SMU MBA FALL 2015 -2016

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IB0011 INTERNATIONAL MARKETING smu mba Fall 2015 IIIrd sem assignment

DRIVE- Fall 2015

PROGRAM- MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2)
SUBJECT CODE & NAME- IB0011 INTERNATIONAL MARKETING

Qus:1 The orientation of a companys top management, its beliefs and assumptions
significantly impact its approach to international marketing. Discuss the concept of EPRG
framework.

Management orientations

Effect on international marketing

Answer:
Management orientations:

The orientation of a companys top management, its beliefs and assumptions significantly
impact its approach to international marketing. The concept consisting of Ethnocentric,
Polycentric, Regiocentric and

Qus:2 How do international economic institutions affect international marketing strategy

of MNCs? Explain the role of any two of them.

Effect

Role of any two institutions

Answer:
Effect:
The Organisation for European Economic Cooperation (OEEC) was the parent
organisation of Organisation for Economic Cooperation and Development (OECD), which
was created in 1947 under the Marshall Plan to savage Europe post the World War II. In
1961, the OECD overtook the OEEC. Currently, it has more than 30 members across the
globe which include Australia, Austria, Belgium,

Qus:3 Define the concept and scope of international marketing research.

Concept

Scope

Answer:
Concept:
International Marketing Research is a complete analysis of the market, information
regarding the nature, size, organisation, profitability of different markets, changes in the
market and various factors economic, social and political affecting those changes. The
main purpose of international market research is to know about consumers and the
markets for its products and services. The researcher is mainly concerned with the details
regarding consumers. It is a technique to

Qus: 4 Differentiate between national and international products, global and standardised
products with examples.
Answer:
Differentiate between national and international products:
National products are made for a specific national market whereas international products
are made for regional and multinational markets.

National products:

A national product is one that, in the context of a particular company, is offered in a single
national market. Sometimes national products appear when a global company caters to the
needs and

Qus:5 Write short notes on:

a) Containerization
b) 4 PL operators
a) Role and benefits of containerization
b) meaning and role of 4PL operators
Answer:
a) Role and benefits of containerization:
Containerisation has revolutionised maritime business throughout the world. Cargocarrying containers are an integral part of the transport industry. Containers facilitate
both the unitisation and carriage of

Qus:6 Choose a product and explain how you will prepare seven steps in a global emarketing plan?

Choosing the product

Global e marketing plan

Answer:
Choosing the product:
A product is the main offering of a company to its customers. It defines the customer
segments and competitors for the company. Five aspects of the product namely features,
quality look and packing

SMU MBA FALL 2015 -2016

Dear Students,

SMU MBA FALL 2015-2016 Assignments are available. For Booking ,Kindly
mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your
Email ID us in the following Format On +91 9995105420 we will reach
back you with in 24H