Contents
Chapter 1 Introduction to the Key Concepts
Divya Soni
Chapter 2 Documentary Theory
Laura Kelsey
Chapter 3 Production Analysis
Thomas Pidcock
Chapter 4 Audience
Reginald Adepoju
Chapter 5 Genre
Savannah St. Rose
Chapter 6 Narrative
Emma Lawson
Chapter 7 Representation
Raluca Maria Polodeanu
Chapter 8 Conclusion
Holly McLaren
Chapter One
Audience
As a simple, generic definition, an audience is the people that are viewing the
content. However, for most media content the target audience is a lot more
specific.
A target audience is based on factors such as age, social class, gender, etc. and
each piece of media content is produced with that target audience in mind.
This can be seen in TV shows with colourful characters and happy music,
which are likely to be produced for young children as they have a short
attention span would find it harder to be engaged by one thing for a long time.
For example, the intended audience for this documentary is young people as
they will be able to relate to the teenagers aged 13 19 in the film who
describe their phone dependency.
There are 3 main models that aim to describe the communication between the
media content and the audiences:
We will go into more detail about the Uses and Gratifications Model and the
Encoding-Decoding Model in the Audience chapter of this book as these are
more relevant to the documentary than the Hypodermic Model.
Genre
The types of documentaries are slightly different to that of films, books, and
TV shows.
There are 6 main types of documentary according to Bill Nichols, an American
academic.
These are:
Poetic
Expository
Participative
Observational
Reflexive
Performative
A Day In The Life Of A Phoneless Teenager was filmed in an expository and
poetic format in an attempt to highlight how dependent people are on their
phones and how much of an impact they have on our daily activities. This was
further emphasized by the narration, which explained the purpose of the film
and put the interviews into context.
Narrative
Narration on a documentary is not uncommon and can be used to help
introduce a story, explain events, and even help the story progress.
In A Day In The Life Of A Phoneless Teenager, the narration was used as an
explanatory tool to help the viewer understand the main aim and message; the
worrying amount of time people spend on their phones and the discomfort
that face when separated from their phones for a relatively short amount of
time. Without the narrative voice, moving the story forward, it would be
harder for the audience to decipher the meaning of the film.
The narrative for this day in the life style documentary can be seen as an
omniscient voice that guides the viewer through this story. Because of this all
knowing voice, the audience is likely to become more influenced (possibly
subconsciously) by the narrator, thus taking on the views that are being told to
them by a prominent detached opinion.
Talking about the structure of narratives, Vladimir Propp said "Functions of
character serve as stable, constant elements in a tale, independent of how and
by whom they are fulfilled. They constitute the fundamental components of a
tale.
4
Chapter Two
Documentary Theory
Laura Kelsey
Branston, G. and Stafford, R. (1996) The Media Student's Book. London: Routledge
Chapter Three
Production Analysis
Thomas Pidcock
The choice of music was intended to be up-beat, fast tempo to keep the
audience interested & engaged. This was not dominant in the production
however gave an effective backing track by having a beat that was catchy. The
decision to start the music during the titles was intended to offer a new
beginning to the documentary, creating a new chapter within the production.
The font used during the title sequence was specifically aimed to stand out on
the screen. This was deliberately shown 50 seconds into the documentary to
show the contradiction between having a phone, and not having a phone.
Since the narrative that the audience saw beforehand; was a teenager addicted
to his phone. This was to make the audience ask the question whether the
character could fundamentally survive without his handheld technology.
Which furthers the question whether we depend too much on smart phones,
that it has become too important in
todays world. The poetic sequence
was deliberately implemented into
the final product to offer a more
balanced opinion into the debate
behind the documentary. For
example we wanted to take a
balanced stance and let the audience
decide what they want to learn from
it.
The main character; Jack was represented to be a young adult around the age
of 18-21, hes very socially active therefore he spends most of his time
maintaining his social media like Facebook, Twitter and Instagram. The film
also saw him browsing messengers; representing the fact that he doesnt need
to socialise with the outside world because everything he needs is on his
phone. We attempted to represent his surroundings as a student flat, which is
usually described as a social environment; which makes the fact that hes not
interacting with anyone else another sign that he is addicted due to online
interaction fulfilling that need.
Overall, the production process of Day In The Life Of A Phoneless Teenager
was successful in delivering the intended conventions that was to be delivered.
