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UNIVERSITI KUALA LUMPUR

BUSINESS PLAN
MPU3232 Technopreneurship
(Semester Jan 2015)

Project Title:
Gaming Rig and Computer Desktop
Team Name:
Ideal Tech Sdn Bhd
Mohamad Hafizul Bin Mohd Hanafi, 52211114144, BNS (Leader)
Muhammad Zaki Bin Mohd Basir, 52211114185, BNS
Nur Daniah Binti Mohd Yasin, 52213114033, BSE
NurulAin Binti Abdullah Shani, 52213114084, BSE
Mobile : 017-2211082 (Leader)
E-mail : zaki9313@gmail.com (Leader)

B
il
1
2
3
4
5
6
7

Name
Executive Summary
Introduction To The Company
Marketing Program
Management Team
Financial Projection
Conclusion
Appendices

Page
3
4-19
20-28
29-30
31-38
39
40

1.0 EXECUTIVE SUMMARY


Our business name is Ideal Tech which is selling the gaming rig and computer desktop
which is the most technology use now by customer.
People know and called CPU which is the place that store and contain
motherboard, RAM, power supply, graphic card and others. The CPU is the common name
among the people but the gamers called CPU as a rig. The rig is contain full of
computer hardware except monitor. The price of our product are the best price and
affordable and it very suitable price for customer to buy our product. From this way, our
product can exactly to attract other customer to buy our product which more quality and
cheap to give satisfaction for customer.
Although, for the target market for our business are for residential which in area of
Kuala Lumpur also the place highly potential target market. The target customer are
exactly for young ages of people because young people now day use this technology to
play game.
In this environment of business, there several competitor which have their strong
and weakness. For this situation our business are try to manage our product to compete
to others competitors product.
Lastly, we hope our business are very successfully achieved their objective and
expand our branches to other country. We believe our product will gain more profits and
our business will become a great success if we put publicity and the quality of our
product at the high priority.

2.0 INTRODUCTION TO THE COMPANY


2.1 COMPANY BACKGROUND
2.1.1 Company Name
Our company name is Ideal Tech Sdn Bhd which is sell custom gaming rig and
computer desktop to customer. This company provide technology based product.
We put our company name Ideal refer to customer. Our company will give
customer the idea or option to build their gaming rig and computer desktop based
on what they wants because our company provide various of product and design
to build gaming rig and computer desktop. Next is Tech which is refer to
technology. Nowadays people use technology to communicate and do work. So
our company follow the flow of customer that use the technology nowadays.
2.1.2 Registration
Ideal Tech is Sdn Bhd Company which is sell rig and computer desktop to
customer. So, our company use Form A to register the company in Companies
Commission of Malaysia (SSM).
Procedure and requirement to register and open the company is:1. The owner must Malaysia citizen or permanent residents and above 18
years old.
2. The business address must in peninsular Malaysia and Wilayah
Persekutuan Labuan only.
3. Owner or shareholder only are allowed to apply at SSM counter and have
to attach copy of MYKAD/MYPR.

2.1.3 Bank Account and Signatory

Term
The company/partnership shall begin on 1 July 2015, and shall continue until
every partner agrees of the termination.
Capital
The capital of company/partnership shall be contributed in cash and assets by the
partner by using own money, asset and capital as follows:
CONTRIBUTION
Mohamad Hafizul Bin Mohd
Hanafi
Muhammad Zaki Bin Mohd
Basir
Nur Daniah Binti Mohd Yasin
NurulAin Binti Abdullah
Shani
Total

PERCENTAGE (%)
25

CAPITAL (RM)
100000

25

100000

25
25

100000
100000

100

RM400000

Hafizul
Mohamad Hafizul Bin Mohd Hanafi
Zaki
Muhammad Zaki Bin Mohd Basir
Dania
Nur Daniah Binti Mohd Yasin
Ain
NurulAin Binti Abdullah Shani
For the capital we use our own money and asset to start and run the business.
This capital we use to buy product from supplier. The total of the capital is
RM400000, so we divide 25 percent among 4 person and 1 person will be
RM100000 for the capital to run the business. We discuss to use our own money
to start the business and divide equally the capital. All of us are agree with the
agreement and sign the agreement and we just proceed.

