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DMTI: The only Digital Marketing training company that engages top
leading name in the digital training domain and has revolutionized the way
training is conducted.
Even in developing countries like India, companies are realizing that they
must connect with customers and other businesses through digital
channels and adjust their marketing mix in order to succeed. Digital
lucrative and booming industry are ill equipped, due to the lack of
organized and focused training.
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- Ipsum
million new science, engineering & mathrelated jobs will open up due to the fastpaced changes in technology across the
globe including growing markets such as
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Quality is at the heart of everything that we do at DMTI. To ensure that our programs are cutting edge
& updated with latest trends in the digital industry we put together a Board of Advisors. The BOA
comprises of eminent personalities who represent advertising agency, publishing houses or media &
brands / clients.
& Media efforts for Marico; he has also worked on the Innovation portfolio. He led efforts on
incubation projects in Hair & Foods categories, working on end to end solutions from product
configuration, marketing mix to final P&L delivery. He started his career in this dynamic media
domain with the Hindustan Lever portfolio of brands. He has an in-depth understanding of the
media landscape & was amongst the first in the industry to try & apply Theory of Constraints
to the marketing domain. His diverse portfolio includes handling various elements of marketing
spend to managing first point logistics, consumer promotions and supply chain sourcing to
management. He has used tools like Kaizen & 5S in business areas that had been hitherto
untouched by TQM. He has authored an article in The Journal of Direct, Data & Digital
Marketing Practice by Institute of Direct Marketing, United Kingdom, March 27, 2014.
Anurag Batra, Chairman- BW | Businessworld,GBN Media & Chairman and Editor-in-Chief,
exchange4media Group
Mr. Batra is an entrepreneur, media observer and a journalist all rolled into one. He is currently
the Chairman GBN Media - BW | Businessworld. He is also the Chairman and Editor-in-Chief of
exchange4media Group. In 2006 the prestigious Management Development Institute (MDI) and
Mr. Batra's Alma mater awarded him with Most Distinguished Alumni of the Decade Award. He
is also the member of the Sales & Marketing committee of the Delhi Management Association
and President of the Franchising Association of India, Northern Chapter.
Mr. Batra is passionate about Magazines and serves as Joint Managing Director of India's
leading fortnightly magazine Governance Now. He is also an honorary advisor to India's leading
website
on
fashion,
http://www.stylekandy.com/,
and
leading
auto
website
www.wheelsunplugged.com. Besides mentoring leaders within the institution of E4M and within
the eco system of media and digital he is creating entrepreneurs.
Isaac Jacob, Head Marketing, K.J.Somaya Institute of Management Studies & Research
Mr. Isaac Jacob is a Marketing, Advertising, and Brand Management professional with over 28
years of experience. He has worked for brands such as Barbie Dolls, He-man and the Masters 5
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of the Universe, Hotwheels (Mattel Inc.), Puma High Performance Sports Shoes, Lux, Citibank,
Kodak, Mercedes-Benz, Smirnoff, Cadburys, Fevicol, etc.
He was the Vice President and Head Marketing-Tata Mutual Fund, President Fortune
Communications (JWT Group Co), Director MET Institute of Mass Media. His last Industry
assignment was as Chief Marketing Officer and Country Head-Customer Experience with
YES Bank.
Mahesh has spent 30 years helping brands with marketing advice and 15 of those helping
startups with advice & funding. He has won awards as Creative Director on Unilever, The
Economist, Pepsi & MTV.
He helped create the first public UI for Yahoo in 95 and led the launch for Amazon in
97. After a successful NASDAQ IPO, Mahesh headed marketing at iCat, an e-com firm in
Seattle managing over 6,000 e-businesses. iCat was bought by Intel.
He returned to India in 99 to turn around Channel V till its sale to Star TV in 2000, then
founded Passionfund, his angel investing vehicle which backed Geodesic, WebDunia, Inkfruit
and Doolally. Mahesh has penned columns in Business Today, Businessworld and WSJ. On
TV, he's played the Donald Trump role in Business Baazigar (2007), the Dragon's Den role on
ETNow's Super Angels (2011, 2012) and Bloomberg TV the Pitch (2013).
