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Australis Institute of Technology and Education

BSB51207 Diploma of Marketing

BSBMKG507A Interpret Market Trends and


Developments

Information for Learners

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 1 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

BSBMKG507A
Developments

Interpret

Market

Trends

and

This unit describes the performance outcomes, skills and knowledge


required to conduct an analysis of market data in order to determine
organisational and competitor business performance, and to prepare
market and business forecasts that assist in targeting marketing activities
and in drawing up a marketing plan.
To achieve competency in this unit learner must demonstrate their ability
to:

Interpret trends and market developments


Analyse qualitative results
Report on market data

They will also be required to demonstrate the following skills and


knowledge:
Required skills

facilitation and presentation skills to present statistical findings


literacy skills to prepare reports containing complex ideas and
concepts
numeracy skills to use a range of statistical analysis techniques and
elementary probability

And knowledge:

economic, social, and industry directions and trends

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 2 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

key provisions of relevant legislation from all forms of government,


codes of practice and national standards that may affect aspects of
business operations such as:
anti-discrimination legislation
consumer laws including appropriate state/territory legislation
ethical principles
marketing codes of practice and conduct such as the Australian
Direct Marketing Association (ADMA) Direct Marketing Code of
Practice
privacy laws
Trade Practices Act

software applications especially spread sheets and statistical


packages, and use of the internet
statistical methods and techniques, and reporting formats

Assessments
There are 2 Assessments for this unit

1. in class activities:
Learners will be working in class to finish these activities. Learner should
refer to learning resources and any other information they have such as
handouts, textbooks available in the classroom etc. Learners can discuss
the activities with assessor in order to make full and satisfactory
responses. All the work should be completed by using Microsoft word,
excel etc. or learners may choose to hand write. All activities must be
completed to gain Satisfactory results in this assessment. Assessor will
supervise learners, while they will finish these activities in class. There will
be different session in computer lab to work on this assessment.
2. (Case study project):

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 3 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

This project is based on a case study. Learner will apply their abilities to
conduct an analysis of market data in order to determine organisational
and competitor business performance, and to prepare market and
business forecasts that assist in targeting marketing activities and in
drawing up a marketing plan. Learner can use Microsoft word and Excel to
finish this assessment. Microsoft excel will be ideal to do all calculation
work and report will be prepared by using Microsoft word. Learners may
do this in their own time and refer to resources, trainer notes or other
handouts for answers. Assessor will explain the assessment expectation in
class.
Assessment Outcomes

There are two outcomes of assessments: S = Satisfactory and NS = Not


Satisfactory (requires more training and experience).
Assessor will be marking learner against a competency checklist to ensure
learner have met the requirements of each of the relevant competencies.
These competency checklists are marked as Satisfactory (S) or Not
Satisfactory (NS). The final outcome of the unit will be Competent or
Not Yet Competent. Learner is required to attempt all questions. Learner
is advised that they are likely to be asked to personally demonstrate their
assessment work to their trainer to ensure that the relevant competency
standards are being met.
Learner will be provided with feedback
throughout the course to check their progress.
Assessment and appeals
Learner work will be assessed against the performance criteria outlined on
this results sheet to ensure you have met the requirements. Learner must
put his/her name and learner ID number on the cover sheet and make
sure it is returned with Learner work. Learner will be provided with the
opportunity to make his/her own comments and sign the cover sheet
along with assessor if Learner agrees on the result.
Should Learner be deemed not satisfactory by his/her assessor and
require re-assessment learner will be informed of the process. If the
learner feel the decision made by his/her assessor was not correct please
refer to your learner handbook for information on the assessment appeals
process and the steps you are required to undertake to lodge an appeal.

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 4 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Australis Institute of Technology and Education


BSB51207 Diploma of Marketing

ASSESSMENT 1
BSBMKG507A Interpret Market Trends and Developments
LEARNER NAME
LEARNER ID

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 5 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments


Term
Unit Duration

Learner Declaration:
Re-Assessment & Academic Appeal Procedures are explained in the Learner Handbook.

