
and allow independent inspection to verify conditions there. Any auditing carried out by Nike
should be made public. A lot of focus is given to wage rates paid by the companys suppliers.
By and large, audits have found that wage rates are above the national legal minimum, but
critics contend that this does not actually constitute a fair living wage
CSR OF TATA:
Tata Group is a pioneer in promoting CSR in India. The Tata Group is a giant family
of businesses that dominates Indian markets. And Tata Steel is one of twenty-eight
major corporations within the Tata Group. Founded in 1907, it is the largest private
sector steel company in India, with a capacity of 3.5 million tones per annum crude
steel production. Operations are spread across the country, with steel manufacturing
and mining activities situated in the states of Jharkhand and Orissa at eight
locations. The company employs approximately 48,000 people as at April 2002.
Tata Steels CSR activities started as early as its inception. Initially, these activities
were only philanthropic in nature and the company believed more in giving back to
the society.
CSR activities are now ranging from community development, improving health care,
reducing poverty, occupational health and safety risk control and protecting the
environment that means covering almost all the stakeholders.
The ideals and philosophy of the TATA Group originated from the founding father,
Jamshedji Nusserwanji Tata (1839-1904). In 1895 he explained:
We do not claim to be more unselfish, more generous or more philanthropic than
others, but we think we started on sound and straightforward business principles
considering the interests of the shareholders, our own and health and welfare of our
employeesthe sure foundation of prosperity.
These sound and straightforward principles carried through the generations of
Tatas still has influence on the prevailing businesses and practices. With such a
strong tradition of corporate responsibility, it is no surprise that very recently Ratan
Tata has been honoured with Carnegie Medal of Philanthrophy in Pittsburgh on
Wednesday October 22, 2007
1.TATA STEEL:
SHARING WEALTH TO DIMINISH DISPARITIES
With the understanding that the hunger for employment can never be satisfied despite its best
efforts, the Company took an enlightened decision to address the needs of those who
migrated to its vicinity in search for employment. It first stimulated entrepreneurship and
economic development in the Steel City and then reached out to the rural poor, empowering
them with the means to create better livelihoods within their own villages.Tata Steel is Indias
acknowledged Corporate Social Responsibility leader and is recognised as a most humane
organisation. Every lesson learned, every piece of knowledge gathered, the Company offers
to all those who wish to work alongside it to "improve the quality of life of the communities
it serves."
EDUCATION
Tata Steel has influenced the integration of tribals in the economy in a less obvious and
immediate way by propping up the education of tribal children and youth of various ages and
at various stages of their academic career.The TCS bears the entire expense of two tribal
students who secure admissions for management education at the Tata Institute of Social
Sciences. An unusual project called Sahyog, implemented in five schools, helps tribal
students to develop self-esteem and plan their future.The Xavier Institute for Tribal Education
near Jamshedpur has also been supported by Tata Steel.
TRIBAL CULTURE
Efforts to support tribals may well leave them at the doorstep of development without a sense
of belongings and their cultural heritage. This Centre showcases the tribal legacy of four
major and five minor tribes of Jharkhand and Orissa and evokes a lot of interest amidst
scholars, researchers and even laypersons. TCC not only documents relevant research but
also enables the continuation of the tradition by sharing it with the youth and nontribals.Additionally, a Santhali Language Laboratory has also been initiated in the Centre
since 2002-03.
TCS management will define health, safety and environment goals and objectives, identify
roles and responsibilities for policy implementation, measure performance, and allocate
necessary resources. It will integrate resource planning with health, safety and environment
concerns
WORK PLACE
TCS managers will review the work environment and suggest improvements in line with this
policy. The policy will also initiate energy conservation, waste recycling, and paper
reduction, in priority areas. The measures and initiatives emerging as a result of this policy
will be documented as processes.
3.TATA CHEMICALS:
TATA CHEMICALS SOCIETY FOR RURAL DEVELOPMENT
Tata Chemicals set up the Tata Chemicals Society for Rural Development (TCSRD) in 1980
to promote its social uplift projects for communities in and around Mithapur (in the state of
Gujarat in western India), Babrala (in the state of Madhya Pradesh in northern India) and
Haldia (in the state of West Bengalin eastern India).
Through TCSRD, Tata Chemicals works to improve the quality of life of the people and
communities around its operations, and to support sustainable development, a theme that is
central to the company's corporate philosophy.
The initiatives that TCSRD is involved in include:
Agricultural development
Education
Women's programmes
Animal husbandry
Rural energy
Watershed development
Relief work
Krishna Shilpa Mandir. 18 other youth members who were ITI passed underwent a
reorientation programme for six months at our manufacturing unit at Jamshedpur
TOWARDS COMMUNITY DEVELOPMENT - MMV TRADE COURSE AT
SAKWAR
The chief CSR project in Thane is the Motor Mechanic Trade Course (MMV) at Sakwar.
