CLICK TO EDIT MASTER TITLE STYLE

STAKEHOLDERS INFO DECK

OVERVIEW
Boston is a city of champions. The GRAND PRIX OF BOSTON POWERED BY LogMeIn will
make its mark on New Englanders as a premiere, local sporting event alongside
championship brands including the Boston Red Sox, New England Patriots, Boston Celtics,
Boston Bruins and the Boston Marathon. The Grand Prix of Boston Powered by LogMeIn will:

Take place on Labor Day Weekend starting in 2016

Broadcast live on network television in the U.S.

Reach an international television audience

Goal to attract 200,000+ spectators to the City of Boston over the event weekend

Have an annual economic impact of $75-80 million

Reach the DMAs of all six New England States, Mid-Atlantic States and New York

CITY OF BOSTON SUPPORT

Marty Walsh, Mayor of the City of Boston:
This is an exciting time in Boston and as we explore new ways to grow and
attract visitors here, were engaging in strong dialogue with organizations like
the Grand Prix of BostonThis event has great potential to bring an influx of
tourism and support our local businesses during what is traditionally a
challenging holiday weekend for hospitality. Im excited to begin this process
and hear from our residents and business owners as we move forward.

VERIZON INDYCAR SERIES

VERIZON INDYCAR SERIES

Delivers the fastest and most innovative form of
motorsports in North America

Offers an exciting and diverse schedule

covering large DMAs and vast markets
Attracts a passionate, diverse and brand-loyal
fan base
Fans are known to be technologically savvy
and auto enthusiasts
Provides a stimulating and unique platform for
B2B networking and corporate entertainment
Home to the greatest spectacle in racing the
Indianapolis 500

BROADCAST MEDIA
Television ratings and viewership for the Verizon IndyCar Series continued its strong
upward trend in 2015. Highlights of the 2015 season include:

8% viewership growth for the 2015 Indianapolis 500 on ABC vs. 2014
2015 Indianapolis 500 drew 6.481 million viewers

NBC Sports Network saw a 37% increase in average viewership in 2015 vs. 2014
and a 77% increase in 2015 vs. 2013

The final six broadcasts of the season were six of the ten most viewed INDYCAR races
ever on NBC Sports Network.

The final race of the 2015 season from Sonoma, CA was the highest viewed INDYCAR
race ever on NBC Sports Network.

COMMUNITY OUTREACH

CHARITY INVOLVEMENT
Play Brigade

Play Brigade will hold a Walk, Run, Roll 5K around the track on Saturday evening
after the conclusion of racing. Funds raised will help provide playground equipment to
Boston City parks to help inclusion for handicapped children.

Draw from all six New England states, New York and across the U.S.

The Greater Boston Food Bank

The private Saturday night concert (September 3, 2016) at the Blue Hills Bank Pavilion
will benefit The Greater Boston Food Bank.

Concert attendees will be encouraged to bring canned goods and donate monies to
help support this great cause.

The Greater Boston Food Bank's mission is to end hunger in eastern Massachusetts. Our
objective is to distribute enough food to provide at least one meal a day to those in
need.

COMMUNITY INVOLVEMENT
Veterans Homestead

Veteran Homestead Inc., is an independent, non-profit organization that provides

housing and care to U.S. Armed Services Veterans who are elderly, disabled or
diagnosed with a terminal illness.

Veterans Homestead support of Freedom Friday is helping us get the message out to
that group. Veterans Homestead will receive partial proceeds from the Friday concert.

Police Athletic League

Grand Prix of Boston Powered by LogMeIn, along with F1 Boston, will host the Annual
Police Athletic League Grand Prix in 2016 during the race-weekend.

This four-hour team endurance race will benefit youth development in Boston.

Through PAL, police officers and young people participate in athletic, social and
education activities to learn more about each other and their communities. PALs youth
programs help young people develop self-esteem, leadership skills and a sense of
belonging, as well as improve school performance, resolve conflicts and occupy their
out-of-school-time productively.
9

COMMUNITY INVOLVEMENT

Cool School
Behind-the-scenes tours of the INDYCAR paddock for children and youth
Friday pre-race field trips for youth groups or local community organizations
Vocational School Reach Out - INDYCAR team members to visit vocational
programs to talk about career opportunities in the motorsports industry

Karting Nights
Partner with local and regional nonprofit organizations serving
underprivileged/at-risk youth for Grand Prix of Boston Kart Nights at New
England-based indoor karting facilities

Support Teen Safe Driving

Sponsor community organizations focused on driving safety courses

Conduct safety presentations at-track, in-school or for youth programs

10

MARKETING

11

REACH
Boston is uniquely positioned to be a
leading venue for INDYCAR, given its
geographic location in the Northeast and its
central location in New England.
Grand Prix of Bostons marketing
presence will be comprehensive and
year-round