The first example of this was the emphasis of the phone; this was deliberately
represented as a more important factor than the character himself. Another
was the Genre of the documentary itself, we discovered that due to the poetic
sequence from 1:58 2:50 the product became more reflexive with an aspect
of informing due to the interviews. This resulted in an effective hybrid that
thanks to feedback; successfully conveyed the message that the product was
aiming to show.
10
Chapter Four
Audience
Reginald Adepoju
11
we step back from this device of illusion, and look around you feel so
confused of the outside world? Not only does this allow viewers to think and
reflect, but it also invites them to learn about new values and a way of living.
As mentioned earlier, media producers must make specific selections in order
for spectators to stay immersed and connected to the text. This is clearly the
case with this documentary, portrayed through the editing process. The
upbeat non-diegetic soundtrack and interview format creates quite an upbeat
and energetic effect. Although the soundtrack is very low, it still provides
some entertainment values, especially during the narration as it helps create
the effect of time passing. The interviews are edited in a way that is also
engaging as audiences are left fixated on the different interviewees by cross
cutting between one then the other. It is clear that the media producer
selected this form of editing as audiences can familiarise themselves with this
format through similar texts seen throughout social media, such as, BuzzFeed
videos where the interviews produced provide entertainment values due to the
editing cuts. This editing arrangement also allows audiences to see different
views and opinions. The majority expresses how they struggled and couldnt
live without their phones, whereas, one said that she could survive without
her phone. This format is important as it provides a clear back-to-back
response in which a large range of audiences can relate and agree with one or
the other. An iOS app titled Moment created by Kevin Holesh in Pittsburgh,
PA tracks how much people use their iPhone. It is shown that on average a
standard teenager uses their phone up to 6 to 7 hours per day. The back-toback editing clearly confirms this by the way it cross cuts as they explain they
use their phones approximately 6 hours a day.
Cultural studies scholar, Stuart Hall, first developed the Encoding and
decoding model of communication in 1973. He claims that audiences are
presented with messages that are decoded, or interpreted in different ways
depending on factors such as background and personal experiences.
Juxtaposed to other media theories that disempower audiences i.e. the
Hypodermic model (1930) 4 , Hall industrialised the idea that audience
members can play an active role in decoding texts relying on their own social
contexts. Hall states that the viewer can respond in three different positions:
dominant, negotiated and oppositional. "The level of connotation of the visual
sign, of its contextual reference and positioning in different discursive fields of
meaning and association, is the point where already coded signs intersect with
the deep semantic codes of a culture and take on additional more active
ideological dimensions."5 It can also be argued that A Day in the Life of a
Phoneless Teenager may appeal to adults from ages 35 and onwards
(primarily parents), setting them as its secondary audience. The encoding
provided by the text offers parents a preferred reading. The cinematography
contributes a great deal with this. During the opening sequence of the
documentary, the exaggerated point of view shots offer a stereotypical daily
life of how teenagers constantly use their mobile phones. This immediately
allows parents to have a dominant reading, as the text is a sort of
Giddens, A. and Griffiths, S. (2006). Sociology. Cambridge, UK: Polity Press.
Hall, S. (1973). Encoding and decoding in the television discourse. Birmingham [England]: Centre for
Cultural Studies, University of Birmingham.
4
5
12
13
Chapter Five
Genre
D., McAlpine, K. and Harris, P. (2007) 'From Michael Moore To JFK Reloaded:
Towards A Working Model Of Interactive Documentary'. Journal of Media Practice 8 (3),
325-339
7
Oxforddictionaries.com, (2015) Documentary - Definition Of Documentary In English From
The Oxford Dictionary [online] available from
<http://www.oxforddictionaries.com/definition/english/documentary> [20 November 2015]
8
Durham, M. and Kellner, D. (2001) Media And Cultural Studies. Malden, Mass.: Blackwell
Publishers
14
Phoneless Teenager, it is easy to establish that this piece falls into more than
one category. The main one being observational, this is due to the fact that
these types of documentaries focus on following real life situations as
naturally as possible. This is an objective method which sees the filmmaker as
a neutral party, also known as, Fly on the wall. The filmmaker is never seen
and remains behind the camera. Expository is also suitable as it is used when
trying to put across a logical and formal message, which is done through the
use of authoritative voiceover to induce the right answer that anchors the
interviewers theory. These documentaries tend to focus solely on proposing a
strong argument and convincing the viewer, the argument in the case of the A
Day in the Life of a Phoneless Teenager documentary was that a lot more can
be achieved if we, as young people, step out of our technological world.