Your assessor will discuss the following areas with you. They
should be ticked off once you are confident that you have
understood the information and procedures regarding this
assessment.
o Purpose and outcomes of the assessment process
o Relevant units of competency
o Appeals process
o Confidentiality and security of information
o Special needs/Additional information
Declaration:
I have read the Australis Institute of Technology and Education Learners
handbooks and I understand all the rules and guidelines for undertaking
assessments.
I give permission for my assessment material/evidence to be used in the
auditing, assessment validation & moderation Process.
Learner
------------------------------------------------------------------------------

Name:

Learner Signature: _____________________________________


______________________________________

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 6 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

Date:

BSBMKG507A Interpret Market Trends And Developments


Date: ____________________

ASSESSMENT 1
In Class Activities
Overview
The objective of this assignment is to develop skills and knowledge to
conduct an analysis of market data in order to determine organisational
and competitor business performance, and to prepare market and
business forecasts that assist in targeting marketing activities and in
drawing up a marketing plan
Learners will be assessed on their skills of:

Interpret trends and market developments


Analyse qualitative results
Report on market data

Instructions

This is an individual assessment. The activities in this assessment


should be completed in class under your assessors supervision and
by the due date mentioned in assessment schedule.

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 7 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

You may refer to your reference material and other resources to


complete the task.

If you are unsure about any questions your assessor can clarify.

Assessment should be completed as per the due date in assessment


schedule. When you have completed the assessment, advise your
assessor who will then collect it from you.

This assessment must be submitted with completed assessment


cover sheet.

Discuss the activities with your Assessor in order to make full and
satisfactory responses. All activities must be completed to gain
satisfactory result in this assessment.

Submission
Task is due on the date specified by your assessor which is also mentioned
in assessment schedule. Any variations to this arrangement must be
approved in writing by your assessor. Submit this assessment document
with any required evidence attached. Late submissions will not be
accepted without any valid reason. Any late submission without valid
reason will be deemed as Not Yet Competent for the Unit. A learner who
has compelling reasons for late submission should apply for an extension
in advance or as soon as possible. Please refer to your student handbook
for more details on assessment submission and appeal process.

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 8 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

CLASS ACTIVITIES:
Activity 1
Do some research about insurance companies in Australia, by using
statistical analysis which may involve charts, curves, graphs and
spreadsheets, interpret all the market trends and developments about
insurance industry in your own words? After interpreting, discuss, what are
the potential impacts of these trends and developments on Businesses.
(PC-1.1 & 1.2)

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 9 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Activity 2:
Calculate the mean, median, mode standard deviation and co-efficient of
variation. (Pc-1.3)
The monthly charges for using the tolls from two suburbs are:
Cost
of
toll($)
30 < 60
60 < 90
90 < 120
120 < 150
150 < 180
180 < 210
210 < 240
240 < 270
270 < 300

Danden
ong
40
124
192
101
30
7
3
2
1

Franksto
n
10
60
131
122
81
42
28
15
11

Calculate the mean, median, mode standard deviation and co-efficient of


variation. You can use excel or you can calculate manually.

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 10 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 11 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Read the following case study and answer following activities


based on that.
ALDI supermarkets continue to go from strength to strength, quadrupling
their customer base over the last eight years from under a million to 4.2
million people shopping there in an average four-week period. While this
falls a long way short of the 8.8 million customers shopping at Coles or the
9.5 million at Woolworths, ALDIs long-term gains in terms of market share
indicate that the European supermarket chain is on the up and up.
As of December 2013, Roy Morgans Supermarket Currency report placed
ALDI in the Top 3 of supermarkets in terms of market share. Accounting for
10.3% of all grocery dollars, ALDI surpassed even IGA (9.5%). At 39.0%,
Woolworths still maintains the largest slice of the pie, while Coles
continued to improve, achieving its highest market-share proportion since
March 2008 at 33.5%.

