Media

information
2013

The Magazine
Aircraft Commerce scrutinises commercial aircraft and engines,
and examines and analyses the economics of their management
and operation at many levels. Our impartial and in-depth
content provides our readers with useful economic data and
analysis that is thoroughly researched.
n The Journal is globally mailed to more than 10,000 (BPA audited) industry

executives in print, and more on-line. The circulation also includes one of
highest number of paid subscribers of all industry publications.
n More than 8,000 senior personnel from over 800 airlines receive the journal.

These are executives in the areas of network & fleet planning, route
development & corporate strategy, revenue management & revenue generation,
airline & aircraft operations, aircraft financing & disposal, maintenance &
engineering, and fleet management.
n Aircraft Commerce is also distributed to executives in the finance sectors of the industry; including many ISTAT

members, leasing, insurance, aircraft trading, asset management and aircraft financing.
n Aircraft Commerce offers a unique, high quality platform to advertise aircraft and engines, and all the ancillary

products to support them throughout their operational life, to a global premium readership.

Editorial coverage
Developments
The developments section of Aircraft Commerce is the
opening editorial section of each issue. It reports on recent
commercial aircraft and engine developments and product
launches as they happen.

Aircraft Trading, the Aftermarket & Asset Management

This section explores the issues relating to the secondary
market prospects, values, and lease rates of used aircraft &
engines; aircraft life extension programmes; and aftermarket
support.

Aircraft Analysis & Fleet Planning

This core editorial section explores aircraft operating costs &
fleet selection, route & network planning, airline strategies,
and analysis of the worlds major passenger markets. This is a
key area of interest to senior executives in airlines and the
finance community.

Airline Revenues
This considers all the elements of passenger sales and revenue
generation. The latest industry developments & IT products
are analysed in relation to airline strategies and profits.

Airline & Aircraft Operations

This section provides features that: analyse aircraft operating
& fuel performance, developments in EFB and ETL
technology, trends in fuel prices and alternative fuel

programmes, examine environmental issues & legislation,

follow technologies & systems to improve airline & aircraft
operations, and examine issues relating to airline crews.

Maintenance & Engineering

This section has features that include: the analysis of
airframe, engine & component maintenance costs; the
function and costs of line maintenance; rotables inventory
management; aircraft interiors and refurbishment;
maintenance & technical support; and major modifications.

IT in Maintenance & Engineering

Aircraft Commerce uniquely has regular feature articles
examining how airline engineering departments and MROs
can structure and use IT systems and EFBs/ETLs to help
manage: engineering functions, maintenance package
preparation, maintenance production, shop floor data
collection, maintenance records, rotable inventory
management, human resources and facilities, and many
other issues. This section also supports our acclaimed MRO IT
conferences for the Americas, Europe and Asia Pacific.

Freight Business
This section has analyses relating to different aspects of the
economics of carrying freight. These include aircraft selection
& fleet planning, aircraft acquisition & conversion, aircraft
modification & upgrade programmes, freighter maintenance
costs & operating performance, and generating freight
revenues.

Global distribution
and readership
Aircraft Commerce has a global circulation in
excess of 10,000. This includes one of highest number
of paid subscribers of all industry publications. This is
audited by BPA Worldwide every six months. The details
of the audited circulation can be examined on the BPA
Worldwide website at: www.bpaww.com

Aviation Services 0.3%

Manufacturers (OEMs) 1.3%

IT Systems for MRO,

Operations & Revenues 1.1%
Others affiliated to the field 0.7%

Finance, Leasing, Banking,

Law & Consulting Firms 5.8%
Independent Maintenance,
Providers (Third-Party MRO)
4.1%

Alternatively, you can find a copy of our latest

BPA audit certificate on our website at:
www.aircraft-commerce.com

By Company Type
More than 80% of recipients of Aircraft Commerce are
senior executives in more than 800 of the worlds
passenger and freight airlines. These vary from the
globes mega passenger carriers to regional airlines and
LCCs, and includes global airlines operating fleets of
turboprop and jet transport aircraft larger than 15 seats.
Airlines 86.7%
(including in-house
maintenance)

These airline executives have decision making and

expenditure powers in the roles of finance & budgeting,
fleet planning & airline strategy, aircraft acquisition and
disposal, revenue management, fleet management,
maintenance & engineering, freight, and airline &
aircraft operations.

Asia Pacific
5.1%
Central &
South America
6.2%

Another 10% of Aircraft Commerces recipients are

executives in the finance community. This includes
aerospace bankers, aviation insurers, asset & lease
managers, aircraft appraisers, lessors and aircraft
traders & brokers.

