6 A”Honee” of an Idea
NFTE, Inc.
8 Like Magic
The Lyles Center
12 Swillow
Ignite
What is Nicholas
15 Cutting Edge Entrepreneur
Illinois Institute for Entre. Ed holding?
16 Stretching the Imagination
National Museum of Education
See page 17
20 Early Detection of Cancer
Illustrated Entrepreneur
Published by The Consortium
for Entrepreneurship Education
21 ULF Communications 1601 W Fifth Ave. #199
Illustrated Entrepreneur Columbus, OH 43212
www.entre-ed.org
mashmore@entre-ed.org
22 Win $50,000
Publisher: Dr. Cathy Ashmore
Editor: Mike Ashmore
25 Hanging Out Graphic Design: SPLASH Designs
Keirsten and Ebony
Student Advisory Board
Chip Lowe, Claire He, Micah Toll,
26 Taking Charge Kelly Rapp, Marcus Craft
Advanz Web Page Design and Management
CWD
28 Our Future Entrepreneurs
Marhetplace for Kids
32 Our Sponsors
Technically
Speaking
with
Chip Lowe
Facebook for
more than fun!
Whether you are just entering into a new business venture, or if you’re well established but
haven’t created your Facebook yet, now more than ever is the time to jump on board! You
can run promotions, interact with your target market, sell your products via specifically
targeted advertisements, announce new products or updates, gather data for internal use,
and much more! The possibilities are endless, but you have to start by clicking on “Create
my Page” and then inviting new fans – so what are you waiting for?!
PS – Facebook is a great asset for non-profit organizations, such as schools and clubs. You
can organize your members and it’s a great way to keep friends and family supporters easily
informed and involved. Facebook is perfect for nearly any organization or company, so give
it a try… you’ll see that it will make your life easier! Just don’t get addicted!!
When our teacher, the renowned Network for Teaching Entrepreneurship (NFTE)
instructor Ms. Mena Lofland told us to pick a specific field for our business, many
students in the class chose clothing lines, gift baskets, or technological services. I
however, chose baking. Honeecakes Bakery existed long before it became an official
business, as I have been a baker all of my life. I had neither a name for the business
nor sold cakes on a consistent basis, but as a child, baking provided bonding time
for my Mother and me. From her I learned three things...
1.You can always add in [ingredients], but you can’t take them away.
2.Presentation is half the battle.
3.Never bake when you’re tired.
Honeecakes Bakery is unique in sundry ways. To begin, all of my baked goods are
homemade. My business caters to everyone; I’ve baked for children’s birthdays,
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Future CEO Stars March 2010
6
office parties, weddings, and baby showers, among other events. My marketing
technique is my signature ribbons that make the cake box look like a gift.
My largest obstacle was deciding how much Honeecakes Bakery meant to me.
Starting this business in high school, I had to decide what to do with my business
when I left for college in 2006. Attending the University of Delaware, I am only
two hours away from home. After much debate, I decided to maintain the bakery
while still going to school. I bake whenever school does not interfere; my client base
is very understanding and supportive of my education, and fortunately everything
has worked out fine.
I give thanks to Eric Nasalroad for leading me in the right direction. I enrolled in a math
class he taught and he incorporated entrepreneurship in a one week test drive and I absolutely
enjoyed it. Before I knew it I had transferred to California State University, Fresno and had
declared my major, Business Administration with an emphasis in Entrepreneurship.
Being at CSUF has been rewarding. In the two years that I have been attending, I have created
a great network of contacts, joined the Collegiate Entrepreneurs’ Organization (CEO), met
many influential business owners and have been accepted into the Entrepreneurs Mentorship
Program. This program is unlike anything I have ever experienced. Only 20 students are
accepted and each student is paired up with a mentor in their field of interest who shares his
or her experiences, networks and knowledge. The CEO club and the Mentorship Program
have really helped me evolve into who I am today. I currently have an office in the Lyles
Center Student Hatchery where I get constant help in the areas where I am weak.
I am currently in the process of starting my own business, Majia Recycling. Majia Recycling,
translated means Magic Recycling, and it is a company that takes compostable waste and
converts it into fertilizer within a 24 hour period. In 2008, Fresno’s landfills collected
578,289 tons of waste (www.calrecycle.ca.gov). The majority of the waste collected is
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Future CEO Stars March 2010
8
compostable. We can further help the environment by having the waste diverted to Majia
Recycling which reduces waste by 90% and turns the remaining 10% into a nutrient rich
fertilizer. Our system has no odor emissions, we do not use water lines and the fertilizer
that we create will be sold to local small organic farmers. Our goal is to always keep the
environment in mind. I am currently in the process of working on logistics with CSUF to
run a pilot program on campus.