Proportion of all grocery dollars spent at each supermarket

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 12 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Source: Roy Morgan Single Source (Australia), January 2005 December 2013, latest 12 months to December 2013 n=
14,006.Base: Grocery Buyers 14+
Warren Reid, Group Account Manager Consumer Products, Roy Morgan
Research, says:
Despite the long-standing dominance of Coles and Woolworths, ALDI
have shown that its not a two-horse race. More importantly, ALDIs
popularity also suggests that there are opportunities for other
international supermarket giants to successfully enter the Australian
grocery market.

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 13 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

While ALDIs increase in market share over the last eight years may
seem like a slow burn, theyve actually secured a sizeable chunk of the
$82 billion grocery market. Its not that Metcash/ IGA are any less
important to consider, but they havent made the same kind of gains over
the last few years.
Despite Woolworths posting above-average sales in their latest quarter,
this hasnt had any noticeable impact on their market share, as Coles
continues to close the gap, and ALDI continues to grow.
Activity 3:
To review business performance of Aldi, Woolworths and Coles, conduct a
qualitative analysis from above comparative market information, analyse
this market information and do Aldis SWOT analysis. Do some more
research and discuss how marketing activities of Aldi are helping them to
achieve higher market share. (PC-1.4, 1.5, 2.1)

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 14 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 15 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Activity 4:
Research about Aldi products and services and identify any products or
services which are not matching their sales benchmark (under-performing)
or which are beyond their expectations (over performing). Also forecast
Australian grocery market needs based on current grocery market
information. (PC-2.2 & 2.3)

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 16 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 17 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Activity 5:
Prepare four to five slides about grocery providers in Australia, while
comparing their market share, and make sure you identify any issues or
potentials problems related with this presentation along with using a
formal content, format and details for this presentation. In your
presentation also discuss key provisions of relevant legislation from all
forms of government, codes of practice and national standards that may
affect aspects of business operations. (Pc-3.1, 3.2, 3.3)

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 18 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

ASSESSMENT MAPPING
RECORD SHEET
Did the learner
ELEMENT
1. Interpret
trends
and
market
development
s

PERFORMANCE CRITERIA

1.
1

1.
2

1.
3

1.
4

1.
5

6. Analyse
qualitative

2.
1

Use statistical analysis of


market data to interpret
market
trends
and
developments
Analyse market trends
and developments for
their potential impact on
the business
Use measures of central
tendency or dispersion
and correlations between
sets
of
data
for
quantitative
interpretation
of
comparative market data
Perform
qualitative
analysis of comparative
market information as a
basis
for
reviewing
business performance
Analyse
the
market
performance of existing
and potential competitors
and their products or
services,
to
identify
potential opportunities or
threats
Analyse performance data
from all areas of the

&

TASK

Trainer to indicate S
or NS

Needs
Improvement
s

Assessm
ent

1st

Task
mapping

S / NS

Activity 1

Activity 1

Activity 2

Activity 3

Activity 3

Activity 3

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 19 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

2nd

BSBMKG507A Interpret Market Trends And Developments

results

2.
2

2.
3

9. Report
on
market data

3.
1
3.
2

3.
3

business to determine
success
of
marketing
activities
Identify over-performing
and
under-performing
products and services to
be
considered
for
redevelopment
or
withdrawal
Forecast
existing
and
emerging market needs
based
on
information
available
using
forecasting techniques
Prepare,
plot
and
interpret data for visual
presentation
Assess visual presentation
for potential problems,
and take any necessary
corrective action
Report on analysis of
market data to meet
organisational
requirements in terms of
content, format, level of
detail and scheduling

Required skills: During


Assessment activities did the
learner

facilitation and presentation skills


to present statistical findings
literacy skills to prepare reports
containing complex ideas and
concepts