2.1.4 Company Profile

Company
Name
Registration
Number
Date
Incorporated
Registration
Address

Ideal Tech SdnBhd


002067167-M

1 July 2015

Office Address

Telephone
Fax
Website
Capital
Structure
Nature
Business
License
Banker
Company
Secretary

of

IDEAL TECH SDN BHD


5G, JALAN PANDAN INDAH 4/6,
PANDAN INDAH, 55100,
KUALA LUMPUR, MALAYSIA.
IDEAL TECH SDN BHD
5G, JALAN PANDAN INDAH 4/6,
PANDAN INDAH, 55100,
KUALA LUMPUR, MALAYSIA.
03-33456678
03-33456777
www.idealtech.com.my
Authorised Capital:
Paid-up Capital:
Gaming Rig and Computer Desktop (Technology Based)
Companies Commission of Malaysia (SSM)
SME Business Current Account
NurulAin Binti Abdullah Shani

2.1.5 Company Resolution

Board of Directors Resolution


TO: Ideal Tech Sdn Bhd

This is a Certified Copy of Resolution that was passed at a Meeting of the Board of
Directors of Ideal Tech Sdn Bhd, at which a quorum was present on 01 /July /2015
.

RESOLVED, that this Board of Directors hereby authorizes and directs Mohamad
Hafizul Bin Mohd Hanafi Director of Ideal Tech Sdn Bhd, Administrative Officer
Muhammad Zaki Bin Mohd Basir, Marketing Officer Nur Daniah Binti Mohd Yasin
and Financial Officer NurulAin Binti Abdullah Shani to sign contracts and
amendments to the contracts and to review various claims on behalf of Ideal Tech
Sdn Bhd Board of Directors.

hafizul
Chairman of the Board of Directors Signature

2.2 BUSINESS BACKGROUND


2.2.1 Strategy and Vision
Vision
To be the leading of selling gaming rig and computer desktop in Malaysia.
Mission
To achieve monthly profit RM60000 for the first month of operation.
Value
Our six step LEADER (Listen, Evaluate, Aspire, Design, Engineer and
Render) approach is successfully implemented based on these core values.
Listen: We listen to customer's concerns, problems, requirements, all
project details, overall effect on production, assembly, and profitability. We
listen and understand all project requirements before we move to any
further steps.
Evaluate: We then proceed to evaluate needs, requirements, current
parameters, restrictions, and objectives to set the overall goals for any
project.
Aspire: Once we set the goals for your project, we aspire to meet those
objectives, innovate solutions, and exceed expectations.
Design: Our aspiration to meet your objectives and exceed expectations
lead to multiple solutions and innovative options to design your products.
We show you benefits, options, advantage/disadvantages of all options.
Engineer: Engineering of any project is the real key to success in meeting
all requirements of structure, tooling, manufacturing, assembly, and
marketing. Engineering is our strength and see how to make it integral part
of your success.
Render: After first five steps, we can manage any rapid prototyping, project
management of tooling/final moulding, packaging, PPAP, physical testing,
custom application development or manufacturing solutions etc. for your
products.

10

Telum
White/Black
RM 189

GTR Black
RM 239

GTS Black
RM 459

-Front Fan : 12cm


-Rear Fan : 12cm
-Expansion bay :2
x 5.25
-Advance
Technology
Extended (ATX)

-Front Fan : 18cm Red


Fan
-Rear Fan : 12cm Red Fan
-Expansion bay :3 x 5.25
(ATX),Micro (ATX)

-Front Fan : 20cm Red Fan


-Top Fan : 20cm Red Fan
-Rear Fan : 14cm Red Fan
-Expansion bay :4 x 5.25
(ATX) ,Micro (ATX)

2.2.2 Product and Services Offered

Computer Chassis Aerocool

Computer Chassis - Corsair

11

Carbide Series
Spec Red
RM 199

Obsidian Series 350D


RM 345

Graphite 760T White


RM 699

-Huge Side Panel


Windows
-Front Fan : 12cm
LED
-Expansion bay :
32x 5.25
-Advance
Technology
Extended (ATX),
Micro(ATX)

-Brushed Aluminium And


Steel
-Front Fan : 14cm Red Fan
-Rear Fan : 12cm Red Fan
-Expansion bay :2 x 5.25
(ATX),Micro (ATX)

-High-Gloss Polycarbonate
Panel
-Front Fan x2 : 20cm Blue
Fan
-Rear Fan : 14cm Blue Fan
-Expansion bay :3 x 5.25
(ATX) ,Micro (ATX)

MotherBoard Asus

ASUS H821M-C
RM 215

H97 PRO GAMER


RM 459

Z97-A
RM 619

-2x DIMM, Max RAM


16GB , DDR3 1600
-1 x PCIe 2.0 x16 , 1
x PCI
-2 x SATA 3/s,2 x
SATA 2
-2x USB 3.0 , 8x USB

