The artists signature logo is that of a

triangle, has been deliberately positioned

to replace the letter a allowing the
band to add their own iconic logo
into the promotional material. By
using this signature logo, fans can easily
identify the band when new albums are
released. Not only is this logo used on
this album, it is used consistently on all
of bastilles promotional material to allow
audiences to familiarise themselves with
the band.The triangle gives the band
there own entity, allowing them to be
easily distinguishable from other current
artists. This specific triangle is
associated with witchcraft creating
mystery and intrigue about the band. An
example of the effectiveness of this
triangle is when the band perform live,
fans in the crowd create a triangle with
there hands highlighting how well known
this symbol has become a renowned
logo

The digipack uses the rule of thirds in

the construction of the front cover. This
is effective as it allows all appropriate
information to be listed in a neat format
for a consumer to see. The rule of thirds
tends to be a typical convention we see
on posters, however the designer has
gone against this convention and used
this on the digipack. This could hint a
deeper message that bastille are going
against the social trend of only using
the rule of thirds on posters rather than
album covers

BASTILLE is written in block capitals in

order to draw a costumers attention to the
name of the band. Both the names of the
album and of the band are equal in size
showing that they both play an important
role in gaining someones attention. The
contrast of black and white helps the
lettering to stand out, ensuring the names
can be easily read

Artist imagery is not

depicted on this album
cover however the album
is showing more of a
narrative behind the man
running away. This makes
the audience question
why he is running and
possibly suggests he is
being chased by someone
or something. The album
cover has a very vintage
feel about it also
indicating the type of
alternative genre that the
band fall under

The general feel of the album is very cinematic as the layout is

very similar to that of a film poster. This coincides nicely with the
image of the male running as it helps add to the narrative and
make it appear vey film-like. The small text on the bottom is also
a typical convention in the film industry. From these conventions,
we can see that bastille are trying to divert from the music
industry and add their own twist in commercialising the album.
The bands alternate album continues the narrative as it shows
an abandoned car. It is as if there is a story being told and its
down to the audience to find out who is being chased and maybe
who is the owner of the car

The designer has decided to put any of

the albums credits on the front of the
album. Typically, we expect to see this at
the back of an album however the
designer is going against this convention.