5817190051
Liang Long
Shaoliang
5817190053 Ou
Part 2:
Products
N
markets,
including
coffee,
bottled
water,
milkshakes and other beverages, breakfast cereals,
infant foods, performance and healthcare nutrition,
seasonings, soups and sauces, frozen and
refrigerated foods, and pet food
.
Product list
Water
Yogurt
Coffee
Chilled
Other drinks
Shelf stable
baked
goods
Ice cream
Infant foods
Performanc
e nutrition
Healthcare
nutrition
Seasoning
s
Frozen food
Refrigerated
products
confectionery
petcare
Foodservice
products
Chocolate,
.Yogurt Y
enterprise,
.Coffee C
order to gua
.Infant foo
healthy gro
1. The localization
development
strategy
of
all-win
F
2. Capital operation
N
estle knew that if a enterprise wants to compete
constantly breakthrough of resistance, quickly join
into emerging markets with the advantages of
stable position in the competitive market ,it needs
continuous investment in mergers and acquisitions
which are the only way and effective method.
According to statistics, from 1985 to 2000, 15
years, Nestl has spent $26 billion to buy other
businesses. From 1999 to 2003, Nestle acquired at
least 32 water companies. By controlling the
leading enterprises, Nestle can control the market,
and get a huge basic customer, and make the
enterprise to obtain rapid growth. In 2001, Nestls
spent $10.3 billion to merge the North America's
second largest pet food enterprises, at the same
year in August, Nestl hold the Americas third
largest ice cream companies - (Dreyer) with for
$2.8 billion.
art4: Ana
. Introduct
ultidivisional Structure, also known as the division
system or multi sector structure sometimes refers
to as the product of the structure or strategic
business units. This structure can be targeted to a
single product, service, product portfolio, major
projects or projects, geographic distribution,
business or profit center to organize the division.
E
nterprises in the implementation of M structure can be divided
into three types according to the functional structure of the set
level and division to obtain supporting service from functional
departments:
(
T
T
he general company has set up a number of
departments and all departments have set up their
own functional departments to provide research
and development, design, procurement, sales and
other supporting services. Each division will
produce their own design products, buying and
selling by themselves.
3)Matrix structure
I
t is a form of management which integrates the
two forms of functional department and product
department. Through the use of which double
authority, information and reporting relationship
and network, the function design and product
design are combined, and the vertical and
horizontal connection is realized.
2.
Analysis
on
Nestle
Organization Structure
System
and
A
company "global
village"governance
N
estle shares listed on the Swiss stock exchange, over-thecounter ADR in the United States. The nationality points,
according to the Stockholders most Swiss (nearly 40%),
followed by Americans (nearly 30%), British, German,
Norwegian, French and Belgian each own 5%. From the
point
of
shareholder
identity
type,
proportion
of
I
t is worth attention that, Nestle development in
China market is of slowdown. According some
report, we can observe from the region that last
year's organic growth rate of 5.4% in the Americas,
1.9% in Europe, Asia, Oceania and Africa is
5.7%.But the actual internal growth rate of these
regions is 2.4%, 2.3% and 2.4% respectively. And
there are media reports data show that in 2013
Nestle China sales growth of 27.6%, in 2012 Nestle
China's sales growth of 91.4%.
n recent years, Nestle in the global M & a path has
been playing a role of food and predators,
constantly in the global market mergers and
acquisitions and divestitures, and in China, the
most attention was undoubtedly the in 2011 in a
large-scale annexation of the two major domestic
food enterprises Yinlu and Hsu Fu Chi. "
verall, Nestle business growth in China market
appears decelerated growth,