-4x DIMM, Max RAM


32GB , DDR3 1600
-1 x PCIe 3.0 , 16 x PCIe
2.0
-1 x SATA EXPRESS
port, 1 x M.2 Socket 3
-4 x SATA 6GB/s

-4x DIMM, Max RAM


32GB , DDR3 3200 Over
Clock
-2 x PCIe 3.0 x16 , 1 x
PCIe 2.0 x16, -2 x PCI ,
1 x SATA Express
-4 x SATA 6GB/s

12

2.0

-4x USB 3.0 , 8x USB


2.0

-6x USB 3.0 , 8x USB


2.0

MotherBoard ASROCK

ASROCK H81MHDS
RM 189

ASRICK B85 KILLER


RM 299

ASROCK H97 PRO4


RM 339

-2 X DDR3 1600
-1 x PCIe 2.0 x 16
-2 x SATA3, 2 x SATA2
-4 x USB 3.0, 8 x USB
2.0

-4 X DDR3 DIMM
-1 x PCIe 3.0 x 16, 1 x
PCIe 2.0 x 16, 2 x PCIe 2.0
x 1 , 3 PCI
-4 x SATA3
-4 x USB 3.0, 8 x USB 2.0

-4 X DDR3 1600
-1 x PCIe 3.0 x 16 , 3 x
PCIe 2.0 x1 , 2 x PCI
-6 x SATA3
-4 x USB 3.0, 2 x USB 2.0
-7.1CH HD( RealTek Audio
Codec)

Graphic Card ASUS (nVIDIA)

13

ASUS GT 740
OC
RM 405

ASUS GTX 750TI OC


RM 619

STRIKER GTX 760


RM 1239

-2048 MB (2
Gb,DDR5) ,128 Bit
- Core Clock : 1033
MHz
- Memory Clock :
5000MHz
-Stream
Processor : 384
MHz
-DVI-D x1, HDMI x1
, D-Sub x1

-2048 MB (2 Gb,DDR5) ,
128 Bit
- Core Clock : 1072-1150
MHz
- Memory Clock : 5400MHz
-Stream Processor : 640
MHz
-DVI-D x2, HDMI x1 , D-Sub
x1

-4096 MB (4 Gb,DDR5) ,
256 Bit
- Core Clock : 1085-1150
MHz
- Memory Clock : 6008MHz
-Stream Processor : 1152
MHz
-DVI-D x1,HDMI x1,Display
Port x1

Graphic Card ASUS (AMD)

ASUS R7 250
RM 399
-1024 MB (1
Gb,DDR5) ,128 Bit
- Core Clock : 1000
MHz
- Memory Clock :
4500 MHz
-Stream Processor :
640 MHz
-DVI-D x1, HDMI x1 ,
Display Port x1

ASUS R9 270
DC2OC
RM 635
-2048 MB (2
Gb,DDR5) ,256 Bit
- Core Clock : 975 MHz
- Memory Clock : 5600
MHz
-Stream Processor :
1280 MHz
- DVI-D x1, DVI-I x1,
HDMI x1 ,
Display Port x1

ASUS R9 280
DC2TOP
RM 880
-3072 MB (3 Gb,DDR5) ,
384 Bit
- Core Clock : 874-980
MHz
- Memory Clock : 5200
MHz
-Stream Processor : 1792
MHz
-DVI-D x1, HDMI x1 ,
Display Port x1

Power Supply FSP

14

HEXA 550 WATTS


RM 159

RAIDER S600
RM 269

AURUM S700
RM 399

-2 YEARS WARRANTY
-550 WATTS
-CABLE : 2x PCIe 6+2
Pin
5x SATA
Power
2x Pin Molex
1x Pin FDD

-5 YEARS WARRANTY
-650 WATTS
-CABLE : 2x PCIe 6+2 Pin
6x SATA Power
3x Pin Molex
1x Pin FDD

-5 YEARS WARRANTY
-700 WATTS
-CABLE : 4x PCIe 6+2 Pin
7x SATA Power
4x Pin Molex
1x Pin FDD