Total qualified BPA Worldwide circulation: 10,279

(source: Aircraft Commerce April/May 2012 issue 81)

Europe
30.8%

By Geographic
Region

Including: C.A.A Minister,

Pilot, Engineer or
Technician
Other
personnel
9.9%

SVP, EVP,
Executive Director
or Director

Main Board
22.8%

Chairman, CEO, CFO,

COO, M/D, President
or VP
Corporate
Officer
17%

By Management
Level

Management
Planning
50.3%

General Manager, Chief Pilot,

Chief Engineer, Partner or
Head of Dept

North America
& Caribbean
23.1%

Asia &
Middle East
26%

Africa
8.8%

Editorial calendar 2013

Issue 86 | February / March 2013
AIRCRAFT TRAdING, THE AFTERMARkET
& ASSET MANAGEMENT
The problem of tracking maintenance reserves & lease
return conditions for new generation aircraft with modern
maintenance programmes

FlEET PlANNING & AIRCRAFT ANAlySIS

What type & size of aircraft does the north American
regional market require?

AIRlINE & AIRCRAFT OPERATIONS

Air-to-ground communication systems for aircraft
connectivity

MAINTENANCE & ENGINEERING

1) 737 Classic window skin belt & fuselage stringer ADs
2) Engine maintenance management: time & material
versus fixed-rate-per-hour contracts

IT IN MAINTENANCE & ENGINEERING

MRO IT systems suppliers survey

FREIGHT BUSINESS
Cherry picking 737 Classics for conversion to freighter

Issue 87 | April / May 2013

AIRCRAFT TRAdING, THE AFTERMARkET
& ASSET MANAGEMENT
The used market potential for A330s and their engines

MAINTENANCE & ENGINEERING

1) 777 base maintenance analysis
2) CFM56-7B maintenance

FlEET PlANNING & AIRCRAFT ANAlySIS

Managing your fleet under total airframe care packages
the pros, cons, advantages and the practical difficulties

IT IN MAINTENANCE & ENGINEERING

Structuring an M&E system: combining maintenance
production, shop floor data collection, maintenance
records, and electronic and digital signature functionalities

AIRlINE & AIRCRAFT OPERATIONS

Progress of self-taxi systems
FREIGHT BUSINESS
The MD-80SF: payload & revenue-generating capacity, and
operating economics versus its alternatives

Issue 88 | June / July 2013

AIRCRAFT TRAdING, THE AFTERMARkET
& ASSET MANAGEMENT
Lessors, financiers & airlines attitudes to PMA parts

FlEET PlANNING & AIRCRAFT ANAlySIS

The operating economics of turboprops versus regional jets
at different fuel prices

AIRlINE & AIRCRAFT OPERATIONS

An airline case study: the implementation & operation of
EFBs & ETLs

MAINTENANCE & ENGINEERING

1) Diagnosing & rectifying technical faults through newgeneration on-board maintenance systems on the 787
2) The maintenance management of old-generation
narrowbody engines: CFM56-3, PW2000 & RB211-535
IT IN MAINTENANCE & ENGINEERING
Structuring an M&E system: combining aircraft configuration,
rotable tracking, inventory management, repair
management, and purchasing & logistics functionalities
FREIGHT BUSINESS
The economics of A300B2/B4, A310 & DC-10 replacement
options

Editorial calendar 2013

Issue 89 | August / September 2013
AIRCRAFT TRAdING, THE AFTERMARkET
& ASSET MANAGEMENT
The used market potential of A340-200/-300s and their
engines

MAINTENANCE & ENGINEERING

1) Diagnosing & rectifying technical faults through newgeneration on-board maintenance systems on the CSeries
2) Labour efficiency & determinants of man-hour
labour rates

FlEET PlANNING & AIRCRAFT ANAlySIS

The costs of operating, managing & maintaining a single
fleet type versus multiple aircraft types

AIRlINE & AIRCRAFT OPERATIONS

Update on alternative fuel programmes

IT IN MAINTENANCE & ENGINEERING

Structuring An M&E system: combining flight operations,
aircraft health monitoring, and maintenance control
functionalities.
FREIGHT BUSINESS
Cherry picking 757-200s for conversion to freighter

Issue 90 | October / November 2013

AIRCRAFT TRAdING, THE AFTERMARkET
& ASSET MANAGEMENT
Using M&E IT systems to manage lease returns

