BSBMKG507A
Developments
Interpret
Market
Trends
and
And knowledge:
Assessments
There are 2 Assessments for this unit
1. in class activities:
Learners will be working in class to finish these activities. Learner should
refer to learning resources and any other information they have such as
handouts, textbooks available in the classroom etc. Learners can discuss
the activities with assessor in order to make full and satisfactory
responses. All the work should be completed by using Microsoft word,
excel etc. or learners may choose to hand write. All activities must be
completed to gain Satisfactory results in this assessment. Assessor will
supervise learners, while they will finish these activities in class. There will
be different session in computer lab to work on this assessment.
2. (Case study project):
This project is based on a case study. Learner will apply their abilities to
conduct an analysis of market data in order to determine organisational
and competitor business performance, and to prepare market and
business forecasts that assist in targeting marketing activities and in
drawing up a marketing plan. Learner can use Microsoft word and Excel to
finish this assessment. Microsoft excel will be ideal to do all calculation
work and report will be prepared by using Microsoft word. Learners may
do this in their own time and refer to resources, trainer notes or other
handouts for answers. Assessor will explain the assessment expectation in
class.
Assessment Outcomes
ASSESSMENT 1
BSBMKG507A Interpret Market Trends and Developments
LEARNER NAME
LEARNER ID
Learner Declaration:
Re-Assessment & Academic Appeal Procedures are explained in the Learner Handbook.
Your assessor will discuss the following areas with you. They
should be ticked off once you are confident that you have
understood the information and procedures regarding this
assessment.
o Purpose and outcomes of the assessment process
o Relevant units of competency
o Appeals process
o Confidentiality and security of information
o Special needs/Additional information
Declaration:
I have read the Australis Institute of Technology and Education Learners
handbooks and I understand all the rules and guidelines for undertaking
assessments.
I give permission for my assessment material/evidence to be used in the
auditing, assessment validation & moderation Process.
Learner
------------------------------------------------------------------------------
Name:
Date:
ASSESSMENT 1
In Class Activities
Overview
The objective of this assignment is to develop skills and knowledge to
conduct an analysis of market data in order to determine organisational
and competitor business performance, and to prepare market and
business forecasts that assist in targeting marketing activities and in
drawing up a marketing plan
Learners will be assessed on their skills of:
Instructions
If you are unsure about any questions your assessor can clarify.
Discuss the activities with your Assessor in order to make full and
satisfactory responses. All activities must be completed to gain
satisfactory result in this assessment.
Submission
Task is due on the date specified by your assessor which is also mentioned
in assessment schedule. Any variations to this arrangement must be
approved in writing by your assessor. Submit this assessment document
with any required evidence attached. Late submissions will not be
accepted without any valid reason. Any late submission without valid
reason will be deemed as Not Yet Competent for the Unit. A learner who
has compelling reasons for late submission should apply for an extension
in advance or as soon as possible. Please refer to your student handbook
for more details on assessment submission and appeal process.
CLASS ACTIVITIES:
Activity 1
Do some research about insurance companies in Australia, by using
statistical analysis which may involve charts, curves, graphs and
spreadsheets, interpret all the market trends and developments about
insurance industry in your own words? After interpreting, discuss, what are
the potential impacts of these trends and developments on Businesses.
(PC-1.1 & 1.2)
Activity 2:
Calculate the mean, median, mode standard deviation and co-efficient of
variation. (Pc-1.3)
The monthly charges for using the tolls from two suburbs are:
Cost
of
toll($)
30 < 60
60 < 90
90 < 120
120 < 150
150 < 180
180 < 210
210 < 240
240 < 270
270 < 300
Danden
ong
40
124
192
101
30
7
3
2
1
Franksto
n
10
60
131
122
81
42
28
15
11
Source: Roy Morgan Single Source (Australia), January 2005 December 2013, latest 12 months to December 2013 n=
14,006.Base: Grocery Buyers 14+
Warren Reid, Group Account Manager Consumer Products, Roy Morgan
Research, says:
Despite the long-standing dominance of Coles and Woolworths, ALDI
have shown that its not a two-horse race. More importantly, ALDIs
popularity also suggests that there are opportunities for other
international supermarket giants to successfully enter the Australian
grocery market.
While ALDIs increase in market share over the last eight years may
seem like a slow burn, theyve actually secured a sizeable chunk of the
$82 billion grocery market. Its not that Metcash/ IGA are any less
important to consider, but they havent made the same kind of gains over
the last few years.
Despite Woolworths posting above-average sales in their latest quarter,
this hasnt had any noticeable impact on their market share, as Coles
continues to close the gap, and ALDI continues to grow.