Even though this has been a challenging venture, I am slowly overcoming each obstacle. I
had a few challenges with time and logistics and even took two weeks off of work to push
my venture forward. I am constantly thinking of ways I can make Majia Recycling more
efficient. Since I also have financial constraints I will be working my part time job a few
more hours a week so I can save money and put it towards my business. In the future I plan
to franchise my business and implement my business concept nationwide. Together we can
help generate compostable waste and put it back into our earth.
M y Name is Katie Franck and I am 12 years old. My friend, Jen Snyder, and I
decided we would join an after school program that our school was offering for the
first time called TREP$. The TREP$ program teaches kids about making and marketing
products. We live in Cooperstown, NY and there are many small businesses in our town.
My grandpa and grandma had a photography business in town for many years and I
always thought it would be great to one day have my own business where I could sell
something I made and meet people from the area.
Jen and I decided to make a product that people would be interested in buying for
Valentine’s Day. We decided to make glycerin heart soaps, copper heart cards, and copper
heart necklaces. We named our company, “All You Need is Love.”
We worked with our parents to purchase materials to make our products. We ordered our
leather necklace cords on EBAY and I asked my father to help cut out the copper hearts
from large copper sheets. We filed the edges of our hearts and added beads to give our
necklaces a special look. Our cards also had a glued copper heart and we used stamped
loving messages on the hearts and the cards.
Our products ranged from $1.00 for the soaps to $7.00 for our necklaces. The Valentine’s
Day cards sold for $2.00. We worked hard on creating a visual display with our tri-fold
board that was colorful and had information about our products.
There was one workshop where we were able to talk to business people in the community
and they gave us advice on how to improve our products and how we could offer them at
the TREP$ Marketplace. That was really helpful. We decided to have my mom wear one
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Future CEO Stars March 2010
10
of the necklaces a couple of weeks before the Marketplace so that she could let people
know about our business and give them information about the TREP$ Marketplace.
I think it got people excited about coming to the TREP$ Marketplace to see what
other great products the kids were offering. My mom was our walking and talking
billboard!
Our TREP$ Marketplace was amazing; everyone could feel the energy in the room.
The room was filled with fellow entrepreneurs with their displays and products; I really
liked seeing all the beautiful colors around the room. We were excited to see so many
people come and talk with us about our necklaces and cards and to make sales. We sold
all 20 of our necklaces and all 40 of our Valentine’s cards! We even took orders for an
additional 12 necklaces! We did sell some of our hearts, but not all of them. We found
that by keeping our costs low and buying in bulk we were able to make a pretty good
profit. In fact, we were the highest grossing business in our TREP$ group.
We were so excited to see that our local papers featured stories about the TREP$
Marketplace and had pictures of our friends and their TREP$ products. Jen and I are
already talking about improving our products for next year and maybe offering a slightly
different necklace. We can’t wait.
M y name is James Jackson; I have always had a passion for business. My first business
was buying LED scrolling belts wholesale in New York and then selling them in
Michigan.
I thought of the idea in one of my less interesting classes. I was starting to nod off
when I looked around and saw other individuals laying their heads on their crumpled
sweatshirts and it made me think of a better solution for a pillow. The Swillow kills
three birds with one stone; you can fold it and tuck it into the hood for one use, you can
roll the hood down and lean back to use as a neck pillow, or you can simply wear it as a
stylish sweatshirt.
The Swillow is a great product because the target market is so broad – anyone who wears
Images from Istockphoto.com
sweatshirts. It is great for travelers or daily use. There is no other product like Swillow
on the market today. The biggest obstacle when it comes to Swillow is definitely the
financials. It is very hard to find people willing to invest capital. If Swillow ends up
In February I participated in the Clinton County Youth Business Venture. After entering
my business plan, I then pitched my idea to a panel of judges, presented a PowerPoint
about my product, and even let them see a sample product. I was awarded 1st place in the
product category and received a $250 award that I can use to help start my business.
My secret to success… Simple is good. Value others’ opinions and don’t give up on your
dream.
