Brand tracking survey of Thakur Pedha

I. Brand Awareness & Usage

1. What brands of Sweets are you aware of?
Ans. a.

b.

e.

f.

c.

d.

2. Which brand/s of sweets/Pedha do you consume?

How frequently you eat/purchase?
What are the situations when you purchase sweets/Pedha?

____________________________
____________________________
____________________________

3. When you purchase Pedha

____________________________________

Why you purchase Pedha

_____________________________________

4. Which is your favorite brand of Sweets/Pedha?

____________________________________

5. Have you heard about Babusingh Thakur Pedha?

____________________________________

6. Have you tasted Babusingh Thakurs Pedha?

____________________________________

7. When you hear Babusingh Thakur Pedha what comes to your mind first? __________________________
8. Anything else List: ____________________________________
I.

i
ii

Brand Performance:(1lowest-5 highest)

Compared to other brands, how well does Thakur Pedha provide the basic functions of the
product/service?
Compared to other brands, how well does Thakur Pedha satisfy the basic needs of the
product?

1 2 3 4 5
1 2 3 4 5

iii

To what extent Thakur Pedha has special features?

1 2 3 4 5

iv

How reliable Thakur Pedha is?

1 2 3 4 5

How durable Thakur Pedha is?

1 2 3 4 5

Vi

How efficient Thakur Pedha brand in terms of speed, responsiveness etc.

1 2 3 4 5

How stylish/design Thakur Pedha is from competitors product?

1 2 3 4 5

Compare to other brands price of Thakur Pedha is?

1 2 3 4 5

vi
i
vi
ii

Brand Imagery:
i
ii
iii
iv

What extent do you admire and respect people who consume Thakur
Pedha?
How much do you like people who consume Thakur Pedha?
To what extent does thinking of Thakur Pedha bring back pleasant
memories?
To what extent do you feel you grew up with the brand?

How well do the following words describe Babusingh Thakur Pedha :

Down-to-earth

Honest

Daring

Up-to-date

Reliable

Successful

Upper class

Charming

Outdoorsy

vi

What places are appropriate are the following situations to Thakur Pedha? (mention
5 places)

vii

Can you buy Thakur Pedha in lot of places?

Yes

No

viii

Is Thakur Pedha that you can consume in lot of situations?

Yes

No

II.

Brand Judgments:
a. Quality
I

How favorable is your attitude towards Thakur Pedha?

II

How likely Would you recommend Thakur Pedha to others?

III

Overall value of Thakur Pedha

IV

Is Thakur Pedha worth a premium price?

What extent Thakur Pedha satisfies your needs?

VI

To what extent Thakur Pedha superior than other brands?

VII

What do you like best/unique (special) about Thakur Pedha?

b. Credibility:

How Innovative are the marketers of Thakur Pedha?

ii

How Knowledgeable are the makers of Thakur Pedha?

iii

How much do you Trust the makers of Thakur Pedha?

iv

How much do you like Thakur Pedha?

What extent does the makers of Thakur Pedha brand understand your needs?

vi

What extent does the makers of Thakur Pedha care about your opinions?

vii

How much do you admire Thakur Pedha?

viii

How much do you respect Thakur Pedha?

c. Consideration:
I

How would you recommend Thakur Pedha to others?

II

Which are your favorite products under Thakur Pedha?

III

How personally relevant is THAKUR PEDHA to you?

III.

Superiority:

How unique is THAKUR PEDHA?

II

To what extent does THAKUR PEDHA offer advantages that other brands cannot?

Iii

How superior is THAKUR PEDHA to others in the category?

Iv

How unique is THAKUR PEDHA?

How superior is THAKUR PEDHA to others in the category?

IV.

Brand Feelings:
Does THAKUR PEDHA give you a feeling of?

Warmth

ii

Fun

iii

Excitement

iv

Sense of security/confidence

Social approval

Self-respect
Brand Resonance (relationship):
a. Loyalty

I consider myself loyal to THAKUR PEDHA

ii

I buy THAKUR PEDHA whenever I can

iii

I buy as much of THAKUR PEDHA as I can

iv

I feel THAKUR PEDHA is only the brand as of sweets I need

This is one the brand I would prefer to buy/use

vi

If THAKUR PEDHA not available, it would make little difference to me if I had to use
another brand

vii

I would go out of my way to use this brand

vi
V.

b. Attachment
i

I really love THAKUR PEDHA

ii

I would really miss THAKUR PEDHA if it went away

iii

THAKUR PEDHA is special to me

iv

THAKUR PEDHA is more than a product to me

c.

Community

I really identify with people who use THAKUR PEDHA

ii

I feel as if I almost belong to a club with other users of THAKUR PEDHA

iii

This is a brand used by people like me

iv

I feel a deep connection with others who use THAKUR PEDHA

d. Engagement
i

I really like to talk about THAKUR PEDHA to others

ii

I am always interested in learning more about THAKUR PEDHA

iii

I would be interested in merchandise with THAKUR PEDHA branding on it

iv

I feel proud if others know I use THAKUR PEDHA

I like to visit the Website of THAKUR PEDHA

vi

Compared to others, I follow news about THAKUR PEDHA closely.

THANK YOU