WD Caviar Blue
500GB
RM 169
-2 Years warranty
-7200RPM / 16MB

WD Caviar Blue 1TB


RM 199

WD Caviar Black 2TB


RM469

-2 Years warranty
-7200RPM / 64MB

-5 Years warranty
-7200RPM / 64MB

Hard Drive (HDD) - Western Digital

Central Processing Unit Intel


15

INTEL CORE i34150


RM 390
Core/Threads : 2 /
4
Speed : 3.5 GHz

INTEL CORE i5-4460


RM 660

INTEL CORE i7-4790


RM 1090

Core/Threads : 4 / 4
Speed : 3.2 3.4 GHz

Core/Threads : 4 / 8
Speed : 3.6 4.0
GHz

Random Access memory (RAM) - GSkill

G.Skill Aegis 4Gb RAM


RM 139

G.Skill Aegis 8Gb RAM


RM 249

DDR3, 1600 MHz

DDR3, 1600 MHz

Monitor - DELL

16

20 HD monitor LED
Code E2014H
RM 339

22 Glass LED (Full


HD IPS)
Code S2240L
RM 519

24 Glass LED (Full HD


IPS)
Code S2440L
RM 689

-Resolution : 1600 x 900


at 60 Hz
-Contrast Ratio: 1000:1
(typical)
-Brightness : 250 cd/m2
(typical)
-Response Time: 5ms
typical (black to
white)
-Max Viewing Angle :
160 (vertical) / 170
(horizontal)
-Connectivity : VGA, DVID ( HDCP )
-VESA Mounting Support :
YES
-Build in Speakers : NO
-Warranty : 3 Years

-Resolution : Full HD 1920


x 1080 at 60 Hz
-Contrast Ratio: 1000:1
(typical) 8 million :1
(Dynamic)
-Brightness : 250 cd/m2
(typical)
-Response Time: 7ms
typical (Gray to Gray)
-Max Viewing Angle : 178
(vertical) / 178
(horizontal)
-Connectivity : VGA and
HDMI
-VESA Mounting Support :
NO
-Build in Speakers : NO
-Warranty : 3 Years

-Resolution : Full HD 1920 x


1080 at 60 Hz
-Contrast Ratio: 5000:1
(typical) 8 million :1
(Dynamic)
-Brightness : 250 cd/m2
(typical)
-Response Time: 7ms typical
(Gray to Gray)
-Max Viewing Angle : 178
(vertical) / 178 (horizontal)
-Connectivity : VGA and HDMI
-VESA Mounting Support : NO
-Build in Speakers : NO
-Warranty : 3 Years

2.2.3 Market Demand


Our company has divide market segmentation into two segment which is
demographic and psychographic. For demographic it divide into two categories
which is age and income. In term of age, we target customer age from 16 to 35
years old for our product. For the income categories, we target customer that
have income from RM1000 and above. So customer can have our product from
early age and lower income.
2.2.4 Business Competitiveness
For now our strong competitor is Atom Computer SdnBhd and Asashi Technology
Sdn Bhd. Both company are well known among the PC game players. This
competitor is the strong competitor to our company because they have their own
strength.

2.2.5 Quality Policy

17

Ideal Tech Sdn Bhd is in business to provide a value to everyone we serve. Our
goal is to provide quality products and deliver them in time. We are committed to
satisfy our customer requirements through continuous improvement and the
compliance of our ISO9001:2000.
In order to support this policy, we have established the following objectives:

Zero Defects: Care is taken during production and all products are thoroughly
inspected prior to shipping
100% On Time Deliveries: We use a tracking system that is periodically
reviewed to inspect our deliveries from the time an order is placed to final
delivery
Continual Improvement: Ideal Tech SdnBhdis always looking for new ways to
provide the best value for our customers.
ISO9001:2000: Our Quality Management System is implemented throughout
our organization.

2.3 BUSINESS LOCATION

18

2.4 BUILDING
2.4.1 Shop design

19

2.4.2 Warehouse and office design

Ideal Tech Sdn Bhd have two floor of building. For the ground floor is shop. So
customer want to buy directly they will come to the shop at the ground floor. The
second floor is warehouse and office. This floor have 4 room for the Director
Officer, Administrative Officer, Marketing Officer, and Financial Officer. There also
have warehouse which is the product that our company order from supplier will be
store and packing at the warehouse before display at the shop which is at the first
floor or ground floor.