Montreal

Toronto
Providence

Marketing reach covers all six New

England states, Mid-Atlantic States, plus
New York
Designed to be a destination event that
will draw sports fans from around the
region, as well as across the country

New York City

Philadelphia

Washington DC
12

ADVERTISING
The Grand Prix of Boston Powered by LogMeIn event promotion and advertising campaign
will encompass direct media buys, digital media, sponsorship promotion and activation, and
strategic collaborative partnerships with the City of Boston and regional travel and tourism
bureaus.
Projected spend of over $1.5 million in event advertising via:

Approximately $500,000 media buy from the Grand Prix of Boston Powered by LogMeIn
Approximately $500,000 in advertising from event sponsors
Approximately $250,000+ in media from Greater Boston Convention & Visitors Bureau

Approximately $250,000+ in media from the Massachusetts Office of Travel & Tourism

13

100 YEAR ANNIVERSARY OF THE INDY 500

The Indianapolis 500 will be celebrating its 100 Year Anniversary in 2016 providing
increased exposure to the Verizon IndyCar Series.

Specifically, the Grand Prix of Boston Powered by LogMeIn has secured two :30 television
spots during the Live ABC Network broadcast for the 2016 Indianapolis 500 generating
awareness of the Grand Prix of Boston Powered by LogMeIn to millions of race fans globally.

The Verizon IndyCar Series, the Indianapolis Motor Speedway, and Verizon, along with many
other official partners of the Verizon IndyCar Series will be conducting national promotions
generating ancillary awareness for the sport of INDYCAR both domestically and
internationally.

14

EVENT MARKETING
Marketing for the Grand Prix of Boston Powered by LogMeIn to include:
Local, regional and national PR strategy
Print and radio promotions
Digital, social and email marketing initiatives
Two INDYCAR showcars, with knowledgeable brand ambassadors interacting with crowds and
collateral information promoting the event, will be displayed in various locations across New
England

Displays at major sporting events surrounding New England

Displays at lifestyle events in New England including concerts, festivals, Boston Auto Show,
Boston Boat Show and other regional entertainment venues
Grass-roots marketing effort:
Local college outreach programs
Outreach to winter ski venues in New England
Chamber of Commerce events sponsored by Grand Prix of Boston Powered by LogMeIn
Promotional displays at local New England auto racing tracks
15

TARGET AUDIENCES
Motorsports Fan
Devoted race fans starving for
INDYCAR racing in the Northeast
Draw from all six New England states,
New York and across the U.S.
College Students
Move-in-day takes place a week
before Labor Day weekend - Top-10
area colleges represents 160,000
students
Special student section at the race
Long lead-time for student outreach

Lifestyle Entertainment Seeker

Millennial demographic seeking new

entertainment opportunities

Will attract via music, lifestyle expo, car

shows, beer gardens, and other
entertainment

Brazilian-Americans

Per U.S. Census, Boston is the second largest

metropolitan area for Brazilian-Americans

Other New England communities are very

strong in the Brazilian-American population

16

EVENT ATTENDEE DEMOGRAPHICS

Verizon IndyCar Series events attract a unique, highly sought-after consumer.
Affluent

Young

Average HHI of $96,000

65% more likely than the general public

to have a HHI of $100,000+

33% of attendees are between 18 34

years old

Average age of 42 years old

Educated

Professional

54% have a college degree

18% more likely than the general public

to have completed higher education

Active Lifestyles

Verizon IndyCar Series event attendees

lead an active lifestyle

More likely to travel (domestically and

internationally), dine out and spend
discretionary income on entertainment
and leisure activities

59% of attendees are employed - 36%

more likely than the general public

Tech-Savvy

Attendees spend more time on:

Social networking sites

More time and money on the internet

Use their smartphones more per
week than the general public
17

PARTNERS

18

PARTNERS TO DATE
The Grand Prix of Boston Powered by LogMeIn has well over 40 signed deals to date
from national, regional and local companies. Below are examples of some of our
partners.
Seaport District:
Hotels The Westin Boston Waterfront, The Seaport Hotel, The Renaissance Boston
Waterfront Hotel
Restaurants Legal Sea Foods, Del Friscos, Rebel Restaurants Group
Laugh Boston
Regional & National Companies:

19

HOSPITALITY OFFERINGS

20

HOSPITALITY LOCATIONS
A Winners Circle Club
at The Westin Boston
Waterfront
B Exclusive Finish Line
Suite