Activity 4

Activity 4

Activity 5

Activity 5

Activity 5

Trainer to indicate S
or NS
Assessment
Task Mapping
Activity 1

S
/
NS

Needs
Improvements
1st
2nd

Activity 3 and 4

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 20 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Required skills: During


Assessment activities did the
learner
numeracy skills to use a range of
statistical analysis techniques and
elementary probability
Required Knowledge :Did the
learner

Trainer to indicate S
or NS
Activity 2 and 3

Trainer to indicate S
or NS
Assessment
Task Mapping

economic, social, and industry


directions and trends

key provisions of relevant


legislation from all forms of
government, codes of practice and
national standards that may affect
aspects of business operations
such as:

Needs
Improvements

S /
NS

Needs
Improvements
1st

Activity 1 and 4

anti-discrimination legislation

Activity 5

consumer laws including


appropriate state/territory
legislation

Activity 5

ethical principles

Activity 5

marketing codes of practice and


conduct such as the Australian
Direct Marketing Association
(ADMA) Direct Marketing Code
of Practice

Activity 5

privacy laws

Activity 5

Trade Practices Act

Activity 5

software applications especially


spread sheets and statistical
packages, and use of the internet

Activity 2

statistical methods and


techniques, and reporting formats

Activity 1, 2 and 3

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 21 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

2nd

BSBMKG507A Interpret Market Trends And Developments

CRITICAL ASPECT OF EVIDENCE

Trainer to indicate S or NS

Required Evidence
Critical aspects for assessment and Assessment Task
evidence

S / NS

Evidence of the ability to:

applying a range of statistical


techniques to analyse market trends
and developments, current marketing Activity 1, 2, 3 and 4
performance and comparative market
information

documenting analysis of market data


including visual presentation of Activity 5
findings

Employability / generic Skills feedback

The following employability Skills have been integrated into the assessments which relate
to this unit of competency- Communication, Team work, Problem solving, Initiative and
enterprise, Planning and Organizing, Self-management, Learning, Technology

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 22 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Assessment one summary and Feedback


Unit of Competence
Learners Name

BSBMKG507A Interpret Market Trends And


Developments

Learners ID
Assessors Name
Date of assessment
Assessments
Class activities

Learner Result

Satisfactory

Not
Satisfactory

Not
Completed

Feedback to student:

Is re-assessment
required?

Yes

No

Assessor signature:

Date:

Student signature:

Date:

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
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Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 24 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Australis Institute of Technology and Education


BSB51207 Diploma of Marketing

ASSESSMENT 2
BSBMKG507A Interpret Market Trends and
Developments
LEARNER NAME
LEARNER ID
Term
Unit Duration

Issue Date: June 2014


Review Date: June 2015
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BSBMKG507A
Page 25 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Learner Declaration:
Re-Assessment & Academic Appeal Procedures are explained in the Learner Handbook.

Your assessor will discuss the following areas with you. They
should be ticked off once you are confident that you have
understood the information and procedures regarding this
assessment.
o Purpose and outcomes of the assessment process
o Relevant units of competency
o Appeals process
o Confidentiality and security of information
o Special needs/Additional information
Declaration:
I have read the Australis Institute of Technology and Education Learners
handbooks and I understand all the rules and guidelines for undertaking
assessments.
I give permission for my assessment material/evidence to be used in the
auditing, assessment validation & moderation Process.
Learner
------------------------------------------------------------------------------

Name:

Learner Signature: _____________________________________


______________________________________

Date: ____________________

Issue Date: June 2014


Review Date: June 2015
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BSBMKG507A
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Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

Date:

BSBMKG507A Interpret Market Trends And Developments

ASSESSMENT 2
Overview
The objective of this assignment is to develop skills and knowledge to
conduct an analysis of market data in order to determine organisational
and competitor business performance, and to prepare market and
business forecasts that assist in targeting marketing activities and in
drawing up a marketing plan
Learners will be assessed on their skills of:

Interpret trends and market developments


Analyse qualitative results
Report on market data

Instructions

This is an individual assessment. The questions in this assessment


should be completed within the scheduled time as mentioned in
assessment schedule.