Images from Istockphoto.com
That fall Bill started school at Carleton College , but he decided to continue his lawn care
business despite being hundreds of miles away. In 2009 he registered his company with
the Illinois Secretary of State to officially form Eagle Mowing, LLC. Over the winter he
recruited more high school and college students to mow lawns, while also launching a
marketing campaign that included an article about Eagle Mowing in the Wheaton Local
section of the Chicago Tribune. The young entrepreneur used e-mail and phone calls to
oversee his company from his college dorm room during the spring and fall of 2009, and in
the summer he coordinated operations while concurrently interning as a business consultant
for the Québec government. Throughout the 2009 season the company continued to grow,
eventually completing over 300 mowings and 80 hours of yard work at 25 different properties.
This season Bill has hired a local manager to run the day-to-day operations of his company.
He hopes to generate significant new growth in his business this year by launching further
marketing and worker recruiting campaigns in the Wheaton area. Overall, Bill feels confident
that as long as Eagle Mowing maintains its high work standards and commitment to clients,
the company will further expand and thrive in the lawn care market.
“Mail Indicator”
Robert Allen Speed III Grade: 5
Iowa Park, TX
The Mail Indicator is a device in which a light turns on at the back of the
box when the delivery person opens the door of the mailbox. It stays on
so that the people in the house know that the mail has arrived. When the
door of the mailbox is opened, a paper clip that is hooked on one side of
the mailbox door to a rubber band is released to trigger the switch.
“ElastiBed”
Benjamin E. Dabney Grade: 7
Radford, VA
The “ElastiBed” provides a safe sleeping haven for children and infants
in developing countries by protecting them from the harmful effects of
mosquitoes, the primary carriers of the deadly disease, malaria. When used
in combination with mosquito nets, it will provide a greatly improved barrier
against mosquitoes, and lead to fewer children catching the disease.
“Webands Waterbands”
Kenneth “Tucker” Haas Grade: 7
Charlotte, NC
Weband Waterbands is a social project designed to engage kids to become
advocates for nonprofit organizations through their purchase of colored and
printed rubber bands. The bands are then used to decorate reusable or
disposable water bottles, giving kids a place to display their support for their
chosen cause.
“Rubber Rebound”
Justin J. Kozlowski Grade: 5
Grand Island, NY
The Rubber Rebound is a tabletop game. It is played with two players and
two dowels per person. You play with a marble puck. Twist the rubber
band paddles on the dowel to shoot and pull back and forth to move. The
objective is to score in the opponent’s scoring holes, but watch out for the
hole in the middle and the rubber band bankers. The first one to ten wins!
W h a t ’s
in your
briefcase?
It has almost been a year now since I roamed the ivory halls of Duquesne University’s School of
Business. Looking back on this past year and the four years I have spent at Duquesne has made
me realize how much I have changed and grown throughout my first year in the “real world.”
This change and growth has little to do with material I read in my schoolbooks but has everything
to do with living out my dreams. My name is Ricci Minella and I am a 2009 spring graduate from
Duquesne University in Pittsburgh, Pa. A little over a year ago I started my second entrepreneurial
endeavor with two other Duquesne students called D.E. Premier Products. Our flagship product,
the Burgh Card, provides our over 300 cardholders with the best restaurants, retail stores and
services that Pittsburgh has to offer at a discounted rate. Our discounts range from trendy clothing
stores to delicious eateries. Our goal is to make the Burgh Card as diverse as possible in order to
provide Pittsburghers with a variety of discounts that everyone can appreciate.
Within the past four months, we have been linking the Burgh Card to some of the best and
most socially conscious entertainment events in Pittsburgh. We co-sponsored an event that raised
money for “Best Buddies,” a global community dedicated to helping people with intellectual
and development disabilities. The Burgh Card brought 32 people to PNC Park for the “Big
Band Night” at Atria’s Restaurant. Also, the Card was responsible for drawing over 60 people to
watch local music performances at The Hard Rock Café, an event my band, AE Honick & The
Soul Shakedown, headlined. The Burgh Card team and Hard Rock Café were able to offer our
cardholders at the event half price appetizers.
To say the least, D.E. Premier Products has come a long way in the past year and we do not plan
on slowing down anytime soon. We are currently working on raising money through the Burgh
Card for a documentary called Needed Change, a film that shines light on the enormous issue of
homelessness in the United States.