Mahesh set up digital business consulting firm Pinstorm in 2004. It's a well-regarded business
transformation boutique, creating market- and award-winning strategy, tech & work on the
region's most-aggressive brands. Mahesh loves early-stage investing and co-founded what is
now India's best-known VC fund, Seedfund. It was voted "India's best VC fund" by LPs in 2010
& 2013 and has had India's biggest-ever exits, with RedBus and CarWale. Mahesh is a popular
speaker on corporate & college campuses, and considered a thought leader on digital
transformation.
Punitha Arumugam has been Director of Agency and Advertiser Relations of Google Inc
since April 2012. Ms. Arumugam served as the Chief Executive Officer of Madison Media
Group at Madison Communications Pvt. Ltd until March 2012. She has over 15 years of
experience in all facets of media - strategy, planning, buying, research and operations.
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She has worked with several agencies like O&M & Initiative Media and in several markets like
Chennai, Bangalore and Mumbai before joining Madison. Her experience spans a wide range
of industries including FMCGs, durables and financial services. She was voted as the 4th most
influential person in the Indian Media Industry by Brand Equity Ad Agency Reckoner 2005.
Rammohan Sundaram, Co-Founder @VelfieApp and Mobi First Media.
Board Observer Simpli5d Technologies
Rammohan Sundaram has a successful track record of turning around businesses and taking
start-ups from ground zero to multimillion dollar businesses in a short period of time. A
proven General Manager with P&L responsibilities and multi-region exposure in highly
complex hierarchical and high pressured environments with focus on timely delivery of
business objectives.
Serial Entrepreneur with two exits to Bertelsmann AG (NetworkPlay 2012) and SVG Media
(PlatformPlay 2014). He is a highly accomplished leader with phenomenal team building
capabilities including attracting best talent and retaining the same across Engineering,
Product, Sales, Business Development, Partnerships/Alliances, Marketing and Finance.
Mobile Marketing solutions to blue chip clients like HSBC, Thomas Cook, HDFC Bank, Tata
AIG General Insurance, Asian Paints and Hindustan Unilever. Indigo Consulting is one of
Indias best performing digital agencies with an enviable track record of growth, profitability
and client retention.
He was awarded Digital Entrepreneur of the Year 2012 at the WAT Awards.
In February 2012, Indigo Consulting was acquired by Publicis Group and is now part of Leo
Burnett Worldwide. At over 170 professionals, it is LBWWs largest digital office in AsiaPacific. Mr. Tandon has been in this industry since 1997 and has also been on the jury of the
Abby Awards (Digital category) since 2008, as well as the Effies in 2012. A speaker/panelist at
events like ClickAsia Summit, ISB Leadership Summit, WATSummit, and Digital CMO Summit,
he was listed in the Impact Digital Power 100 (2012).
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Virginia joined LinkedIn acer after a long and successful stint at IBM as the Chief Marketing
Officer. She was with IBM Software Group for over 12 years. Most recently, she was
awarded with the Indys Marcom Professional of the Year award in the IT and Software
Category by CMO Council and CMO Asia. She has also been
Outstanding Marketing Leaders of India.
Ms. Sharma is also an active member of various CMO advisory councils in India and also
speaks regularly at various IT and digital marketing conferences. She has an undergraduate
degree from New York University.
With a passion for the search industry, Mr. Bhargava has spent over 10 years in the field of
Interactive Marketing. He is the founder of Communicate 2, which launched itself as a full
fledged interactive agency and has evolved into a search specialist organization {now
acquired by iProspect (Aegis Media)}.
He has guided the Digital Advertising Strategies of companies such as MTV, Merrill Lynch,
ICICI Bank, Reliance in both Indian and Global Markets. He has traveled to more than 40
countries on various Consulting and Project Assignments and has lived in Dubai for two
years. Mr. Bhargava is a regular speaker at Digital Industry events & is one of the most
respected entities in the Digital Media World.