Through the use of the voiceover in the documentary, an element of poetical
persuasion was incorporated. This was evident through the creative dialogue
the narrator used, for example, we are robots of our own life. This is not a
typical way of speaking in a documentary and it shows a clear effort in
achieving an emotive response from the audience, which is common in poetic
modes of documentary as it focuses on the viewer finding truth in what they
see and hear. In reviewing the documentary final product and trying to
categorize it according to Nichols, it is clear to see where the contradicting
theorist, Stella Bruzzi, stands when she argues that documentaries cannot
always be simply fit into one category as reality is not perfect and cannot be
labeled as one specific mode.
According to John Corner, there are modalities of documentary language
(Corner 1996) 9 . This is a piece he wrote which explains the correlation
between the two main elements of TV and film documentaries; visual and
sound. The model gives a guideline on how each factor can be used and
depending on how the filmmakers pairs them, they then go on to create a new
sub-genre and they can continue to be mixed and matched to create an
unlimited number of subgenres. In terms of the visual aspect, it is evident
that the documentary falls into the evidential mode, reactive
observationalism. This is due to its fly on the wall style, which suited our topic
perfectly as it allowed for the subjects to be observed naturally and come to
their own conclusions. For the second aspect of sound, a lot of testimony
speech through the use of detailed interviews with the teenagers and also
partial commentary to further
elaborate on the points and
theory. The interviews are used to
anchor and authenticate the
information portrayed in the
documentary. In some cases the
interviews can be used to get an
oppositional view which the
filmmaker will then go on to
disprove, an example of this is in
9
Corner,
15
10
Yates
(2015)
Reggie
Yates'
Extreme
Russia:
Gay
&
Under
Attack.
[film]
16
Chapter Six
Narrative
Emma Lawson
Narrative has always been an important part of any produced piece of media.
It gives a sense of structure to the production; through the careful selection
and arrangement of key elements within a piece of media we are able to
establish a account, in which ideologies are portrayed. One of the most
common narratives seen within media is the linear narrative, which contains a
clear beginning, middle and end. For example a Day in the Life of a Phoneless
Teenager, the title would suggest that the documentary follows a linear
narrative due to the fact that a day in the life would suggest that the linear
narrative follows the simple passage of time in a day. However while there is a
clear beginning and end to this documentary, the middle, arguable the most
important part according to theorists such as Todorov, due to the importance
it plays upon restoring or creating a new equilibrium, is not clearly structured.
Instead the use of a mixture of poetic narration, which plays the part as
Bordwell, might put it of the voice of the omniscient narrator (Branston. G
2010)11, along with one on one interviews, is used in order to describe the
issue at hand. In this case the provoking question is in regards to our
dependence upon technology, more specifically our mobile phones.
The phone is talked about through out the narrative in a negative way, the
language used within this pieces such as we are robots of our own life would
propose that it is the phone which plays the part of the villain, and instead of
us using it as tool to enhance our lives we are instead controlled by it. While
this is clearly a characterisation drawn from Propps character theory, we
could upon further expansion of this documentary suggest that the narrator
plays the part of the hero or at the very least the dispatcher. This is due to the
fact that it is used to incite the idea that we should put down our phones the
real world starts when we shut our phones and open our doors. The affect this
has depend upon whether the audience is perceived to be included or part of
the narrative, for example the audience them selves could be implied to be the
princess, suggesting that this partial informative documentary might some
how influence the audience to stop using their phones and thus save them
from becoming robots of their own life. While this documentary does not
have a interactive narrative, there is no doubt that the producers have tried to
appeal to audience emotions in order to make the narrative both universally
consumable (Branston. G 2010) and thought provoking.
If we were to examine this documentary via Todorovs five stages of narrative,
we could argue that the alarm from the phone at the start of the documentary
is the disruption face by the characters. This is due to the fact that it promotes
a change in situations, for example going from sleeping to having to get ready
and go out side. However on the other hand it could be argued that the
disruption does not in fact occur until later. For example the portrayal of a
normal morning, of having to get up and do simple things like eating
11
Branston. G, Stafford. R. (2010) The Media Students Book London: Routledge
17
18
Chapter Seven
Representation
19
you are coming from you will always be one of those using technology for an
escape from real world.
The subjects chosen are talking freely about their experience of a day without
a phone. We all know how indispensable our phone is to us so this activity was
atypical for some of them. One of our subjects confessed It was really good
for me to being disconnected, another said that is was a really nice challenge
but she will never repeated it.
We expected them to feel nervous about not having their phones, insecure or
stressed as they did. They were conforming to our expectations.
