MGT 330
Beverley Harris
April 6, 2004
SWOT Analysis 2
Abstract
The scope of the analysis covers business activities that affect the company’s
development delivery; attracting venture capitalists and broadening the current customer
base; identifying new and emerging markets and competitors; expanding the global base;
creating alliances with other research and development companies to share expertise,
knowledge, and resources; securing technology required to advance the company mission
Strengths
Group cohesiveness
• Industry integration
Weaknesses
relationships)
needs
• Production flexibility
Opportunities
• Grant funding for research and development activities in the medical arena
Threats
justify authorship
• Educational opportunities
professional status
public
SWOT Analysis 6
• Competing markets
• Loss of resources
• Consumer attitude
• Talent retention
Conclusion
Priorities
This area addresses broadening the customer base as well as activities to create
new alliances that arise from the investment of both knowledge and human capital.
Activities in this area include imparting or sharing of knowledge and research results,
venture capital investments, innovation coupled with creativity and design, start-up as
well as spin-offs and survival, and other investment opportunities that will enhance the
Competition
development.
Networking
Hot spots in business activity and local economies can be readily identified and
acted upon through a solid networking system. In this area we will be able to establish
relationships in our niche market by linking businesses with our current customer base
and markets.
Activities related to the social economy identify new services, products, and
business organizations that will help the company research and develop products