All assessment questions must be completed to gain satisfactory


results in this assessment.

Learners are required to type/write their answers in their own


words, cut and pasting from the internet will not be accepted .Please
refer to student handbook on learner plagiarism policy.

Assessor may conduct an oral questioning of Learners research (so


make sure learner remember what they write/type).

Issue Date: June 2014


Review Date: June 2015
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BSBMKG507A
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Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

If Learners are unsure about any questions assessor can clarify.

All work must be typed up. Learners can use Microsoft word and
excel to complete this assessment.

When you have completed the assessment, advise the assessor who
will then collect it from Learner. You must complete the tasks by the
due date mentioned in assessment submission schedule.

This assessment must be submitted with completed assessment


cover sheet.

Submission
Task is due on the date specified by the assessor. Any variations to this
arrangement must be approved in writing by the assessor. Submit this
document with any required evidence attached. Late submissions will not
be accepted without any valid reason. Any late submission without valid
reason will be deemed as Not Yet Competent for the Unit. A learner who
has compelling reasons for late submission should apply for an extension
in advance or as soon as possible. Please refer to your student handbook
for more details on assessment submission and appeal process.

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
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Developed By; Marketing
BSBMKG507A
Page 28 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Case study Project:


Suppose you are working as marketing manager in one of the big car
companies (Toyota, Holden, Ford, Mitsubishi etc.) in Australia. You are
given a task to interpret Market trends and developments about car
Industry in Australia. Please refer to the following link about automotive or
car industry and then prepare a report and presentation, while answering
following tasks:
http://www.industry.gov.au/industry/automotive/Statistics/Docum
ents/KeyAutomotiveStatistics2012.pdf

Task 1:
Look at the automotive industry data and conduct a statistical analysis of
this data and identify any new market trends or developments. Also briefly
explain how new market trends and developments are impacting
automotive industry businesses. (Pc-1.1, 1.2)

Task 2:
Look at page 20 of the automotive industry report and calculate mean,
median and mode for different car firms from 2002 to 2012, also after
calculation do a quantitative interpretation of this market data (i.e. which
company is selling more etc.) (Pc-1.3)

Task 3:
To review business performance of the seven car companies (from report)
do a qualitative analysis of comparative market information. (Pc-1.4)

Task 4:

After reading the report, analyse the market performance of car


companies (in terms of sale, revenue, profit, market share etc.). Conduct
SWOT analysis of any two car companies. (Pc-1.5)

Task 5:
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BSBMKG507A
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Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Do some research about Toyota and Holden and discuss which marketing
activities are helping these car companies to achieve their goals. (Pc-2.1)

Task 6:
Look at page 21 of automotive industry report about Cars market share by
sales volume and market share by segment and identify over performing
and underperforming cars, which car companies may think to redevelop or
withdraw. After analysing this report forecast cars market needs by using
any forecasting techniques. (PC-2.2 & 2.3)

Task 7:
After interpreting market trends and developments and analysing
qualitative data, prepare and deliver a presentation in from of your class
and trainers assuming them as the management of the car company. Use
table, graphs, pie charts etc. to make data more presentable. Make sure
you are ready in advance to present, (set up the projector and other
required equipment in advance) Make sure your report and power point
slides meet content, format, level of details scheduling of your business.
(PC-3.1, 3.2 & 3.3)
Presentation Guidelines

Explain goals, objectives, benefits


and issues related with
networking
Key provisions of relevant legislation from all forms of government,
codes of practice and national standards that may affect aspects of
business operations.
Organizing presentation content in the precise manner
Handle the Q&A session (It is a requirement of this task that
students should prepare questions in advance and ask questions to
the presenter)
Each student presents for 15 min.
You must develop PowerPoint slides and submit the copy of slides to
your trainer

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Review Date: June 2015
Authorised by: Sonal Bhatt
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Developed By; Marketing
BSBMKG507A
Page 30 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

ASSESSMENT MAPPING
RECORD SHEET
Did the learner
ELEMENT
10. Interpret
trends
and
market
development
s

PERFORMANCE CRITERIA

1.
1

1.
2

1.
3

1.

