Making It 13 - SoleRebels PDF

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Photo: soleRebels
soleRebels CEO,
Bethlehem Tilahun
Alemu. soleRebels
represents the tip of a
changing dynamic in
Ethiopia, a historic and
vital shift to control our
own destiny by rising
up the value chain and
exporting higher-value,
branded, finished
goods, instead of lowvalue commodity
exports.
environment. soleRebels pays all workers based on negotiated wages that are subject to mutually agreed, companywide goals. This means that we are all in it together in terms
of making sure that deadlines are met and that top-notch
product quality is always achieved.
Expansion
In order to meet growing demand, the company is constructing a new production facility and when it is finished
Alemu expects the workforce to grow in number to around
300 employees. Built with indigenous, eco-sensible materials and employing 100% renewable and self-generating
power, this first of its kind production facility will serve
as a leading innovation centre, allowing us to develop the
cultural wealth of the country, while simultaneously
expanding and enhancing our own production capabilities.

Alemu believes that her company can be emulated by
others and help foster inclusive, sustainable development
in Ethiopia. She said, soleRebels is living proof that creating innovative world class products and trading them
with the world is the best road to greater shared prosperity for developing nations like ours.
She also sees lessons for the rest of Africa. Today, Africa
accounts for a mere two percent of global trade. If subSaharan Africa were to increase that share by only one percent, it would generate additional export revenues each year
greater than the total amount of annual assistance that
Africa currently receives. We simply need the opportunity
to increase our market share, something every good, strong,
global business seeks to do.
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expanding and enhancing our own production capabilities.

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