The MMV Trade course is carried out in association with the Ramakrishna Mission, Mumbai.
The students selected for the MMV Trade Course are tribal youth members who have passed
at least Class VIII and are eager to learn the trade
INDUSTRY PARTNERSHIPS
While grappling with the issue of withstanding the threat of reservations being introduced in
the private sector, the company commits itself to better the present status of the SC/ST
populations by taking measures to improve their educational status, enhance employability
and create entrepreneurs through mentoring and promoting leadership amongst the SC/ST
community.
AID TO NGOs
The Donations Committee reviewed several applications from NGOs and institutions and
after determining their need and merit, approved donations. A sum of Rs. 1.17 million was
disbursed in the last year towards donation of Tata vehicles to organisations (list attached as
Annexure I) working in the field of health, education and road safety. Donations in kind to
the organisations help the company to forge relationships with the social sector by playing an
important role in sustaining the work of such organization.
CASE STUDY: CSR in ONGC
A partial list of CSR Success Stories of ONGC
Sahara-A helping hand to the destitutes
Background
Shraddha Rehabilitation Foundation, is an NGO dealing with the problem of the mentally ill
Road side destitutes. Shraddha is a humane experiment, perhaps the only one of its kind in
India, providing treatment, custodial care and rehabilitation to a neglected group of mentallyill roadside destitute and reuniting them with their lost families. It is a combination approach
that marries medication, innovative psychosocial intervention and occupational engagement.
ONGC.s Support
ONGC has supported this project by providing 100 beds to the mentally ill road-side
destitutes so as to provide some comfort to these destitutes along with a Diesel Generator
for use during power cuts.
Beneficiaries
At present there are about 60-65 destitutes in the rehabilitation centre, it is understood that
in the city of Mumbai there are around 500 such road-side destitutes aimlessly roaming in
the metropolis of Mumbai. Such a project can help the society and the nation at large.
Swalvavlamban: Reach where needed
Background of the Project
The ONGC Cauvery Asset, Karaikal in Southern part of India organized Artificial Limb
Camp in the year 2006 in association with Rotary Club, Karaikal.
.
Beneficiaries
The Camp provided 175 calipers/Jaipur foot to 115 nos. of needy and downtrodden
people in and around Karaikal, who could not afford to spend money for the same. The
Asset organized another Camp with the association of Rotary Club wherein 167
calipers/Jaipur foot and crutches were provided to 97 nos. of persons from 12 to 17th
February 2008.
Support from ONGC
During last two years, the Rotary Club has carried out project named Rotaplast for
corrective surgery for cleft lip palates. More than 100 patients per year are getting
benefits. Medical professionals and paramedical staff from United States and other
countries attend the project. ONGC has supported this initiative during last year, ONGC
Mahila Samiti, the Wives Association of ONGC employees, in association with Rotary Club
of Karaikal conducted free Hearing Aid Camp in the premises of ONGC. Hundreds of
patients benefitted out of this camp.
CONCLUSION
Corporate Social Responsibility is one such niche area of Corporate Behaviour and
Governance that needs to get aggressively addressed and implemented tactfully in the
organizations. At the same time CSR is one such effective tool that synergizes the efforts of
Corporate and the social sector agencies towards sustainable growth and development of
societal objectives at large. India is a fast growing economy and is booming with national and
multinational firms. At the same time, the Indian land also faces social challenges like
poverty, population growth, corruption, illiteracy just to name a few. Therefore it is all the
more imperative for the Indian companies to be sensitized to CSR in the right perspective in
order to facilitate and create an enabling environment for equitable partnership between the
civil society and business.
The impact of CSR is under close scrutiny. There are three primary areas of concern:
1) product responsibility;
2) strategies for sustainability;
3) the quality of CSR management
Therefore, with the growing importance of human capital as a success factor for todays
organisations, the role of HR leadership will become ever more critical in leading and
educating organisations on the value of CSR and how best to carry out the strategic
implementation of CSR policies and programmes in India and abroad.
REFERENCES
WEBSITES
www.hindu.com
www.karmayog.com
www.globalissues.org
www.tata.com
www.ongcindia.com
BOOKS
1. Corporate Social Responsibility, Wikipedia, The Free Encyclopedia, July 30 (2006). 2.
Nancy R. Lockwood (2004 December), Corporate Social Responsibility: HRs Leadership
Role, SPHR.
3. Accountability and Business for Social Responsibility (with Brody Weiser Burns), (2003.
June), Business and economic development: The impact of corporate responsibility standards
and practices.
SUBMITTED BY :
YUGAL SINGHAL
MBA 3C SECTION-D
(AIBS)