LargedeepbasedWaltonrefrigeratorturnedintohotcake

Therefrigeratorsaleshavesoaredintheoutletsofelectronics
productsbeforetheinceptionoftheholyRamadan.
Thisyear,achangeinthecustomerschoicehasbeenwitnessed.
Now,theypreferlargedeepbasedrefrigerator.
ThecustomersaremostlythrongingtheoutletsofWaltonforbuying
itslargedeepbasedrefrigeratorastherearenootherbrandsthat
produceorsupplysuchtypeofrefrigerator.
Asthebuyersarenowreluctanttopurchasedeepfridge,the
demandsforlargedeepbasedrefrigeratorareincreasedabruptly
acrossthecountry,thetraderssaid.
Atpresent,thereislargedeepintherefrigeratorsofWaltonand
Marcelbrandswhereassuchfacilityisnotexistedintheimported
refrigerators.Consequently,theoutletsofWaltonandMarcelbrands
refrigeratorareattractingthecustomers.
RajuAhmed,managerofAbabilElectronicsattheStadiumMarketof
Dhaka,saidrecently,atrendforbuyinglargedeepbasedfridgehas
beencreatedamongthecustomers.
Thespacefordeepintheimportedrefrigeratorsisnotlargewhereas
WaltonandMarcelbrandsareproducingsuchtypeofrefrigeratorsin
thecountry,hesaid.
Thus,thecustomersareshowingtheirkeeninterestintheWalton
andMarcelbrandsrefrigeratorsastheywouldnottopurchasea
separatedeepfridgeforpreservingmeatandfish,headded.
Now,WaltonandMarcelbrandsrefrigeratorsarenowturnedinto
thehotcake,Ahmednoted.
AkramuzzamanApu,managerofWaltonPlazaatBashundharaCity
ComplexinDhaka,saidthecustomersarenowsearchingforlarge
deepbasedrefrigeratoraftercomingintheoutlet.

MonirHossain,managerofWaltonPlazaatBaddainDhaka,said
Waltonarecapturingtheentiremarketthroughproducinglargedeep
basedrefrigerators.Thus,theotherbrandsareunabletocompete
withWaltonbrandsfridge,headded.
AshrafulAmbia,executivedirectorofSourcingEngineeringDeptof
Walton,saidthereissomuchhumidityintheweatherof
Bangladesh.Thus,thenecessityofdeepfridgeismoreinBangladesh
forkeepingthefoodfresh,hesaid.
Locally,thedirectcoolingbasedrefrigeratorsaremoresuitablefor
maintainingthefoodvalue,hesaidadding,thusWaltonhasfocused
onmanufacturinglargedeepbaseddirectcoolingorfrostfridges.
EmdadulHoqueSarkar,executivedirectorandheadofmarketingof
WaltonGroup,saidthesalesofrefrigeratorswereincreasedthanthe
previousyear.
Wehavetakenextensiveinitiativeformeetingtheevergrowing
demandsforrefrigeratorscenteringtheRamadaandupcomingEid,
hesaidaddingthattheyhavealreadyincreasedtheirstock.
Thisyear,thecompanyisofferinga3yearinstallmentfacilityfor
buyingtheWaltonbrandsfridges,henoted.
ThecompanyisalsoprovidingpostsalesserviceinlinewiththeISO
standard,Sarkaradded.
UdayHakim,operativedirectorofWaltonGroup,said,Considering
thebuyingpowerofthecountryspeople,Waltonismanufacturing
largedeepbasedrefrigeratorswitheyecatchingdesign.
Upgradingthequalityoffridges,hesaidthecompanyhasalready
reducedthepricesofitsfridgessothatthelowerincomegroups
peoplecouldbuyfridge.
Waltonhasfocusedonproducinglargedeepbasedrefrigerators
keepinginmindthatthecustomer,especiallybelongingtothelower
incomegroup,couldmeettheirdemandsforbothnormalanddeep
fridgesbypurchasingafridgeonly,Hakimadded.
Tothisextent,hesaid,Waltonishundredpercentsuccesscatering
tothedemandsoflowerincomegroup.
Withasmilingface,ShaplaSharmin,whocameatWaltonPlazaat
KaziparainDhaka,saidshebecameastonishedwitnessinglarge
spacefordeepinanormalrefrigerator.

Iwenttotheoutletsofotherbrandsrefrigerators,butcouldnot
findnootherrefrigeratorsfeaturedwithlargespacefordeep,she
said.
Inaddition,thepricesofWaltonbrandsrefrigeratorsare
comparativelylowerthantheimportedones,shesaidadding,Thus,
IboughtaWaltonbrandsrefrigerator.
DwellingonthequalityofWaltonbrandsfridges,MostafaMahabub
AnwarPappu,managerofWaltonPlazaatMalibaghinDhaka,said
lastmonth,hesoldout300refrigeratorsbutnotreceivedanypost
salesservicerequirementfromthecustomers.
Althoughthecompanyreducedthepricesofitsrefrigerators,it
increasedtheproductsquality,hesaid.
Consequently,thecustomersfaithonWaltonbrandhasalso
increased,headded.
Atpresent,Waltonhasbrought30to35eyecatchingmodelsof
refrigeratorinthemarket.
OntheoccasionofRamadan,Waltonreleasedanewmodel
refrigerator(254litter).Inaddition,thecompanywillalsorelease
threemorenewmodels(317litter,275litterand295litter)inthe
firstweekofRamadan.
Thepeople,rangingfromlowerincomegrouptolowermiddle,
middleandhigherincomegroup,canpurchasetheWaltonbrands
refrigeratorsbetweenTk17,990andTk69,900.
Waltonisusingnanoparticalbasedultramoderntechnologyinits
refrigerators.ThereisnoCFCorHCFCgases.Thereis80percent
energysavingLEDbulbandCopperCondenserinWaltonfridges.