MAINTENANCE & ENGINEERING

1) 737NG base maintenance analysis
2) Airline case study of the practical use of tablet computers
& digital signature in aircraft maintenance

FlEET PlANNING & AIRCRAFT ANAlySIS

The operating cost & operational benefits of SESAR
&, Next Generation ATC

AIRlINE & AIRCRAFT OPERATIONS

Flight operations IT systems suppliers survey

IT IN MAINTENANCE & ENGINEERING

The practical problems for airlines and maintenance providers
of transferring maintenance data, job cards and maintenance
records between different M&E and CMS systems
FREIGHT BUSINESS
The passenger-to-freighter modification programme for
the 777F, and its economic performance compared to the
747-400F & MD-11F

Issue 91 | December 2013 / January 2014

AIRCRAFT TRAdING, THE AFTERMARkET
& ASSET MANAGEMENT
Issue of how the used aircraft & engine market has changed

MAINTENANCE & ENGINEERING

1) On-Board Maintenance capabilities of 737MAX,
A320neo, CSeries, A350
2) V2500 select 3 programme

FlEET PlANNING & AIRCRAFT ANAlySIS

New widebody programmes assessment: A350,
787-10 & 777-X

AIRlINE & AIRCRAFT OPERATIONS

Fuel burn & operating performance analysis of the
787-8 & 787-9

IT IN MAINTENANCE & ENGINEERING

Structuring an M&E system: combining human resources,
finance, facility management, and asset management
functionalities.
FREIGHT BUSINESS
A330F versus A340LCF: freight & revenue-generating
capacity, & operating economics

Advertisement rates 2013

($) US cost per insertion
Number of insertions:

one

three

six

4-colour

8,800

8,400

8,000

2-colour

6,700

6,100

5,700

Full page

( ) Euro cost per insertion

() GBP cost per insertion

Number of insertions:

Number of insertions:

one

three

six

4-colour

6,300

6,000

5,700

2-colour

4,700

4,400

4,100

4-colour

Half page

six

4-colour

5,300

5,000

4,700

2-colour

4,000

3,600

3,400

9,200

8,800

8,500

Double page spread

Double page spread

15,750 15,200 14,700

three

Full page

Full page

Double page spread

one

4-colour

11,000 10,500 10,000

4-colour

Half page

Half page

4-colour

4,700

4,400

4,100

4-colour

3,700

3,400

3,100

4-colour

2,900

2,700

2,500

2-colour

3,700

3,400

3,100

2-colour

2,800

2,600

2,400

2-colour

2,200

2,100

1,900

Frequency

Covers or special position Basic page rate +20%

Bi-monthly

Copy date

One week prior to publication

Publishing dates

7th March, 1st May, 1st July, 1st September, 1st November 2013 & 3rd January 2014.

Cancellation period

Six weeks prior to publishing date to avoid cancellation charge.

On-line edition

Website links, pages, tabs, videos and more on request.

Advertisement specifications
live matter allowance 3mm (18 inch (0.125)
for edge, 6mm (14 inch (0.25) per dimension

double page spread

Printing and binding Offset litho, perfect

bound

Text area

Printing stock Body 100gsm matt, cover

250gsm wood free gloss art

Trim size
Bleed size

Materials: Aircraft Commerce only accepts

advertising materials in electronic format.
Please supply the artwork as a print-ready pdf.
mm
Text area 273 x 404
Trim size 297 x 430
Bleed size 303 x 436

Copy supply: Please e-mail to:

production@aircraft-commerce.com

inches
10.750 x 15.88
11.688 x 16.938
11.938 x 17.188

Contact details
Promotion opportunities

Full page

Half page

Half
vertical

Please contact Leo Kembery or Stephen Keeble

phone: +44 1403 230 307/230 888
fax:
+44 1403 230 525
email:
lk@aircraft-commerce.com
stephen.keeble@aircraft-commerce.com

Editorial
Please contact Charles Williams at:
phone: +44 1403 230 302
email:
charles@aircraft-commerce.com
web:
www.aircraft-commerce.com

Half horizontal

mm
Text area 273 x 183
Trim size 297 x 215
Bleed size 303 x 221

inches
10.750 x 7.2
11.688 x 8.5
11.938 x 8.688

mm
Horizontal 136 x 183
Vertical
120 x 220

inches
5.375 x 7.2
4.688 x 8.688

address: Nimrod Publications Ltd

Suite 2B, Bishops Weald House
Albion Way
Horsham
West Sussex RH12 1AH
United Kingdom