VISION - Imagine a world in which every

single human being can freely share in

the sum of all knowledge. That's our
commitment.
1 - Mission

2 - Values

The mission of the Wikimedia

Foundation is to empower and engage
people around the world to collect and
develop educational content under a free
license or in the public domain, and to
disseminate it effectively and globally.

In terms of reaching potential donors,

this mission can reach different types of
people and organizations that are
somehow interested on free knowledge.

STRONG

In collaboration with a network of

chapters, the Foundation provides the
essential infrastructure and an
organizational framework for the support
and development of multilingual wiki
projects and other endeavors which
serve this mission. The Foundation will
make and keep useful information from
its projects available on the Internet free
of charge, in perpetuity.

STRONG

TWO-FOR. Again, broad range of

potential donors. Multilanguage makes it
global. Perpetuously free of charge also
is a great attractive for many.

More on:
https://wikimediafoundation.org/wiki/Values
Known worldwide
Positive

No advertising
Annual Reports

3 - Brand & Image

Cases of corrupted editors

MEDIUM

Could be leaner
Negative

Could be more transparent

Bad seen in scientific / academic references
Annual Reports do not show where
money is spent.

4 - Case for support

Select at least 5 of the f ollowing

categories, and assess your
selected organizat ion's
preparedness in each category
using a St rong, Medium, and
Weak scale. Make sure t o
support your answers with
e v idence.
1 - mission
2 - values
3 - brand and image
4 - case f or support
5 - people
6 - f inances
7 - planning and evaluat ion.

Wikipedia is one of the most

visited websites in the world.
Commerce is f ine. A dvertising is
not evil. But it doesn't belong
here. Not in Wikipedia.
Wikipedia is somet hing special.
It is like a library or a public
park. It is like a t emple f or the
mind. It is a place we can all go
to think, to learn, to share our
knowledge with others.

STRONG

Su permarket
Many alternatives for donations

A Multitude of contributors
5 - People

STRONG

Only 43 contracted people

https://wikimediafoundation.org/wiki/Staff_and_contractors

Board Members have people like Guy Kawasaki

Elected Organizat ion:

WIKIMEDIA / WIKIPEDIA

Assignment 3: Fundraising Diagnostic

More Money You Have

More Money You Raise

6 - Finances

STRONG

Source: https://wikimediafoundation.org/wiki/2014-2015_Fundraising_Report
LARGE RESERVE

Will run on a long-term

Has a set of Policies and Resolutions are

available for consulting.
https://blog.wikimedia.org/2015/08/27/strategy-potential-mobile-multimedia-translat i o n /

Takes consumers into consideration on

future directions

Is constantly planning and evaluating

7 - Planning & Eval

STRONG

Volunteers are always taken into account

Future directions

Assignment 3. Fundraising Diagnostic.mmap - 08/11/2015 - Mindjet

Throughout 2009-2011