Looking towards the future, D.E. Premier Products plans on expanding our operation nation
wide within the next five years. We want The Burgh Card to be seen equally as valuable to our
cardholders as well as affiliated businesses. Our goal is to morph D.E. Premier Products into a
full blown, multi-faceted advertising company. (continued on next page)
Future CEO Stars March 2010
26
Ricci Minella at Pittsburgh Hardrock Cafe
During this developmental journey I have been flying under the wing of my friend and
entrepreneurial mentor Carmen Dawson for roughly three years. Carmen is the president of the
Adreamz Institute and member of the P.E.L.T. 100 (Pennsylvania Entrepreneurship Leadership
Team). I joined the P.E.L.T. 100 a year ago with another entrepreneur Carmen has been mentoring,
Adam Keene. Adam is the CEO of the M.Powered! Campaign. The M.Powered! Campaign creates
ways for businesses, communities, and like-minded individuals the ability to pursue their dreams
while making a difference in the world. So far the Campaign has in place a monthly networking
session, S.O.M.E sessions; a pilot program called Sales for Success, and an online campaign that
will spread the M.Powered! message.
The M. Powered! Campaign is proving to be a huge help in launching the Burgh Card. With the
help of M.Powered! Campaign and the Adreamz Institute, the Sales for Success pilot program
was developed to increase Burgh Card sales and to provide the young people of our generation
the opportunity to use sales to better their lives. Essentially the program uses the Burgh Card as
a vehicle to provide its participants a chance to be sales representatives and account executives
for D.E. Premier Products. The participants are learning how to sell a product by first selling
themselves, thus increasing their self-confidence in the business world and in their personal life
while earning money.
Adam and I have linked the program to Mentorsphere, an Adreamz Institute initiative, that
provides students with opportunities to communicate with seasoned entrepreneurs through an
online platform called WebEx. This is merely the pilot for the Sales for Success program. We
plan on implementing a semester long program next fall that will highlight the triumphs of the
program and expand upon them.
In all this I have learned how to follow my dreams and pursue the life that I want. I have been
employed by several different companies and have come to the realization that I prefer working
Images from Istockphoto.com
for myself and cutting out my own path. I am just starting to realize how to monetize my dreams,
which is largely attributed to the people and organizations that I have been surrounding myself
with. I know there are other young people out there that think just like me and are waiting to
break out of their shells. I want to inspire these people to do what they love and make them realize
that if they don’t, they will never see their full potential.
Future CEO Stars March 2010
27
Our Future
Entrepreneurs
by Christopher Wise Spirit
M arketplace for Kids is a place where youth are free to show their creativity and innovation.
Here we can see some of the most unique inventions and business ideas. Marketplace for
Kids believes that youth are prospective skilled, innovative people who will continue to power a
diversified, vigorous economy.
Marketplace for Kids held its first three Education Days in Devils Lake, Bottineau, and Dickinson,
ND. The turnout was wonderful with a grand total of 243 projects. The following is only a sample
of inventions and business ideas North Dakota students showcased.
First is The B & E Box made by Ben M. and Eric A. from New
Rockford, ND. The B & E Box is a tackle box that has a magnetic lid
for those who forget to latch it shut. They made it because they love
to fish and sometimes would forget to latch it shut and their lures
would go everywhere. They also make their own fishing lures that
they would like to sell along with The B & E Box.
Ethan J from Bottineau, ND, wanted to help his mom out with
getting the mail. She would always have to get out of the car instead
of reaching through the window. So, Ethan invented the Easy Out
Mailbox. The Easy Out Mailbox has a handle you pull and the mail
will come right to you. Ethan said he would like to sell the Easy Out
Mailbox to help other people. Ethan has had great response to his
invention and his mom is very happy.
The Ice Terminator made by Christian K., Derek L., and Sam K.
from Hettinger, ND, is a pair of gloves to make scraping ice off your
windshield easier and quicker. One of the gloves has scrapers on four
of the fingers and a little bottle of antifreeze. The other hand has a
brush you use to brush it all away. They thought of the idea out of the
blue. They would like to see The Ice Terminator in stores.
The Lunch Keeper was invented by Jonathan J. from Devils Lake, ND.
Made to help those students who get their lunch stolen, it is a regular
lunch box with an electrical lock on it. You enter your combination
and it will open.
EZ Icing, which holds ice packs on any part of your body, was created
by Rylee C., Codi S., and Abbie Z. from Killdeer, ND.
The future plans for these projects are to be showcased at the Bright Ideas Showcase and Contest
which will be held at the North Dakota State Fair on Wednesday, July 28, 2010. At the Bright
Ideas Showcase and Contest, inventions and business ideas compete with others from around the
state for a chance to win prizes. This program is for those who want to take their invention or
business idea to the next level.