Research
Published Date
14-02-2014
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Press Release
Breakfast Cereals Market to Reach US$43.2 Billion by 2019 owing to
Rising Need for Convenience Foods
REPORT DESCRIPTION
The convenience offered by breakfast cereals in todays hectic lifestyle has boosted their market all over
the world. The growing availability of breakfast cereals in emerging markets of developing countries is due
to their expanding economies, which in turn increases peoples spending power, and a rising adaptation of
Western dietary habits observed in Asia Pacific countries. This report offers an in-depth analysis of the
breakfast cereals market, including a voluminous elaboration upon the market drivers and restraints, and
influential trends emerging in the market. This makes the report a must-have for investors and
entrepreneurs interested in staking a claim in the global breakfast cereal market.
The report has been written by industry experts and comprises quantitative as well as qualitative
evaluation. It uses reliable analytical tools such as Porters Five Forces analysis, market attractiveness
analysis, and market share analysis to ensure the accuracy and reliability of the assessment thus
generated. The historic database regarding the global breakfast cereals market is analyzed and market
forecasts are made based on this data. The information thus gleaned is presented in both textual and
graphic formats. This makes the report an insightful, accurate, comprehensive, and readily comprehensible
document on the global breakfast cereals market.
Browse full Breakfast Cereals Market report
at:http://www.transparencymarketresearch.com/breakfast-cereals-industry.html
Overview of the global breakfast cereal market
Breakfast has traditionally been a home-cooked meal, but a change in lifestyle according to the demands
of rapid modernization has made breakfast cereals a virtually irreplaceable commodity in the modern
kitchen. Increasing adoption of the Western lifestyle all over the world is the prime driver for the global
breakfast cereal market.
Another byproduct of the wider spread of Western culture is the ubiquity of global store chains. These
increase brand visibility of breakfast cereals by presenting them to a much wider and increasingly-affluent
consumer base.
However, convenience store chains also bring with them a major restraint for breakfast cereals, since they
also increase brand visibility for other types of breakfast food. The easy availability of several other
breakfast foods is a challenge that can only be solved by improving the user experience delivered by the
breakfast cereals industry. Innovation in flavors hence becomes one of the major market opportunities in
the global breakfast cereal market.
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The report categorizes the breakfast cereal market by two criteria: product type and region. Two product
categories are formed within the global market, namely ready-to-eat (RTE) breakfast cereals and hot
cereals.
The geographical distribution of the breakfast cereals market is also explained by breaking down the global
market into North America, Asia Pacific, Europe, and Rest of the World (RoW). Major countries discussed
individually in the report include the U.S., Canada, Mexico, Germany, France, Italy, Turkey, Russia, the U.K.,
Spain, China, India, Australia, Japan, Brazil, South Korea, etc. A statistical overview of these geographical
submarkets is accompanied by the competitive landscape in the region, to provide a comprehensive
picture of the market in the region.
Companies mentioned in the research report
The competitive landscape of the global breakfast cereals market is explained by presenting the market
shares of each company within three clusters within the market: New, established, and mature. This helps
explain the forecast for the market. Some of the major companies in the global breakfast cereals market
included in the research report include Kellogg Co., Post Holdings, Cereal Partners Worldwide, PepsiCo.,
General Mills, etc.
Major geographies analyzed under this research report are:
Europe
North America
Asia-Pacific
Market structure
Offers a clear understanding of the competitive landscape and key product segments
TABLE OF CONTENT
Chapter 1 Preface 11
1.1 Report Description 11
1.2 Scope and Definition 11
1.2.1 Product segments covered in the report 11
1.2.2 Regions covered in the report 11
1.3 Research Methodology 11
Chapter 2 Executive Summary 13
Chapter 3 Breakfast Cereals Market Overview 16
3.1 Introduction 16
3.2 Drivers 17
3.2.1 Fast growth in Asia Pacific breakfast cereal market to drive the global market 17
3.2.2 Growing number of convenience stores are increasing brand visibility and changing breakfast
habits in emerging markets 17
3.3 Restraints 18
3.3.1 Sourcing of palm oil is developing into big threat for cereals manufacturers 18
3.3.2 Availability of alternative breakfast options undermines market growth 18
3.4 Opportunities 19
3.4.1 New tastes and new consumer groups offer market growth opportunities 19
3.5 Challenges 19
3.5.1 Expensive production of gluten-free products is expected to increase production cost 19
3.5.2 Rising energy and commodity prices pose a big challenge for the market 20
3.6 Porters five forces analysis 22
3.6.1 Bargaining power of suppliers 22
3.6.2 Bargaining power of buyers 23
3.6.3 Threat of new entrants 23
3.6.4 Threat from substitutes 23
3.6.5 Degree of competition 23
Chapter 4 Breakfast Cereals Market: By Product 24
Chapter 5 Breakfast Cereals Market: By Region 27
5.1 North America 28
5.1.1 United States 30
5.1.1.1 Market Overview 30
5.1.1.2 Competitive Landscape 32
5.1.2 Canada 35
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