Use statistical analysis of


market data to interpret
market
trends
and
developments
Analyse market trends
and developments for
their potential impact on
the business
Use measures of central
tendency or dispersion
and correlations between
sets
of
data
for
quantitative
interpretation
of
comparative market data
Perform
qualitative

&

TASK

Trainer to indicate S
or NS

Needs
Improvement
s

Assessm
ent

1st

Task
mapping

S / NS

Task 1

Task 1

Task 2

Task 3

Issue Date: June 2014


Review Date: June 2015
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V 1.0
Developed By; Marketing
BSBMKG507A
Page 31 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

2nd

BSBMKG507A Interpret Market Trends And Developments

1.
5

15. Analyse
qualitative
results

2.
1

2.
2

2.
3

18. Report on
market data

3.
1
3.
2
3.
3

analysis of comparative
market information as a
basis
for
reviewing
business performance
Analyse
the
market
performance of existing
and potential competitors
and their products or
services,
to
identify
potential opportunities or
threats
Analyse performance data
from all areas of the
business to determine
success
of
marketing
activities
Identify over-performing
and
under-performing
products and services to
be
considered
for
redevelopment
or
withdrawal
Forecast
existing
and
emerging market needs
based
on
information
available
using
forecasting techniques
Prepare,
plot
and
interpret data for visual
presentation
Assess visual presentation
for potential problems,
and take any necessary
corrective action
Report on analysis of
market data to meet
organisational
requirements in terms of
content, format, level of

Task 4

Task 5

Task 6

Task 6

Task 7

Task 7

Task 7

Issue Date: June 2014


Review Date: June 2015
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V 1.0
Developed By; Marketing
BSBMKG507A
Page 32 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

detail and scheduling


Required skills: During
Assessment activities did the
learner

facilitation and presentation skills


to present statistical findings
literacy skills to prepare reports
containing complex ideas and
concepts
numeracy skills to use a range of
statistical analysis techniques and
elementary probability
Required Knowledge :Did the
learner

Trainer to indicate S
or NS
Assessment
Task Mapping
Task 1 and 7

S
/
NS

Needs
Improvements
1st
2nd

Task 4,5 and 6

Task 2 and 3

Trainer to indicate S
or NS
Assessment
Task Mapping

S /
NS

Needs
Improvements
1st

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 33 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

2nd

BSBMKG507A Interpret Market Trends And Developments

Required skills: During


Assessment activities did the
learner
economic, social, and industry
directions and trends

Trainer to indicate S
or NS
Task 4

key provisions of relevant


legislation from all forms of
government, codes of practice and
national standards that may affect
aspects of business operations
such as:
anti-discrimination legislation
consumer laws including
appropriate state/territory
legislation
ethical principles
marketing codes of practice and
conduct such as the Australian
Direct Marketing Association
(ADMA) Direct Marketing Code of
Practice
privacy laws
Trade Practices Act

Task 7

software applications especially


spread sheets and statistical
packages, and use of the internet

Task 2 and 3

statistical methods and


techniques, and reporting formats

Task 1 and 3

CRITICAL ASPECT OF EVIDENCE

Needs
Improvements

Trainer to indicate S or NS

Required Evidence
Critical aspects for assessment and Assessment Task
evidence

S / NS

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 34 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Evidence of the ability to:

applying a range of statistical


techniques to analyse market trends
and developments, current marketing Task 1, 2, 3, 4 and 6
performance and comparative market
information

documenting analysis of market data


including visual presentation of Task 7
findings
Employability / generic Skills feedback

The following employability Skills have been integrated into the assessments
which relate to this unit of competency- Communication, Team work, Problem
solving, Initiative and enterprise, Planning and Organizing, Self-management,
Learning, Technology

Presentation marking guide

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 35 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Record of assessment by observation/demonstration

Template

Unit of Competence
Learners Name
Learners ID
Assessors Name
Observation
During the presentation, did the learner:

Effective
Introduction
includes report requirement.