Activity 3:
To review business performance of Aldi, Woolworths and Coles, conduct a
qualitative analysis from above comparative market information, analyse
this market information and do Aldis SWOT analysis. Do some more
research and discuss how marketing activities of Aldi are helping them to
achieve higher market share. (PC-1.4, 1.5, 2.1)
Activity 4:
Research about Aldi products and services and identify any products or
services which are not matching their sales benchmark (under-performing)
or which are beyond their expectations (over performing). Also forecast
Australian grocery market needs based on current grocery market
information. (PC-2.2 & 2.3)
Activity 5:
Prepare four to five slides about grocery providers in Australia, while
comparing their market share, and make sure you identify any issues or
potentials problems related with this presentation along with using a
formal content, format and details for this presentation. In your
presentation also discuss key provisions of relevant legislation from all
forms of government, codes of practice and national standards that may
affect aspects of business operations. (Pc-3.1, 3.2, 3.3)
ASSESSMENT MAPPING
RECORD SHEET
Did the learner
ELEMENT
1. Interpret
trends
and
market
development
s
PERFORMANCE CRITERIA
1.
1
1.
2
1.
3
1.
4
1.
5
6. Analyse
qualitative
2.
1
&
TASK
Trainer to indicate S
or NS
Needs
Improvement
s
Assessm
ent
1st
Task
mapping
S / NS
Activity 1
Activity 1
Activity 2
Activity 3
Activity 3
Activity 3
2nd
results
2.
2
2.
3
9. Report
on
market data
3.
1
3.
2
3.
3
business to determine
success
of
marketing
activities
Identify over-performing
and
under-performing
products and services to
be
considered
for
redevelopment
or
withdrawal
Forecast
existing
and
emerging market needs
based
on
information
available
using
forecasting techniques
Prepare,
plot
and
interpret data for visual
presentation
Assess visual presentation
for potential problems,
and take any necessary
corrective action
Report on analysis of
market data to meet
organisational
requirements in terms of
content, format, level of
detail and scheduling
Activity 4
Activity 4
Activity 5
Activity 5
Activity 5
Trainer to indicate S
or NS
Assessment
Task Mapping
Activity 1
S
/
NS
Needs
Improvements
1st
2nd
Activity 3 and 4
Trainer to indicate S
or NS
Activity 2 and 3
Trainer to indicate S
or NS
Assessment
Task Mapping
Needs
Improvements
S /
NS
Needs
Improvements
1st
Activity 1 and 4
anti-discrimination legislation
Activity 5
Activity 5
ethical principles
Activity 5
Activity 5
privacy laws
Activity 5
Activity 5
Activity 2
Activity 1, 2 and 3
2nd
Trainer to indicate S or NS
Required Evidence
Critical aspects for assessment and Assessment Task
evidence
S / NS
The following employability Skills have been integrated into the assessments which relate
to this unit of competency- Communication, Team work, Problem solving, Initiative and
enterprise, Planning and Organizing, Self-management, Learning, Technology
Learners ID
Assessors Name
Date of assessment
Assessments
Class activities
Learner Result
Satisfactory
Not
Satisfactory
Not
Completed
Feedback to student:
Is re-assessment
required?
Yes
No
Assessor signature:
Date:
Student signature:
Date:
ASSESSMENT 2
BSBMKG507A Interpret Market Trends and
Developments
LEARNER NAME
LEARNER ID
Term
Unit Duration
Learner Declaration:
Re-Assessment & Academic Appeal Procedures are explained in the Learner Handbook.
Your assessor will discuss the following areas with you. They
should be ticked off once you are confident that you have
understood the information and procedures regarding this
assessment.
o Purpose and outcomes of the assessment process
o Relevant units of competency
o Appeals process
o Confidentiality and security of information
o Special needs/Additional information
Declaration:
I have read the Australis Institute of Technology and Education Learners
handbooks and I understand all the rules and guidelines for undertaking
assessments.
I give permission for my assessment material/evidence to be used in the
auditing, assessment validation & moderation Process.
Learner
------------------------------------------------------------------------------
Name:
Date: ____________________
Date:
ASSESSMENT 2
Overview
The objective of this assignment is to develop skills and knowledge to
conduct an analysis of market data in order to determine organisational
and competitor business performance, and to prepare market and
business forecasts that assist in targeting marketing activities and in
drawing up a marketing plan
Learners will be assessed on their skills of:
Instructions
All work must be typed up. Learners can use Microsoft word and
excel to complete this assessment.
When you have completed the assessment, advise the assessor who
will then collect it from Learner. You must complete the tasks by the
due date mentioned in assessment submission schedule.
Submission
Task is due on the date specified by the assessor. Any variations to this
arrangement must be approved in writing by the assessor. Submit this
document with any required evidence attached. Late submissions will not
be accepted without any valid reason. Any late submission without valid
reason will be deemed as Not Yet Competent for the Unit. A learner who
has compelling reasons for late submission should apply for an extension
in advance or as soon as possible. Please refer to your student handbook
for more details on assessment submission and appeal process.