20

3.0 MARKETING PROGRAM


3.1 GENERAL VIEW OF PRODUCT
Ideal Tech Sdn Bhd is selling custom gaming rig and computer desktop to
customer. Our company target customer is consumer market which mean the
customer that willing to build gaming rig and computer desktop they can order
from our company to custom the rig and build the rig follow what customer wants.
There have two target market which is consumer and business market and our
company choose consumer target market for our product. So customer can order
to our company to build gaming rig and computer desktop for the affordable price
and good performance of desktop and rig.
Ideal Tech Sdn Bhd

3.2 TARGET MARKET


3.2.1 Target market
Ideal Tech Sdn Bhd is the technology based company which is provide gaming rig
and computer desktop for customer. Now days, customer interested to gaming no
matter young or old. Technology now more advance and every people use
technology. So our company try to be the best company that provide technology
based which is by selling gaming rig and computer desktop to customer.
Ideal Tech Sdn Bhd target market focus to customer market which mean customer
that want to build gaming rig and computer desktop they can contact our
company to order and custom the rig based on their criteria that the customer
wants. If the rig already build, the customer can go and pick up rig by their own or
our company will sent their rig to their house but only in Kuala Lumpur area.

21

3.2.2 Market Segmentation


Demographic segmentation:
Ideal Tech Sdn Bhd choose consumer segment for our market segmentation that
more focus to age category which mean our customer targets are among
teenagers and adults, range from 16 to 35 years old. Customer can have gaming
rig and computer desktop with a young age start from 16 years old with the
lowest price and get the best performance for gaming mode.
For the second market segmentation is income category. The customers income
target are from RM1000 and above to buy our products. For customer that have
the lowest budget RM1000 they can have gaming rig and computer desktop.
Customer can upgrade their performance of their rig if they want and get best
performance for gaming. For customer that have income above RM1000 per
month, they can order to our company for build the gaming rig with the best and
smooth performance.

3.3 MARKETING PLAN


3.3.1 Product Concept/Product Description

Branding
Brand Name

Asus, Intel, AeroCool, Corsair, AsRock, FSP, Dell, GSkill,


Western Digital

Brand Mark

Quality
For our product which is gaming rig and computer desktop have good
quality. Our product is reliability and always show best performance in
gaming mode. We build rig and computer desktop with high quality and
good brand of product such as Asus, Dell, Intel and others. So this product
is the best product and its hard to broken.

Design, packaging, labelling


In the design side, customer can choose how their rig or computer desktop
that they want. For example computer desktop, customer can choose
whether they want the big size of the small size and its depend to
customer wants. Customer also can choose the design of their rig and Ideal
Tech Company can provide it to what they want.
Ideal Tech Sdn Bhd packaging by using box. The gaming rig and computer
desktop will be put in the box for protection. So the rig and computer
desktop will safe from broken. The other reason our company use the box
as our packaging is for attractive to customer, so customer will attract with

22

the neatness of our product in the box. Technology product is sensitive, so


we put our product in the box to prevent and minimize the impact of our
product when it fall down.
Our company prioritizes the safety to customer. So Ideal Tech Sdn Bhd use
labelling to inform the instruction for usage so the customer will know how
to use it. Our company also use label of warning the customer of potential
hazards. We also include the certification of our company at the box as our
labelling.
Pricing
For the pricing, Ideal Tech Sdn Bhd use cost-based pricing for pricing
strategy. Which mean, our total cost per unit will be plus profit margin and
get the price of our product.
After sales services
Ideal Tech Sdn Bhd provide after sales service to customer. So customer
that have problem with their rig or computer desktop they can contact our
company and sent it to our company to repair. Ideal Tech will provide a
good services to customer, if customer have problem about our product,
they can contact our helpline or they can surf to our customer service
website for information on problem.

3.3.2 Market Size


The total potential purchase of target market refers to the market size. Our
company is located in Pandan Indah,Kuala Lumpur. We have identified the annual
market size of computer industries to be RM1008000. The expected purchase and
online order of gaming rig and computer desktop in Pandan Indah will be around
RM2500 a days, and we only run our business 24 days a month, the expected
sales is RM60000 a month and RM720000 a year. We also sell single product to
our customer, if customer want to purchase single product of our product such as
graphic card, RAM, monitor and other, our company also sell it. We estimated the
sale of selling single product will be around RM1000 a day, RM24000 a month and
RM288000 a year. Thus, by combining both the annual sale of gaming rig and
computer desktop which RM720000 with annual sale of single product which is
RM288000 will be the total is RM1008000 a year.

Product
GAMING RIG AND COMPUTER
DESKTOP
SINGLE PRODUCT
Computer Chassis
Motherboard
Graphic Card
Power Supply
Hard Drive (HDD)
Central Processing Unit (CPU)
Random Access Memory (RAM)
Monitor
Total Per Day

Per Day (RM)


2500
1000

RM3500

23

Product
GAMING RIG AND COMPUTER
DESKTOP
SINGLE PRODUCT
Computer Chassis
Motherboard
Graphic Card
Power Supply
Hard Drive (HDD)
Central Processing Unit (CPU)
Random Access Memory (RAM)
Monitor
Total Per Month

Per Month (RM)


60000

Product
GAMING RIG AND COMPUTER
DESKTOP
SINGLE PRODUCT
Computer Chassis
Motherboard
Graphic Card
Power Supply
Hard Drive (HDD)
Central Processing Unit (CPU)
Random Access Memory (RAM)
Monitor
Total Per Year

Per Year (RM)


720000

24000

RM84000

288000

RM1008000

3.3.3 Competitor
Competitor

Per Year (RM)

Atom Computer Sdn Bhd

495000

Asashi Technology Sdn Bhd

500000
RM995000

24

SWOT Analysis
Ideal Tech Sdn Bhd

STRENGTH

Strategic place
Affordable price
High quality of product
Variety of product

WEAKNESS

No branches
Focus to game player

Atom Computer Sdn Bhd

STRENGTH

Fast services
Strategic place

WEAKNESS

Expensive product
No various of product

Asashi Technology Sdn Bhd

STRENGTH

Establish for more than three


year
Good quality of product

WEAKNESS

Bad services
Product not update

25

3.3.4 Market Share


Market Share (RM1008000) = Market Size (RM2003000) Competitor (RM995000)
a. Market Share BEFORE the entry of Ideal Tech Sdn Bhd
Competitor
Atom Computer Sdn
Bhd
Asashi Technology Sdn
Bhd
Total Per Year

Percentage (%)
49

Total (RM)
981470

51

1021530

100

RM2003000

b. Market Share AFTER the entry of Ideal Tech Sdn Bhd


Competitor
Atom Computer Sdn
Bhd
Asashi Technology Sdn
Bhd
Ideal Tech Sdn Bhd
Total Per Year

Percentage (%)
24.7129306

Total (RM)
495000

24.96255617

500000

50.32451323
100

RM2003000

1008000

3.3.5 Sales Forecast


First Financial Year (1 July 2015-30 June 2016)
Product

July

GAMING RIG AND


COMPUTER DESKTOP /
Unit
SINGLE PRODUCT /
Unit
Computer Chassis
Motherboard
Graphic Card
Power Supply
Hard Drive (HDD)
Central Processing Unit
(CPU)
Random Access Memory
(RAM)
Monitor
Total (RM) Per Month

Product

Augu
st
1

Septem
ber
2

October
1

Novem
ber
3

1
1
1

2
2

Decemb
er
3

3
1
1

2
4
1

1
1

350
0
Januar
y

5000

Febru
ary

8000

Marc
h

12000

April

20000

30000

May

June

26

GAMING RIG AND


COMPUTER DESKTOP /
Unit
SINGLE PRODUCT /
Unit
Computer Chassis
Motherboard
Graphic Card
Power Supply
Hard Drive (HDD)
Central Processing Unit
(CPU)
Random Access Memory
(RAM)
Monitor
Total (RM) Per Month

1
1
1

2
1

2
3
1
5

1
1
5
5

8
5
4

10
5

8
3

50000

80000

1200
00

180000

200000

299500

Novem
ber
8

Decemb
er
8

Total (RM) 1 Year


1008000
Second Financial Year (1 July 2016-30 June 2017)
Product

July

GAMING RIG AND


COMPUTER DESKTOP /
Unit
SINGLE PRODUCT /
Unit
Computer Chassis
Motherboard
Graphic Card
Power Supply
Hard Drive (HDD)
Central Processing Unit
(CPU)
Random Access Memory
(RAM)
Monitor
Total (RM) Per Month

Product
GAMING RIG AND
COMPUTER DESKTOP /
Unit
SINGLE PRODUCT /
Unit
Computer Chassis
Motherboard
Graphic Card
Power Supply
Hard Drive (HDD)
Central Processing Unit
(CPU)

Augu
st
6

2
2
2
3
2
2
10

Septem
ber
7

1
3
5

Januar
y
10

1
9
10
10
1
2

6
5
10

4000
00

10
2
3

12

1
1
1
10
20

420000

425000

435000

440000

Febru
ary
10

10
10
10
5

`
1

10
12
5
1

10

300
500

October

1
1

1
3
1

Marc
h
10

April

May

June

10

11

5
4
4
4
2
12
9

5
10

18
16

20
20
20
10
12

20
10
20

4
10

27

Random Access Memory


(RAM)
Monitor
Total (RM) Per Month

450000

455000

4600
00

470000

480000

490000

Novem
ber
16

Decemb
er
17

Total (RM) 1 Year


5225500

Third Financial Year (1 July 2017-30 June 2018)


Product

July

GAMING RIG AND


COMPUTER DESKTOP /
Unit
SINGLE PRODUCT /
Unit
Computer Chassis
Motherboard
Graphic Card
Power Supply
Hard Drive (HDD)
Central Processing Unit
(CPU)
Random Access Memory
(RAM)
Monitor
Total (RM) Per Month

12

Product
GAMING RIG AND
COMPUTER DESKTOP /
Unit

Augu
st
12

Septem
ber
15

12
24
20

10

10
30
30

30

10

40

October
15

60

40
50

500
000
Januar
y
18

5200
00

10

4
50

530000

550000

Febru
ary
18

Marc
h
21

40
60
30
15

40
30
50
50

560000

565000

April

May

June

22

30

40

28

SINGLE PRODUCT /
Unit
Computer Chassis
Motherboard
Graphic Card
Power Supply
Hard Drive (HDD)
Central Processing Unit
(CPU)
Random Access Memory
(RAM)
Monitor
Total (RM) Per Month

60

50
50

70

100
80
50

10
30

30
30
50
60
70
80
40
100

595000

600000

630000

50
40

10
40

50
30

570000

580000

40
50
60
80
30

5900
00

10
10
70
80
90

Total (RM) 1 Year


6790000

3.3.6 Promotion Strategy

Advertising
For promotion strategy, Ideal Tech Sdn Bhd use flyer and magazine to advertise
our product. So customer can know where to find our product because we
advertise in flyer and magazine.
We also advertise our company and product through website, so customer can
enter our website to survey our product if they willing to build and buy gaming rig
and computer desktop, they just order and custom their rig and computer desktop
by online.
Public Relation
For the public relation, our company will do the event to introduce our company
and product. So customer can survey and get more information about our
company and the product that we have provide.
Our company also will do a game contest or tournament so customer can join the
contest and try our product and give opinion about performance of our product.

29

4.0 MANAGEMENT TEAM


4.1 COMPANY ORGANISATION

MOHAMAD
HAFIZUL BIN
MOHD HANAFI

MUHAMMAD ZAKI
BIN MOHD BASIR

NUR DANIAH BINTI


MOHD YASIN

NURULAIN BINTI
ABDULLAH SHANI

Figure 4.1 Organization Chart

30

4.2 DIRECTORS NAME AND BACKGROUND


Name
Age
Qualification
Experience

Share hold from other


company, value and
percentage of ownership
Net asset value
Specialization

Mohamad Hafizul Bin Mohd Hanafi


26
Bachelor in Computer Management
Manage Database
Handle network cabling project
Designing Physical and Logical Topology
Maintaining Server and Network Device
25%

RM100000
Management and Designing Physical and Logical
Topology

4.3 MAIN STAFF NAME AND BACKGROUND


Name
Age
Qualification
Experience

Share hold from other


company, value and
percentage of ownership
Net asset value
Specialization

Name
Age
Qualification
Experience

Share hold from other


company, value and
percentage of ownership
Net asset value
Specialization

Name
Age
Qualification
Experience

Muhammad Zaki Bin Mohd Basir


26
Bachelor in Networking System
Setup LAN and WAN topology project
Troubleshoot computer software and hardware
Technician
25%

RM100000
Create and designing LAN and WAN
Hardware and Software troubleshooting

Nur Daniah Binti Mohd Yasin


26
Bachelor of Business (Marketing)
Develop and implement marketing strategy
Managing a team of marketing executives and
assistants
25%

RM100000
Promotion strategy
Marketing management
NurulAin Binti Abdullah Shani
26
Bachelor of Business (Banking and Finance)
Analysing competitors and market trends

31

Formulating strategic and long-term business plans


Managing a company's financial accounting
25%

Share hold from other


company, value and
percentage of ownership
Net asset value
Specialization

RM100000
Manage income statement, balance sheet, and
cash flow

4.4 JUSTIFICATION ON MANAGEMENT TEAM


Ideal Tech Sdn Bhd management team is the good team. All that involve in this
company have their own responsibility, cooperation and hardworking. In our
company there have 4 people that manage the company which is Mohamad
Hafizul Bin Mohd Hanafi as a Director of Ideal Tech Sdn Bhd, Muhammad Zaki Bin
Mohd Basir as an Administrative Officer, Nur Daniah Binti Mohd Yasin as a
Marketing Officer, and NurulAin Binti Abdullah Shani as a Financial Officer.