The overall conclusion, as they said, was that spending a day without the
personal phone is like youve been persecuted, separated from the world.
The decision not to show the entire actual day in which our subjects havent
used their phones was taken in order to keep our audience engaged. We chose
to show only the beginning and the end with the same character to stabilities
the narrative of the story. Filming the actor from a specific angle (getting up
from the bed and instantly grabbing his phone, eating while scrolling on
Facebook, going out with his phone glued to his hand) highlights the
antisocial behavior of a person when he/she is stuck into this device of
illusion.
We have chosen few students to narrate the experience of not having a phone
for a day.
Our subjects are represented as normal undergraduates with natural
background, surrounded whether by their room, spending time at university
or being at work. The effect of using stereotypical locations/mise-en-scene is
that it contributes to the formation of cliques in peoples mind. Societies often
associate the image or the story with those similar to them. So, for our
documentary to touch a big amount of persons we chose to film in neutral
backgrounds.
Their representation has been framed as a portrait, helped by standard closeups that display the most detail. They do not include a wider scene, as the
attention was focused towards what they were saying. Questions such as
How have you noticed your interactions change because of not having a
phone?, What things on your phone had you dependent on? How difficult
was it for you to alter those behaviors? and Would you ever consider going
without your phone again? have been asked during the interview, which
engaged the interlocutor to fit into a representation the producer wanted,
showing the need of a phone in a vaguely damaging manner.
20
As Nichols stated, the poetic mode moves away from the objective reality of
a given situation or people, to grasp at an inner truth that can only be
grasped by poetical manipulation (Documentary 2011)13.
We have chosen to create a poetic sense to our documentary to highlight the
representation of media in our lives, the capacity of it being far beyond our
powers and the way it have become a considerable part of our life and also for
a better understanding of how mobile phones harm our intimacy, our relation
with the real while living the virtual one.
Concluding, documentaries are not use only of bringing nostalgia from the
past but also to overcome a problem that has overwhelmed a whole
generation. By representing the problem, coming up with a solution and
bringing into people thoughts this issue has been a great pleasure. A Day in a
Life of a Phoneless Teenager is the ultimate way of representing an obsession
that is well known all over the globe.
Documentary,
(2011)
Poetic
Mode
[online]
available
from
<https://epowdocumentary.wordpress.com/documentary-modes/poeticmode/>
[20
November
2015]
13
21
Chapter Eight
Conclusion
Holly McLaren
The key concepts used in A Day in the Life of a Phoneless Teenager (that were
discussed in this book) were prevalent in implicating significant codes for its
audience. It is essential for all media texts to adhere to codes and
conventions, which act as signposts of what exactly that particular text is
trying to convey. Knowledge and understating of these concepts are crucial for
film and media producers, in order to induce desired effects.
When first approaching the creation of new media, creators must think about
their target audience; what their target audience wants. No product is solely in
existence without an audience or consumer, therefore it is always essential to
reflect on media with the knowledge of this. In relation to A Day in the Life of
a Phoneless Teenager, the audience was reflected in the content, particularly
casting. By casting young people as the documentary leads, an automatic
association between a youthful audience and the media occurs. This is due to
the fact that the audience of this documentary may feel as if they have been
represented, however this interpretation would adhere to the historical belief
that it is possible to categorize everyone watching into one broad group which
shares the same ideas and values
(Dawkins 2009)14, of which we know it
not entirely correct. Appealing to a mass
audience or at least within the young
persons demographic has been strived
towards, with particular attention to
multiple
viewpoints
within
the
demographic (as seen in the interviews).
Furthermore, codes and conventions outline the genre of the documentary. It
is widely understood that genres are instances of repetition and difference
(Neale 1980) 15 and therefore it is important to assess which trusted
conventions of the expository format were adhered to throughout the
documentary. It is also invaluable to reflect upon what subverted typical ideas
of this genre. The most notable semiotic occurrence was the use of a voiceover,
which is prevalent within this genre in order to anchor crucial ideas or
arguments. However, the poetic style of the words spoken shift the audiences
potentially passive viewing to a viewing that could indeed be more engaged. It
also has the potential to covert passive audiences to active, or even
oppositional audiences, due to their expectation of the documentary being
challenged.
22
23
Bibliography
Books
Branston, G. and Stafford, R. (1996) The Media Student's Book. London: Routledge
Branston. G, Stafford. R. (2010) The Media Students Book 5th Edition London:
Routledge
24