C - Finish Line Double

Decker Suites
D Finish Line Club
E Trackside Action Suites
F Nussli Suites

C
F G

D
E

G Pit Lane Club

H Turn 1 Club

21

NUSSLI SUITES

The most unique hospitality offering in

motorsports
Private suites above the track at Turn 11 and
straight down the side-by-side pit lane, racing
will go underneath you
Pernod Ricard, MillerCoors and Polar
Beverages products will be featured and
premium food menus will be served in each
private suite
Each package Includes:
Forty (40) passes each day (Friday,
Saturday, & Sunday) good for gate and
double decker access
Each package also includes a paddock
pass to the IndyCar Series paddock inside
the Boston Convention Center

Investment:
$120,000 per group of 40
Includes premium food and
beverage package for the 3 days

22

FINISH LINE DOUBLE DECKER SUITES

Our largest hospitality group option located on

the Convention Center grounds overlooking the
Finish Line on D Street
Double Decker structure with a private top
section for your group of 50 with your own
premium bar featuring Pernod Ricard,
MillerCoors and Polar Beverages brands
Large dining area on bottom floor for service
of premium food and beverage menus served
to all suite guests
Ability to add food and beverage options for
your guests up top
Each package Includes:
Fifty (50) passes each day (Friday,
Saturday, & Sunday) good for gate and
double decker access
Each package also includes a paddock
pass to the IndyCar Series paddock inside
the Boston Convention Center

Investment:
$90,000 per group of 50
Includes premium food and
beverage package for the 3 days
Can buy up to 10 additional tickets
@ $1,800 each
23

TRACKSIDE ACTION SUITES

Positioned between turns 10-11 on the

grounds of the Boston Convention Center
Located in the middle of an entertainment
area featuring action sports and live music
Closed-circuit television for enhanced
viewing
Common area for all Trackside Action Suite
holders to allow interaction among the
guests
Each Suite Includes
Forty (40) passes each day (Friday,
Saturday, & Sunday) good for gate
and suite admission
Each suite pass also includes a
paddock pass to the IndyCar Series
paddock inside the Boston Convention
Center
Delectable food menus and a full
premium bar with Pernod Ricard,
MillerCoors and Polar Beverages
brands

Investment:
$60,000 per group of 40
Can purchase up to 10 additional
tickets @ $1,500 each
24

PIT LANE CLUB

Our premium offering, The Pit Lane Club, is an

exclusive, climate controlled, pavilion located
above Turn 11 and the side-by-side pit lane.

A pass to The Pit Lane Club includes a money

cannot buy ticket to the Grand Prix of Boston
private concert with a national act on Saturday
night of race weekend

Top-shelf open bar featuring Pernod Ricard

and MillerCoors brands, Polar Beverages, and
a VIP food menu for all 3 days to include
breakfast, lunch and afternoon snacks

Individual passes each day (Friday, Saturday,

& Sunday) good for gate and Pit Lane Club
admission race weekend

Each pass gains admission to the IndyCar Series

paddock inside the Boston Convention Center

Investment:
$2,000 Per Person
$10,00 for private table for 6
Limited to first 265 guests
Every four passes purchased will
include a VIP Parking Pass
25

THE FINISH LINE CLUB

The Finish Line Club, is an exclusive, climate

controlled, pavilion located on the D-Street lawn
adjacent to the Boston Convention Center.

A pass to The Finish Line Club includes a money

cannot buy ticket to the Grand Prix of Boston
private concert with a national act on Saturday
night of race weekend

Top-shelf bar open bar featuring Pernod Ricard and

MillerCoors brands, Polar Beverages, and a VIP
food menu for all 3 days to include breakfast, lunch
and afternoon snacks

Individual passes each day (Friday, Saturday, &

Sunday) good for gate and Finish Line Club
admission race weekend

Each pass gains admission to the IndyCar Series

paddock inside the Boston Convention Center

Investment:
$1,500 Per Person
Limited to first 500 guests
Every four passes purchased
will include a VIP Parking Pass
26

THE WINNERS CIRCLE CLUB AT THE WESTIN

Located at The Westin Waterfront Hotel overlooking the final turn of the circuit
Private outdoor grandstand and viewing areas
Lounge area with closed-circuit, live viewing of on-track activities
Each Winners Circle Club Pass Includes:
Savory breakfast and lunch menus; afternoon snacks; a signature cocktail,
MillerCoors beer, Kenwood wine and Polar Beverage sodas; and cash bar
available with Pernod Ricard and MillerCoors brands
Individual passes each day (Friday, Saturday, & Sunday) good for gate and
Winners Circle Club admission race weekend
Each pass gains admission to the IndyCar Series paddock inside the Boston
Convention Center
Winners Circle Club Cost:
$1,000 per ticket, good for all three days of race weekend
Limited to first 500 guests
Every four passes purchased will include a VIP Parking Pass