5.0 FINANCIAL PROJECTION


5.1 FINANCIAL OVERVIEW
5.1.1 Profit and Loss Statement

IDEAL TECH SDN BHD

PROFIT AND LOSS STATEMENT

32

1 JULY 2015-30 JUNE 2016


Less

Less

Total revenue

RM1,008,000100%

Cost of Goods Sold

RM 415,320 41.2%

Gross Profit

RM 592,680 58.8%

Expenses
Accounting and legal fees

RM11,700

Advertising

RM15,000

Depreciation

RM38,000

Electricity

RM2,700

Insurance

RM15,200

Interest and bank charges

RM27,300

Postage

RM1,500

Printing and stationery

RM8,700

Professional memberships

RM1,800

Rent for premises

RM74,300

Repairs and maintenance

RM21,100

Training

RM6,900

Vehicle operating costs

RM20,000

Wages and salaries

RM223,500

Workers compensation

RM6,500

All other expenses

RM

Less

Total Expenses

R
82.4%
M 488,300

Equals

Net Profit (BOS)

R
104,380 17.6%
M

14,100

BOS = before owners salary

33

IDEAL TECH SDN BHD

PROFIT AND LOSS STATEMENT


1 JULY 2016-30 JUNE 2017
Less

Less

Total revenue

RM1,030,000 100%

Cost of Goods Sold

RM 435,320

Gross Profit

RM 594,680 57.8%

42.2%

Expenses
Accounting and legal fees

RM11,000

Advertising

RM12,000

Depreciation

RM30,000

Electricity

RM3,000

Insurance

RM15,700

Interest and bank charges

RM28,000

Postage

RM-

Printing and stationery

RM8,700

Professional memberships

RM300

Rent for premises

RM74,300

Repairs and maintenance

RM25,000

Training

RM2,000

Vehicle operating costs

RM-

Wages and salaries

RM226,000

Workers compensation

RM6,500

All other expenses

RM

Less

Total Expenses

R
M 456,200

Equals

Net Profit (BOS)

13,700
76.7%

138,480 23.3%
34

BOS = before owners salary

35

IDEAL TECH SDN BHD

PROFIT AND LOSS STATEMENT


1 JULY 2017-30 JUNE 2018
Less

Less

Total revenue

RM1,080,000 100%

Cost of Goods Sold

RM 465,320

Gross Profit

RM 614,680 56.9%

43.1%

Expenses
Accounting and legal fees

RM11,000

Advertising

RM10,000

Depreciation

RM25,000

Electricity

RM3,300

Insurance

RM16,000

Interest and bank charges

RM28,500

Postage

RM1,000

Printing and stationery

RM8,700

Professional memberships

RM500

Rent for premises

RM76,000

Repairs and maintenance

RM27,000

Training

RM2,000

Vehicle operating costs

RM-

Wages and salaries

RM228,000

Workers compensation

RM6,500

All other expenses

RM

Less

Total Expenses

R
M 457,500

Equals

Net Profit (BOS)

14,000
82.4%

157,180 17.6%

36

BOS = before owners salary

5.1.2 Income Statement/ Cash Flow

37

5.1.3 Balance Sheet

38

6.0 CONCLUSION
For the conclusion, Ideal Tech Sdn Bhd will meet the goal and objective to open company
that customer can build their custom computer desktop. In order to start up Ideal Tech

39

Company, we use our own capital and make loan from bank. Ideal Tech company priority
is customer satisfaction, with that we provide service installation desktop to customer
who buy complete part to build one desktop. Our main target customer is a gamer
because we sell gaming desktop.
Ideal Tech Company will make sure in the next five years, we will open new branch
around Kuala Lumpur because following projections, Ideal Tech Company will grow 50
percent over five years. With the experience we have, we will compete with ATOM
computer and Asashi Technology in Kuala Lumpur to be the top stop in the market.
More, Ideal Tech Company use well know product such as Asus, Asrock, Dell to attract
customer because the product have high quality. Of course the product have a warranty
because we only provide new hardware to customer. And if there is problem with the
desktop, customer just have to come to our shop and we will fix the problem because we
have experience worker about the computer problem.
Last but not least, we hope this Business Plan accepted and Ideal Tech believe that there
is no compromise between doing a good business and being a good business. Ideal Tech
aim to go beyond profitable and good reputation in market. Ideal Tech Company will take
this exciting opportunity to get in on the ground floor of company with unlimited growth
potential.

7.0 APPENDICES

40

41