The knowledge chair is appointed to ensure that the programs that are taught at
DMTI are current & relevant. The entire program curriculum is periodically reviewed
by the knowledge chair. The position is awarded to a leading name from the Digital
Industry fraternity and comes with the responsibility of holding the training curricula
to the highest levels. Currently the position is being held by Mr. Sanglikar.
Madan Sanglikar, Co-founder & CEO, ad2c
One of the leading names in Digital Media, Madan has more than a decades experience in
the digital industry. He has worked in companies like GroupM Media, Mindshare, Starcom &
Mediaturf. He has been a committee member in Digital Industry bodies like IAMAI, on
Advisory Board of AdTech New Delhi, Mobile Marketing Association and ViziSense, an
advisor to tech & media start-ups, Speaker, Trainer, Anchor, Moderator, Panelist & Jury at
various Industry bodies and award functions.
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MODULES INDCLUDED:
Email Marketing
Mobile Marketing
Digital Ad Sales
Advertisers: How to put together a digital solution based on the requirements of the brand?
How would you choose your agency & what kind of deliverables can/should you expect? How
do you monitor and analyze the ROI on digital spends?
Agencies: How can you sell digital solutions to a brand? How to put together an effective
digital media strategy that integrates with the overall branding & communications strategy?
Practical execution of digital campaigns.
Publishers: What are the different advertising formats for digital that you can offer to
agencies/brands? How can you innovate on digital? How can you provide engagement between
a brand & consumers?
The program is therefore relevant to all those who are in marketing/branding/advertising. The program
has been put together for those who want to understand all aspects of Digital Marketing. It is for those
who are new to this industry and also for those who excel in some aspect of digital marketing but are
looking at an overall understanding & expertise in Digital.
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PROGRAM STRUCTURE
The program is divided into 9 modules:
You will run through the acquisition tools (Search, Affiliate Marketing, Display Advertising)
and retention techniques (email, Web Personalization) as well as some of the management
issues (Legal Issues, Data Gathering, Integration with offline activity) to enable you to build
the dream online strategy.
This module will also demystify the technical jargon commonly used in digital marketing such
as RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and moreall in a simple, easy
to understand way.
Learning Outcomes:
Gathering Data
Creative Considerations
of its media mix, Search Engine Marketing (SEM) forms a large part of the total digital media
spend. Search Engine Marketing is the core area of customer acquisition for most brands that
use digital platforms to reach out to potential customers. The demand for skilled SEM
professionals far surpasses the availability of the same.
This module will equip you to strategize, initiate and run a search engine campaign from start
to finish. It is centered on the industry standard Google Adwords program.
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This is a practical, hands-on program that will equip you to run an SEM campaign from start
to finish. The module also prepares you for the Google Advertising Professional (GAP)
examination
Learning Outcomes:
Campaign Optimization
to build high-performance websites and use advanced SEO solutions that will boost your
natural search rankings and increase site visits.
Learning Outcomes:
Linking Strategies
Technical Considerations
SEO Tools
Maximizing Conversions
YouTube, LinkedIn, Blog, Forums, Pinterest, Instagram, etc. and how to market/communicate
through them. It will talk about case studies on each of the above platforms, discuss the
brand possibilities on these platforms and explain how to choose the platform & what to do
on it from a brand or industry perspective.
The second half of the program will focus on building effective brand strategies on Social
Media and also on Social Listening & Online Reputation Management.
What are the tools that can enable you to listen to online conversations? You will learn how to
choose the best tool for social listening and how to analyze brand sentiment (and completion
analysis). You will also learn how to build & manage the reputation of a brand (or person)
online.
This module is designed for those who are interested in understanding the finer nuances of
Social Media Marketing or wish to make a career in the same
Learning Outcomes:
Social Listening
This practical module will demonstrate how results and deliverability can be significantly
improved by addressing common issues within all aspects of email marketing, from planning
to setting realistic objectives and strategies, through improving deliverability, ensuring your
emails actually reach your target audience and testing to make sure that youll be able to
continually improve your campaigns, boosting results and profitability.
Learning Outcomes:
What is E-mail?
What is IP reputation?