27

THE TURN 1 CLUB

Provides your own individual seat in Grandstand #1, which is covered, for action-packed
race viewing
Private hospitality area behind Grandstand #1 with private restrooms and closedcircuit television for enhanced viewing
This Club Includes:
Pass for each day (Friday, Saturday, and Sunday) good for gate, Turn 1 Club
admission and an individual seat in Grandstand #1
Each pass includes a paddock pass to the IndyCar Series paddock inside the
Convention Center
Lunch and afternoon snacks as well as two drink tickets per day for MillerCoors
beer, Kenwood wine , or Polar Beverages sodas and bottled water
Full cash bar available featuring Pernod Ricard offerings, MillerCoors beers,
Polar Beverages sodas and bottled water
Investment:
$ 500 per ticket
Available to first 500 guests
28

EXCLUSIVE FINISH LINE SUITE

One of our largest and private hospitality offering for 250 300 guests

Located on the Convention Center grounds overlooking the Finish Line on D Street

Private air-conditioned tent includes lounge area and bar with closed circuit TV, and
catering provided by The Westin Boston Waterfront

Private trackside grandstand with viewing of the Finish Line

The Suite includes passes for each day (Friday, Saturday, & Sunday) good for gate and
Finish Line Suite admission as well as a paddock pass to the IndyCar Series paddock

29

HOSPITALITY OPTIONS FOR 200+

The Grand Prix of Boston has several options for companies looking to accommodate groups of
200 or more clients.
Options include:
Private Club space inside the Westin Hotel for 350 500 people including:
Indoor space with private entry
Trackside viewing in you own private grandstand

Private space near turn 2 for 200 people with outdoor viewing and indoor food & beverage
Private space adjacent to turn 3 with indoor viewing accommodating up to 300 people
Corporate hospitality village with private tents and reserved grandstand seats for on-track
viewing
All hospitality options include admission tickets to the event and Verizon IndyCar Series Paddock
passes
30

RACE-WEEKEND ACTIVITIES

31

THURSDAY THROUGH SUNDAY

Lifestyle Expo inside the Boston Convention Center

Family Fun Zone inside the Boston Convention Center

Three music stages with local and regional bands

Beer gardens

College student section

Action sports demonstrations

Go-kart demonstrations and races

32

THURSDAY

Media Luncheon at Legal Sea Foods

Black Tie Charity Gala Prix Party

Boston Police Athletic League Grand Prix

33

FRIDAY

Freedom Friday (see following slide)

Veterans Job Fair

Driver autograph sessions, meet-and-greets and

paddock/garage tours

Pre-race practice for Verizon IndyCar Series and

INDYCAR support series

Pre-race practice and qualifying for the Sports Car

support series races taking place on Saturday and
Sunday

Separate ticketed concert, available to the public, in the

South Lot of the Convention Center

34

FREEDOM FRIDAY
Freedom Friday is an opportunity to provide military members, first responders, and
their families the chance to to enjoy Fridays at-track activities at the Grand Prix of
Boston Powered by LogMeIn at no cost compliments of our Freedom Friday Title Sponsor,
a local Boston based Fortune 500 company to be announced on Veterans Day.

The Grand Prix of Boston Powered by LogMeIn has partnered with this sponsor to
underwrite the Freedom Friday promotion and provide free tickets for a minimum of
50,000 military members, first responders, and their families. This Freedom Friday
partner will also be integrated into other aspects of the event interacting with race fans,
military members, and first responders all three days of the event weekend.

35

SATURDAY

Qualifying for Verizon IndyCar Series and INDYCAR support series

Sports Car Series race #1 and Lamborghini Super Trofeo race #1

Walk, Run and Roll charity 5K fun run benefiting the Play Brigade is Saturday evening

Private concert at the Blue Hills Bank Pavilion

36

SUNDAY

Verizon IndyCar Series race

INDYCAR support series races

Sports Car Series race #2

Lamborghini Super Trofeo race #2

37

CIRCUIT INFORMATION

38

CIRCUIT FACTS
Course to be situated on the South Boston Waterfront

State-of-the-art temporary grand prix (street race) circuit

Hospitality suites and private VIP clubs to accommodate a minimum of 5,000 people

Five pedestrian bridges allowing event access from inside and outside the race circuit

To learn more about the circuit construction schedule, access is available to our stakeholders
Dropbox folder for all CAD files and relevant information to the track build.
You may gain access by contacting Beth Clifford at:
BethC@IndyCarBoston.com or (617) 532-4639
39

CIRCUIT LAYOUT

40

CONVENTION CENTER

41

TURN 1

42

TURN 2

43

TURNS 3, 4, 5, & 6

44

TURN 9

45

TURNS 10 & 11

46

47