Use of Voice projection Skills

Appropriate eye contact

Appropriate body language

Use of visual aids

Involved audience by using active


questioning skills.

Addressing questions from audience


and demonstrated understanding
and active listening skills.

use of language and concepts


appropriate to cultural differences

S
N/A

NS Comments

which

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 36 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Record of assessment by observation/demonstration

Template

Unit of Competence
Learners Name
Learners ID
Assessors Name
Observation
During the presentation, did the learner:

Effective
Introduction
includes report requirement.

Use of Voice projection Skills

Appropriate eye contact

Appropriate body language

Use of visual aids

Involved audience by using active


questioning skills.

Addressing questions from audience


and demonstrated understanding
and active listening skills.

use of language and concepts


appropriate to cultural differences

S
N/A

NS Comments

which

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 37 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Record of assessment by observation/demonstration

Template

Unit of Competence
Learners Name
Learners ID
Assessors Name
Observation
During the presentation, did the learner:

Effective
Introduction
includes report requirement.

Use of Voice projection Skills

Appropriate eye contact

Appropriate body language

Use of visual aids

Involved audience by using active


questioning skills.

Addressing questions from audience


and demonstrated understanding
and active listening skills.

use of language and concepts


appropriate to cultural differences

S
N/A

NS Comments

which

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 38 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Record of assessment by observation/demonstration

Template

Unit of Competence
Learners Name
Learners ID
Assessors Name
Observation
During the presentation, did the learner:

Effective
Introduction
includes report requirement.

Use of Voice projection Skills

Appropriate eye contact

Appropriate body language

Use of visual aids

Involved audience by using active


questioning skills.

Addressing questions from audience


and demonstrated understanding
and active listening skills.

use of language and concepts


appropriate to cultural differences

S
N/A

NS Comments

which

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 39 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Record of assessment by observation/demonstration

Template

Unit of Competence
Learners Name
Learners ID
Assessors Name
Observation
During the presentation, did the learner:

Effective
Introduction
includes report requirement.

Use of Voice projection Skills

Appropriate eye contact

Appropriate body language

Use of visual aids

Involved audience by using active


questioning skills.

Addressing questions from audience


and demonstrated understanding
and active listening skills.

use of language and concepts


appropriate to cultural differences

S
N/A

NS Comments

which

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 40 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Record of assessment by observation/demonstration

Template

Unit of Competence
Learners Name
Learners ID
Assessors Name
Observation
During the presentation, did the learner:

Effective
Introduction
includes report requirement.

Use of Voice projection Skills

Appropriate eye contact

Appropriate body language

Use of visual aids

Involved audience by using active


questioning skills.

Addressing questions from audience


and demonstrated understanding
and active listening skills.

use of language and concepts


appropriate to cultural differences

S
N/A

NS Comments

which

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 41 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

BSBMKG507A Interpret Market Trends And Developments

Assessment two Summary and Feedback


Unit of Competence
Learners Name

BSBMKG507A Interpret Market Trends and


Developments

Learners ID
Assessors Name
Date of assessment
Assessments
Case study project

Learner Result

Satisfactory

Not
Satisfactory

Not
Completed

Feedback to student:

Is re-assessment
required?

Yes

No

Assessor signature:

Date:

Student signature:

Date:

Issue Date: June 2014


Review Date: June 2015
Authorised by: Sonal Bhatt
V 1.0
Developed By; Marketing
BSBMKG507A
Page 42 of 42
Deptt.
AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150.
Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email: info@australisinstitute.nsw.edu.au
www.australisinstitute.nsw.edu.au
ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K

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