Audience Engagement
Email Analytics
It will provide you with a solid understanding of the mobile marketing landscape focusing on
practical skills and cutting-edge case studies, you will leave with a thorough knowledge of the
technologies and terminology of mobile. Youll discuss best practice guidelines, as well as
being able to articulate the benefits and opportunities of a mobile strategy, and how this fits
into a multichannel approach.
Learning Outcomes:
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marketing initiatives to maximize campaign effectiveness and return on investment. This 16hour training will help the marketers understand critical data points and the correct way to
analyze tracked digital marketing data points. The sessions will enrich the decision-making
processes for many.
Learning Outcomes:
Web Analytics
Best Practices
mechanics of Digital Media, Digital Media Math, selling Digital Media, Ad Operations,
supporting Digital Sales, from quote to cash, recent Media trends and products.
Learning Outcomes:
Targeting
Ad Operations
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Discover how social media monitoring and data analysis can be used to improve
marketing and product development activities.
PLACEMENT ASSISTANCE
The APDMM program has been designed for working professionals who want to understand
digital marketing due to the changing market dynamics. The program, however, is also
suitable for fresher and those who want to move to the digital marketing industry. While
placement through this program is not guaranteed, we do provide placement assistance to
those who wish to avail the same.
Placement assistance will only be provided to students who have cleared the assessments /
exams that are an integral part of the program.
CERTIFICATION
On successful completion of the program, the participants will be awarded with the industryrecognized certificate from DMTI.
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STUDENT TESTIMONIALS
The student testimonial videos are available online. Some of the excerpts of what our students have
had to say about the program:
Berges Bana, Digital Business (Product Hotstar) | Stars First Digital Entertainment Platform.
DMTI gives an opportunity to interact with the industry experts and helps us know how Digital
applies to various industries. The program spans over a sufficient period of time helping us assimilate
knowledge. The regular assessments help us keep abreast with current trends. It is off books, need based & very practical. It is all about sharing ideas & experiences. DMTI provides an interactive
classroom as well as open learning environment.
At DMTI, we learn from experienced trainers from the Industry who have been there & have learned
on the job. DMTI brings in truly experienced, enthusiastic & dedicated mentors.
DMTI gives an opportunity to have regular Interactions with the Industry through the mentors. The
kind of professionals that they bring in from the Industry, the who's who in the industry, and their
interactions with the students helps us learn more. This makes DMTI the best!
Jigar Shah, Brand Manager - Asian Paints
The mentors are very involved, engaged & passionate about the course. Also students from all levels
& various Industries, contribute more to our learning. What inspires us is that the course is very
relevant & updated to the current media space. The sharing of experiences in the class makes it a
very knowledge rich environment.
Interactive sessions with the mentors are fruitful which gives an informative & fantastic experience.
The diversity in class is fantastic as we get to learn a lot from our dynamic peers. DMTI is an excellent
kick-start for a career in digital and I would recommend it not just for freshers but also for working &
experienced professionals. The skills acquired at DMTI have been through hands on experience on
digital platforms enriched by lot of case studies.
DMTI builds your confidence on how you can understand the module and learn more and more
which gives an edge to your career. Weekend classes which helps balance our work and studies.
Faculties from different background and from industries gives a great exposure. The course materials
are brilliant. Learning from DMTI in terms of Digital Marketing has been tremendous. I can definitely
do a lot more and achieve more. All the best to DMTI!
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digital professionals who have given many years to the Digital ecosystem in India. It is only
because of the collective efforts of all of them that DMTI has become the leading digital
marketing training provider in such a short span of time. We are the only institute in India that
offers a full-time program in Digital Marketing.
The APDMM program however, continues to be the flagship program of DMTI. The program
has been attended by some very senior professionals and academicians so far. Every batch is
different and unique but most of our participants have been mid-level to senior-management
professionals.
Whether or not you join the program, whether or not you are part of DMTI, if you need
absolutely any help in the digital domain, please feel free to reach out to me directly and I will
ensure that you get the help you require.
Warm Regards,
Deepti Jalota,
CEO, DMTI
www.thedmti.com
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