Task 1:
Look at the automotive industry data and conduct a statistical analysis of
this data and identify any new market trends or developments. Also briefly
explain how new market trends and developments are impacting
automotive industry businesses. (Pc-1.1, 1.2)
Task 2:
Look at page 20 of the automotive industry report and calculate mean,
median and mode for different car firms from 2002 to 2012, also after
calculation do a quantitative interpretation of this market data (i.e. which
company is selling more etc.) (Pc-1.3)
Task 3:
To review business performance of the seven car companies (from report)
do a qualitative analysis of comparative market information. (Pc-1.4)
Task 4:
Task 5:
Issue Date: June 2014
Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 29 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
Do some research about Toyota and Holden and discuss which marketing
activities are helping these car companies to achieve their goals. (Pc-2.1)
Task 6:
Look at page 21 of automotive industry report about Cars market share by
sales volume and market share by segment and identify over performing
and underperforming cars, which car companies may think to redevelop or
withdraw. After analysing this report forecast cars market needs by using
any forecasting techniques. (PC-2.2 & 2.3)
Task 7:
After interpreting market trends and developments and analysing
qualitative data, prepare and deliver a presentation in from of your class
and trainers assuming them as the management of the car company. Use
table, graphs, pie charts etc. to make data more presentable. Make sure
you are ready in advance to present, (set up the projector and other
required equipment in advance) Make sure your report and power point
slides meet content, format, level of details scheduling of your business.
(PC-3.1, 3.2 & 3.3)
Presentation Guidelines
ASSESSMENT MAPPING
RECORD SHEET
Did the learner
ELEMENT
10. Interpret
trends
and
market
development
s
PERFORMANCE CRITERIA
1.
1
1.
2
1.
3
1.
&
TASK
Trainer to indicate S
or NS
Needs
Improvement
s
Assessm
ent
1st
Task
mapping
S / NS
Task 1
Task 1
Task 2
Task 3
2nd
1.
5
15. Analyse
qualitative
results
2.
1
2.
2
2.
3
18. Report on
market data
3.
1
3.
2
3.
3
analysis of comparative
market information as a
basis
for
reviewing
business performance
Analyse
the
market
performance of existing
and potential competitors
and their products or
services,
to
identify
potential opportunities or
threats
Analyse performance data
from all areas of the
business to determine
success
of
marketing
activities
Identify over-performing
and
under-performing
products and services to
be
considered
for
redevelopment
or
withdrawal
Forecast
existing
and
emerging market needs
based
on
information
available
using
forecasting techniques
Prepare,
plot
and
interpret data for visual
presentation
Assess visual presentation
for potential problems,
and take any necessary
corrective action
Report on analysis of
market data to meet
organisational
requirements in terms of
content, format, level of
Task 4
Task 5
Task 6
Task 6
Task 7
Task 7
Task 7
Trainer to indicate S
or NS
Assessment
Task Mapping
Task 1 and 7
S
/
NS
Needs
Improvements
1st
2nd
Task 2 and 3
Trainer to indicate S
or NS
Assessment
Task Mapping
S /
NS
Needs
Improvements
1st
2nd
Trainer to indicate S
or NS
Task 4
Task 7
Task 2 and 3
Task 1 and 3
Needs
Improvements
Trainer to indicate S or NS
Required Evidence
Critical aspects for assessment and Assessment Task
evidence
S / NS
The following employability Skills have been integrated into the assessments
which relate to this unit of competency- Communication, Team work, Problem
solving, Initiative and enterprise, Planning and Organizing, Self-management,
Learning, Technology
Template
Unit of Competence
Learners Name
Learners ID
Assessors Name
Observation
During the presentation, did the learner:
Effective
Introduction
includes report requirement.
S
N/A
NS Comments
which
Template
Unit of Competence
Learners Name
Learners ID
Assessors Name
Observation
During the presentation, did the learner:
Effective
Introduction
includes report requirement.
S
N/A
NS Comments
which
Template
Unit of Competence
Learners Name
Learners ID
Assessors Name
Observation
During the presentation, did the learner:
Effective
Introduction
includes report requirement.
S
N/A
NS Comments
which
Template
Unit of Competence
Learners Name
Learners ID
Assessors Name
Observation
During the presentation, did the learner:
Effective
Introduction
includes report requirement.
S
N/A
NS Comments
which
Template
Unit of Competence
Learners Name
Learners ID
Assessors Name
Observation
During the presentation, did the learner:
Effective
Introduction
includes report requirement.
S
N/A
NS Comments
which
Template
Unit of Competence
Learners Name
Learners ID
Assessors Name
Observation
During the presentation, did the learner:
Effective
Introduction
includes report requirement.
S
N/A
NS Comments
which
Learners ID
Assessors Name
Date of assessment
Assessments
Case study project
Learner Result
Satisfactory
Not
Satisfactory
Not
Completed
Feedback to student:
Is re-assessment
required?
Yes
No
Assessor signature:
Date:
Student signature:
Date: